Heavy Duty Extension Lead
FailThe products selling today already average 4.6★, so Heavy Duty Extension Lead is a Fail.
- Flapen Score
- 49 / 100Ranks 1,033 of 2,225 DIY & Tools niches · on the category median49
- Market size
- £98K/yr105K searches / yr
- 90-day growth
- +14.5%search demand this quarter
- Competition
- 51%top-5 click share · 13 brands · 45 sellers
Flapen Score
Heavy Duty Extension Lead against its category
The dotted line is the DIY & Tools average. Past it, Heavy Duty Extension Lead is stronger. Inside it, weaker.
Market
The Heavy Duty Extension Lead market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Heavy Duty Extension Lead 105K times last year and spent an estimated £98K. The top 5 brands take 87% of clicks. Flapen scores it 49 out of 100, a Fail.
01 · Demand
4.4% of searches ended in a purchase last week.
Shoppers searched for this 105K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 4.4% of those searches ended in a purchase. Searches in the last 90 days moved +14.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £98K a year.
- Searches, last 12 months
- 105K
- Growth, 90 days vs prior 90
- +14.5%
- Conversion, latest week
- 4.4%
- Market size, estimated
- £98Ka year
- Peak month
- November1.4× the quietest month
- Top search term
- heavy duty extension lead57K searches a year
02 · Price
A sale here is worth £21.07.
Listings sell for £21.07 on average, from £8.52 to £43.98. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At £21.07 that is £0 to £2K a year per listing.
- Average price
- £21.07inside the $15 to $100 sweet spot
- Price range
- £8.52–£43.98
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 3K–4K
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£2K
- Returns
- 1.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
83% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 3.1% of listings are out of stock. The average listing ranks #304 within Electrical. It carries 3,562 reviews at 4.63 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 83%
- Prime listings
- 92%
- Out of stock, average day
- 3.1%
- Average rank
- #304in Electrical
- Average rating
- 4.63 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 3,562per listing
- Listings tracked
- 24
04 · Newcomers
Amazon counts 1 of last year's 2 launches as successful.
2 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 45 months on average, so the names here are settling in.
- Launched, last 12 months
- 2
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 45 months
Products
Top Heavy Duty Extension Lead products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Masterplug One Socket Single Extension Lead 5 Metre Cable Unswitched Heavy Duty Rewireable 1-Way Plug Extension Cable Work Power Permaplug Orange 13A 1G 5m EXS1315O
- Price
- £9.31
- Rating
- 4.7/5
- Reviews
- 572
- Age
- 14y ago

Outdoor Extension Lead 10m Plug Socket Power Cable Extra Long Extension Cord 13 Amp Heavy Duty Outside Plug Socket Black
- Price
- £15.75
- Rating
- 4.7/5
- Reviews
- 3,045
- Age
- 3y ago

Heavy Duty Extension Lead Outdoor Extension Cord 5m Long Power Strip Black Cable Single Plug Socket 13 Amp For Garden
- Price
- £13.41
- Rating
- 4.7/5
- Reviews
- 3,045
- Age
- 3y ago

STATUS 4 Socket Cable Reel 25m Green 13 Amp Thermal Cut Out Heavy Duty Outdoor Extension Lead Ideal for Garden Workshop DIY Power Tools (S25M13ACR2)
- Price
- £22.30
- Rating
- 4.6/5
- Reviews
- 20,728
- Age
- 14y ago

BEVA 3 in 1 RCD Extension Lead 3M Heavy Duty Extension Lead with Leakage Protection 13A/3250W RCD Plug for Workshop Garage Construction Sites Old Buildings Basements
- Price
- £29.46
- Rating
- 4.4/5
- Reviews
- 23
- Age
- 6mo ago
Trending
90-day click momentum
EnergyPro 1m Reinforced Extension Lead with 1 Socket 13A Flame-Retardant Power Strip Pure Copper Wire UK Safety Fuse for Home Office Garden Travel Black
- Price
- £9.08
- Rating
- 4.4/5
- Reviews
- 40
- Age
- 1y ago

EnergyPro 10m Reinforced Extension Lead with 1 Socket 13A Flame-Retardant Power Strip Pure Copper Wire UK Safety Fuse for Home Office Garden Travel Black
- Price
- £20.51
- Rating
- 4.4/5
- Reviews
- 40
- Age
- 1y ago

