Hard Wax Oil
FailThe top 5 brands take 99% of clicks, so Hard Wax Oil is a Fail.
- Flapen Score
- 47 / 100Ranks 1,252 of 2,225 DIY & Tools niches · −2 vs the category median of 4947
- Market size
- £165K/yr91K searches / yr
- 90-day growth
- -6.6%search demand this quarter
- Competition
- 62%top-5 click share · 6 brands · 26 sellers
Flapen Score
Hard Wax Oil against its category
The dotted line is the DIY & Tools average. Past it, Hard Wax Oil is stronger. Inside it, weaker.
Market
The Hard Wax Oil market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Hard Wax Oil 91K times last year and spent an estimated £165K. The top 5 brands take 99% of clicks. Demand peaks in Mar–Apr. Flapen scores it 47 out of 100, a Fail.
01 · Demand
7.5% of searches ended in a purchase last week.
Shoppers searched for this 91K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 7.5% of those searches ended in a purchase. Searches in the last 90 days moved -6.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £165K a year.
- Searches, last 12 months
- 91K
- Growth, 90 days vs prior 90
- -6.6%
- Conversion, latest week
- 7.5%
- Market size, estimated
- £165Ka year
- Peak month
- April2.1× the quietest month
- Top search term
- osmo polyx oil24K searches a year
02 · Price
A sale here is worth £24.31.
Listings sell for £24.31 on average, from £8.02 to £80.81. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At £24.31 that is £6K to £12K a year per listing.
- Average price
- £24.31inside the $15 to $100 sweet spot
- Price range
- £8.02–£80.81
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 6K–8K
- Units per listing a year
- 250–500
- Revenue per listing a year
- £6K–£12K
- Returns
- 0.7%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
65% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.6% of listings are out of stock. The average listing ranks #59 within Painting Supplies, Tools & Wall Treatments. It carries 1,015 reviews at 4.57 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 65%
- Prime listings
- 100%
- Out of stock, average day
- 0.6%
- Average rank
- #59in Painting Supplies, Tools & Wall Treatments
- Average rating
- 4.57 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,015per listing
- Listings tracked
- 20
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 68 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 68 months
Products
Top Hard Wax Oil products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Fiddes Satin Finish Hard Wax Oil 250 ml Clear
- Price
- £10.22
- Rating
- 4.5/5
- Reviews
- 1,030
- Age
- 12y ago

Osmo 0.75L Polyx Hardwax Oil Satin 3032
- Price
- £26.74
- Rating
- 4.7/5
- Reviews
- 1,666
- Age
- 13y ago

Osmo Polyx Oil 0.75 Litre Clear Matt 3062
- Price
- £26.86
- Rating
- 4.7/5
- Reviews
- 361
- Age
- 8y ago

Osmo Polyx-Oil - Hard Wax Oil 3032 Clear Satin 0.375L - Durable Wood Oil for Wooden Furniture Water-Resistant Floor Wax Wood Treatment & Wood Finish - Ideal for Oak Pine Spruce Beech & More
- Price
- £17.80
- Rating
- 4.6/5
- Reviews
- 216
- Age
- 8y ago

Fiddes Satin Finish Hard Wax Oil 1 Litre Clear
- Price
- £30.58
- Rating
- 4.5/5
- Reviews
- 1,030
- Age
- 12y ago
Trending
90-day click momentum
Furniture Clinic Danish Oil for Wood Seals & Protects 250ml
- Price
- £8.02
- Rating
- 4.6/5
- Reviews
- 8,660
- Age
- 13y ago

Osmo Polyx-Oil - Hard Wax Oil 3032 Clear Satin 2.5L - Durable Wood Oil for Floors & Furniture Water-Resistant Wood Treatment & Wood Finish
- Price
- £80.76
- Rating
- 4.6/5
- Reviews
- 39
- Age
- 8y ago

Osmo Polyx-Oil Tints - Hard Wax Oil 3040 White Satin Finish 750ml - Durable Wood Oil for Wooden Furniture Water-Resistant Floor Wax Wood Treatments - Ideal for Oak Pine Spruce Beech & More
- Price
- £27.58
- Rating
- 4.6/5
- Reviews
- 14
- Age
- 8y ago

