Home Security Systems
FailBuyers convert on only 0.7% of searches, so Home Security Systems is a Fail.
- Flapen Score
- 43 / 100Ranks 1,615 of 2,225 DIY & Tools niches · −6 vs the category median of 4943
- Market size
- £251K/yr413K searches / yr
- 90-day growth
- -11.7%search demand this quarter
- Competition
- 58%top-5 click share · 11 brands · 41 sellers
Flapen Score
Home Security Systems against its category
The dotted line is the DIY & Tools average. Past it, Home Security Systems is stronger. Inside it, weaker.
Market
The Home Security Systems market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Home Security Systems 413K times last year and spent an estimated £251K. The top 5 brands take 85% of clicks. Demand peaks in Oct–Nov. Flapen scores it 43 out of 100, a Fail.
01 · Demand
0.7% of searches ended in a purchase last week.
Shoppers searched for this 413K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.7% of those searches ended in a purchase. Searches in the last 90 days moved -11.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £251K a year.
- Searches, last 12 months
- 413K
- Growth, 90 days vs prior 90
- -11.7%
- Conversion, latest week
- 0.7%
- Market size, estimated
- £251Ka year
- Peak month
- October2.0× the quietest month
- Top search term
- home security systems65K searches a year
02 · Price
A sale here is worth £86.86.
Listings sell for £86.86 on average, from £10.96 to £248.55. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At £86.86 that is £9K to £22K a year per listing.
- Average price
- £86.86inside the $15 to $100 sweet spot
- Price range
- £10.96–£248.55
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 3K–4K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £9K–£22K
- Returns
- 3.4%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads.
91% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 7.2% of listings are out of stock. The average listing ranks #119 within Safety & Security. It carries 621 reviews at 4.16 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 91%
- Prime listings
- 100%
- Out of stock, average day
- 7.2%
- Average rank
- #119in Safety & Security
- Average rating
- 4.16 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 621per listing
- Listings tracked
- 23
04 · Newcomers
Amazon counts 0 of last year's 5 launches as successful.
5 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 46 months on average, so the names here are settling in.
- Launched, last 12 months
- 5
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 46 months
Products
Top Home Security Systems products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
X-Sense Smart Home Security Systems Wireless alarm systems Works with Alexa Supports Mobile App Alerts Includes 1 Base Station 4 Door Alarms 2 Motion Sensors 1 Keypad AS08
- Price
- £67.90
- Rating
- 4.4/5
- Reviews
- 135
- Age
- 1y ago

Yale HSA Essentials Alarm Kit Battery Powered 5 Piece Kit Self Monitored No Contract Wireless PIR Movement Sensors Door/Window Sensor External Siren Keypad No Monitoring Fee
- Price
- £77.48
- Rating
- 4.4/5
- Reviews
- 996
- Age
- 6y ago

XUK Home Security Systems No Monthly Fee 4.3 Touchscreen Wireless Alarm System with Motion Sensor Door/Window Sensor & Remote Control Works with Smart Life Tuya App & Alexa (Set of 24)
- Price
- £127.21
- Rating
- 4.1/5
- Reviews
- 31
- Age
- 7mo ago

Yale IA-320 Sync Smart Home Alarm 6 piece kit. Includes Sync Alarm Hub External Siren 1x Door/Window Contacts 2x PIR Motion Detector Keypad. Works with Alexa Google Assistant & Philips Hue
- Price
- £154.61
- Rating
- 4.4/5
- Reviews
- 1,766
- Age
- 7y ago

X-Sense Smart Home Security Systems Wireless alarm systems Works with Alexa Supports Mobile App Alerts Includes 1 Base Station 2 Door Alarms 1 Motion Alarm 1 Keypad AS05
- Price
- £46.37
- Rating
- 4.4/5
- Reviews
- 127
- Age
- 1y ago
Trending
90-day click momentum
LWOHSI Wireless Alarm Systems for Home Security GSM 4G/WiFi Alarm Kits with Tuya APP Alert DIY Door/Window Sensors Motion Detectors SOS Button Remote Work with Alexa and Google No Monthly Fee
- Price
- £102.85
- Rating
- 4.0/5
- Reviews
- 328
- Age
- 1y ago

XNH 13-Piece Kit Wireless Home Security Systems 4G/WiFi + GSM Auto Alarm System App & Voice Control No Monthly Fees Alexa & Google Assistant With Motion Detector Door Window Sensor Remotes
- Price
- £50.58
- Rating
- 4.1/5
- Reviews
- 9
- Age
- 6mo ago

