Heated Towel Rail

Shoppers searched for this 239K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 1.3% of those searches ended in a purchase. Searches in the last 90 days moved -39.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £177K a year.

Searches, last 12 months

239K

Growth, 90 days vs prior 90

-39.2%

Conversion, latest week

1.3%

Market size, estimated

£177Ka year

Peak month

November2.9× the quietest month

Top search term

electric towel rail62K searches a year

Listings sell for £57.45 on average, from £29.30 to £120.29. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At £57.45 that is £0 to £6K a year per listing.

Average price

£57.45inside the $15 to $100 sweet spot

Price range

£29.30–£120.29

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

2K–3K

Units per listing a year

0–100

Revenue per listing a year

£0–£6K

Returns

3.0%of orders · Amazon United Kingdom median 0.6%

97% of listings pay for placement with sponsored ads. 81% ship with Prime. On an average day, 9.2% of listings are out of stock. The average listing ranks #170 within Bathroom Hardware. It carries 204 reviews at 4.40 stars, so a new listing needs social proof before a better product.

Sponsored listings

97%

Prime listings

81%

Out of stock, average day

9.2%

Average rank

#170in Bathroom Hardware

Average rating

4.40 starsAmazon United Kingdom average 4.36 stars

Average reviews

204per listing

Listings tracked

36

6 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 54 months on average, so the names here are settling in.

Launched, last 12 months

6

Successful launches

0Amazon's first-year sales bar

Average brand age

54 months