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Hikvision

brand-locked demand (top 5 brands take 98% of clicks) — Hikvision doesn't clear our bar today.

Flapen Score

41
Skip it
Market size 41Growth 21Conversion 6Competition 45Returns 76Price range 19Avg price 47Brand share 5Review moat 88Quality gap 82
This niche Category average

Is Hikvision profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Hikvision is a £212K/yr Amazon United Kingdom market (220K searches/yr). The top 5 brands hold 98% of demand. Verdict: Skip it — 41/100.

Hikvision: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -8.9% over the last 90 days and 0.5% of searches end in a purchase.

£212K

revenue / yr

Units sold / yr1K
Search volume / yr-8.9%220K
Conversion rate0.5%
Avg price£192.52

Who owns the niche?

The top 5 brands hold 98% of demand, so 2% of the market is open.

2%

open market share

Brands · sellers6 · 14
Top-5 product click share58%
Open market2%
Avg brand age40 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.2★ — the gap to enter on.

0/100

page quality · 19 products

Sponsored placement11%
New entrants (1y)1· 0 succeeded
Avg rating4.2★
Avg reviews239

Top Hikvision products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 58% of clicks — established leaders, but buyers still shop beyond them.

£0£21K£42K£64K£85K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted

Brands

6 flat

Sellers

14

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

58%

Top 20: 100%

Open market

0%

  • Hikvision44%
  • HIKVISION DVR & CAMERAS - VIVID HD (TM) ACCESSORIES24%
  • HiLook15%
  • Hiwatch9%
  • Reolink6%
  • HiWatch2%
  • Open — no brand owns it (0%)

Hikvision demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume220KCVR0.5%Products19Brands6Top 5 Brands98%OOS Rate3.2%Rating4.2★Reviews239Avg BSR#274
8K6KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Top Hikvision search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • hikvision cctv camera82K/yr
  • hikvision52K/yr
  • hikvision cctv camera systems18K/yr
  • hikvision camera20K/yr
  • hik vision cctv camera 4k11K/yr
  • hikvision poe camera6K/yr
  • hikvision ip camera8K/yr
  • hik vision camera6K/yr
  • hikvision cctv5K/yr
  • hikvision cameras5K/yr

What reviews say buyers love and hate about Hikvision

What buyers mention most, as a share of all reviews.

What buyers love

95% of reviews
Night Vision22%

good night colour picture

Assembly/Installation17%

Easy install

Camera Quality14%

Good cameras

Value For Money13%

Good price point

Quality-Overall12%

Great product

What buyers complain about

73% of reviews
Instructions/User Manual/Troubleshooting20%

no manual or documents

Camera Quality20%

Nightmare cam, don't buy it spent so much time trying to set up, osD button on the pigtail playing up can't view picture don't buy it will send it back

Functionality-Overall20%

Didnt Work

Quality-Overall7%

ultimately let down by poor camera quality and a broken mouse

Thickness7%

they feel very thin

Hikvision return rate & reasons

Why buyers send it back, as a share of all return requests.

1.9%

Return rate

8%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Compatibility-Overall
38%
2Connectivity-Overall
13%
3Functionality-Overall
13%
4Quality-Overall
8%
5Size-Overall
5%

Common Hikvision questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Hikvision 41/100 on Amazon United Kingdom — Skip it. The niche generates £212K/yr across 19 tracked products. 0 of 1 products launched in the last 360 days are still selling. Search demand moved -8.9% over the last 90 days.
Search demand for Hikvision on Amazon United Kingdom is steady year-round — the busiest month runs 1.4× the quietest.