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hikvision

Skip it

Brand-locked demand (top 5 brands take 98% of clicks) — this niche doesn't clear our bar today.

Market size 41Growth 21Conversion 6Competition 45Returns 76Price range 19Avg price 47Brand share 5Review moat 88Quality gap 82

Review moat

Great238.79

avg incumbent reviews — the moat a new listing must climb

Quality gap

Great4.2★

avg incumbent rating — lower means beatable quality

Returns

Great1.9%

return rate — above 5% kills the launch gate

Avg price

Okay£192.52

avg listing price — sweet spot $15–$100

Competition

Okay58%

top-5 click share — leaders hold, buyers still browse

Market size

Okay£212K

£212K/yr · 220K searches

Growth

Bad-8.9%

90-day search growth — must beat 0% to launch

Price range

Bad£25.72–£414.41

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Bad0.5%

search→purchase rate — share of searches ending in a sale

Brand share

Bad98%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United Kingdom niche tracking, hikvision is a £212K/yr Amazon United Kingdom market (220K searches/yr). The top 5 brands hold 98% of demand. Verdict: Skip it — 41/100.

Data updated Jul 22, 2026 · scored weekly · How we score niches

hikvision market data

Units sold / yr
750–1K
avg 0–100/product
Revenue / yr
£144K–£193K
units × avg price
Conversion rate
0.5%
Avg BSR
#274
Page quality
0%
Prime
74%
Sponsored
11%
Out of stock
3.2%
Avg brand age
40 months
Avg seller age
196 days

Competition & brand share

The top 5 products take 58% of clicks — established leaders, but buyers still shop beyond them.

Brands

6 flat

Sellers

14

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

58%

Top 20: 100%

Open market

0%

  • Hikvision44%
  • HIKVISION DVR & CAMERAS - VIVID HD (TM) ACCESSORIES24%
  • HiLook15%
  • Hiwatch9%
  • Reolink6%
  • HiWatch2%
  • Open — no brand owns it (0%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -8.9% search growth over the last 90 days.
8K6KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Top hikvision search terms

  • hikvision cctv camera82K/yr
  • hikvision52K/yr
  • hikvision cctv camera systems18K/yr
  • hikvision camera20K/yr
  • hik vision cctv camera 4k11K/yr
  • hikvision poe camera6K/yr
  • hikvision ip camera8K/yr
  • hik vision camera6K/yr
  • hikvision cctv5K/yr
  • hikvision cameras5K/yr
All search terms

Top hikvision products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%£21K20%£42K30%£64K40%£85K1101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted

All 19 tracked products in this niche — three views at once, no toggling.

What buyers say about hikvision

What buyers praise and complain about, mined from review topics.

What buyers love

Night Vision22%

“good night colour picture”

Assembly/Installation17%

“Easy install”

Camera Quality14%

“Good cameras”

Value For Money13%

“Good price point”

Quality-Overall12%

“Great product”

Functionality-Overall8%

“There's lots of features ive not tryd yet”

Security8%

“Excellent CCTV system”

Advertised Vs Actual Product3%

“It is better than expected”

What buyers complain about

Instructions/User Manual/Troubleshooting20%

“no manual or documents”

Camera Quality20%

“Nightmare cam, don't buy it spent so much time trying to set up, osD button on the pigtail playing up can't view picture don't buy it will send it back”

Functionality-Overall20%

“Didnt Work”

Quality-Overall7%

“ultimately let down by poor camera quality and a broken mouse”

Thickness7%

“they feel very thin”

Top return reasons

Compatibility-Overall38%
Connectivity-Overall13%
Functionality-Overall13%
Quality-Overall8%
Size-Overall5%
Assembly/Installation5%
Camera Quality5%
Value For Money4%
Product Condition3%
Advertised Vs Actual Product2%

Common questions

Is hikvision profitable to sell on Amazon United Kingdom?
The niche generates £212K/yr across 19 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -8.9%. Flapen's verdict: Skip it (41/100).
How competitive is the hikvision niche?
6 brands and 14 sellers compete. The top 5 products take 58% of clicks and top 5 brands hold 98% of demand.
What do buyers complain about in hikvision?
Top complaints mined from reviews: Instructions/User Manual/Troubleshooting, Camera Quality, Functionality-Overall. The return rate is 1.9%.
When does demand for hikvision peak?
Demand is steady year-round — the busiest month runs 1.4× the quietest.
What does it cost to enter the hikvision niche?
Listings span £25.72–£414.41; the average listing price is £192.52 (sweet spot $15–$100). The average incumbent carries 239 reviews — the moat a new listing must climb.