Heat Logs
MaybeReturns run at only 0.0% of orders. But demand is soft, at -75.0% this quarter, so Heat Logs is a Maybe.
- Flapen Score
- 52 / 100Top 33% of 2,225 DIY & Tools niches · +3 vs the category median of 4952
- Market size
- £98K/yr115K searches / yr
- 90-day growth
- -75.0%search demand this quarter
- Competition
- 53%top-5 click share · 15 brands · 64 sellers
Flapen Score
Heat Logs against its category
The dotted line is the DIY & Tools average. Past it, Heat Logs is stronger. Inside it, weaker.
Market
The Heat Logs market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Heat Logs 115K times last year and spent an estimated £98K. The top 5 brands take 72% of clicks. Demand peaks in Jan–Feb–Oct–Nov–Dec. Flapen scores it 52 out of 100, a Maybe.
01 · Demand
4.7% of searches ended in a purchase last week.
Shoppers searched for this 115K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 4.7% of those searches ended in a purchase. Searches in the last 90 days moved -75.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £98K a year.
- Searches, last 12 months
- 115K
- Growth, 90 days vs prior 90
- -75.0%
- Conversion, latest week
- 4.7%
- Market size, estimated
- £98Ka year
- Peak month
- November20.2× the quietest month
- Top search term
- heat logs41K searches a year
02 · Price
A sale here is worth £18.31.
Listings sell for £18.31 on average, from £9.53 to £33.57. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 250 to 500 of them. At £18.31 that is £5K to £9K a year per listing.
- Average price
- £18.31inside the $15 to $100 sweet spot
- Price range
- £9.53–£33.57
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 8K–10K
- Units per listing a year
- 250–500
- Revenue per listing a year
- £5K–£9K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
62% of listings pay for placement with sponsored ads. 14% ship with Prime. On an average day, 15.4% of listings are out of stock. The average listing ranks #47 within Fireplaces, Stoves & Accessories. It carries 659 reviews at 4.20 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 62%
- Prime listings
- 14%
- Out of stock, average day
- 15.4%
- Average rank
- #47in Fireplaces, Stoves & Accessories
- Average rating
- 4.20 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 659per listing
- Listings tracked
- 21
04 · Newcomers
Amazon counts 0 of last year's 2 launches as successful.
2 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 69 months on average, so the names here are established.
- Launched, last 12 months
- 2
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 69 months
Products
Top Heat Logs products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
24 High Energy Hot A1 Compressed Firewood Logs (2x12)10kg Hot Burning Briquettes for Open fires charcoal & kiln dried log Wood Stoves BBQs Log Burners Camping Fires Fire Pits (2x10kg Pack)
- Price
- £17.89
- Rating
- 4.3/5
- Reviews
- 434
- Age
- 2y ago

Homefire High Energy Ultra Dry Heat Logs Open Fire Log Eco Wood Fuel (24 Heat Logs)
- Price
- £19.99
- Rating
- 4.3/5
- Reviews
- 2,291
- Age
- 9y ago

Ecoblaze Pini Kay 2x10kg Fire Logs for Wood Burner Heat Logs Firewood Firelogs Fire Wood for Log Burner
- Price
- £17.05
- Rating
- 4.0/5
- Reviews
- 232
- Age
- 6y ago

Homefire 100% Recycled Wood Heatlogs 12 high-energy ultra-dry logs Suitable for wood burners multi-fuel stoves open fires chimeneas
- Price
- £10.44
- Rating
- 4.2/5
- Reviews
- 586
- Age
- 9y ago

BigK 12 Heat Logs Eco HeatLogs. No Spark No Spitting High Heat Long lasting
- Price
- £9.78
- Rating
- 4.0/5
- Reviews
- 90
- Age
- 7y ago
Trending
90-day click momentum
Roastie-Toastie Fire Heat Logs - Ultra Dry Compressed Fire Logs for Wood Burners Open Fires Multi-Fuel Stoves. Planet-Friendly Wood Briquettes. Made in Scotland 10kg
- Price
- £10.47
- Rating
- 4.2/5
- Reviews
- 174
- Age
- 2y ago

