Heavy Duty Extension Lead
FailThe products selling today already average 4.6★, so Heavy Duty Extension Lead is a Fail.
- Flapen Score
- 49 / 100Ranks 1,033 of 2,225 DIY & Tools niches · on the category median49
- Market size
- £98K/yr105K searches / yr
- 90-day growth
- +14.5%search demand this quarter
- Competition
- 51%top-5 click share · 13 brands · 45 sellers
Flapen Score
Heavy Duty Extension Lead against its category
The dotted line is the DIY & Tools average. Past it, Heavy Duty Extension Lead is stronger. Inside it, weaker.
Market
The Heavy Duty Extension Lead market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Heavy Duty Extension Lead 105K times last year and spent an estimated £98K. The top 5 brands take 87% of clicks. Flapen scores it 49 out of 100, a Fail.
01 · Demand
An estimated 4.4% of those searches ended in a purchase.
Shoppers searched for this 105K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 4.4% of those searches ended in a purchase. Searches in the last 90 days moved +14.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £98K a year.
- Searches, last 12 months
- 105K
- Growth, 90 days vs prior 90
- +14.5%
- Conversion, latest week
- 4.4%
- Market size, estimated
- £98Ka year
- Peak month
- November1.4× the quietest month
- Top search term
- heavy duty extension lead57K searches a year
02 · Price
A sale here is worth £21.07.
Listings sell for £21.07 on average, from £8.52 to £43.98. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At £21.07 that is £0 to £2K a year per listing.
- Average price
- £21.07inside the $15 to $100 sweet spot
- Price range
- £8.52–£43.98
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 3K–4K
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£2K
- Returns
- 1.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
83% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 3.1% of listings are out of stock. The average listing ranks #304 within Electrical. It carries 3,562 reviews at 4.63 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 83%
- Prime listings
- 92%
- Out of stock, average day
- 3.1%
- Average rank
- #304in Electrical
- Average rating
- 4.63 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 3,562per listing
- Listings tracked
- 24
04 · Newcomers
1 of last year's 2 launches cleared the first-year sales bar.
2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 45 months on average, so the names here are settling in.
- Launched, last 12 months
- 2
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 45 months
Products
Top Heavy Duty Extension Lead products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 22, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Masterplug One Socket Single Extension Lead 5 Metre Cable Unswitched Heavy Duty Rewireable 1-Way Plug Extension Cable Work Power Permaplug Orange 13A 1G 5m EXS1315O
- Price
- £9.31
- Rating
- 4.7/5
- Reviews
- 572
- Age
- 14y ago

Outdoor Extension Lead 10m Plug Socket Power Cable Extra Long Extension Cord 13 Amp Heavy Duty Outside Plug Socket Black
- Price
- £15.75
- Rating
- 4.7/5
- Reviews
- 3,045
- Age
- 3y ago

Heavy Duty Extension Lead Outdoor Extension Cord 5m Long Power Strip Black Cable Single Plug Socket 13 Amp For Garden
- Price
- £13.41
- Rating
- 4.7/5
- Reviews
- 3,045
- Age
- 3y ago

STATUS 4 Socket Cable Reel 25m Green 13 Amp Thermal Cut Out Heavy Duty Outdoor Extension Lead Ideal for Garden Workshop DIY Power Tools (S25M13ACR2)
- Price
- £22.30
- Rating
- 4.6/5
- Reviews
- 20,728
- Age
- 14y ago

BEVA 3 in 1 RCD Extension Lead 3M Heavy Duty Extension Lead with Leakage Protection 13A/3250W RCD Plug for Workshop Garage Construction Sites Old Buildings Basements
- Price
- £29.46
- Rating
- 4.4/5
- Reviews
- 23
- Age
- 6mo ago
Trending
estimated 90-day click momentum
EnergyPro 1m Reinforced Extension Lead with 1 Socket 13A Flame-Retardant Power Strip Pure Copper Wire UK Safety Fuse for Home Office Garden Travel Black
- Price
- £9.08
- Rating
- 4.4/5
- Reviews
- 40
- Age
- 1y ago

