- Flapen Score
- 46 / 100Ranks 1,352 of 2,225 DIY & Tools niches · −3 vs the category median of 4946
- Market size
- £175K/yr253K searches / yr
- 90-day growth
- -19.6%search demand this quarter
- Competition
- 28%top-5 click share · 10 brands · 67 sellers
Flapen Score
Homekit against its category
The dotted line is the DIY & Tools average. Past it, Homekit is stronger. Inside it, weaker.
Market
The Homekit market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Homekit 253K times last year and spent an estimated £175K. The top 5 brands take 97% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 46 out of 100, a Fail.
01 · Demand
1.4% of searches ended in a purchase last week.
Shoppers searched for this 253K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.4% of those searches ended in a purchase. Searches in the last 90 days moved -19.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £175K a year.
- Searches, last 12 months
- 253K
- Growth, 90 days vs prior 90
- -19.6%
- Conversion, latest week
- 1.4%
- Market size, estimated
- £175Ka year
- Peak month
- November2.6× the quietest month
- Top search term
- nanoleaf78K searches a year
02 · Price
A sale here is worth £50.75.
Listings sell for £50.75 on average, from £7.88 to £197.26. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At £50.75 that is £0 to £5K a year per listing.
- Average price
- £50.75inside the $15 to $100 sweet spot
- Price range
- £7.88–£197.26
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 3K–3K
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£5K
- Returns
- 3.5%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads.
95% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 11.0% of listings are out of stock. The average listing ranks #285 within Electrical. It carries 943 reviews at 4.19 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 95%
- Prime listings
- 100%
- Out of stock, average day
- 11.0%
- Average rank
- #285in Electrical
- Average rating
- 4.19 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 943per listing
- Listings tracked
- 59
04 · Newcomers
Amazon counts 3 of last year's 8 launches as successful.
8 products launched here in the last 12 months. Amazon counts 3 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 8
- Successful launches
- 3Amazon's first-year sales bar
- Average brand age
- 31 months
Products
Top Homekit products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Nanoleaf Shapes Hexagon Starter Kit 9 LED Smart Light Panels - Dimmable & Modular Wi-Fi Wall Mood Lights Works with Alexa Google Assistant Apple Homekit for House Room Decor or Desk
- Price
- £91.04
- Rating
- 4.4/5
- Reviews
- 3,060
- Age
- 5y ago

Nanoleaf LED Floor Lamp 1700lm RGBICW Smart Corner Lamp for Living Room Music Sync 200+ Dynamic Scenes App & Voice Control Modern Standing Lamp Bedroom (Works with Alexa Apple)
- Price
- £51.04
- Rating
- 4.1/5
- Reviews
- 183
- Age
- 1y ago

Nanoleaf Elements Hexagon Starter Kit 7 Wood Look LED Smart Light Panels - Dimmable & Modular Wi-Fi Wall Mood Lights Works with Alexa Google Assistant Apple Homekit for House Room Decor or Desk
- Price
- £113.25
- Rating
- 4.4/5
- Reviews
- 955
- Age
- 5y ago

Nanoleaf Matter Neon Rope Light 5M WiFi Bendable LED Strip Light Music & Screen Sync Dynamic Scenes in App Voice Control (Works with Alexa Apple Google) Room Decor
- Price
- £57.70
- Rating
- 4.2/5
- Reviews
- 55
- Age
- 1y ago

Nanoleaf PC Screen Mirror LED Strip Light 2.5M RGB IC Zigzag Backlights Stick to Monitors up to 32 Smart USB-C Trimmable Strip with Direct Music & Screen Mirror Desktop App Control
- Price
- £29.17
- Rating
- 4.0/5
- Reviews
- 130
- Age
- 1y ago
Trending
90-day click momentum
Meross WiFi Water Timer MST200 2-Zone Irrigation Timer with Brass Inlet and Outlet Smart Hose Timer with Automatic Watering & Consumption Monitor Works with Apple HomeKit Alexa Google Home
- Price
- £77.97
- Rating
- 4.4/5
- Reviews
- 177
- Age
- 4mo ago

Meross Matter over Thread Presence Sensor MS605 | Battery Powered Smart Motion Sensor | 3-Zone mmWave Sensor | IP67 | PIR Sensor with Works with Home Assistant Apple HomeKit Alexa & Google Home
- Price
- £32.86
- Rating
- 4.2/5
- Reviews
- 214
- Age
- 3mo ago

