heatmiser
Skip itSoft demand (-60.9% this quarter) — this niche doesn't clear our bar today.
Review moat
Incredible38.89avg incumbent reviews — the moat a new listing must climb
Avg price
Great£58.46avg listing price — sweet spot $15–$100
Price range
Good£9.50–£124.17cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good5.0%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Competition
Okay63%top-5 click share — leaders hold, buyers still browse
Returns
Bad5.3%return rate — above 5% kills the launch gate
Market size
Bad£72K£72K/yr · 25K searches
Brand share
Bad95%top-5 brand share — brand-locked demand
Growth
Bad-60.9%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, heatmiser is a £72K/yr Amazon United Kingdom market (25K searches/yr). The top 5 brands hold 95% of demand. Demand peaks in Jan–Oct–Nov–Dec. Verdict: Skip it — 35/100.
Data updated Jul 22, 2026 · scored weekly · How we score niches
heatmiser market data
- Units sold / yr
- 2K–2K
- avg 0–100/product
- Revenue / yr
- £88K–£117K
- units × avg price
- Conversion rate
- 5.0%
- Avg BSR
- #98
- Page quality
- 0%
- Prime
- 83%
- Sponsored
- 44%
- Out of stock
- 13.8%
- Avg brand age
- 63 months
- Avg seller age
- 198 days
Competition & brand share
The top 5 products take 63% of clicks — established leaders, but buyers still shop beyond them.Brands
6 rising
Sellers
21
Top-5 brand share
95%
Top 20: 100%
Top-5 click share
63%
Top 20: 100%
Open market
0%
- Heatmiser32%
- EVO27%
- Kudos-Trading16%
- LavaTap11%
- Fastwarm8%
- The Floor Heating Warehouse5%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -60.9% search growth over the last 90 days.Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 6.0×
Top heatmiser search terms
- heatmiser9K/yr
- heatmiser thermostat7K/yr
- heatmiser neo stat v29K/yr
Top heatmiser products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 18 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Heatmiser neoStat V2 Programmable Thermostat - Glacier White
Heatmiser£55.854.4★210 rev
Kudos-Trading - Heatmiser Neo-E Smart Stat Electric Underfloor Heating Thermostat Works with NeoHub Gen 2 Giving Interface with Apple Alexa & Google Giving Smart Controls.
Kudos-Trading£70.044.5★11 rev
IMI Heatmiser neoStat V3 - Wired Programmable Thermostat - (Latest Version) - EVO
EVO£57.780.0★0 rev
Heatmiser neoStat V2 - Wired Programmable Thermostat - (White) - EVO
EVO£49.514.7★5 rev
Heatmiser - NeoStat V3 - WHITE
Fastwarm£51.884.1★14 rev
Newest
by launch dateIMI Heatmiser neoStat V3 - Wired Programmable Thermostat - (Latest Version) - EVO
EVO£57.780 rev
Heatmiser neoStat V2 - Wired Programmable Thermostat - (White) - EVO
EVO£49.515 rev
Heatmiser UH4-4 Zone 230v Underfloor Heating Wiring Centre
EVO£49.001 rev
Heatmiser NeoHub Gen3 (Compatible with neoStat neoStat-HW neoStat 12v neoAir v2 neoAir v2-M neoAir v3 neoStat-e neoStat-HC neoPlug) Opt. Control with - Alexa Google Home Apple HomeKit IFTTT
EVO£118.178 rev
LavaTap Heatmiser Slimline V4 Programmable Thermostat Wired Digital 7 Day and 5 2 Day Heating Control for Central and Underfloor Heating 230 V Not Battery Powered
LavaTap£45.004 rev
Trending
90-day click momentumIMI Heatmiser neoStat V3 - Wired Programmable Thermostat - (Latest Version) - EVO
EVO£57.780.0★
Heatmiser UH4-4 Zone 230v Underfloor Heating Wiring Centre
EVO£49.005.0★
LavaTap Heatmiser NeoStat 12v V2 Programmable Thermostat for 12 Volt UFH Systems (Glacier White)
LavaTap£63.625.0★
Kudos-Trading - Heatmiser Neo-E Smart Stat Electric Underfloor Heating Thermostat Works with NeoHub Gen 2 Giving Interface with Apple Alexa & Google Giving Smart Controls.
Kudos-Trading£70.044.5★
Heatmiser NeoHub Gen3 (Compatible with neoStat neoStat-HW neoStat 12v neoAir v2 neoAir v2-M neoAir v3 neoStat-e neoStat-HC neoPlug) Opt. Control with - Alexa Google Home Apple HomeKit IFTTT
EVO£118.174.8★
What buyers say about heatmiser
What buyers praise and complain about, mined from review topics.What buyers love
“Quality item”
“Easy to set up and use”
“Perfect replacement for failed thermostat”
“does the job”
“Good fit”
“Easy to use”
“Nice to have different timings”
“Good value”
“Well designed iPhone app”
“Makes it much easier to control the thermostats in my house”
What buyers complain about
“NO PROBE! Advertised to be sold with a probe. Probe not supplied!”
“Wouldnt work with my system”
“Trivial to set up, shame its so expensive and unsightly”
Top return reasons
Common questions
- Is heatmiser profitable to sell on Amazon United Kingdom?
- The niche generates £72K/yr across 18 tracked products. 2 of 5 products launched in the last 360 days are still selling. 90-day search growth is -60.9%. Flapen's verdict: Skip it (35/100).
- How competitive is the heatmiser niche?
- 6 brands and 21 sellers compete. The top 5 products take 63% of clicks and top 5 brands hold 95% of demand.
- What do buyers complain about in heatmiser?
- Top complaints mined from reviews: Advertised Vs Actual Product, Compatibility-Overall, Assembly/Installation. The return rate is 5.3% — above our launch gate.
- When does demand for heatmiser peak?
- Demand peaks in Jan–Oct–Nov–Dec; the busiest month runs 6.0× the quietest.
- What does it cost to enter the heatmiser niche?
- Listings span £9.50–£124.17; the average listing price is £58.46 (sweet spot $15–$100). The average incumbent carries 39 reviews — the moat a new listing must climb.