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Hole Saw

Hole Saw shows low returns (1.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Flapen Score

64
Worth a look
Market size 54Growth 20Conversion 55Competition 73Returns 95Price range 84Avg price 85Brand share 89Review moat 63Quality gap 62
This niche Category average

Is Hole Saw profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Hole Saw is a £357K/yr Amazon United Kingdom market (408K searches/yr). The top 5 brands hold 46% of demand. Verdict: Worth a look — 64/100.

Hole Saw: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved -9.9% over the last 90 days and 4.6% of searches end in a purchase.

£357K

revenue / yr

Units sold / yr20K
Search volume / yr-9.9%408K
Conversion rate4.6%
Avg price£18.90

Who owns the niche?

The top 5 brands hold 46% of demand, so 54% of the market is open.

54%

open market share

Brands · sellers37 · 87
Top-5 product click share41%
Open market54%
Avg brand age51 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.

0/100

page quality · 48 products

Sponsored placement79%
New entrants (1y)9· 0 succeeded
Avg rating4.4★
Avg reviews992

Top Hole Saw products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 41% of clicks — established leaders, but buyers still shop beyond them.

£0£11K£21K£32K£43K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

37 falling

Sellers

87

Top-5 brand share

46%

Top 20: 87%

Top-5 click share

41%

Top 20: 77%

Open market

48%

  • flintronic12%
  • Gunpla11%
  • Amazon Basics11%
  • XZH7%
  • HYCHIKA BETTER TOOLS FOR BETTER LIFE6%
  • Bosch5%

Hole Saw demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume408KCVR4.6%Products48Brands37Top 5 Brands46%OOS Rate5.2%Rating4.4★Reviews992Avg BSR#104
12K8KSpike '24Prime Day '25Spike '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.3×

Top Hole Saw search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • hole saw sets93K/yr
  • hole saw78K/yr
  • holesaw set38K/yr
  • hole saw set28K/yr
  • hole cutter24K/yr
  • hole saws24K/yr
  • hole cutter set18K/yr
  • hole saw kit18K/yr
  • holesaw14K/yr
  • hole saw drill bit10K/yr

What reviews say buyers love and hate about Hole Saw

What buyers mention most, as a share of all reviews.

What buyers love

90% of reviews
Quality-Overall27%

The build quality is solid

Value For Money26%

Reasonable price

Ease Of Use9%

Easy to use

Size-Overall8%

Great sizes

Advertised Vs Actual Product6%

As described

What buyers complain about

78% of reviews
Quality-Overall31%

In terms of build quality, its a bit underwhelming

Durability13%

Items broke on first use

Strength7%

Bit flimsy

Functionality-Overall6%

Didnt do the job

Size-Overall5%

Badly sized

Hole Saw return rate & reasons

Why buyers send it back, as a share of all return requests.

1.0%

Return rate

43%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
35%
2Quality-Overall
17%
3Defective Material/Parts
10%
4Functionality-Overall
9%
5Durability
6%

Common Hole Saw questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Hole Saw 64/100 on Amazon United Kingdom — Worth a look. The niche generates £357K/yr across 48 tracked products. 0 of 9 products launched in the last 360 days are still selling. Search demand moved -9.9% over the last 90 days.
Search demand for Hole Saw on Amazon United Kingdom is steady year-round — the busiest month runs 1.3× the quietest.