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Hinges

Maybe

The top 5 brands take only 34% of clicks. But products sell for $6.57 on average, outside the sweet spot, so Hinges is a Maybe.

Flapen Score
59
59 / 100
Top 9% of 2,225 DIY & Tools niches · +10 vs the category median of 49
Market size
£213K/yr555K searches / yr
90-day growth
-7.3%search demand this quarter
Competition
26%top-5 click share · 54 brands · 74 sellers

Flapen Score

Hinges against its category

The dotted line is the DIY & Tools average. Past it, Hinges is stronger. Inside it, weaker.

59Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Hinges market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Hinges 555K times last year and spent an estimated £213K. The top 5 brands take 34% of clicks. Demand peaks in Apr. Flapen scores it 59 out of 100, a Maybe.

01 · Demand

An estimated 5.9% of those searches ended in a purchase.

Shoppers searched for this 555K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 5.9% of those searches ended in a purchase. Searches in the last 90 days moved -7.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £213K a year.

Searches, last 12 months
555K
Growth, 90 days vs prior 90
-7.3%
Conversion, latest week
5.9%
Market size, estimated
£213Ka year
Peak month
April1.7× the quietest month
Top search term
hinges148K searches a year

02 · Price

A sale here is worth £6.57.

Listings sell for £6.57 on average, from £2.28 to £22.88. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 250 to 500 of them. At £6.57 that is £2K to £3K a year per listing.

Average price
£6.57under the $15 to $100 sweet spot
Price range
£2.28–£22.88
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
30K–40K
Units per listing a year
250–500
Revenue per listing a year
£2K–£3K
Returns
2.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

87% of listings pay for placement with sponsored ads. 99% ship with Prime. On an average day, 8.6% of listings are out of stock. The average listing ranks #105 within Cabinet Hardware. It carries 497 reviews at 4.36 stars, so a new listing needs social proof before a better product.

Sponsored listings
87%
Prime listings
99%
Out of stock, average day
8.6%
Average rank
#105in Cabinet Hardware
Average rating
4.36 starsAmazon United Kingdom average 4.36 stars
Average reviews
497per listing
Listings tracked
67

04 · Newcomers

0 of last year's 8 launches cleared the first-year sales bar.

8 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
8
Successful launches
0Amazon's first-year sales bar
Average brand age
32 months

Products

Top Hinges products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 22, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 26% of clicks, no more. An open shelf where new products get seen.

£0£4K£9K£13K£17K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

54 falling

Sellers

74

Est. top-5 brand share

34%

Top 20: 73%

Est. top-5 click share

26%

Top 20: 64%

Open market

62%

  • MSC11%
  • Yeepeo7%
  • XFORT6%
  • YOFASEN6%
  • LLRY4%
  • FURNIWARE4%

Demand

Hinges search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KSpike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Apr · busiest ÷ quietest = 1.7×

Search terms

Top Hinges search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • hinges148K/yr
  • door hinges115K/yr
  • cabinet hinges75K/yr
  • hinges for wood44K/yr
  • hinge36K/yr
  • small hinges25K/yr
  • door hinge21K/yr
  • hinges for cupboard doors23K/yr
  • door hinges internal10K/yr
  • stainless steel hinges9K/yr

Reviews and returns

What reviews say buyers love and hate about Hinges

We read the reviews and the return reasons for every product selling here.

22%of positive reviews mention “Quality-Overall”
22%of negative reviews mention “Size-Overall”
2.1%of orders come back
“Didnt fit”
A buyer, on “Size-Overall”22% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Hinges questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data