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Hikvision

Fail

The top 5 brands take 98% of clicks, so Hikvision is a Fail.

Flapen Score
41
41 / 100
Ranks 1,774 of 2,225 DIY & Tools niches · −8 vs the category median of 49
Market size
£212K/yr220K searches / yr
90-day growth
-8.9%search demand this quarter
Competition
58%top-5 click share · 6 brands · 14 sellers

Flapen Score

Hikvision against its category

The dotted line is the DIY & Tools average. Past it, Hikvision is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Hikvision market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Hikvision 220K times last year and spent an estimated £212K. The top 5 brands take 98% of clicks. Flapen scores it 41 out of 100, a Fail.

01 · Demand

An estimated 0.5% of those searches ended in a purchase.

Shoppers searched for this 220K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 0.5% of those searches ended in a purchase. Searches in the last 90 days moved -8.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £212K a year.

Searches, last 12 months
220K
Growth, 90 days vs prior 90
-8.9%
Conversion, latest week
0.5%
Market size, estimated
£212Ka year
Peak month
November1.4× the quietest month
Top search term
hikvision cctv camera82K searches a year

02 · Price

A sale here is worth £192.52.

Listings sell for £192.52 on average, from £25.72 to £414.41. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At £192.52 that is £0 to £19K a year per listing.

Average price
£192.52above the $15 to $100 sweet spot
Price range
£25.72–£414.41
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
750–1K
Units per listing a year
0–100
Revenue per listing a year
£0–£19K
Returns
1.9%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

11% of listings pay for placement with sponsored ads. 74% ship with Prime. On an average day, 3.2% of listings are out of stock. The average listing ranks #274 within Safety & Security. It carries 239 reviews at 4.20 stars, so a new listing needs social proof before a better product.

Sponsored listings
11%
Prime listings
74%
Out of stock, average day
3.2%
Average rank
#274in Safety & Security
Average rating
4.20 starsAmazon United Kingdom average 4.36 stars
Average reviews
239per listing
Listings tracked
19

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
40 months

Products

Top Hikvision products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 22, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 58% of clicks. Leaders hold, but buyers still shop past them.

£0£21K£42K£64K£85K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted

Brands

6 flat

Sellers

14

Est. top-5 brand share

98%

Top 20: 100%

Est. top-5 click share

58%

Top 20: 100%

Open market

0%

  • Hikvision44%
  • HIKVISION DVR & CAMERAS - VIVID HD (TM) ACCESSORIES24%
  • HiLook15%
  • Hiwatch9%
  • Reolink6%
  • HiWatch2%
  • Open — no brand owns it (0%)

Demand

Hikvision search demand

Weekly searches over the year, seasonality beneath. Pick a range.

8K6KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top Hikvision search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • hikvision cctv camera82K/yr
  • hikvision52K/yr
  • hikvision cctv camera systems18K/yr
  • hikvision camera20K/yr
  • hik vision cctv camera 4k11K/yr
  • hikvision poe camera6K/yr
  • hikvision ip camera8K/yr
  • hik vision camera6K/yr
  • hikvision cctv5K/yr
  • hikvision cameras5K/yr

Reviews and returns

What reviews say buyers love and hate about Hikvision

We read the reviews and the return reasons for every product selling here.

22%of positive reviews mention “Night Vision”
20%of negative reviews mention “Instructions/User Manual/Troubleshooting”
1.9%of orders come back
“no manual or documents”
A buyer, on “Instructions/User Manual/Troubleshooting”20% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

14 topics

NegativePositive

FAQ

Common Hikvision questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data