Is hi vis jackets profitable to sell on Amazon United Kingdom?

The niche generates £426K/yr across 26 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is -60.3%. Flapen's verdict: Worth a look (51/100).

How competitive is the hi vis jackets niche?

13 brands and 63 sellers compete. The top 5 products take 56% of clicks and top 5 brands hold 82% of demand.

What do buyers complain about in hi vis jackets?

Top complaints mined from reviews: Durability, Size-Overall, Quality-Overall. The return rate is 1.3%.

When does demand for hi vis jackets peak?

Demand peaks in Jan–Feb–Sep–Oct–Nov; the busiest month runs 6.3× the quietest.

What does it cost to enter the hi vis jackets niche?

Listings span £2.85–£63.49; the average listing price is £23.14 (sweet spot $15–$100). The average incumbent carries 1,346 reviews — the moat a new listing must climb.

hi vis jackets

Worth a look

Shows a sweet-spot price point ($23.14 avg), but soft demand (-60.3% this quarter) keeps it on the watch list.

Avg price

Incredible£23.14

avg listing price — sweet spot $15–$100

Returns

Great1.3%

return rate — above 5% kills the launch gate

Price range

Great£2.85–£63.49

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Good4.3★

avg incumbent rating — lower means beatable quality

Market size

Good£426K

£426K/yr · 596K searches

Review moat

Good1,345.69

avg incumbent reviews — the moat a new listing must climb

Competition

Okay56%

top-5 click share — leaders hold, buyers still browse

Conversion

Okay3.1%

search→purchase rate — share of searches ending in a sale

Brand share

Okay82%

top-5 brand share — brands hold most of the demand

Growth

Bad-60.3%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon United Kingdom niche tracking, hi vis jackets is a £426K/yr Amazon United Kingdom market (596K searches/yr). The top 5 brands hold 82% of demand. Demand peaks in Jan–Feb–Sep–Oct–Nov. Verdict: Worth a look — 51/100.

Data updated Jul 22, 2026 · scored weekly · How we score niches

hi vis jackets market data

Units sold / yr: 6K–8K; avg 0–100/product
Revenue / yr: £139K–£185K; units × avg price
Conversion rate: 3.1%
Avg BSR: #179
Page quality: 0%
Prime: 73%
Sponsored: 88%
Out of stock: 0.7%
Avg brand age: 54 months
Avg seller age: 177 days

Competition & brand share

The top 5 products take 56% of clicks — established leaders, but buyers still shop beyond them.

Brands

13 falling

Sellers

Top-5 brand share

82%

Top 20: 100%

Top-5 click share

56%

Top 20: 92%

Open market

14%

Portwest38%
AYKRM25%
Blackrock9%
shelikes6%
Z Zeetwear4%
BLOOM BLENDS3%
Open — no brand owns it (7 brands, 14%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -60.3% search growth over the last 90 days.

Peak months: Jan, Feb, Sep, Oct, Nov · busiest ÷ quietest = 6.3×

Open Trend

Top hi vis jackets search terms

hi vis jacket175K/yr -61.3%0.8% conv.
high vis jackets58K/yr -63.0%1.2% conv.
hivis jacket28K/yr -49.2%1.4% conv.
high vis jacket25K/yr -36.1%1.9% conv.
hi vis waterproof jacket86K/yr -85.2%0.3% conv.
hi vis jackets13K/yr -6.0%1.0% conv.
reflective jacket33K/yr -54.9%0.7% conv.
hi viz jackets4K/yr +324.7%1.3% conv.
portwest jacket16K/yr -47.7%0.4% conv.
orange hi vis jacket24K/yr -69.9%0.1% conv.