Overnite Long Burning Briquettes Slow Burn Smokeless Fuel Up to 8 Hour Burn Eco Softwood Heat Logs Low Moisture Long Lasting Heat for Log Burners & Multi Fuel Stoves 20kg Pack
- Price
- £25.57
- Rating
- 4.0/5
- Reviews
- 1
- Age
- 6mo ago

BigK 12 Heat Logs Eco HeatLogs. No Spark No Spitting High Heat Long lasting
- Price
- £9.78
- Rating
- 4.0/5
- Reviews
- 90
- Age
- 7y ago

Heat Logs For Woodburning Stove Fireplace Open Fire Log Fuel High Energy Ultra Dry Eco Wood Fuel 10KG Pack
- Price
- £10.64
- Rating
- 4.2/5
- Reviews
- 7
- Age
- 7mo ago

Eco Barn Birch Briquette Heat Logs (1 x 10kg Pack) Compressed clean sawdust
- Price
- £11.05
- Rating
- 4.4/5
- Reviews
- 123
- Age
- 2y ago
Newest
by launch date
Overnite Long Burning Briquettes Slow Burn Smokeless Fuel Up to 8 Hour Burn Eco Softwood Heat Logs Low Moisture Long Lasting Heat for Log Burners & Multi Fuel Stoves 20kg Pack
- Price
- £25.57
- Rating
- 4.0/5
- Reviews
- 1
- Age
- 6mo ago

Heat Logs For Woodburning Stove Fireplace Open Fire Log Fuel High Energy Ultra Dry Eco Wood Fuel 10KG Pack
- Price
- £10.64
- Rating
- 4.2/5
- Reviews
- 7
- Age
- 7mo ago

Eco Barn Birch Briquette Heat Logs (1 x 10kg Pack) Compressed clean sawdust
- Price
- £11.05
- Rating
- 4.4/5
- Reviews
- 123
- Age
- 2y ago

24 High Energy Hot A1 Compressed Firewood Logs (2x12)10kg Hot Burning Briquettes for Open fires charcoal & kiln dried log Wood Stoves BBQs Log Burners Camping Fires Fire Pits (2x10kg Pack)
- Price
- £17.89
- Rating
- 4.3/5
- Reviews
- 434
- Age
- 2y ago

Homefire Coffee Briquettes for Wood Burners Fire Pits Chimineas and Multi-fuel Stoves Made Using Recycled Materials 7 kg (Pack of 2)
- Price
- £23.74
- Rating
- 4.3/5
- Reviews
- 75
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 53% of clicks. Leaders hold, but buyers still shop past them.
Brands
15 rising
Sellers
64
Top-5 brand share
72%
Top 20: 100%
Top-5 click share
53%
Top 20: 99%
Open market
23%
- Homefire24%
- GardenCo22%
- ecoblaze13%
- Topline8%
- Big K5%
- ECO BARN5%
Demand
Heat Logs search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Feb, Oct, Nov, Dec · busiest ÷ quietest = 20.2×
Search terms
Top Heat Logs search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- heat logs41K/yr
- heat logs for wood burners24K/yr
- long burning fire logs8K/yr
- coffee logs for wood burner7K/yr
- wood briquettes5K/yr
- slow burning logs4K/yr
- coffee logs6K/yr
- logs that burn for 12 hours3K/yr
- homefire heat logs3K/yr
- briquettes for wood burner11K/yr
Reviews and returns
What reviews say buyers love and hate about Heat Logs
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Overpriced
can buy cheaper elsewhere
thet cost more
Too much smoke
continues to burn red hot
They burn
Not as good as the real thing
Utter garbage
Awful quality
the advertising site is using the same name
The photo isnt what i received
Not as described
not for all that long
not long lasting
these didnt last as long
Love
Quality product
No problems, very reliable
usually theyre really good
Value for money
competitive price
Good value for money
Exactly what we needed
As described
Does the job as they should
These are great to use especially if your fire is low
These work very well in my open fire
Good for just topping up your fire
produce good heat
Good heat output and easy to store and use
They give good heat
Return
0.0% Return rate 45% Fixable by listing
the advertising site is using the same name
The photo isnt what i received
Not as described
Overpriced
can buy cheaper elsewhere
thet cost more
Too much smoke
continues to burn red hot
They burn
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Heat Logs questions
Answered from the same tracked data.