Aqara Doorbell Camera G400 with Chime Wired/PoE HomeKit Secure Video 2K HD Head-to-toe View 2-Way Audio 2.4/5GHz Wi-Fi 6 Supports Alexa/Google/SmartThings Local Detection & 24/7 Recording IP65
- Price
- £78.75
- Rating
- 4.4/5
- Reviews
- 287
- Age
- 3y ago

Nanoleaf Shapes Triangle Starter Kit 9 Smart Light Panels LED RGBW - Modular Wi-Fi Colour Changing Wall Lights Works with Alexa Google Assistant Apple Homekit for Room Decor & Gaming
- Price
- £95.28
- Rating
- 4.4/5
- Reviews
- 3,502
- Age
- 5y ago

Nanoleaf LED Face Mask 432 LEDs Red Light Therapy Mask with 7 Modes
- Price
- £92.60
- Rating
- 4.1/5
- Reviews
- 367
- Age
- 1y ago
Newest
by launch date
Meross Matter over Thread Presence Sensor MS605 | Battery Powered Smart Motion Sensor | 3-Zone mmWave Sensor | IP67 | PIR Sensor with Works with Home Assistant Apple HomeKit Alexa & Google Home
- Price
- £32.86
- Rating
- 4.2/5
- Reviews
- 214
- Age
- 3mo ago

Meross WiFi Water Timer MST200 2-Zone Irrigation Timer with Brass Inlet and Outlet Smart Hose Timer with Automatic Watering & Consumption Monitor Works with Apple HomeKit Alexa Google Home
- Price
- £77.97
- Rating
- 4.4/5
- Reviews
- 177
- Age
- 4mo ago

Aqara G100 2K Indoor/Outdoor Security Camera HomeKit Secure Video 2-Way Audio Spotlight Color/IR Night Vision AI Detection 140 FOV Wi-Fi 6 Supports HomeKit Alexa Google and IFTTT White
- Price
- £28.11
- Rating
- 4.3/5
- Reviews
- 1,425
- Age
- 1y ago

Aqara G100 2K Indoor/Outdoor Security Camera HomeKit Secure Video 2-Way Audio Spotlight Color/IR Night Vision AI Detection 140 FOV Wi-Fi 6 Supports HomeKit Alexa Google and IFTTT Black
- Price
- £28.02
- Rating
- 4.3/5
- Reviews
- 1,425
- Age
- 1y ago

Nanoleaf Matter Neon Rope Light 5M WiFi Bendable LED Strip Light Music & Screen Sync Dynamic Scenes in App Voice Control (Works with Alexa Apple Google) Room Decor
- Price
- £57.70
- Rating
- 4.2/5
- Reviews
- 55
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take only 28% of clicks. An open shelf where new products get seen.
Brands
10 falling
Sellers
67
Top-5 brand share
97%
Top 20: 100%
Top-5 click share
28%
Top 20: 65%
Open market
2%
- Nanoleaf52%
- meross35%
- Aqara8%
- Amazon Basics1%
- Tapo1%
- Govee1%
- Open — no brand owns it (4 brands, 2%)
Demand
Homekit search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Oct, Nov, Dec · busiest ÷ quietest = 2.6×
Search terms
Top Homekit search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- nanoleaf78K/yr
- meross57K/yr
- homekit39K/yr
- apple homekit26K/yr
- apple home17K/yr
- nanoleaf lights13K/yr
- nano leaf9K/yr
- matter smart home9K/yr
- apple home kit3K/yr
- meross homekit2K/yr
Reviews and returns
What reviews say buyers love and hate about Homekit
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Disconnects constantly
Doesn't connect
Poor connectivity
there is no ability to choose which are active
It does not work consistently
Did not work
Setup – Should be easy, wasnt
It's assembly is a little bit awkward
Difficult to set up
Work for a while then broke
But disappointed it didnt last long
one failed within 2 months
Compatibility issues
however I am unable to pair the device to my iOS I have tried the three methods of pairing device
it proved to be incompatible
Love
Easy set up
Really easy to assemble
Easy install
Build quality is solid for the price
Excellent product
The build quality is excellent
shines bright
Excellent light
Lights are bright
Good value for money
Good value for money
Decent price
Easy to connect
Connects easily
easy to pair
Return
3.5% Return rate 9% Fixable by listing
Disconnects constantly
Doesn't connect
Poor connectivity
Compatibility issues
however I am unable to pair the device to my iOS I have tried the three methods of pairing device
it proved to be incompatible
there is no ability to choose which are active
It does not work consistently
Did not work
the contact blocks are a little small. look like 10A
One is ever so slightly bigger when placed next to the other one
They are small
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Homekit questions
Answered from the same tracked data.








