heat logs
Worth a lookShows low returns (0.0%), but soft demand (-75.0% this quarter) keeps it on the watch list.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Avg price
Great£18.31avg listing price — sweet spot $15–$100
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Price range
Great£9.53–£33.57cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good658.71avg incumbent reviews — the moat a new listing must climb
Conversion
Good4.7%search→purchase rate — share of searches ending in a sale
Brand share
Good72%top-5 brand share — brands hold most of the demand
Competition
Good53%top-5 click share — leaders hold, buyers still browse
Market size
Bad£98K£98K/yr · 115K searches
Growth
Bad-75.0%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, heat logs is a £98K/yr Amazon United Kingdom market (115K searches/yr). The top 5 brands hold 72% of demand. Demand peaks in Jan–Feb–Oct–Nov–Dec. Verdict: Worth a look — 52/100.
Data updated Jul 22, 2026 · scored weekly · How we score niches
heat logs market data
- Units sold / yr
- 8K–10K
- avg 250–500/product
- Revenue / yr
- £146K–£183K
- units × avg price
- Conversion rate
- 4.7%
- Avg BSR
- #47
- Page quality
- 0%
- Prime
- 14%
- Sponsored
- 62%
- Out of stock
- 15.4%
- Avg brand age
- 69 months
- Avg seller age
- 185 days
Competition & brand share
The top 5 products take 53% of clicks — established leaders, but buyers still shop beyond them.Brands
15 rising
Sellers
64
Top-5 brand share
72%
Top 20: 100%
Top-5 click share
53%
Top 20: 99%
Open market
23%
- Homefire24%
- GardenCo22%
- ecoblaze13%
- Topline8%
- Big K5%
- ECO BARN5%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -75.0% search growth over the last 90 days.Peak months: Jan, Feb, Oct, Nov, Dec · busiest ÷ quietest = 20.2×
Top heat logs search terms
- heat logs41K/yr
- heat logs for wood burners24K/yr
- long burning fire logs8K/yr
- coffee logs for wood burner7K/yr
- wood briquettes5K/yr
- slow burning logs4K/yr
- coffee logs6K/yr
- logs that burn for 12 hours3K/yr
- homefire heat logs3K/yr
- briquettes for wood burner11K/yr
Top heat logs products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 21 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
24 High Energy Hot A1 Compressed Firewood Logs (2x12)10kg Hot Burning Briquettes for Open fires charcoal & kiln dried log Wood Stoves BBQs Log Burners Camping Fires Fire Pits (2x10kg Pack)
GardenCo£17.894.3★434 rev
Homefire High Energy Ultra Dry Heat Logs Open Fire Log Eco Wood Fuel (24 Heat Logs)
Homefire£19.994.3★2,291 rev
Ecoblaze Pini Kay 2x10kg Fire Logs for Wood Burner Heat Logs Firewood Firelogs Fire Wood for Log Burner
ecoblaze£17.054.0★232 rev
Homefire 100% Recycled Wood Heatlogs 12 high-energy ultra-dry logs Suitable for wood burners multi-fuel stoves open fires chimeneas
Homefire£10.444.2★586 rev
BigK 12 Heat Logs Eco HeatLogs. No Spark No Spitting High Heat Long lasting
Big K£9.784.0★90 rev
Newest
by launch date
Overnite Long Burning Briquettes Slow Burn Smokeless Fuel Up to 8 Hour Burn Eco Softwood Heat Logs Low Moisture Long Lasting Heat for Log Burners & Multi Fuel Stoves 20kg Pack
Shelby Wood Company£25.571 rev
Heat Logs For Woodburning Stove Fireplace Open Fire Log Fuel High Energy Ultra Dry Eco Wood Fuel 10KG Pack
Impex Wood Fuels£10.647 rev
Eco Barn Birch Briquette Heat Logs (1 x 10kg Pack) Compressed clean sawdust
ECO BARN£11.05123 rev
24 High Energy Hot A1 Compressed Firewood Logs (2x12)10kg Hot Burning Briquettes for Open fires charcoal & kiln dried log Wood Stoves BBQs Log Burners Camping Fires Fire Pits (2x10kg Pack)
GardenCo£17.89434 rev
Homefire Coffee Briquettes for Wood Burners Fire Pits Chimineas and Multi-fuel Stoves Made Using Recycled Materials 7 kg (Pack of 2)
Homefire£23.7475 rev
Trending
90-day click momentum
Roastie-Toastie Fire Heat Logs - Ultra Dry Compressed Fire Logs for Wood Burners Open Fires Multi-Fuel Stoves. Planet-Friendly Wood Briquettes. Made in Scotland 10kg
Topline£10.474.2★
Overnite Long Burning Briquettes Slow Burn Smokeless Fuel Up to 8 Hour Burn Eco Softwood Heat Logs Low Moisture Long Lasting Heat for Log Burners & Multi Fuel Stoves 20kg Pack
Shelby Wood Company£25.574.0★
BigK 12 Heat Logs Eco HeatLogs. No Spark No Spitting High Heat Long lasting
Big K£9.784.0★
Heat Logs For Woodburning Stove Fireplace Open Fire Log Fuel High Energy Ultra Dry Eco Wood Fuel 10KG Pack
Impex Wood Fuels£10.644.2★
Eco Barn Birch Briquette Heat Logs (1 x 10kg Pack) Compressed clean sawdust
ECO BARN£11.054.4★
What buyers say about heat logs
What buyers praise and complain about, mined from review topics.What buyers love
“Quality product”
“Value for money”
“Exactly what we needed”
“These are great to use especially if your fire is low”
“produce good heat”
“Convenient”
“Good burners, last nearly an hour each and give out a nice lot of heat”
“Excellent along with wood for burning”
“as for time they last”
“Lightweight”
What buyers complain about
“Overpriced”
“Too much smoke”
“Not as good as the real thing”
“the advertising site is using the same name”
“not for all that long”
“really throw off heat”
“messy to unpack due to product breaking down in transit; the bits of wood get everywhere when you unpack the box”
“Shorter heat logs”
“Very smokey”
“Too heavy for me”
Top return reasons
Common questions
- Is heat logs profitable to sell on Amazon United Kingdom?
- The niche generates £98K/yr across 21 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -75.0%. Flapen's verdict: Worth a look (52/100).
- How competitive is the heat logs niche?
- 15 brands and 64 sellers compete. The top 5 products take 53% of clicks and top 5 brands hold 72% of demand.
- What do buyers complain about in heat logs?
- Top complaints mined from reviews: Value For Money, Flammable, Quality-Overall. The return rate is 0.0%.
- When does demand for heat logs peak?
- Demand peaks in Jan–Feb–Oct–Nov–Dec; the busiest month runs 20.2× the quietest.
- What does it cost to enter the heat logs niche?
- Listings span £9.53–£33.57; the average listing price is £18.31 (sweet spot $15–$100). The average incumbent carries 659 reviews — the moat a new listing must climb.