Heated Towel Rail
FailDemand is soft, at -39.2% this quarter, so Heated Towel Rail is a Fail.
- Flapen Score
- 48 / 100Ranks 1,131 of 2,225 DIY & Tools niches · −1 vs the category median of 4948
- Market size
- £177K/yr239K searches / yr
- 90-day growth
- -39.2%search demand this quarter
- Competition
- 38%top-5 click share · 17 brands · 25 sellers
Flapen Score
Heated Towel Rail against its category
The dotted line is the DIY & Tools average. Past it, Heated Towel Rail is stronger. Inside it, weaker.
Market
The Heated Towel Rail market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Heated Towel Rail 239K times last year and spent an estimated £177K. The top 5 brands take 78% of clicks. Demand peaks in Jan–Sep–Oct–Nov. Flapen scores it 48 out of 100, a Fail.
01 · Demand
1.3% of searches ended in a purchase last week.
Shoppers searched for this 239K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.3% of those searches ended in a purchase. Searches in the last 90 days moved -39.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £177K a year.
- Searches, last 12 months
- 239K
- Growth, 90 days vs prior 90
- -39.2%
- Conversion, latest week
- 1.3%
- Market size, estimated
- £177Ka year
- Peak month
- November2.9× the quietest month
- Top search term
- electric towel rail62K searches a year
02 · Price
A sale here is worth £57.45.
Listings sell for £57.45 on average, from £29.30 to £120.29. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At £57.45 that is £0 to £6K a year per listing.
- Average price
- £57.45inside the $15 to $100 sweet spot
- Price range
- £29.30–£120.29
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 2K–3K
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£6K
- Returns
- 3.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads.
97% of listings pay for placement with sponsored ads. 81% ship with Prime. On an average day, 9.2% of listings are out of stock. The average listing ranks #170 within Bathroom Hardware. It carries 204 reviews at 4.40 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 97%
- Prime listings
- 81%
- Out of stock, average day
- 9.2%
- Average rank
- #170in Bathroom Hardware
- Average rating
- 4.40 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 204per listing
- Listings tracked
- 36
04 · Newcomers
Amazon counts 0 of last year's 6 launches as successful.
6 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 54 months on average, so the names here are settling in.
- Launched, last 12 months
- 6
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 54 months
Products
Top Heated Towel Rail products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Manissa Siena Electric Heated Towel Rail H720mm W400mm
- Price
- £56.71
- Rating
- 4.5/5
- Reviews
- 529
- Age
- 14y ago

Oypla Portable Aluminium Electric Towel Rail Warmer with 6 Heated Bars
- Price
- £30.48
- Rating
- 4.1/5
- Reviews
- 319
- Age
- 8y ago

Manissa Siena Stainless Steel Electric Heated Towel Rail 300mm W x 720mm H
- Price
- £52.77
- Rating
- 4.5/5
- Reviews
- 529
- Age
- 10y ago

Manissa Siena Stainless Steel Electric Heated Towel Rail 500mm W x 1000mm H
- Price
- £73.54
- Rating
- 4.3/5
- Reviews
- 196
- Age
- 14y ago

Manissa Siena Stainless Steel Electric Heated Towel Rail 500mm W x 720mm H
- Price
- £62.14
- Rating
- 4.5/5
- Reviews
- 529
- Age
- 14y ago
Trending
90-day click momentum
eklipt Towel Warmers Aluminum Electric Heated Towel Rail with 4 Heating Elements and Removable Shelf 6-Temp Control 45-70C Electric Towel Radiator with LED Display and 9-Hour Timer 47x40cm
- Price
- £32.73
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 3mo ago

DuraTherm 1200 x 500mm Flat Panel Heated Towel Rail Radiator Modern Central Heating Bathroom Warmer Wall Mounted Ladder Rad Matt Black
- Price
- £83.07
- Rating
- 4.6/5
- Reviews
- 511
- Age
- 2y ago

