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Heavy Duty Extension Lead

Fail

The products selling today already average 4.6★, so Heavy Duty Extension Lead is a Fail.

Flapen Score
49
49 / 100
Ranks 1,033 of 2,225 DIY & Tools niches · on the category median
Market size
£98K/yr105K searches / yr
90-day growth
+14.5%search demand this quarter
Competition
51%top-5 click share · 13 brands · 45 sellers

Flapen Score

Heavy Duty Extension Lead against its category

The dotted line is the DIY & Tools average. Past it, Heavy Duty Extension Lead is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Heavy Duty Extension Lead market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Heavy Duty Extension Lead 105K times last year and spent an estimated £98K. The top 5 brands take 87% of clicks. Flapen scores it 49 out of 100, a Fail.

01 · Demand

An estimated 4.4% of those searches ended in a purchase.

Shoppers searched for this 105K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 4.4% of those searches ended in a purchase. Searches in the last 90 days moved +14.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £98K a year.

Searches, last 12 months
105K
Growth, 90 days vs prior 90
+14.5%
Conversion, latest week
4.4%
Market size, estimated
£98Ka year
Peak month
November1.4× the quietest month
Top search term
heavy duty extension lead57K searches a year

02 · Price

A sale here is worth £21.07.

Listings sell for £21.07 on average, from £8.52 to £43.98. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At £21.07 that is £0 to £2K a year per listing.

Average price
£21.07inside the $15 to $100 sweet spot
Price range
£8.52–£43.98
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–4K
Units per listing a year
0–100
Revenue per listing a year
£0–£2K
Returns
1.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

83% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 3.1% of listings are out of stock. The average listing ranks #304 within Electrical. It carries 3,562 reviews at 4.63 stars, so a new listing needs social proof before a better product.

Sponsored listings
83%
Prime listings
92%
Out of stock, average day
3.1%
Average rank
#304in Electrical
Average rating
4.63 starsAmazon United Kingdom average 4.36 stars
Average reviews
3,562per listing
Listings tracked
24

04 · Newcomers

1 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 45 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
1Amazon's first-year sales bar
Average brand age
45 months

Products

Top Heavy Duty Extension Lead products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 22, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 51% of clicks. Leaders hold, but buyers still shop past them.

£0£10K£20K£29K£39K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

13 falling

Sellers

45

Est. top-5 brand share

87%

Top 20: 100%

Est. top-5 click share

51%

Top 20: 97%

Open market

10%

  • Masterplug34%
  • LIPWEL20%
  • Status15%
  • SLx13%
  • BEVA5%
  • EnergyPro3%
  • Open — no brand owns it (7 brands, 10%)

Demand

Heavy Duty Extension Lead search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KPrime Day '25Black Friday '25Holiday '25Spike '26DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top Heavy Duty Extension Lead search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • heavy duty extension lead57K/yr
  • heavy duty extension cable23K/yr
  • 2.5mm extension lead8K/yr
  • heavy duty extension cord7K/yr
  • extension lead heavy duty6K/yr
  • industrial extension lead4K/yr

Reviews and returns

What reviews say buyers love and hate about Heavy Duty Extension Lead

We read the reviews and the return reasons for every product selling here.

25%of positive reviews mention “Quality-Overall”
10%of negative reviews mention “Quality-Overall”
1.0%of orders come back
“Poor quality”
A buyer, on “Quality-Overall”10% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Heavy Duty Extension Lead questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data