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Homekit

Fail

The top 5 brands take 97% of clicks, so Homekit is a Fail.

Flapen Score
46
46 / 100
Ranks 1,352 of 2,225 DIY & Tools niches · −3 vs the category median of 49
Market size
£175K/yr253K searches / yr
90-day growth
-19.6%search demand this quarter
Competition
28%top-5 click share · 10 brands · 67 sellers

Flapen Score

Homekit against its category

The dotted line is the DIY & Tools average. Past it, Homekit is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Homekit market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Homekit 253K times last year and spent an estimated £175K. The top 5 brands take 97% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 46 out of 100, a Fail.

01 · Demand

1.4% of searches ended in a purchase last week.

Shoppers searched for this 253K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.4% of those searches ended in a purchase. Searches in the last 90 days moved -19.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £175K a year.

Searches, last 12 months
253K
Growth, 90 days vs prior 90
-19.6%
Conversion, latest week
1.4%
Market size, estimated
£175Ka year
Peak month
November2.6× the quietest month
Top search term
nanoleaf78K searches a year

02 · Price

A sale here is worth £50.75.

Listings sell for £50.75 on average, from £7.88 to £197.26. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At £50.75 that is £0 to £5K a year per listing.

Average price
£50.75inside the $15 to $100 sweet spot
Price range
£7.88–£197.26
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–3K
Units per listing a year
0–100
Revenue per listing a year
£0–£5K
Returns
3.5%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

95% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 11.0% of listings are out of stock. The average listing ranks #285 within Electrical. It carries 943 reviews at 4.19 stars, so a new listing needs social proof before a better product.

Sponsored listings
95%
Prime listings
100%
Out of stock, average day
11.0%
Average rank
#285in Electrical
Average rating
4.19 starsAmazon United Kingdom average 4.36 stars
Average reviews
943per listing
Listings tracked
59

04 · Newcomers

Amazon counts 3 of last year's 8 launches as successful.

8 products launched here in the last 12 months. Amazon counts 3 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
8
Successful launches
3Amazon's first-year sales bar
Average brand age
31 months

Products

Top Homekit products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 28% of clicks. An open shelf where new products get seen.

£0£5K£10K£16K£21K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

10 falling

Sellers

67

Top-5 brand share

97%

Top 20: 100%

Top-5 click share

28%

Top 20: 65%

Open market

2%

  • Nanoleaf52%
  • meross35%
  • Aqara8%
  • Amazon Basics1%
  • Tapo1%
  • Govee1%
  • Open — no brand owns it (4 brands, 2%)

Demand

Homekit search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 2.6×

Search terms

Top Homekit search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • nanoleaf78K/yr
  • meross57K/yr
  • homekit39K/yr
  • apple homekit26K/yr
  • apple home17K/yr
  • nanoleaf lights13K/yr
  • nano leaf9K/yr
  • matter smart home9K/yr
  • apple home kit3K/yr
  • meross homekit2K/yr

Reviews and returns

What reviews say buyers love and hate about Homekit

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Connectivity-Overall19%−0.25

Disconnects constantly

Doesn't connect

Poor connectivity

Functionality-Overall6%−0.11

there is no ability to choose which are active

It does not work consistently

Did not work

Assembly/Installation6%+0.94

Setup – Should be easy, wasnt

It's assembly is a little bit awkward

Difficult to set up

Durability6%−0.09

Work for a while then broke

But disappointed it didnt last long

one failed within 2 months

Compatibility-Overall5%

Compatibility issues

however I am unable to pair the device to my iOS I have tried the three methods of pairing device

it proved to be incompatible

Love

Assembly/Installation12%+0.94

Easy set up

Really easy to assemble

Easy install

Quality-Overall12%+0.22

Build quality is solid for the price

Excellent product

The build quality is excellent

Brightness/Shine/Glow9%+0.49

shines bright

Excellent light

Lights are bright

Value For Money7%+0.26

Good value for money

Good value for money

Decent price

Connectivity-Overall7%−0.25

Easy to connect

Connects easily

easy to pair

Return

3.5% Return rate 9% Fixable by listing

Connectivity-Overall27%▇▆█▇▆▆

Disconnects constantly

Doesn't connect

Poor connectivity

Compatibility-Overall18%▆▇▆▇█▇

Compatibility issues

however I am unable to pair the device to my iOS I have tried the three methods of pairing device

it proved to be incompatible

Functionality-Overall16%███▆▇█

there is no ability to choose which are active

It does not work consistently

Did not work

Size-Overall6%▆▇█▇█▄

the contact blocks are a little small. look like 10A

One is ever so slightly bigger when placed next to the other one

They are small

Defective Material/Parts5%▆▅▆▅▅█

FAQ

Common Homekit questions

Answered from the same tracked data.