Heat Logs
MaybeAn estimated 0.0% of orders come back. But demand is soft, at -75.0% this quarter, so Heat Logs is a Maybe.
- Flapen Score
- 52 / 100Top 33% of 2,225 DIY & Tools niches · +3 vs the category median of 4952
- Market size
- £98K/yr115K searches / yr
- 90-day growth
- -75.0%search demand this quarter
- Competition
- 53%top-5 click share · 15 brands · 64 sellers
Flapen Score
Heat Logs against its category
The dotted line is the DIY & Tools average. Past it, Heat Logs is stronger. Inside it, weaker.
Market
The Heat Logs market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Heat Logs 115K times last year and spent an estimated £98K. The top 5 brands take 72% of clicks. Demand peaks in Jan–Feb–Oct–Nov–Dec. Flapen scores it 52 out of 100, a Maybe.
01 · Demand
An estimated 4.7% of those searches ended in a purchase.
Shoppers searched for this 115K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 4.7% of those searches ended in a purchase. Searches in the last 90 days moved -75.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £98K a year.
- Searches, last 12 months
- 115K
- Growth, 90 days vs prior 90
- -75.0%
- Conversion, latest week
- 4.7%
- Market size, estimated
- £98Ka year
- Peak month
- November20.2× the quietest month
- Top search term
- heat logs41K searches a year
02 · Price
A sale here is worth £18.31.
Listings sell for £18.31 on average, from £9.53 to £33.57. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 250 to 500 of them. At £18.31 that is £5K to £9K a year per listing.
- Average price
- £18.31inside the $15 to $100 sweet spot
- Price range
- £9.53–£33.57
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 8K–10K
- Units per listing a year
- 250–500
- Revenue per listing a year
- £5K–£9K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
62% of listings pay for placement with sponsored ads. 14% ship with Prime. On an average day, 15.4% of listings are out of stock. The average listing ranks #47 within Fireplaces, Stoves & Accessories. It carries 659 reviews at 4.20 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 62%
- Prime listings
- 14%
- Out of stock, average day
- 15.4%
- Average rank
- #47in Fireplaces, Stoves & Accessories
- Average rating
- 4.20 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 659per listing
- Listings tracked
- 21
04 · Newcomers
0 of last year's 2 launches cleared the first-year sales bar.
2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 69 months on average, so the names here are established.
- Launched, last 12 months
- 2
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 69 months
Products
Top Heat Logs products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 22, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
24 High Energy Hot A1 Compressed Firewood Logs (2x12)10kg Hot Burning Briquettes for Open fires charcoal & kiln dried log Wood Stoves BBQs Log Burners Camping Fires Fire Pits (2x10kg Pack)
- Price
- £17.89
- Rating
- 4.3/5
- Reviews
- 434
- Age
- 2y ago

Homefire High Energy Ultra Dry Heat Logs Open Fire Log Eco Wood Fuel (24 Heat Logs)
- Price
- £19.99
- Rating
- 4.3/5
- Reviews
- 2,291
- Age
- 9y ago

Ecoblaze Pini Kay 2x10kg Fire Logs for Wood Burner Heat Logs Firewood Firelogs Fire Wood for Log Burner
- Price
- £17.05
- Rating
- 4.0/5
- Reviews
- 232
- Age
- 6y ago

Homefire 100% Recycled Wood Heatlogs 12 high-energy ultra-dry logs Suitable for wood burners multi-fuel stoves open fires chimeneas
- Price
- £10.44
- Rating
- 4.2/5
- Reviews
- 586
- Age
- 9y ago

BigK 12 Heat Logs Eco HeatLogs. No Spark No Spitting High Heat Long lasting
- Price
- £9.78
- Rating
- 4.0/5
- Reviews
- 90
- Age
- 7y ago
Trending
estimated 90-day click momentum
Roastie-Toastie Fire Heat Logs - Ultra Dry Compressed Fire Logs for Wood Burners Open Fires Multi-Fuel Stoves. Planet-Friendly Wood Briquettes. Made in Scotland 10kg
- Price
- £10.47
- Rating
- 4.2/5
- Reviews
- 174
- Age
- 2y ago

Overnite Long Burning Briquettes Slow Burn Smokeless Fuel Up to 8 Hour Burn Eco Softwood Heat Logs Low Moisture Long Lasting Heat for Log Burners & Multi Fuel Stoves 20kg Pack
- Price
- £25.57
- Rating
- 4.0/5
- Reviews
- 1
- Age
- 6mo ago

BigK 12 Heat Logs Eco HeatLogs. No Spark No Spitting High Heat Long lasting
- Price
- £9.78
- Rating
- 4.0/5
- Reviews
- 90
- Age
- 7y ago

Heat Logs For Woodburning Stove Fireplace Open Fire Log Fuel High Energy Ultra Dry Eco Wood Fuel 10KG Pack
- Price
- £10.64
- Rating
- 4.2/5
- Reviews
- 7
- Age
- 7mo ago

Eco Barn Birch Briquette Heat Logs (1 x 10kg Pack) Compressed clean sawdust
- Price
- £11.05
- Rating
- 4.4/5
- Reviews
- 123
- Age
- 2y ago
Newest
by launch date
Overnite Long Burning Briquettes Slow Burn Smokeless Fuel Up to 8 Hour Burn Eco Softwood Heat Logs Low Moisture Long Lasting Heat for Log Burners & Multi Fuel Stoves 20kg Pack
- Price
- £25.57
- Rating
- 4.0/5
- Reviews
- 1
- Age
- 6mo ago

Heat Logs For Woodburning Stove Fireplace Open Fire Log Fuel High Energy Ultra Dry Eco Wood Fuel 10KG Pack
- Price
- £10.64
- Rating
- 4.2/5
- Reviews
- 7
- Age
- 7mo ago

Eco Barn Birch Briquette Heat Logs (1 x 10kg Pack) Compressed clean sawdust
- Price
- £11.05
- Rating
- 4.4/5
- Reviews
- 123
- Age
- 2y ago

24 High Energy Hot A1 Compressed Firewood Logs (2x12)10kg Hot Burning Briquettes for Open fires charcoal & kiln dried log Wood Stoves BBQs Log Burners Camping Fires Fire Pits (2x10kg Pack)
- Price
- £17.89
- Rating
- 4.3/5
- Reviews
- 434
- Age
- 2y ago

Homefire Coffee Briquettes for Wood Burners Fire Pits Chimineas and Multi-fuel Stoves Made Using Recycled Materials 7 kg (Pack of 2)
- Price
- £23.74
- Rating
- 4.3/5
- Reviews
- 75
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 53% of clicks. Leaders hold, but buyers still shop past them.
Brands
15 rising
Sellers
64
Est. top-5 brand share
72%
Top 20: 100%
Est. top-5 click share
53%
Top 20: 99%
Open market
23%
- Homefire24%
- GardenCo22%
- ecoblaze13%
- Topline8%
- Big K5%
- ECO BARN5%
Demand
Heat Logs search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Feb, Oct, Nov, Dec · busiest ÷ quietest = 20.2×
Search terms
Top Heat Logs search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- heat logs41K/yr
- heat logs for wood burners24K/yr
- long burning fire logs8K/yr
- coffee logs for wood burner7K/yr
- wood briquettes5K/yr
- slow burning logs4K/yr
- coffee logs6K/yr
- logs that burn for 12 hours3K/yr
- homefire heat logs3K/yr
- briquettes for wood burner11K/yr
Reviews and returns
What reviews say buyers love and hate about Heat Logs
We read the reviews and the return reasons for every product selling here.
“Overpriced”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Heat Logs questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data








