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Hinges

Maybe

The top 5 brands take only 34% of clicks. But products sell for $6.57 on average, outside the sweet spot, so Hinges is a Maybe.

Flapen Score
59
59 / 100
Top 9% of 2,225 DIY & Tools niches · +10 vs the category median of 49
Market size
£213K/yr555K searches / yr
90-day growth
-7.3%search demand this quarter
Competition
26%top-5 click share · 54 brands · 74 sellers

Flapen Score

Hinges against its category

The dotted line is the DIY & Tools average. Past it, Hinges is stronger. Inside it, weaker.

59Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Hinges market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Hinges 555K times last year and spent an estimated £213K. The top 5 brands take 34% of clicks. Demand peaks in Apr. Flapen scores it 59 out of 100, a Maybe.

01 · Demand

5.9% of searches ended in a purchase last week.

Shoppers searched for this 555K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 5.9% of those searches ended in a purchase. Searches in the last 90 days moved -7.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £213K a year.

Searches, last 12 months
555K
Growth, 90 days vs prior 90
-7.3%
Conversion, latest week
5.9%
Market size, estimated
£213Ka year
Peak month
April1.7× the quietest month
Top search term
hinges148K searches a year

02 · Price

A sale here is worth £6.57.

Listings sell for £6.57 on average, from £2.28 to £22.88. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 250 to 500 of them. At £6.57 that is £2K to £3K a year per listing.

Average price
£6.57under the $15 to $100 sweet spot
Price range
£2.28–£22.88
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
30K–40K
Units per listing a year
250–500
Revenue per listing a year
£2K–£3K
Returns
2.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

87% of listings pay for placement with sponsored ads. 99% ship with Prime. On an average day, 8.6% of listings are out of stock. The average listing ranks #105 within Cabinet Hardware. It carries 497 reviews at 4.36 stars, so a new listing needs social proof before a better product.

Sponsored listings
87%
Prime listings
99%
Out of stock, average day
8.6%
Average rank
#105in Cabinet Hardware
Average rating
4.36 starsAmazon United Kingdom average 4.36 stars
Average reviews
497per listing
Listings tracked
67

04 · Newcomers

Amazon counts 0 of last year's 8 launches as successful.

8 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
8
Successful launches
0Amazon's first-year sales bar
Average brand age
32 months

Products

Top Hinges products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 26% of clicks. An open shelf where new products get seen.

£0£4K£9K£13K£17K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

54 falling

Sellers

74

Top-5 brand share

34%

Top 20: 73%

Top-5 click share

26%

Top 20: 64%

Open market

62%

  • MSC11%
  • Yeepeo7%
  • XFORT6%
  • YOFASEN6%
  • LLRY4%
  • FURNIWARE4%

Demand

Hinges search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KSpike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Apr · busiest ÷ quietest = 1.7×

Search terms

Top Hinges search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • hinges148K/yr
  • door hinges115K/yr
  • cabinet hinges75K/yr
  • hinges for wood44K/yr
  • hinge36K/yr
  • small hinges25K/yr
  • door hinge21K/yr
  • hinges for cupboard doors23K/yr
  • door hinges internal10K/yr
  • stainless steel hinges9K/yr

Reviews and returns

What reviews say buyers love and hate about Hinges

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall22%−0.07

Didnt fit

Very small

Bigger Than Expected

Quality-Overall18%+0.18

Cheap rubbish

Absolutely rubbish

Disappointed with the quality

Strength7%−0.08

Very flimsy

Flimsy

not strong

Advertised Vs Actual Product6%+1.18

very misleading

NOT AS SHOWN

Not as described

Weight Heavy5%−0.06

not really heavy duty as advertised

The pack of twenty is weighty in the hand

Not really 'heavy duty' OK

Love

Quality-Overall22%+0.18

There well made

Excellent product

They look good and reasonable prices

Value For Money17%+1.06

Good price

Excellent value

Good value for money

Advertised Vs Actual Product14%+1.18

As described

Product as advertised

Just what I wanted

Size-Overall10%−0.07

Fitted Perfect

Easy to fit

Great replacement and easy to fit

Strength6%−0.08

Nice and strong

Good strong hinges,value for money,recomend

Strong and sturdy hinges, bought to replace an old broken one for the shed door

Return

2.1% Return rate 76% Fixable by listing

Size-Overall69%▇▇▇█▇█

Didnt fit

Very small

Bigger Than Expected

Compatibility-Overall7%█▆▇▇█▆

Doesn't fit pre drilled UK units and doors

Not compatible with IKEA

Quality-Overall4%▄█▇▄▆▆

Cheap rubbish

Absolutely rubbish

Disappointed with the quality

Strength4%▇▆█▃▅▅

Very flimsy

Flimsy

not strong

Functionality-Overall3%▇▃▆▄█▃

cant work on properly

Screws are junk heads strip if the screwdriver jumps just a little bit

FAQ

Common Hinges questions

Answered from the same tracked data.