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Hikvision

Fail

The top 5 brands take 98% of clicks, so Hikvision is a Fail.

Flapen Score
41
41 / 100
Ranks 1,774 of 2,225 DIY & Tools niches · −8 vs the category median of 49
Market size
£212K/yr220K searches / yr
90-day growth
-8.9%search demand this quarter
Competition
58%top-5 click share · 6 brands · 14 sellers

Flapen Score

Hikvision against its category

The dotted line is the DIY & Tools average. Past it, Hikvision is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Hikvision market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Hikvision 220K times last year and spent an estimated £212K. The top 5 brands take 98% of clicks. Flapen scores it 41 out of 100, a Fail.

01 · Demand

0.5% of searches ended in a purchase last week.

Shoppers searched for this 220K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.5% of those searches ended in a purchase. Searches in the last 90 days moved -8.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £212K a year.

Searches, last 12 months
220K
Growth, 90 days vs prior 90
-8.9%
Conversion, latest week
0.5%
Market size, estimated
£212Ka year
Peak month
November1.4× the quietest month
Top search term
hikvision cctv camera82K searches a year

02 · Price

A sale here is worth £192.52.

Listings sell for £192.52 on average, from £25.72 to £414.41. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At £192.52 that is £0 to £19K a year per listing.

Average price
£192.52above the $15 to $100 sweet spot
Price range
£25.72–£414.41
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
750–1K
Units per listing a year
0–100
Revenue per listing a year
£0–£19K
Returns
1.9%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

11% of listings pay for placement with sponsored ads. 74% ship with Prime. On an average day, 3.2% of listings are out of stock. The average listing ranks #274 within Safety & Security. It carries 239 reviews at 4.20 stars, so a new listing needs social proof before a better product.

Sponsored listings
11%
Prime listings
74%
Out of stock, average day
3.2%
Average rank
#274in Safety & Security
Average rating
4.20 starsAmazon United Kingdom average 4.36 stars
Average reviews
239per listing
Listings tracked
19

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
40 months

Products

Top Hikvision products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 58% of clicks. Leaders hold, but buyers still shop past them.

£0£21K£42K£64K£85K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted

Brands

6 flat

Sellers

14

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

58%

Top 20: 100%

Open market

0%

  • Hikvision44%
  • HIKVISION DVR & CAMERAS - VIVID HD (TM) ACCESSORIES24%
  • HiLook15%
  • Hiwatch9%
  • Reolink6%
  • HiWatch2%
  • Open — no brand owns it (0%)

Demand

Hikvision search demand

Weekly searches over the year, seasonality beneath. Pick a range.

8K6KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top Hikvision search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • hikvision cctv camera82K/yr
  • hikvision52K/yr
  • hikvision cctv camera systems18K/yr
  • hikvision camera20K/yr
  • hik vision cctv camera 4k11K/yr
  • hikvision poe camera6K/yr
  • hikvision ip camera8K/yr
  • hik vision camera6K/yr
  • hikvision cctv5K/yr
  • hikvision cameras5K/yr

Reviews and returns

What reviews say buyers love and hate about Hikvision

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Instructions/User Manual/Troubleshooting20%−0.14

no manual or documents

Camera Quality20%−0.07

Nightmare cam, don't buy it spent so much time trying to set up, osD button on the pigtail playing up can't view picture don't buy it will send it back

Functionality-Overall20%−0.06

Didnt Work

Quality-Overall7%+1.09

ultimately let down by poor camera quality and a broken mouse

However, I was disappointed with the camera quality

Given both the poor camera quality and the hardware issue, I decided to return the product

Thickness7%−0.04

they feel very thin

Love

Night Vision22%+2.40

good night colour picture

Wow the 4k video quality is really impressive and so is the night time night vision quality too, easy to install and its already setup to start recording 24/7, or you can click event history to see cars, people, animals etc that have set off the motion sensor, audio seems abit quieter than my Swann CCTV cameras

Night vision, sound, and quality is seriously good

Assembly/Installation17%−0.23

Easy install

The setup process was straightforward

Being PoE, installation is also very achievable for a novice

Camera Quality14%−0.07

Good cameras

they Are a BRILLIANT little camera

This is an excellent CCTV system

Value For Money13%+0.43

Good price point

Great value for money

probably one of the best on the market for the price

Quality-Overall12%+1.09

Great product

A really quality dvr

Quality

Return

1.9% Return rate 8% Fixable by listing

Compatibility-Overall38%▇▅▇▇██
Connectivity-Overall13%▅▇▆█▅█
Functionality-Overall13%▄█▃▃▇▂

Didnt Work

Quality-Overall8%▇█▅▇▂▇

ultimately let down by poor camera quality and a broken mouse

However, I was disappointed with the camera quality

Given both the poor camera quality and the hardware issue, I decided to return the product

Size-Overall5%▁▁▅▄▁█

FAQ

Common Hikvision questions

Answered from the same tracked data.