Hikvision
FailThe top 5 brands take 98% of clicks, so Hikvision is a Fail.
- Flapen Score
- 41 / 100Ranks 1,774 of 2,225 DIY & Tools niches · −8 vs the category median of 4941
- Market size
- £212K/yr220K searches / yr
- 90-day growth
- -8.9%search demand this quarter
- Competition
- 58%top-5 click share · 6 brands · 14 sellers
Flapen Score
Hikvision against its category
The dotted line is the DIY & Tools average. Past it, Hikvision is stronger. Inside it, weaker.
Market
The Hikvision market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Hikvision 220K times last year and spent an estimated £212K. The top 5 brands take 98% of clicks. Flapen scores it 41 out of 100, a Fail.
01 · Demand
0.5% of searches ended in a purchase last week.
Shoppers searched for this 220K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.5% of those searches ended in a purchase. Searches in the last 90 days moved -8.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £212K a year.
- Searches, last 12 months
- 220K
- Growth, 90 days vs prior 90
- -8.9%
- Conversion, latest week
- 0.5%
- Market size, estimated
- £212Ka year
- Peak month
- November1.4× the quietest month
- Top search term
- hikvision cctv camera82K searches a year
02 · Price
A sale here is worth £192.52.
Listings sell for £192.52 on average, from £25.72 to £414.41. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At £192.52 that is £0 to £19K a year per listing.
- Average price
- £192.52above the $15 to $100 sweet spot
- Price range
- £25.72–£414.41
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 750–1K
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£19K
- Returns
- 1.9%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
11% of listings pay for placement with sponsored ads. 74% ship with Prime. On an average day, 3.2% of listings are out of stock. The average listing ranks #274 within Safety & Security. It carries 239 reviews at 4.20 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 11%
- Prime listings
- 74%
- Out of stock, average day
- 3.2%
- Average rank
- #274in Safety & Security
- Average rating
- 4.20 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 239per listing
- Listings tracked
- 19
04 · Newcomers
Amazon counts 0 of last year's 1 launches as successful.
1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 40 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 40 months
Products
Top Hikvision products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
HIKVISION 5MP CCTV SECURITY SYSTEM 4K DVR 4CH 1TB H.265+ HIK 5 MP CAMERA OUTDOOR NIGHT VISION KIT UK SELLER DS-7204HUHI-K1
- Price
- £271.71
- Rating
- 4.3/5
- Reviews
- 96
- Age
- 8y ago

HIKVISION 8 MP (4K) Outdoor Turret Camera with Smart IR 2.8 mm lens (DS-2CE76U1T-ITMF)
- Price
- £47.71
- Rating
- 3.5/5
- Reviews
- 17
- Age
- 7y ago

HIKVISION 8CH CCTV KIT DVR 1080P & 6X 2.0MP FULL HD 1080P WHITE DOME CCTV CAMERAS IR 20M NIGHT VISION REMOTE VIEW EASY P2P SECURITY CAMERA SYSTEM (3TB HDD PRE-INSTALLED)
- Price
- £241.02
- Rating
- 3.3/5
- Reviews
- 9
- Age
- 7y ago

HIKVISION 5MP CCTV SECURITY SYSTEM 4K DVR 8CH 2TB H.265+ HIK 5 MP 2.8MM 8X CAMERAS OUTDOOR NIGHT VISION KIT UK SELLER DS-7208HUHI-K1
- Price
- £378.63
- Rating
- 3.9/5
- Reviews
- 29
- Age
- 8y ago

Hikvision DS-2CD2346G2-I 2.8mm 4MP Powered by DarkFighter Fixed Turret Network Camera POE Night Version IP67 H.265+ ONVIF English Version IP Camera
- Price
- £103.95
- Rating
- 3.9/5
- Reviews
- 7
- Age
- 5y ago
Trending
90-day click momentum
HIKVISION 5MP CCTV SECURITY SYSTEM 4K DVR 8CH 2TB H.265+ HIK 5 MP 2.8MM 8X CAMERAS OUTDOOR NIGHT VISION KIT UK SELLER DS-7208HUHI-K1
- Price
- £378.63
- Rating
- 3.9/5
- Reviews
- 29
- Age
- 8y ago

Hikvision CCTV System 4K DVR 5MP ColorVu Dome Camera IP67 20M UK - DS-7204HUHI-K1 - DS-2CE72HFT-F28 (4 Cameras HDD 2TB)
- Price
- £317.63
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 4y ago