Hard Wax Oil- Parrs-for Wood & Furniture -Premium Food Safe Natural & Eco -Friendly-500ml -VOC Free and no toxins - Protects & enhances Wood
- Price
- £14.17
- Rating
- 4.6/5
- Reviews
- 95
- Age
- 5y ago

Osmo 3062 Polyx-Oil Original Clear Matt 2.5L
- Price
- £80.81
- Rating
- 4.8/5
- Reviews
- 21
- Age
- 8y ago
Newest
by launch date
Gilboys Hard Wax Oil - Food Safe Wood Finish - 500ml
- Price
- £20.08
- Rating
- 4.8/5
- Reviews
- 319
- Age
- 3y ago

Furniture Clinic Natural Wood Wax & Polish - Beeswax Polish for Wood With Added Orange Oil & Carnauba Wax - Clear Finish for Finished & Unfinished Wood - Polish For Furniture & More - 250ml
- Price
- £8.80
- Rating
- 4.6/5
- Reviews
- 1,977
- Age
- 3y ago

Nordicare Hard Wax Oil - Colourless Wood Finish - Wax Oil for Various Woods (Walnut Oak Mahogany Dark Teak Cherry) - Made in Denmark (1 L)
- Price
- £15.63
- Rating
- 4.6/5
- Reviews
- 878
- Age
- 5y ago

Nordicare Hard Wax Oil - Colourless Wood Finish - Wood Wax Oil for Various Types of Wood (Walnut Oak Mahogany Dark Teak Cherry and Others) - Made in Denmark (500 ml)
- Price
- £10.60
- Rating
- 4.6/5
- Reviews
- 878
- Age
- 5y ago

Fiddes Satin Finish Hard Wax Oil 250 ml Natural
- Price
- £9.80
- Rating
- 4.5/5
- Reviews
- 1,030
- Age
- 5y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 62% of clicks. Leaders hold, but buyers still shop past them.
Brands
6 rising
Sellers
26
Top-5 brand share
99%
Top 20: 100%
Top-5 click share
62%
Top 20: 100%
Open market
0%
- Osmo53%
- Fiddes30%
- Nordicare9%
- Gilboys4%
- Furniture Clinic3%
- Parr's1%
Demand
Hard Wax Oil search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Mar, Apr · busiest ÷ quietest = 2.1×
Search terms
Top Hard Wax Oil search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- osmo polyx oil24K/yr
- fiddes hard wax oil18K/yr
- hard wax oil16K/yr
- hard wax oil for wood7K/yr
- osmo polyx oil 3032 satin clear4K/yr
- hardwax oil4K/yr
- osmo polyx oil 3062 clear matt3K/yr
- fiddes6K/yr
- osmo polyx3K/yr
- hardwax oil wood finish2K/yr
Reviews and returns
What reviews say buyers love and hate about Hard Wax Oil
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Door stain
I've tried versions of this product on my wood floors before and they never make any difference to stains and water rings
This made years-old water stains disappear with one treatment
quite expensive
being slightly miffed at the outrageous price for this product
A wee bit expensive
Wasnt right for floor
Small tin
Tiny pot-
Not very deep colouring
Slightly darker than I wanted
Its not clear its white
Strong smell that lasts over a week to be wary of
there is still a strong smell after a week
Unpleasant smell and not convinced of its penetrative quality
Love
Excellent product
Good quality
Very satisfied
Easy to use
Really easy to work with
Easy to apply
Finish is excellent
The satin finish is excellent
lovely deep satin finish
Great value for money
worth the money
Great purchase at a great price
easy to clean
Easy to use apply thinly wipe with a soft cloth sand lightly between coats
wipes on nicely with a lint-free cloth
Return
0.7% Return rate 60% Fixable by listing
Not very deep colouring
Slightly darker than I wanted
Its not clear its white
Wasnt right for floor
Small tin
Tiny pot-
Does wot it says on the tin
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Hard Wax Oil questions
Answered from the same tracked data.








