Skip to content

Heavy Duty Wall Fixings

Fail

Shoppers spend only $70K a year here, so Heavy Duty Wall Fixings is a Fail.

Flapen Score
41
41 / 100
Ranks 1,774 of 2,225 DIY & Tools niches · −8 vs the category median of 49
Market size
£70K/yr97K searches / yr
90-day growth
-10.9%search demand this quarter
Competition
62%top-5 click share · 11 brands · 46 sellers

Flapen Score

Heavy Duty Wall Fixings against its category

The dotted line is the DIY & Tools average. Past it, Heavy Duty Wall Fixings is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Heavy Duty Wall Fixings market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Heavy Duty Wall Fixings 97K times last year and spent an estimated £70K. The top 5 brands take 90% of clicks. Flapen scores it 41 out of 100, a Fail.

01 · Demand

8.9% of searches ended in a purchase last week.

Shoppers searched for this 97K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 8.9% of those searches ended in a purchase. Searches in the last 90 days moved -10.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £70K a year.

Searches, last 12 months
97K
Growth, 90 days vs prior 90
-10.9%
Conversion, latest week
8.9%
Market size, estimated
£70Ka year
Peak month
October1.5× the quietest month
Top search term
corefix dot and dab wall fixings14K searches a year

02 · Price

A sale here is worth £8.09.

Listings sell for £8.09 on average, from £3.32 to £24.58. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 250 to 500 of them. At £8.09 that is £2K to £4K a year per listing.

Average price
£8.09under the $15 to $100 sweet spot
Price range
£3.32–£24.58
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
8K–10K
Units per listing a year
250–500
Revenue per listing a year
£2K–£4K
Returns
0.9%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

87% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 5.9% of listings are out of stock. The average listing ranks #140 within Nails, Screws & Fasteners. It carries 1,769 reviews at 4.52 stars, so a new listing needs social proof before a better product.

Sponsored listings
87%
Prime listings
96%
Out of stock, average day
5.9%
Average rank
#140in Nails, Screws & Fasteners
Average rating
4.52 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,769per listing
Listings tracked
23

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
39 months

Products

Top Heavy Duty Wall Fixings products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 62% of clicks. Leaders hold, but buyers still shop past them.

£0£7K£14K£21K£28K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

11 falling

Sellers

46

Top-5 brand share

90%

Top 20: 100%

Top-5 click share

62%

Top 20: 96%

Open market

8%

  • COREFIX60%
  • fischer17%
  • WETNFIX6%
  • Rawlplug4%
  • Cleanse3%
  • YICEN2%
  • Open — no brand owns it (5 brands, 8%)

Demand

Heavy Duty Wall Fixings search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KSpike '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.5×

Search terms

Top Heavy Duty Wall Fixings search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • corefix dot and dab wall fixings14K/yr
  • corefix17K/yr
  • dot and dab wall fixings15K/yr
  • heavy duty wall plugs13K/yr
  • wall fixings heavy duty8K/yr
  • 10mm wall plugs6K/yr
  • heavy duty wall fixings7K/yr
  • 10mm rawl plugs5K/yr
  • wet n fix6K/yr
  • wetnfix3K/yr

Reviews and returns

What reviews say buyers love and hate about Heavy Duty Wall Fixings

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Value For Money13%+0.21

They are not cheap

A bit pricey

More expensive than other brands

Size-Overall12%−0.08

Not fit for purpose

Very small

bigger in a plasterboard wall

Mounting7%−0.05

120mm screws are supplied with 100mm plugs which makes product useless

Useless the end broke off the fixing so the screw would not screw in

No stand off when bolting up

Quality-Overall6%+0.29

Absolute and total garbage

Rubbish

Absolute rubbish

Assembly/Installation6%−0.03

two of them bent while I was trying to install them

You have to consider that it is only really malleable for a few minutes before it starts to set

Every single screw snapped in the wall whilst installing

Love

Quality-Overall20%+0.29

Excellent product

Very good build quality

the best performing product by far

Ease Of Use15%+1.07

Easy to use

Strong hold and convenient

Easy to use and sets quickly

Strength11%+0.53

incredibly stable once fitted

Very strong

and solid as a rock

Socket/Port/Plug8%+0.89

Good variety of plugs

Excellent plugs

Overall, a dependable and versatile plug thats well worth using over budget alternatives

Maintenance And Repair6%+0.66

Good fixings

Good fixing

A very good set of fixings

Return

0.9% Return rate 53% Fixable by listing

Size-Overall43%█▇▆▇▇█

Not fit for purpose

Very small

bigger in a plasterboard wall

Compatibility-Overall14%▄█▆█▇▅
Functionality-Overall10%▆███▅▄

Didn't do the job for me

Doesnt work

Dont work

Defective Material/Parts4%▃▆▅█▃█
Quality-Overall4%▂▃█▄▇▂

Absolute and total garbage

Rubbish

Absolute rubbish

FAQ

Common Heavy Duty Wall Fixings questions

Answered from the same tracked data.