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Heatmiser

Fail

Demand is soft, at -60.9% this quarter, so Heatmiser is a Fail.

Flapen Score
35
35 / 100
Ranks 2,091 of 2,225 DIY & Tools niches · −14 vs the category median of 49
Market size
£72K/yr25K searches / yr
90-day growth
-60.9%search demand this quarter
Competition
63%top-5 click share · 6 brands · 21 sellers

Flapen Score

Heatmiser against its category

The dotted line is the DIY & Tools average. Past it, Heatmiser is stronger. Inside it, weaker.

35Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Heatmiser market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Heatmiser 25K times last year and spent an estimated £72K. The top 5 brands take 95% of clicks. Demand peaks in Jan–Oct–Nov–Dec. Flapen scores it 35 out of 100, a Fail.

01 · Demand

5.0% of searches ended in a purchase last week.

Shoppers searched for this 25K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 5.0% of those searches ended in a purchase. Searches in the last 90 days moved -60.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £72K a year.

Searches, last 12 months
25K
Growth, 90 days vs prior 90
-60.9%
Conversion, latest week
5.0%
Market size, estimated
£72Ka year
Peak month
November6.0× the quietest month
Top search term
heatmiser9K searches a year

02 · Price

A sale here is worth £58.46.

Listings sell for £58.46 on average, from £9.50 to £124.17. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At £58.46 that is £0 to £6K a year per listing.

Average price
£58.46inside the $15 to $100 sweet spot
Price range
£9.50–£124.17
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
£0–£6K
Returns
5.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

44% of listings pay for placement with sponsored ads. 83% ship with Prime. On an average day, 13.8% of listings are out of stock. The average listing ranks #98 within Building Supplies. It carries 39 reviews at 4.50 stars, so a new listing needs social proof before a better product.

Sponsored listings
44%
Prime listings
83%
Out of stock, average day
13.8%
Average rank
#98in Building Supplies
Average rating
4.50 starsAmazon United Kingdom average 4.36 stars
Average reviews
39per listing
Listings tracked
18

04 · Newcomers

Amazon counts 2 of last year's 5 launches as successful.

5 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 63 months on average, so the names here are established.

Launched, last 12 months
5
Successful launches
2Amazon's first-year sales bar
Average brand age
63 months

Products

Top Heatmiser products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 63% of clicks. Leaders hold, but buyers still shop past them.

£0£4K£7K£11K£14K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

6 rising

Sellers

21

Top-5 brand share

95%

Top 20: 100%

Top-5 click share

63%

Top 20: 100%

Open market

0%

  • Heatmiser32%
  • EVO27%
  • Kudos-Trading16%
  • LavaTap11%
  • Fastwarm8%
  • The Floor Heating Warehouse5%

Demand

Heatmiser search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K750Spike '24Black Friday '24Holiday '24Prime Day '25Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 6.0×

Search terms

Top Heatmiser search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • heatmiser9K/yr
  • heatmiser thermostat7K/yr
  • heatmiser neo stat v29K/yr

Reviews and returns

What reviews say buyers love and hate about Heatmiser

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Advertised Vs Actual Product33%−0.19

NO PROBE! Advertised to be sold with a probe. Probe not supplied!

Compatibility-Overall33%−0.19

Wouldnt work with my system

Assembly/Installation17%+1.39

Trivial to set up, shame its so expensive and unsightly

Love

Quality-Overall18%+0.13

Quality item

Great Product

Great product

Assembly/Installation13%+1.39

Easy to set up and use

easy to set

easy to set up so in 15 minutes I solved my problem with thermostat adjusment

Remote Control11%+0.84

Perfect replacement for failed thermostat

Exactly what I needed to remotely control my differently-branded. but functionally identical

Advertised Vs Actual Product11%−0.19

does the job

Just what was expected

Size-Overall10%+0.74

Good fit

It easy to fit

Fitted great and work well

Return

5.3% Return rate 15% Fixable by listing

Compatibility-Overall37%██▇▇▆▂

Wouldnt work with my system

Functionality-Overall11%▁▄▂▄▁█
Defective Material/Parts10%▇▄▄█▃█
Connectivity-Overall8%▅█▇▆█▁
Size-Overall7%▃▁▃▁█▆

FAQ

Common Heatmiser questions

Answered from the same tracked data.