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Hi Vis Vests

Fail

Prices span $2.72–$13.23, mostly outside the sweet spot, so Hi Vis Vests is a Fail.

Flapen Score
44
44 / 100
Ranks 1,524 of 2,225 DIY & Tools niches · −5 vs the category median of 49
Market size
£355K/yr964K searches / yr
90-day growth
+20.9%search demand this quarter
Competition
72%top-5 click share · 10 brands · 37 sellers

Flapen Score

Hi Vis Vests against its category

The dotted line is the DIY & Tools average. Past it, Hi Vis Vests is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Hi Vis Vests market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Hi Vis Vests 964K times last year and spent an estimated £355K. The top 5 brands take 89% of clicks. Demand peaks in Nov. Flapen scores it 44 out of 100, a Fail.

01 · Demand

4.8% of searches ended in a purchase last week.

Shoppers searched for this 964K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 4.8% of those searches ended in a purchase. Searches in the last 90 days moved +20.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £355K a year.

Searches, last 12 months
964K
Growth, 90 days vs prior 90
+20.9%
Conversion, latest week
4.8%
Market size, estimated
£355Ka year
Peak month
November1.7× the quietest month
Top search term
hi vis vest363K searches a year

02 · Price

A sale here is worth £7.64.

Listings sell for £7.64 on average, from £2.72 to £13.23. Amazon reports units sold in ranges. This niche sold 50K to 60K a year. The average listing sells 2,500 to 3,000 of them. At £7.64 that is £19K to £23K a year per listing.

Average price
£7.64under the $15 to $100 sweet spot
Price range
£2.72–£13.23
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
50K–60K
Units per listing a year
2,500–3,000
Revenue per listing a year
£19K–£23K
Returns
1.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

73% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 6.5% of listings are out of stock. The average listing ranks #8 within Safety & Security. It carries 2,818 reviews at 4.46 stars, so a new listing needs social proof before a better product.

Sponsored listings
73%
Prime listings
100%
Out of stock, average day
6.5%
Average rank
#8in Safety & Security
Average rating
4.46 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,818per listing
Listings tracked
15

04 · Newcomers

Amazon counts 1 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 47 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
47 months

Products

Top Hi Vis Vests products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 72% of clicks. A locked shelf that new listings rarely crack.

£0£36K£71K£107K£142K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

10 falling

Sellers

37

Top-5 brand share

89%

Top 20: 100%

Top-5 click share

72%

Top 20: 100%

Open market

8%

  • AYKRM56%
  • Blackrock14%
  • CCSOVO11%
  • YUANVEST5%
  • GKOB3%
  • Yoolly3%
  • Open — no brand owns it (4 brands, 8%)

Demand

Hi Vis Vests search demand

Weekly searches over the year, seasonality beneath. Pick a range.

40K30KSpike '24Spike '25Prime Day '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Nov · busiest ÷ quietest = 1.7×

Search terms

Top Hi Vis Vests search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • hi vis vest363K/yr
  • high vis vests155K/yr
  • hi vis94K/yr
  • high vis vest51K/yr
  • hi viz vests yellow55K/yr
  • high vis51K/yr
  • hi viz39K/yr
  • hi vis vest with pockets26K/yr
  • reflective vest22K/yr
  • hi viz vest13K/yr

Reviews and returns

What reviews say buyers love and hate about Hi Vis Vests

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall32%−0.23

Not a good fit

It was too small

quite large

Quality-Overall19%−0.04

costly, not very good quality,

Poor Quality

it was very high quality This is not the same quality this time expected in £15

Pockets/Compartments10%−0.01

Phone pocket too narrow

no pockets

The pockets were on the small side

Zipper Quality6%−0.06

Zip broke on 1st use, trash

Material Quality4%−0.05

Slightly cheap material

Poor quality material

Love

Quality-Overall32%−0.04

Good quality fabrics

This Particular hi Vis Vest is good quality

Excellent product

Size-Overall14%−0.23

One size fits us all

Fits well

A little snug in size

Value For Money12%+1.27

Great value for money

Great value

Good value

Advertised Vs Actual Product10%+1.68

Exactly as described

exactly what was needed

Product is exactly what is advertised

Pockets/Compartments7%−0.01

Has easy access pockets including 2 pen holders

Pockets

the pockets are very practical

Return

1.1% Return rate 84% Fixable by listing

Size-Overall72%█▇▆▇█▇

Not a good fit

It was too small

quite large

Quality-Overall7%▆▇██▅█

costly, not very good quality,

Poor Quality

it was very high quality This is not the same quality this time expected in £15

Advertised Vs Actual Product3%▄▁█▁▄▃
Color3%▁█▅▂▁▃

This vest whole colour come on my tracksuit

Value For Money3%▁▁▆▅▁█

More expensive than others

FAQ

Common Hi Vis Vests questions

Answered from the same tracked data.