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Harder and Steenbeck Airbrush

Fail

The top 5 brands take 100% of clicks, so Harder and Steenbeck Airbrush is a Fail.

Flapen Score
27
27 / 100
Ranks 2,210 of 2,225 DIY & Tools niches · −22 vs the category median of 49
Market size
£33K/yr29K searches / yr
90-day growth
-34.9%search demand this quarter
Competition
87%top-5 click share · 3 brands · 19 sellers

Flapen Score

Harder and Steenbeck Airbrush against its category

The dotted line is the DIY & Tools average. Past it, Harder and Steenbeck Airbrush is stronger. Inside it, weaker.

27Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Harder and Steenbeck Airbrush market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Harder and Steenbeck Airbrush 29K times last year and spent an estimated £33K. All 3 brands take every click. Demand peaks in Jan–Nov–Dec. Flapen scores it 27 out of 100, a Fail.

01 · Demand

1.1% of searches ended in a purchase last week.

Shoppers searched for this 29K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.1% of those searches ended in a purchase. Searches in the last 90 days moved -34.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £33K a year.

Searches, last 12 months
29K
Growth, 90 days vs prior 90
-34.9%
Conversion, latest week
1.1%
Market size, estimated
£33Ka year
Peak month
December2.1× the quietest month
Top search term
harder and steenbeck airbrush15K searches a year

02 · Price

A sale here is worth £108.29.

Listings sell for £108.29 on average, from £29.22 to £234.37. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At £108.29 that is £0 to £11K a year per listing.

Average price
£108.29above the $15 to $100 sweet spot
Price range
£29.22–£234.37
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
250–500
Units per listing a year
0–100
Revenue per listing a year
£0–£11K
Returns
1.9%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

40% of listings pay for placement with sponsored ads. 50% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #163 within Painting Supplies, Tools & Wall Treatments. It carries 414 reviews at 4.48 stars, so a new listing needs social proof before a better product.

Sponsored listings
40%
Prime listings
50%
Out of stock, average day
0.0%
Average rank
#163in Painting Supplies, Tools & Wall Treatments
Average rating
4.48 starsAmazon United Kingdom average 4.36 stars
Average reviews
414per listing
Listings tracked
10

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 51 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
51 months

Products

Top Harder and Steenbeck Airbrush products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 87% of clicks. A locked shelf that new listings rarely crack.

£0£5K£10K£15K£20K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

3 flat

Sellers

19

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

87%

Top 20: 100%

Open market

0%

  • Harder & Steenbeck84%
  • Vallejo11%
  • Gaahleri6%
  • Open — no brand owns it (0%)

Demand

Harder and Steenbeck Airbrush search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K600Holiday '24Prime Day '25Spike '25Black Friday '25Holiday '25Spike '26DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jan, Nov, Dec · busiest ÷ quietest = 2.1×

Search terms

Top Harder and Steenbeck Airbrush search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • harder and steenbeck airbrush15K/yr
  • harder and steenbeck5K/yr
  • harder and steenbeck ultra 20246K/yr
  • harder3K/yr

Reviews and returns

What reviews say buyers love and hate about Harder and Steenbeck Airbrush

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Durability20%−0.13

a half before breaking

didn't last after 2 lite uses

Never worked like it said it would in the H&S videos, then broke

Paint Quality14%−0.06

If you don't thin your paint to the EXACT consistency, it just won't work

The other issue I had was with the paint cup lid

with very little or no paint coming out on the detailed settings

Quality-Overall9%+1.72

that the performance is not the same again

AVOID CHEAP

Advertised Vs Actual Product7%+0.45

From the start it didn't work like the videos on the website said it would

This isnt made very clear on the information

Ease Of Use6%+0.12

I spent so much time struggling that I started to think airbrushing was just too difficult

Love

Value For Money22%+1.08

Easily as good as ones double the price

Excellent value for money

Well worth the price

Quality-Overall22%+1.72

Great Build Quality

Good quality

Its high-quality build

Brush Quality17%+0.89

Excellent quality airbrush

The quality of the airbrush is very good

The brush is good

Advertised Vs Actual Product8%+0.45

is just right

Does exactly what it says on the tin

Just the job

Ease Of Cleaning4%+0.09

It's so easy to use and clean

passed it on after the finger issue that had necessitated its purchase cleared up - it was a good airbrush

Construction made it ready to clean too

Return

1.9% Return rate 0% Fixable by listing

Functionality-Overall20%█▆▇▆▇▁

it just won't work

Paint Quality19%▇▄▆▆█▁

If you don't thin your paint to the EXACT consistency, it just won't work

The other issue I had was with the paint cup lid

with very little or no paint coming out on the detailed settings

Defective Material/Parts14%▅█▆▅█▅
Spray/Flow13%▁█▃▂▁▆

damage in question the section underneath where the air flows through into the airbrush has cracked open along the seem

Jamming/Clogging7%▁▁▁▆▁█

FAQ

Common Harder and Steenbeck Airbrush questions

Answered from the same tracked data.