YACVCL Electric Heated Towel Rail for Bathroom Electric Hot Towel Warmer 5 Bars with 24hr Timer Matte Black Stainless Steel Wall Mounted Towel Radiator H620mm W500mm
- Price
- £71.95
- Rating
- 3.4/5
- Reviews
- 5
- Age
- 9mo ago

Manissa Siena Stainless Steel Electric Heated Towel Rail 400mm W x 1000mm H
- Price
- £67.67
- Rating
- 4.3/5
- Reviews
- 196
- Age
- 17y ago

Greenedhouse Chrome Heated Towel Rail 400mm W x 800mm H
- Price
- £39.52
- Rating
- 4.6/5
- Reviews
- 97
- Age
- 17y ago
Newest
by launch date
eklipt Towel Warmers Aluminum Electric Heated Towel Rail with 4 Heating Elements and Removable Shelf 6-Temp Control 45-70C Electric Towel Radiator with LED Display and 9-Hour Timer 47x40cm
- Price
- £32.73
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 3mo ago

YACVCL Electric Heated Towel Rail for Bathroom Electric Hot Towel Warmer 5 Bars with 24hr Timer Matte Black Stainless Steel Wall Mounted Towel Radiator H620mm W500mm
- Price
- £71.95
- Rating
- 3.4/5
- Reviews
- 5
- Age
- 9mo ago

VelvetWarm Heated Towel Rail Self-Adhesive & Wall Mounted 10 Bar 960x485mm Electric Towel Rail with Thermostat Black Flat Bathroom Ladder Electric Towel Radiator
- Price
- £120.29
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 10mo ago

ZealWe Towel Warmer Wall Mounted Aluminum Heated Towel Rail with Top Shelf and 9H Timer Electric Towel Heaters Drying Rack with Touch Panel for Bathroom White
- Price
- £39.31
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 10mo ago

Greened House Chrome Electric WiFi Heated Towel Rail 500mm W x 800mm H
- Price
- £94.20
- Rating
- 4.3/5
- Reviews
- 26
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take only 38% of clicks. An open shelf where new products get seen.
Brands
17 falling
Sellers
25
Top-5 brand share
78%
Top 20: 100%
Top-5 click share
38%
Top 20: 81%
Open market
18%
- Manissa35%
- Greened House24%
- Go Bathrooms7%
- Oypla6%
- Status5%
- YACVCL4%
- Open — no brand owns it (11 brands, 18%)
Demand
Heated Towel Rail search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Sep, Oct, Nov · busiest ÷ quietest = 2.9×
Search terms
Top Heated Towel Rail search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- electric towel rail62K/yr
- heated towel rail44K/yr
- heated towel rails for bathrooms29K/yr
- electric towel radiator36K/yr
- electric towel rails for bathrooms13K/yr
- electric bathroom radiator10K/yr
- electric towel rail with thermostat16K/yr
- electric heated towel rail11K/yr
- small heated towel rails5K/yr
- plug in electric towel rail7K/yr
Reviews and returns
What reviews say buyers love and hate about Heated Towel Rail
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Very flimsy
the feet seem very flimsy
Not sturdy
Low quality
Poor manufacturing quality, unstable
Poor quality
Returned as broken
Returned product sold as new
There are no instructions or information at all
unfortunately there were no instructions with it
What is frustrating is the absence of installation instructions inside the box
No installation manual with the product
The unit is not ready to go as it needs the element installing
Love
very pleased easy to fit good value
easy to fit
Straightforward to fit
was well made
Excellent performance
Excellent product
Well worth the cost
Value for money
Good value
It warms up quickly
Great radiator and does a fantastic job
Heats up really quickly
Exemplary product
Does The Job
Works as expected
Return
3.0% Return rate 69% Fixable by listing
Only criticism is that it's a bit small
Just didn't do the job for me
Barely warmed towels
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Heated Towel Rail questions
Answered from the same tracked data.