All search terms

Top hi vis jackets products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

AYKRM Yellow hi vis vest Reflective Vest High Visibility hi viz vis Executive Waistcoat high vis vests

AYKRM£5.654.5★2,109 rev

Portwest RT32 Mens Hi-Vis Winter Bomber Jacket Waterproof Windproof Thermal Reflective Safety Workwear Cold Weather Rain Coat for Construction Rail Warehouse Outdoor Highway Maintenance Orange L

Portwest£22.584.6★793 rev

Portwest H440 Waterproof Hi Vis Rain Jacket Mens Reflective Protective Wear Lightweight Hooded Work Coat Breathable Safety Jacket Bio Motion Tape Two Lower Pockets Yellow L

Portwest£14.494.3★3,195 rev

Blackrock Unisex Yellow Hi Vis Vest

Blackrock£2.854.5★14,732 rev

Z Zeetwear Hi Viz Bomber Jacket Reflective High Visibility Safety Coat 100% Soft Fleece Lining Waterproof & Windproof Workwear Hi-Vis Jacket Orange Black Sizes S5XL (UK Alpha M Regular Regular)

Z Zeetwear£22.613.6★12 rev

Newest

by launch date

Z Zeetwear Hi Viz Bomber Jacket Reflective High Visibility Safety Coat 100% Soft Fleece Lining Waterproof & Windproof Workwear Hi-Vis Jacket Orange Black Sizes S5XL (UK Alpha M Regular Regular)

Z Zeetwear£22.6112 rev

8mo ago

BLOOM BLENDS High Visibility Bomber Jacket Waterproof Reflective Safety Coat Hi Vis Workwear Winter Jacket with fleece Lining Waterproof Outer & Removable Hood (UK L Yellow/Navy)

BLOOM BLENDS£16.0875 rev

9mo ago

BLOOM BLENDS High Visibility Bomber Jacket Waterproof Reflective Safety Coat Hi Vis Workwear Winter Jacket with fleece Lining Waterproof Outer & Removable Hood (UK XL Yellow)

BLOOM BLENDS£18.1775 rev

9mo ago

YUANVEST Hi Vis Vests for Men Women 5 Pockets High Visibility Reflective Safety Security Vest 2-inch Reflective Strip High Visibility Vest Meets ANSI/ISEA Standards (Yellow M)

YUANVEST£7.71296 rev

1y ago

VELTUFF Reflex Softshell Hi-Vis Jacket Waterproof Work Jacket with Reflective Tape High Visibility Safety Coat for Men (UK Alpha L Regular Regular Orange/Navy)

VELTUFF£63.493 rev

2y ago

What buyers say about hi vis jackets

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall28%

“Excellent coat”

Size-Overall17%

“Good fit”

Value For Money17%

“Very reasonable price”

Water Resistance9%

“waterproof”

Weight Light5%

“Great lightweight jacket”

Pockets/Compartments5%

“Pockets are great for smartphone”

Advertised Vs Actual Product4%

“Gets the job done”

Comfort-Overall4%

“This jacket is soooo comfortable to wear”

Strength3%

“Efficient”

Transparency2%

“Good visibility”

What buyers complain about

Durability29%

“both torn underarms in under a week avoid”

Size-Overall29%

“Get a bigger size”

Quality-Overall29%

“Poor Quality”

Stitch/Finish/Polish7%

“Stitching extremely poor had two replacements”

Color7%

“This vest whole colour come on my tracksuit”

Top return reasons

Size-Overall73%

Quality-Overall6%

Stitch/Finish/Polish3%

Color2%

Weight Heavy2%

Advertised Vs Actual Product1%

Water Resistance1%

Value For Money1%

Zipper Quality1%

Strength1%

Common questions

Is hi vis jackets profitable to sell on Amazon United Kingdom?: The niche generates £426K/yr across 26 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is -60.3%. Flapen's verdict: Worth a look (51/100).
How competitive is the hi vis jackets niche?: 13 brands and 63 sellers compete. The top 5 products take 56% of clicks and top 5 brands hold 82% of demand.
What do buyers complain about in hi vis jackets?: Top complaints mined from reviews: Durability, Size-Overall, Quality-Overall. The return rate is 1.3%.
When does demand for hi vis jackets peak?: Demand peaks in Jan–Feb–Sep–Oct–Nov; the busiest month runs 6.3× the quietest.
What does it cost to enter the hi vis jackets niche?: Listings span £2.85–£63.49; the average listing price is £23.14 (sweet spot $15–$100). The average incumbent carries 1,346 reviews — the moat a new listing must climb.