Heatmiser
FailDemand is soft, at -60.9% this quarter, so Heatmiser is a Fail.
- Flapen Score
- 35 / 100Ranks 2,091 of 2,225 DIY & Tools niches · −14 vs the category median of 4935
- Market size
- £72K/yr25K searches / yr
- 90-day growth
- -60.9%search demand this quarter
- Competition
- 63%top-5 click share · 6 brands · 21 sellers
Flapen Score
Heatmiser against its category
The dotted line is the DIY & Tools average. Past it, Heatmiser is stronger. Inside it, weaker.
Market
The Heatmiser market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Heatmiser 25K times last year and spent an estimated £72K. The top 5 brands take 95% of clicks. Demand peaks in Jan–Oct–Nov–Dec. Flapen scores it 35 out of 100, a Fail.
01 · Demand
5.0% of searches ended in a purchase last week.
Shoppers searched for this 25K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 5.0% of those searches ended in a purchase. Searches in the last 90 days moved -60.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £72K a year.
- Searches, last 12 months
- 25K
- Growth, 90 days vs prior 90
- -60.9%
- Conversion, latest week
- 5.0%
- Market size, estimated
- £72Ka year
- Peak month
- November6.0× the quietest month
- Top search term
- heatmiser9K searches a year
02 · Price
A sale here is worth £58.46.
Listings sell for £58.46 on average, from £9.50 to £124.17. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At £58.46 that is £0 to £6K a year per listing.
- Average price
- £58.46inside the $15 to $100 sweet spot
- Price range
- £9.50–£124.17
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 2K–2K
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£6K
- Returns
- 5.3%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
44% of listings pay for placement with sponsored ads. 83% ship with Prime. On an average day, 13.8% of listings are out of stock. The average listing ranks #98 within Building Supplies. It carries 39 reviews at 4.50 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 44%
- Prime listings
- 83%
- Out of stock, average day
- 13.8%
- Average rank
- #98in Building Supplies
- Average rating
- 4.50 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 39per listing
- Listings tracked
- 18
04 · Newcomers
Amazon counts 2 of last year's 5 launches as successful.
5 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 63 months on average, so the names here are established.
- Launched, last 12 months
- 5
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 63 months
Products
Top Heatmiser products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Heatmiser neoStat V2 Programmable Thermostat - Glacier White
- Price
- £55.85
- Rating
- 4.4/5
- Reviews
- 210
- Age
- 5y ago

Kudos-Trading - Heatmiser Neo-E Smart Stat Electric Underfloor Heating Thermostat Works with NeoHub Gen 2 Giving Interface with Apple Alexa & Google Giving Smart Controls.
- Price
- £70.04
- Rating
- 4.5/5
- Reviews
- 11
- Age
- 5y ago

IMI Heatmiser neoStat V3 - Wired Programmable Thermostat - (Latest Version) - EVO
- Price
- £57.78
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 6mo ago

Heatmiser neoStat V2 - Wired Programmable Thermostat - (White) - EVO
- Price
- £49.51
- Rating
- 4.7/5
- Reviews
- 5
- Age
- 6mo ago

Heatmiser - NeoStat V3 - WHITE
- Price
- £51.88
- Rating
- 4.1/5
- Reviews
- 14
- Age
- 4y ago
Trending
90-day click momentum
IMI Heatmiser neoStat V3 - Wired Programmable Thermostat - (Latest Version) - EVO
- Price
- £57.78
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 6mo ago

Heatmiser UH4-4 Zone 230v Underfloor Heating Wiring Centre
- Price
- £49.00
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 7mo ago

LavaTap Heatmiser NeoStat 12v V2 Programmable Thermostat for 12 Volt UFH Systems (Glacier White)
- Price
- £63.62
- Rating
- 5.0/5
- Reviews
- 3
- Age
- 2y ago

Kudos-Trading - Heatmiser Neo-E Smart Stat Electric Underfloor Heating Thermostat Works with NeoHub Gen 2 Giving Interface with Apple Alexa & Google Giving Smart Controls.
- Price
- £70.04
- Rating
- 4.5/5
- Reviews
- 11
- Age
- 5y ago

Heatmiser NeoHub Gen3 (Compatible with neoStat neoStat-HW neoStat 12v neoAir v2 neoAir v2-M neoAir v3 neoStat-e neoStat-HC neoPlug) Opt. Control with - Alexa Google Home Apple HomeKit IFTTT
- Price
- £118.17
- Rating
- 4.8/5
- Reviews
- 8
- Age
- 7mo ago
Newest
by launch date
IMI Heatmiser neoStat V3 - Wired Programmable Thermostat - (Latest Version) - EVO
- Price
- £57.78
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 6mo ago

Heatmiser neoStat V2 - Wired Programmable Thermostat - (White) - EVO
- Price
- £49.51
- Rating
- 4.7/5
- Reviews
- 5
- Age
- 6mo ago

Heatmiser UH4-4 Zone 230v Underfloor Heating Wiring Centre
- Price
- £49.00
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 7mo ago

Heatmiser NeoHub Gen3 (Compatible with neoStat neoStat-HW neoStat 12v neoAir v2 neoAir v2-M neoAir v3 neoStat-e neoStat-HC neoPlug) Opt. Control with - Alexa Google Home Apple HomeKit IFTTT
- Price
- £118.17
- Rating
- 4.8/5
- Reviews
- 8
- Age
- 7mo ago

LavaTap Heatmiser Slimline V4 Programmable Thermostat Wired Digital 7 Day and 5 2 Day Heating Control for Central and Underfloor Heating 230 V Not Battery Powered
- Price
- £45.00
- Rating
- 4.5/5
- Reviews
- 4
- Age
- 9mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take 63% of clicks. Leaders hold, but buyers still shop past them.
Brands
6 rising
Sellers
21
Top-5 brand share
95%
Top 20: 100%
Top-5 click share
63%
Top 20: 100%
Open market
0%
- Heatmiser32%
- EVO27%
- Kudos-Trading16%
- LavaTap11%
- Fastwarm8%
- The Floor Heating Warehouse5%
Demand
Heatmiser search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 6.0×
Search terms
Top Heatmiser search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- heatmiser9K/yr
- heatmiser thermostat7K/yr
- heatmiser neo stat v29K/yr
Reviews and returns
What reviews say buyers love and hate about Heatmiser
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
NO PROBE! Advertised to be sold with a probe. Probe not supplied!
Wouldnt work with my system
Trivial to set up, shame its so expensive and unsightly
Love
Quality item
Great Product
Great product
Easy to set up and use
easy to set
easy to set up so in 15 minutes I solved my problem with thermostat adjusment
Perfect replacement for failed thermostat
Exactly what I needed to remotely control my differently-branded. but functionally identical
does the job
Just what was expected
Good fit
It easy to fit
Fitted great and work well
Return
5.3% Return rate 15% Fixable by listing
Wouldnt work with my system
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Heatmiser questions
Answered from the same tracked data.