EnergyPro 10m Reinforced Extension Lead with 1 Socket 13A Flame-Retardant Power Strip Pure Copper Wire UK Safety Fuse for Home Office Garden Travel Black
- Price
- £20.51
- Rating
- 4.4/5
- Reviews
- 40
- Age
- 1y ago

BEVA 3 in 1 RCD Extension Lead 3M Heavy Duty Extension Lead with Leakage Protection 13A/3250W RCD Plug for Workshop Garage Construction Sites Old Buildings Basements
- Price
- £29.46
- Rating
- 4.4/5
- Reviews
- 23
- Age
- 6mo ago

STATUS 2 Socket Cable Reel with 15 Metre Heavy Duty Extension Lead Thermal Cut-Out Safety for Outdoor and Garden Power Use Green (S15M2SHBCR1PK2)
- Price
- £16.95
- Rating
- 4.6/5
- Reviews
- 20,728
- Age
- 11y ago

SLx Outdoor Extension Lead 10m Heavy Duty Extension Cable Single Socket Extension Lead H Frame Cord Plug Thermal Cut Out for Garden lawn mower Office 13A Fused UK Plug
- Price
- £15.84
- Rating
- 4.7/5
- Reviews
- 66
- Age
- 1y ago
Newest
by launch date
BEVA 3 in 1 RCD Extension Lead 3M Heavy Duty Extension Lead with Leakage Protection 13A/3250W RCD Plug for Workshop Garage Construction Sites Old Buildings Basements
- Price
- £29.46
- Rating
- 4.4/5
- Reviews
- 23
- Age
- 6mo ago

4 Way UK Extension Lead 5m Heavy Duty Cord 13A 3250W Fire-Retardant Multi Plug Socket Wall-Mountable for Garage Workshop Garden Outdoor
- Price
- £11.36
- Rating
- 4.8/5
- Reviews
- 12
- Age
- 9mo ago

EnergyPro 1m Reinforced Extension Lead with 1 Socket 13A Flame-Retardant Power Strip Pure Copper Wire UK Safety Fuse for Home Office Garden Travel Black
- Price
- £9.08
- Rating
- 4.4/5
- Reviews
- 40
- Age
- 1y ago

EnergyPro 10m Reinforced Extension Lead with 1 Socket 13A Flame-Retardant Power Strip Pure Copper Wire UK Safety Fuse for Home Office Garden Travel Black
- Price
- £20.51
- Rating
- 4.4/5
- Reviews
- 40
- Age
- 1y ago

SLx Outdoor Extension Lead 10m Heavy Duty Extension Cable Single Socket Extension Lead H Frame Cord Plug Thermal Cut Out for Garden lawn mower Office 13A Fused UK Plug
- Price
- £15.84
- Rating
- 4.7/5
- Reviews
- 66
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 51% of clicks. Leaders hold, but buyers still shop past them.
Brands
13 falling
Sellers
45
Est. top-5 brand share
87%
Top 20: 100%
Est. top-5 click share
51%
Top 20: 97%
Open market
10%
- Masterplug34%
- LIPWEL20%
- Status15%
- SLx13%
- BEVA5%
- EnergyPro3%
- Open — no brand owns it (7 brands, 10%)
Demand
Heavy Duty Extension Lead search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.4×
Search terms
Top Heavy Duty Extension Lead search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- heavy duty extension lead57K/yr
- heavy duty extension cable23K/yr
- 2.5mm extension lead8K/yr
- heavy duty extension cord7K/yr
- extension lead heavy duty6K/yr
- industrial extension lead4K/yr
Reviews and returns
What reviews say buyers love and hate about Heavy Duty Extension Lead
We read the reviews and the return reasons for every product selling here.
“Poor quality”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Heavy Duty Extension Lead questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data