XUK Home Security Systems No Monthly Fee 4.3 Touchscreen Wireless Alarm System with Motion Sensor Door/Window Sensor & Remote Control Works with Smart Life Tuya App & Alexa (Set of 24)
- Price
- £127.21
- Rating
- 4.1/5
- Reviews
- 31
- Age
- 7mo ago

LWOHSI Wireless Alarm System for Home Security GSM 4G/WiFi Alarm Kits with Tuya APP Alert DIY Door/Window Sensors Motion Detectors Loud Siren Remote Work with Alexa and Google No Monthly Fee
- Price
- £67.74
- Rating
- 4.0/5
- Reviews
- 328
- Age
- 1y ago

XNH 9-Piece Kit Wireless Home Security Systems 4G/WiFi + GSM Auto-Dial Alarm System App & Voice Control No Monthly Fees Compatible With Alexa & Google Assistant Easy Installation For Home
- Price
- £49.56
- Rating
- 4.1/5
- Reviews
- 9
- Age
- 12mo ago
Newest
by launch date
XNH 13-Piece Kit Wireless Home Security Systems 4G/WiFi + GSM Auto Alarm System App & Voice Control No Monthly Fees Alexa & Google Assistant With Motion Detector Door Window Sensor Remotes
- Price
- £50.58
- Rating
- 4.1/5
- Reviews
- 9
- Age
- 6mo ago

XUK Home Security Systems No Monthly Fee 4.3 Touchscreen Wireless Alarm System with Motion Sensor Door/Window Sensor & Remote Control Works with Smart Life Tuya App & Alexa (Set of 24)
- Price
- £127.21
- Rating
- 4.1/5
- Reviews
- 31
- Age
- 7mo ago

XUK Home Security Systems No Monthly Fee 4.3 Touchscreen Wireless Alarm System with Motion Sensor Door/Window Sensor & Remote Control Works with Smart Life Tuya App & Alexa (Set of 21)
- Price
- £118.13
- Rating
- 4.1/5
- Reviews
- 31
- Age
- 7mo ago

XNH 9-Piece Kit Wireless Home Security Systems 4G/WiFi + GSM Auto-Dial Alarm System App & Voice Control No Monthly Fees Compatible With Alexa & Google Assistant Easy Installation For Home
- Price
- £49.56
- Rating
- 4.1/5
- Reviews
- 9
- Age
- 12mo ago

XNH 20 PCS Wireless Home Security Systems No Monthly Fee App & Smart Voice Control (Alexa & Google) DIY Installation Door/Window & Motion Sensors Compatible with Smart Life & Tuya Apps
- Price
- £66.03
- Rating
- 3.9/5
- Reviews
- 11
- Age
- 12mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take 58% of clicks. Leaders hold, but buyers still shop past them.
Brands
11 falling
Sellers
41
Top-5 brand share
85%
Top 20: 100%
Top-5 click share
58%
Top 20: 97%
Open market
10%
- Yale30%
- X-Sense26%
- XUK15%
- LWOHSI9%
- XNH6%
- eufy Security5%
- Open — no brand owns it (5 brands, 10%)
Demand
Home Security Systems search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Oct, Nov · busiest ÷ quietest = 2.0×
Search terms
Top Home Security Systems search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- home security systems65K/yr
- home alarm systems41K/yr
- alarm system35K/yr
- yale alarm system31K/yr
- house alarms security system30K/yr
- house alarm28K/yr
- burglar alarm system22K/yr
- wireless alarm system19K/yr
- x sense18K/yr
- alarm systems for your home15K/yr
Reviews and returns
What reviews say buyers love and hate about Home Security Systems
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
acting as if nothing is connected
Useless only keeps dropping connection
So far the product will not connect to the internet
not particularly loud alarm compared to others
The alarm is extremely loud
Very loud
DONT SELL A PRODUCT THAT DOESN'T WORK
Absolutely terrible couldnt get it to function right at all
After 13 months, it's stopped working
not perfect
The build quality of the items is basic
Utter garbage
Not the most intuitive set up
Set up issues
not happy as had taken time to put up
Love
Easy install
not to hard to install
Easy setup
The build quality is solid
Brilliant piece of kit
Good quality
good value for money
Decent piece of kit for the price
Good value
Brilliant alarm system
Excellent Hut Alarm
This alarm works perfectly every time
Overall this is a decent security system
A brilliantly simple security system
Security
Return
3.4% Return rate 3% Fixable by listing
acting as if nothing is connected
Useless only keeps dropping connection
So far the product will not connect to the internet
DONT SELL A PRODUCT THAT DOESN'T WORK
Absolutely terrible couldnt get it to function right at all
After 13 months, it's stopped working
The product isnt compatible
Not the most intuitive set up
Set up issues
not happy as had taken time to put up
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Home Security Systems questions
Answered from the same tracked data.








