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Hi Vis Jackets

Maybe

Products sell for $23.14 on average, inside the sweet spot. But demand is soft, at -60.3% this quarter, so Hi Vis Jackets is a Maybe.

Flapen Score
51
51 / 100
Top 38% of 2,225 DIY & Tools niches · +2 vs the category median of 49
Market size
£426K/yr596K searches / yr
90-day growth
-60.3%search demand this quarter
Competition
56%top-5 click share · 13 brands · 63 sellers

Flapen Score

Hi Vis Jackets against its category

The dotted line is the DIY & Tools average. Past it, Hi Vis Jackets is stronger. Inside it, weaker.

51Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Hi Vis Jackets market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Hi Vis Jackets 596K times last year and spent an estimated £426K. The top 5 brands take 82% of clicks. Demand peaks in Jan–Feb–Sep–Oct–Nov. Flapen scores it 51 out of 100, a Maybe.

01 · Demand

An estimated 3.1% of those searches ended in a purchase.

Shoppers searched for this 596K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 3.1% of those searches ended in a purchase. Searches in the last 90 days moved -60.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £426K a year.

Searches, last 12 months
596K
Growth, 90 days vs prior 90
-60.3%
Conversion, latest week
3.1%
Market size, estimated
£426Ka year
Peak month
November6.3× the quietest month
Top search term
hi vis jacket175K searches a year

02 · Price

A sale here is worth £23.14.

Listings sell for £23.14 on average, from £2.85 to £63.49. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 0 to 100 of them. At £23.14 that is £0 to £2K a year per listing.

Average price
£23.14inside the $15 to $100 sweet spot
Price range
£2.85–£63.49
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
0–100
Revenue per listing a year
£0–£2K
Returns
1.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

88% of listings pay for placement with sponsored ads. 73% ship with Prime. On an average day, 0.7% of listings are out of stock. The average listing ranks #179 within Safety & Security. It carries 1,346 reviews at 4.32 stars, so a new listing needs social proof before a better product.

Sponsored listings
88%
Prime listings
73%
Out of stock, average day
0.7%
Average rank
#179in Safety & Security
Average rating
4.32 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,346per listing
Listings tracked
26

04 · Newcomers

0 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 54 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
0Amazon's first-year sales bar
Average brand age
54 months

Products

Top Hi Vis Jackets products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 22, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 56% of clicks. Leaders hold, but buyers still shop past them.

£0£43K£85K£128K£171K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

13 falling

Sellers

63

Est. top-5 brand share

82%

Top 20: 100%

Est. top-5 click share

56%

Top 20: 92%

Open market

14%

  • Portwest38%
  • AYKRM25%
  • Blackrock9%
  • shelikes6%
  • Z Zeetwear4%
  • BLOOM BLENDS3%
  • Open — no brand owns it (7 brands, 14%)

Demand

Hi Vis Jackets search demand

Weekly searches over the year, seasonality beneath. Pick a range.

30K20KSpike '24Black Friday '24Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Feb, Sep, Oct, Nov · busiest ÷ quietest = 6.3×

Search terms

Top Hi Vis Jackets search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • hi vis jacket175K/yr
  • high vis jackets58K/yr
  • hivis jacket28K/yr
  • high vis jacket25K/yr
  • hi vis waterproof jacket86K/yr
  • hi vis jackets13K/yr
  • reflective jacket33K/yr
  • hi viz jackets4K/yr
  • portwest jacket16K/yr
  • orange hi vis jacket24K/yr

Reviews and returns

What reviews say buyers love and hate about Hi Vis Jackets

We read the reviews and the return reasons for every product selling here.

28%of positive reviews mention “Quality-Overall”
29%of negative reviews mention “Durability”
1.3%of orders come back
“both torn underarms in under a week avoid”
A buyer, on “Durability”29% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Hi Vis Jackets questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data