Hikvision Indoor/Outdoor Turret Network Camera 6MP Resolution Dual Lens Smart Hybrid Light Two-Way Audio IP67 Rated 180 FOV ColorVu IPC-T269HAD-LUF/SL PoE/12VDC ONVIF Compatible
- Price
- £122.20
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 7mo ago

Hikvision Turbo TVI HD 2MP 1080p 20 M IR Dome Camera - White
- Price
- £29.05
- Rating
- 4.2/5
- Reviews
- 14
- Age
- 9y ago

HIKVISION 8 CHANNEL DVR AOC ACUSENSE DIGITAL VIDEO RECORDER iDS-7208HQHI-K1/4S(C)
- Price
- £110.78
- Rating
- 4.9/5
- Reviews
- 16
- Age
- 1y ago
Newest
by launch date
Hikvision Indoor/Outdoor Turret Network Camera 6MP Resolution Dual Lens Smart Hybrid Light Two-Way Audio IP67 Rated 180 FOV ColorVu IPC-T269HAD-LUF/SL PoE/12VDC ONVIF Compatible
- Price
- £122.20
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 7mo ago

HIKVISION 8 CHANNEL DVR AOC ACUSENSE DIGITAL VIDEO RECORDER iDS-7208HQHI-K1/4S(C)
- Price
- £110.78
- Rating
- 4.9/5
- Reviews
- 16
- Age
- 1y ago

HIKVISION DS-2CD2387G2P-LSU/SL ColorVu 8MP Panoramic Turret IP Camera 4mm Fixed Lens Indoor Outdoor
- Price
- £206.40
- Rating
- 4.8/5
- Reviews
- 24
- Age
- 2y ago

Hikvision CCTV System 4K DVR 5MP ColorVu Dome Camera IP67 20M UK - DS-7204HUHI-K1 - DS-2CE72HFT-F28 (4 Cameras HDD 2TB)
- Price
- £317.63
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 4y ago

Hilook by Hikvision ColorVu 5MP 3K 2.8 mm Fixed Turret 24/7 Colour White Light 40 m AOC CCTV Camera THC-T259-MS-2.8MM
- Price
- £34.19
- Rating
- 4.5/5
- Reviews
- 28
- Age
- 4y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 58% of clicks. Leaders hold, but buyers still shop past them.
Brands
6 flat
Sellers
14
Top-5 brand share
98%
Top 20: 100%
Top-5 click share
58%
Top 20: 100%
Open market
0%
- Hikvision44%
- HIKVISION DVR & CAMERAS - VIVID HD (TM) ACCESSORIES24%
- HiLook15%
- Hiwatch9%
- Reolink6%
- HiWatch2%
- Open — no brand owns it (0%)
Demand
Hikvision search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.4×
Search terms
Top Hikvision search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- hikvision cctv camera82K/yr
- hikvision52K/yr
- hikvision cctv camera systems18K/yr
- hikvision camera20K/yr
- hik vision cctv camera 4k11K/yr
- hikvision poe camera6K/yr
- hikvision ip camera8K/yr
- hik vision camera6K/yr
- hikvision cctv5K/yr
- hikvision cameras5K/yr
Reviews and returns
What reviews say buyers love and hate about Hikvision
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
no manual or documents
Nightmare cam, don't buy it spent so much time trying to set up, osD button on the pigtail playing up can't view picture don't buy it will send it back
Didnt Work
ultimately let down by poor camera quality and a broken mouse
However, I was disappointed with the camera quality
Given both the poor camera quality and the hardware issue, I decided to return the product
they feel very thin
Love
good night colour picture
Wow the 4k video quality is really impressive and so is the night time night vision quality too, easy to install and its already setup to start recording 24/7, or you can click event history to see cars, people, animals etc that have set off the motion sensor, audio seems abit quieter than my Swann CCTV cameras
Night vision, sound, and quality is seriously good
Easy install
The setup process was straightforward
Being PoE, installation is also very achievable for a novice
Good cameras
they Are a BRILLIANT little camera
This is an excellent CCTV system
Good price point
Great value for money
probably one of the best on the market for the price
Great product
A really quality dvr
Quality
Return
1.9% Return rate 8% Fixable by listing
Didnt Work
ultimately let down by poor camera quality and a broken mouse
However, I was disappointed with the camera quality
Given both the poor camera quality and the hardware issue, I decided to return the product
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Hikvision questions
Answered from the same tracked data.








