Heatmiser
FailDemand is soft, at -60.9% this quarter, so Heatmiser is a Fail.
- Flapen Score
- 35 / 100Ranks 2,091 of 2,225 DIY & Tools niches · −14 vs the category median of 4935
- Market size
- £72K/yr25K searches / yr
- 90-day growth
- -60.9%search demand this quarter
- Competition
- 63%top-5 click share · 6 brands · 21 sellers
Flapen Score
Heatmiser against its category
The dotted line is the DIY & Tools average. Past it, Heatmiser is stronger. Inside it, weaker.
Market
The Heatmiser market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Heatmiser 25K times last year and spent an estimated £72K. The top 5 brands take 95% of clicks. Demand peaks in Jan–Oct–Nov–Dec. Flapen scores it 35 out of 100, a Fail.
01 · Demand
An estimated 5.0% of those searches ended in a purchase.
Shoppers searched for this 25K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 5.0% of those searches ended in a purchase. Searches in the last 90 days moved -60.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £72K a year.
- Searches, last 12 months
- 25K
- Growth, 90 days vs prior 90
- -60.9%
- Conversion, latest week
- 5.0%
- Market size, estimated
- £72Ka year
- Peak month
- November6.0× the quietest month
- Top search term
- heatmiser9K searches a year
02 · Price
A sale here is worth £58.46.
Listings sell for £58.46 on average, from £9.50 to £124.17. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At £58.46 that is £0 to £6K a year per listing.
- Average price
- £58.46inside the $15 to $100 sweet spot
- Price range
- £9.50–£124.17
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 2K–2K
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£6K
- Returns
- 5.3%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
44% of listings pay for placement with sponsored ads. 83% ship with Prime. On an average day, 13.8% of listings are out of stock. The average listing ranks #98 within Building Supplies. It carries 39 reviews at 4.50 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 44%
- Prime listings
- 83%
- Out of stock, average day
- 13.8%
- Average rank
- #98in Building Supplies
- Average rating
- 4.50 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 39per listing
- Listings tracked
- 18
04 · Newcomers
2 of last year's 5 launches cleared the first-year sales bar.
5 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 63 months on average, so the names here are established.
- Launched, last 12 months
- 5
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 63 months
Products
Top Heatmiser products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 22, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Heatmiser neoStat V2 Programmable Thermostat - Glacier White
- Price
- £55.85
- Rating
- 4.4/5
- Reviews
- 210
- Age
- 5y ago

Kudos-Trading - Heatmiser Neo-E Smart Stat Electric Underfloor Heating Thermostat Works with NeoHub Gen 2 Giving Interface with Apple Alexa & Google Giving Smart Controls.
- Price
- £70.04
- Rating
- 4.5/5
- Reviews
- 11
- Age
- 5y ago

IMI Heatmiser neoStat V3 - Wired Programmable Thermostat - (Latest Version) - EVO
- Price
- £57.78
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 6mo ago

Heatmiser neoStat V2 - Wired Programmable Thermostat - (White) - EVO
- Price
- £49.51
- Rating
- 4.7/5
- Reviews
- 5
- Age
- 6mo ago

Heatmiser - NeoStat V3 - WHITE
- Price
- £51.88
- Rating
- 4.1/5
- Reviews
- 14
- Age
- 4y ago
Trending
estimated 90-day click momentum
IMI Heatmiser neoStat V3 - Wired Programmable Thermostat - (Latest Version) - EVO
- Price
- £57.78
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 6mo ago

Heatmiser UH4-4 Zone 230v Underfloor Heating Wiring Centre
- Price
- £49.00
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 7mo ago

LavaTap Heatmiser NeoStat 12v V2 Programmable Thermostat for 12 Volt UFH Systems (Glacier White)
- Price
- £63.62
- Rating
- 5.0/5
- Reviews
- 3
- Age
- 2y ago

Kudos-Trading - Heatmiser Neo-E Smart Stat Electric Underfloor Heating Thermostat Works with NeoHub Gen 2 Giving Interface with Apple Alexa & Google Giving Smart Controls.
- Price
- £70.04
- Rating
- 4.5/5
- Reviews
- 11
- Age
- 5y ago

Heatmiser NeoHub Gen3 (Compatible with neoStat neoStat-HW neoStat 12v neoAir v2 neoAir v2-M neoAir v3 neoStat-e neoStat-HC neoPlug) Opt. Control with - Alexa Google Home Apple HomeKit IFTTT
- Price
- £118.17
- Rating
- 4.8/5
- Reviews
- 8
- Age
- 7mo ago
Newest
by launch date
IMI Heatmiser neoStat V3 - Wired Programmable Thermostat - (Latest Version) - EVO
- Price
- £57.78
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 6mo ago

Heatmiser neoStat V2 - Wired Programmable Thermostat - (White) - EVO
- Price
- £49.51
- Rating
- 4.7/5
- Reviews
- 5
- Age
- 6mo ago

Heatmiser UH4-4 Zone 230v Underfloor Heating Wiring Centre
- Price
- £49.00
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 7mo ago

Heatmiser NeoHub Gen3 (Compatible with neoStat neoStat-HW neoStat 12v neoAir v2 neoAir v2-M neoAir v3 neoStat-e neoStat-HC neoPlug) Opt. Control with - Alexa Google Home Apple HomeKit IFTTT
- Price
- £118.17
- Rating
- 4.8/5
- Reviews
- 8
- Age
- 7mo ago

LavaTap Heatmiser Slimline V4 Programmable Thermostat Wired Digital 7 Day and 5 2 Day Heating Control for Central and Underfloor Heating 230 V Not Battery Powered
- Price
- £45.00
- Rating
- 4.5/5
- Reviews
- 4
- Age
- 9mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 63% of clicks. Leaders hold, but buyers still shop past them.
Brands
6 rising
Sellers
21
Est. top-5 brand share
95%
Top 20: 100%
Est. top-5 click share
63%
Top 20: 100%
Open market
0%
- Heatmiser32%
- EVO27%
- Kudos-Trading16%
- LavaTap11%
- Fastwarm8%
- The Floor Heating Warehouse5%
Demand
Heatmiser search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 6.0×
Search terms
Top Heatmiser search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- heatmiser9K/yr
- heatmiser thermostat7K/yr
- heatmiser neo stat v29K/yr
Reviews and returns
What reviews say buyers love and hate about Heatmiser
We read the reviews and the return reasons for every product selling here.
“NO PROBE! Advertised to be sold with a probe. Probe not supplied!”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Heatmiser questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data








