Hard Floor Cleaner
MaybeThe products selling today average only 4.2★. But buyers convert on only 1.5% of searches, so Hard Floor Cleaner is a Maybe.
- Flapen Score
- 53 / 100Top 29% of 2,225 DIY & Tools niches · +4 vs the category median of 4953
- Market size
- £308K/yr179K searches / yr
- 90-day growth
- -4.4%search demand this quarter
- Competition
- 40%top-5 click share · 26 brands · 202 sellers
Flapen Score
Hard Floor Cleaner against its category
The dotted line is the DIY & Tools average. Past it, Hard Floor Cleaner is stronger. Inside it, weaker.
Market
The Hard Floor Cleaner market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Hard Floor Cleaner 179K times last year and spent an estimated £308K. The top 5 brands take 67% of clicks. Demand peaks in Oct–Nov. Flapen scores it 53 out of 100, a Maybe.
01 · Demand
1.5% of searches ended in a purchase last week.
Shoppers searched for this 179K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.5% of those searches ended in a purchase. Searches in the last 90 days moved -4.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £308K a year.
- Searches, last 12 months
- 179K
- Growth, 90 days vs prior 90
- -4.4%
- Conversion, latest week
- 1.5%
- Market size, estimated
- £308Ka year
- Peak month
- October1.9× the quietest month
- Top search term
- hard floor cleaner67K searches a year
02 · Price
A sale here is worth £112.22.
Listings sell for £112.22 on average, from £12.52 to £276.85. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At £112.22 that is £0 to £11K a year per listing.
- Average price
- £112.22above the $15 to $100 sweet spot
- Price range
- £12.52–£276.85
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 2K–2K
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£11K
- Returns
- 2.3%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads and reviews.
95% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 7.3% of listings are out of stock. The average listing ranks #61 within Power Tools. It carries 1,975 reviews at 4.24 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 95%
- Prime listings
- 93%
- Out of stock, average day
- 7.3%
- Average rank
- #61in Power Tools
- Average rating
- 4.24 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,975per listing
- Listings tracked
- 42
04 · Newcomers
Amazon counts 7 of last year's 9 launches as successful.
9 products launched here in the last 12 months. Amazon counts 7 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 9
- Successful launches
- 7Amazon's first-year sales bar
- Average brand age
- 34 months
Products
Top Hard Floor Cleaner products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Shark Automatic Steam Mop - 2 Rotating Power Pads 3 Steam Settings Stain & Dirt Removal for Sealed Hard Floors 8m Cord White & Grey S8201UK
- Price
- £108.04
- Rating
- 4.6/5
- Reviews
- 1,045
- Age
- 2y ago

Shark HydroVac Cordless Hard Floor Cleaner with Antimicrobial Brush-Roll & Odour-Neutralising Multi-Surface Solution Self-Cleaning Vacuums & Mops Wet & Dry Messes Grey WD210UK
- Price
- £184.28
- Rating
- 4.0/5
- Reviews
- 272
- Age
- 2y ago

High Street TV Floating Mop - Cordless & Rechargeable - 100RPM Dual-Contra Rotating Microfiber Cloths - Complete Hard Floor Cleaning Solution - Loosen & Lift Dirt with Polishing & Scouring Pads
- Price
- £26.44
- Rating
- 4.1/5
- Reviews
- 4,319
- Age
- 4y ago

Beldray All-in-One Floor Cleaner 180W 3-in-1 Cordless Vacuum Mop & Dry Cleaner Multi-Surface Wet/Dry Electric Mop Self-Cleaning Dual-Tank System 25 Min Runtime Motorised Turbo Head Titanium
- Price
- £117.67
- Rating
- 3.8/5
- Reviews
- 113
- Age
- 2y ago

Shark SteamSpot with Steam Blaster Technology for Hard Floors Lightweight steam mop Chemical-Free Cleaning Removable water tank Inc. 2x machine-washable Dirt Grip pads White & Poly Copper S2001UK
- Price
- £56.02
- Rating
- 4.6/5
- Reviews
- 283
- Age
- 1y ago
Trending
90-day click momentum
Qimedo Electric Mop for Hard Floor Cleaning 800 RPM Power Spin Mop with 5000 mAh Rechargeable Batteries Cordless Spray Mops for Wooden Floors Tile
- Price
- £73.00
- Rating
- 4.3/5
- Reviews
- 44
- Age
- 3mo ago

Shark Automatic Steam Mop - 2 Rotating Power Pads 3 Steam Settings Stain & Dirt Removal for Sealed Hard Floors 8m Cord White & Grey S8201UK
- Price
- £108.04
- Rating
- 4.6/5
- Reviews
- 1,045
- Age
- 2y ago

KÄRCHER Floor Cleaner Vacuum FCV 3 Natural N with 3 cleaning modes battery life: approx. 30 min area performance per battery charge: approx. 130 m
- Price
- £168.49
- Rating
- 4.3/5
- Reviews
- 51
- Age
- 1y ago

Shark SteamSpot with Steam Blaster Technology for Hard Floors Lightweight steam mop Chemical-Free Cleaning Removable water tank Inc. 2x machine-washable Dirt Grip pads White & Poly Copper S2001UK
- Price
- £56.02
- Rating
- 4.6/5
- Reviews
- 283
- Age
- 1y ago

Tefal X-CLEAN 2 Cordless 2-in-1 Wet & Dry Vacuum Cleaner Hard Floor Cleaner with Self-Cleaning ECO & MAX modes Self-Propelled Brush-roller 35 Min Battery Intuitive LED display Grey GF2251M5
- Price
- £158.35
- Rating
- 4.3/5
- Reviews
- 44
- Age
- 6mo ago
Newest
by launch date
Qimedo Electric Mop for Hard Floor Cleaning 800 RPM Power Spin Mop with 5000 mAh Rechargeable Batteries Cordless Spray Mops for Wooden Floors Tile
- Price
- £73.00
- Rating
- 4.3/5
- Reviews
- 44
- Age
- 3mo ago

Tefal X-CLEAN 2 Cordless 2-in-1 Wet & Dry Vacuum Cleaner Hard Floor Cleaner with Self-Cleaning ECO & MAX modes Self-Propelled Brush-roller 35 Min Battery Intuitive LED display Grey GF2251M5
- Price
- £158.35
- Rating
- 4.3/5
- Reviews
- 44
- Age
- 6mo ago

18-in-1 Steam Mop 1000W Fast 20s Heat-Up 250ml Tank Steam Cleaner 2-in-1 Detachable Upright Floor Mop 5m Power Cord for Tiles Hardwood Floors Carpets Windows Grout & Home
- Price
- £60.92
- Rating
- 4.2/5
- Reviews
- 71
- Age
- 8mo ago

KÄRCHER Floor Cleaner Vacuum FCV 3 Natural N with 3 cleaning modes battery life: approx. 30 min area performance per battery charge: approx. 130 m
- Price
- £168.49
- Rating
- 4.3/5
- Reviews
- 51
- Age
- 1y ago

Tefal X-CLEAN 4 Cordless 2-in-1 Wet & Dry Vacuum Cleaner Hard Floor Cleaner with Self-Cleaning Smart Sensor Self-Propelled Brush-Roll 50 Min Battery Lightweight Design Grey GF5035M0
- Price
- £200.46
- