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Hive Stand

Fail

Demand is soft, at -58.9% this quarter, so Hive Stand is a Fail.

Flapen Score
35
35 / 100
Ranks 2,091 of 2,225 DIY & Tools niches · −14 vs the category median of 49
Market size
£108K/yr103K searches / yr
90-day growth
-58.9%search demand this quarter
Competition
82%top-5 click share · 6 brands · 10 sellers

Flapen Score

Hive Stand against its category

The dotted line is the DIY & Tools average. Past it, Hive Stand is stronger. Inside it, weaker.

35Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Hive Stand market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Hive Stand 103K times last year and spent an estimated £108K. The top 5 brands take 95% of clicks. Demand peaks in Jan–Feb–Oct–Nov–Dec. Flapen scores it 35 out of 100, a Fail.

01 · Demand

11.3% of searches ended in a purchase last week.

Shoppers searched for this 103K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 11.3% of those searches ended in a purchase. Searches in the last 90 days moved -58.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £108K a year.

Searches, last 12 months
103K
Growth, 90 days vs prior 90
-58.9%
Conversion, latest week
11.3%
Market size, estimated
£108Ka year
Peak month
November6.4× the quietest month
Top search term
hive thermostat stands41K searches a year

02 · Price

A sale here is worth £9.34.

Listings sell for £9.34 on average, from £4.48 to £23.07. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 750 to 1,000 of them. At £9.34 that is £7K to £9K a year per listing.

Average price
£9.34under the $15 to $100 sweet spot
Price range
£4.48–£23.07
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
8K–10K
Units per listing a year
750–1,000
Revenue per listing a year
£7K–£9K
Returns
2.5%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

50% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.5% of listings are out of stock. The average listing ranks #64 within Building Supplies. It carries 1,248 reviews at 4.37 stars, so a new listing needs social proof before a better product.

Sponsored listings
50%
Prime listings
100%
Out of stock, average day
3.5%
Average rank
#64in Building Supplies
Average rating
4.37 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,248per listing
Listings tracked
10

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 45 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
45 months

Products

Top Hive Stand products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 82% of clicks. A locked shelf that new listings rarely crack.

£0£16K£32K£49K£65K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

6 rising

Sellers

10

Top-5 brand share

95%

Top 20: 100%

Top-5 click share

82%

Top 20: 100%

Open market

0%

  • AIEVE42%
  • Hive19%
  • HOLACA13%
  • P3D-Lab13%
  • Ripe3D8%
  • WY Products5%

Demand

Hive Stand search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KSpike '24Black Friday '24Spike '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Jan, Feb, Oct, Nov, Dec · busiest ÷ quietest = 6.4×

Search terms

Top Hive Stand search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • hive thermostat stands41K/yr
  • hive stand37K/yr
  • hive thermostat stand15K/yr
  • hive stand free standing6K/yr
  • stand for hive thermostat3K/yr

Reviews and returns

What reviews say buyers love and hate about Hive Stand

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Value For Money28%−0.03

it is a little bit expensive though

Bit pricey for what it is though

Way overpriced for what it is

Quality-Overall7%+0.41

it looks cheap - zoom in the photo to see how unfinished it is - however perfectly functional

Poor quality item

Material Quality4%−0.04

It's just a bit of plastic

Size-Overall3%+1.93

the fit is not super tight so the legs will move

Touch/Button Controls3%−0.03

The front push button needs to be mechanically smoother

Love

Quality-Overall13%+0.41

Excellent product

It is well-made

No complaints

Size-Overall13%+1.93

Good fit

Easy to fit

the fit is snug

Advertised Vs Actual Product10%−0.08

functions as advertised

Exactly what I wanted

As described

Value For Money8%−0.03

Great value

Good value for money

Fair price

Strength8%+1.08

The stand is also sturdy and solid

Its steady and keeps it from toppling over

It is sturdy

Return

2.5% Return rate 49% Fixable by listing

Size-Overall43%▆▇▆█▆█

the fit is not super tight so the legs will move

Compatibility-Overall28%▅▆▆▄▆█
Defective Material/Parts5%▆█▅█▁▄
Functionality-Overall3%▁▃▃▇█▁
Quality-Overall3%▄▃█▆▁▅

it looks cheap - zoom in the photo to see how unfinished it is - however perfectly functional

Poor quality item

FAQ

Common Hive Stand questions

Answered from the same tracked data.