Hard Hat
MaybeAn estimated 0.6% of orders come back. But the top 5 brands take 97% of clicks, so Hard Hat is a Maybe.
- Flapen Score
- 50 / 100Top 43% of 2,225 DIY & Tools niches · +1 vs the category median of 4950
- Market size
- £593K/yr394K searches / yr
- 90-day growth
- -11.4%search demand this quarter
- Competition
- 63%top-5 click share · 6 brands · 43 sellers
Flapen Score
Hard Hat against its category
The dotted line is the DIY & Tools average. Past it, Hard Hat is stronger. Inside it, weaker.
Market
The Hard Hat market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Hard Hat 394K times last year and spent an estimated £593K. The top 5 brands take 97% of clicks. Demand peaks in Oct. Flapen scores it 50 out of 100, a Maybe.
01 · Demand
An estimated 6.2% of those searches ended in a purchase.
Shoppers searched for this 394K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 6.2% of those searches ended in a purchase. Searches in the last 90 days moved -11.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £593K a year.
- Searches, last 12 months
- 394K
- Growth, 90 days vs prior 90
- -11.4%
- Conversion, latest week
- 6.2%
- Market size, estimated
- £593Ka year
- Peak month
- October1.7× the quietest month
- Top search term
- hard hat209K searches a year
02 · Price
A sale here is worth £24.20.
Listings sell for £24.20 on average, from £4.74 to £78.66. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 1,000 to 1,250 of them. At £24.20 that is £24K to £30K a year per listing.
- Average price
- £24.20inside the $15 to $100 sweet spot
- Price range
- £4.74–£78.66
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 30K–40K
- Units per listing a year
- 1,000–1,250
- Revenue per listing a year
- £24K–£30K
- Returns
- 0.6%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
72% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.2% of listings are out of stock. The average listing ranks #6 within Safety & Security. It carries 990 reviews at 4.56 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 72%
- Prime listings
- 100%
- Out of stock, average day
- 1.2%
- Average rank
- #6in Safety & Security
- Average rating
- 4.56 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 990per listing
- Listings tracked
- 18
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 48 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 48 months
Products
Top Hard Hat products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 22, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
JSP EVO2 Safety Helmet Hard Hat Slip Ratchet Vented White Made in the UK
- Price
- £7.64
- Rating
- 4.6/5
- Reviews
- 4,685
- Age
- 10y ago

Centurion Safety Products Classic Hard Hat with Full Brim Safety Hats For Men - UK White
- Price
- £7.99
- Rating
- 4.6/5
- Reviews
- 90
- Age
- 1y ago

Portwest PS63 Mens Vented Safety Helmet Hard Hat Height Endurance Lightweight ABS Shell 6 Point Harness Y Chin Strap Adjustable Sweatband Construction Scaffolding Industrial Work White One Size
- Price
- £15.50
- Rating
- 4.6/5
- Reviews
- 485
- Age
- 7y ago

Portwest PS54 Endurance Plus Safety Hard Hat Head Protection ABS Shell EN 397 and EN 50365 Certified 6 Point Suspension Wheel Ratchet Adjustment 4-Point Chin Strap White One Size
- Price
- £10.61
- Rating
- 4.5/5
- Reviews
- 889
- Age
- 10y ago

HEARMOR Safety Hard Hat ANSI Z89.1 & EN397 Certified Adjustable ABS Construction Helmet with 6-Point Ratchet Suspension Breathable Cooling Liner & Carry Bag - Lightweight Durable Head Protection
- Price
- £31.91
- Rating
- 4.6/5
- Reviews
- 308
- Age
- 2y ago
Trending
estimated 90-day click momentum
HEARMOR VOLTEK Hard Hat - CE EN397 Certified Industrial Safety Helmet with LED Headlamp Visor & Ear Protection | For Forestry Construction Climbing | Breathable Adult Work Helmet
- Price
- £78.66
- Rating
- 4.6/5
- Reviews
- 29
- Age
- 1y ago

KASK SUPERPLASMA PI V2 Safety Helmet Black
- Price
- £74.59
- Rating
- 4.6/5
- Reviews
- 67
- Age
- 2y ago

Blackrock White Hard Hat Safety Helmet For Construction Mens Womens Unisex Work Hats Builder One Size Adjustable Head Strap HDPE Protection UK/EU 2016/425 EN937:2012+A1:2012
- Price
- £5.82
- Rating
- 4.5/5
- Reviews
- 1,305
- Age
- 15y ago

Blackrock Black Hard Hat Safety Helmet For Construction Mens Womens Unisex Work Hats Builder One Size Adjustable Head Strap HDPE Protection UK/EU 2016/425 EN937:2012+A1:2012
- Price
- £4.74
- Rating
- 4.5/5
- Reviews
- 1,305
- Age
- 9y ago

HEARMOR ANSI Z89.1 & EN397 Certified Safety Helmet/Hard Hat with Ear Protection Lightweight Vented Work Helmet Kit 6-Point Suspension System Ideal for Industrial & Construction Professionals
- Price
- £53.85
- Rating
- 4.6/5
- Reviews
- 296
- Age
- 2y ago
Newest
by launch date
Centurion Safety Products Classic Hard Hat with Full Brim Safety Hats For Men - UK White
- Price
- £7.99
- Rating
- 4.6/5
- Reviews
- 90
- Age
- 1y ago

HEARMOR VOLTEK Hard Hat - CE EN397 Certified Industrial Safety Helmet with LED Headlamp Visor & Ear Protection | For Forestry Construction Climbing | Breathable Adult Work Helmet
- Price
- £78.66
- Rating
- 4.6/5
- Reviews
- 29
- Age
- 1y ago

HEARMOR ANSI Z89.1 & EN397 Certified Safety Helmet/Hard Hat with Ear Protection Lightweight Vented Work Helmet Kit 6-Point Suspension System Ideal for Industrial & Construction Professionals
- Price
- £53.85
- Rating
- 4.6/5
- Reviews
- 296
- Age
- 2y ago

Centurion Safety Products Reflex Safety Helmet Full Peak Hard Hat with Flash Strip White
- Price
- £11.14
- Rating
- 4.6/5
- Reviews
- 46
- Age
- 2y ago

HEARMOR Safety Hard Hat ANSI Z89.1 & EN397 Certified Adjustable ABS Construction Helmet with 6-Point Ratchet Suspension Breathable Cooling Liner & Carry Bag - Lightweight Durable Head Protection
- Price
- £31.52
- Rating
- 4.6/5
- Reviews
- 308
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 63% of clicks. Leaders hold, but buyers still shop past them.
Brands
6 falling
Sellers
43
Est. top-5 brand share
97%
Top 20: 100%
Est. top-5 click share
63%
Top 20: 100%
Open market
0%
- JSP33%
- Portwest26%
- Centurion16%
- HEARMOR13%
- Blackrock9%
- Kask3%
Demand
Hard Hat search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Oct · busiest ÷ quietest = 1.7×
Search terms
Top Hard Hat search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- hard hat209K/yr
- hard hats construction38K/yr
- safety helmet40K/yr
- hard hats25K/yr
- hard hat with chin strap9K/yr
- hardhat14K/yr
- safety hat8K/yr
- white hard hat8K/yr
- safety helmet construction9K/yr
- construction helmet7K/yr
Reviews and returns
What reviews say buyers love and hate about Hard Hat
We read the reviews and the return reasons for every product selling here.
“looks cheaply made”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Hard Hat questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data








