Skip to content

Hi Vis Jackets

Maybe

Products sell for $23.14 on average, inside the sweet spot. But demand is soft, at -60.3% this quarter, so Hi Vis Jackets is a Maybe.

Flapen Score
51
51 / 100
Top 38% of 2,225 DIY & Tools niches · +2 vs the category median of 49
Market size
£426K/yr596K searches / yr
90-day growth
-60.3%search demand this quarter
Competition
56%top-5 click share · 13 brands · 63 sellers

Flapen Score

Hi Vis Jackets against its category

The dotted line is the DIY & Tools average. Past it, Hi Vis Jackets is stronger. Inside it, weaker.

51Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Hi Vis Jackets market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Hi Vis Jackets 596K times last year and spent an estimated £426K. The top 5 brands take 82% of clicks. Demand peaks in Jan–Feb–Sep–Oct–Nov. Flapen scores it 51 out of 100, a Maybe.

01 · Demand

3.1% of searches ended in a purchase last week.

Shoppers searched for this 596K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.1% of those searches ended in a purchase. Searches in the last 90 days moved -60.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £426K a year.

Searches, last 12 months
596K
Growth, 90 days vs prior 90
-60.3%
Conversion, latest week
3.1%
Market size, estimated
£426Ka year
Peak month
November6.3× the quietest month
Top search term
hi vis jacket175K searches a year

02 · Price

A sale here is worth £23.14.

Listings sell for £23.14 on average, from £2.85 to £63.49. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 0 to 100 of them. At £23.14 that is £0 to £2K a year per listing.

Average price
£23.14inside the $15 to $100 sweet spot
Price range
£2.85–£63.49
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
0–100
Revenue per listing a year
£0–£2K
Returns
1.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

88% of listings pay for placement with sponsored ads. 73% ship with Prime. On an average day, 0.7% of listings are out of stock. The average listing ranks #179 within Safety & Security. It carries 1,346 reviews at 4.32 stars, so a new listing needs social proof before a better product.

Sponsored listings
88%
Prime listings
73%
Out of stock, average day
0.7%
Average rank
#179in Safety & Security
Average rating
4.32 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,346per listing
Listings tracked
26

04 · Newcomers

Amazon counts 0 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 54 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
0Amazon's first-year sales bar
Average brand age
54 months

Products

Top Hi Vis Jackets products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 56% of clicks. Leaders hold, but buyers still shop past them.

£0£43K£85K£128K£171K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

13 falling

Sellers

63

Top-5 brand share

82%

Top 20: 100%

Top-5 click share

56%

Top 20: 92%

Open market

14%

  • Portwest38%
  • AYKRM25%
  • Blackrock9%
  • shelikes6%
  • Z Zeetwear4%
  • BLOOM BLENDS3%
  • Open — no brand owns it (7 brands, 14%)

Demand

Hi Vis Jackets search demand

Weekly searches over the year, seasonality beneath. Pick a range.

30K20KSpike '24Black Friday '24Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Feb, Sep, Oct, Nov · busiest ÷ quietest = 6.3×

Search terms

Top Hi Vis Jackets search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • hi vis jacket175K/yr
  • high vis jackets58K/yr
  • hivis jacket28K/yr
  • high vis jacket25K/yr
  • hi vis waterproof jacket86K/yr
  • hi vis jackets13K/yr
  • reflective jacket33K/yr
  • hi viz jackets4K/yr
  • portwest jacket16K/yr
  • orange hi vis jacket24K/yr

Reviews and returns

What reviews say buyers love and hate about Hi Vis Jackets

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Durability29%−0.19

both torn underarms in under a week avoid

Fell to bits within a year

Rips easily

Size-Overall29%−0.07

Get a bigger size

A bit small for a big lad like me

returned as to small

Quality-Overall29%−0.06

Poor Quality

This is poor quality

Terrible quality

Stitch/Finish/Polish7%−0.05

Stitching extremely poor had two replacements

Very poor stitching

Color7%−0.05

This vest whole colour come on my tracksuit

Love

Quality-Overall28%−0.06

Excellent coat

Good quality fabrics

Excellent quality

Size-Overall17%−0.07

Good fit

Nice one-size

A little snug in size

Value For Money17%+1.83

Very reasonable price

Good value for money

Good value

Water Resistance9%+0.77

waterproof

Windproof/waterproof

Excellent waterproof properties

Weight Light5%+0.24

Great lightweight jacket

Lightweight, looks will make

Light weight and well fitting

Return

1.3% Return rate 83% Fixable by listing

Size-Overall73%▇▇▆▅█▆

Get a bigger size

A bit small for a big lad like me

returned as to small

Quality-Overall6%▁▅█▆▇▆

Poor Quality

This is poor quality

Terrible quality

Stitch/Finish/Polish3%▇▆▅█▁▁

Stitching extremely poor had two replacements

Very poor stitching

Color2%▁▃▄▃▁█

This vest whole colour come on my tracksuit

Weight Heavy2%▃▁█▁▁▆

FAQ

Common Hi Vis Jackets questions

Answered from the same tracked data.