BEVA 3 in 1 RCD Extension Lead 3M Heavy Duty Extension Lead with Leakage Protection 13A/3250W RCD Plug for Workshop Garage Construction Sites Old Buildings Basements
- Price
- £29.46
- Rating
- 4.4/5
- Reviews
- 23
- Age
- 6mo ago

STATUS 2 Socket Cable Reel with 15 Metre Heavy Duty Extension Lead Thermal Cut-Out Safety for Outdoor and Garden Power Use Green (S15M2SHBCR1PK2)
- Price
- £16.95
- Rating
- 4.6/5
- Reviews
- 20,728
- Age
- 11y ago

SLx Outdoor Extension Lead 10m Heavy Duty Extension Cable Single Socket Extension Lead H Frame Cord Plug Thermal Cut Out for Garden lawn mower Office 13A Fused UK Plug
- Price
- £15.84
- Rating
- 4.7/5
- Reviews
- 66
- Age
- 1y ago
Newest
by launch date
BEVA 3 in 1 RCD Extension Lead 3M Heavy Duty Extension Lead with Leakage Protection 13A/3250W RCD Plug for Workshop Garage Construction Sites Old Buildings Basements
- Price
- £29.46
- Rating
- 4.4/5
- Reviews
- 23
- Age
- 6mo ago

4 Way UK Extension Lead 5m Heavy Duty Cord 13A 3250W Fire-Retardant Multi Plug Socket Wall-Mountable for Garage Workshop Garden Outdoor
- Price
- £11.36
- Rating
- 4.8/5
- Reviews
- 12
- Age
- 9mo ago

EnergyPro 1m Reinforced Extension Lead with 1 Socket 13A Flame-Retardant Power Strip Pure Copper Wire UK Safety Fuse for Home Office Garden Travel Black
- Price
- £9.08
- Rating
- 4.4/5
- Reviews
- 40
- Age
- 1y ago

EnergyPro 10m Reinforced Extension Lead with 1 Socket 13A Flame-Retardant Power Strip Pure Copper Wire UK Safety Fuse for Home Office Garden Travel Black
- Price
- £20.51
- Rating
- 4.4/5
- Reviews
- 40
- Age
- 1y ago

SLx Outdoor Extension Lead 10m Heavy Duty Extension Cable Single Socket Extension Lead H Frame Cord Plug Thermal Cut Out for Garden lawn mower Office 13A Fused UK Plug
- Price
- £15.84
- Rating
- 4.7/5
- Reviews
- 66
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 51% of clicks. Leaders hold, but buyers still shop past them.
Brands
13 falling
Sellers
45
Top-5 brand share
87%
Top 20: 100%
Top-5 click share
51%
Top 20: 97%
Open market
10%
- Masterplug34%
- LIPWEL20%
- Status15%
- SLx13%
- BEVA5%
- EnergyPro3%
- Open — no brand owns it (7 brands, 10%)
Demand
Heavy Duty Extension Lead search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.4×
Search terms
Top Heavy Duty Extension Lead search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- heavy duty extension lead57K/yr
- heavy duty extension cable23K/yr
- 2.5mm extension lead8K/yr
- heavy duty extension cord7K/yr
- extension lead heavy duty6K/yr
- industrial extension lead4K/yr
Reviews and returns
What reviews say buyers love and hate about Heavy Duty Extension Lead
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Poor quality
Cheap quality
Given it seems to be non-moulded, this could be a quality control issue with some plugs adequately attached and others not
Sockets inaccessible
Burned out socket
Flimsy Socket Lids
The socket lid broke upon the first use
It stopped working after about 7 uses over 9 months
Failed after a few weeks
Doesn't feel very robust
Cheap and flimsy
It's quite flimsy
Not as described
Not 5 meters as described
Love
The build quality feels solid
Very well made product
Excellent Quality Product
Excellent Value
Value for money
Awesome price
Brilliant extension
Its a strong extension
Good extension reel
Exactly what I needed
Exactly as described
It performs exactly as advertised
Strong and sturdy
Good strong cable very pleased with it
Excellent cable and carrier very sturdy
Return
1.0% Return rate 32% Fixable by listing
Sockets inaccessible
Burned out socket
Flimsy Socket Lids
Poor quality
Cheap quality
Given it seems to be non-moulded, this could be a quality control issue with some plugs adequately attached and others not
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Heavy Duty Extension Lead questions
Answered from the same tracked data.








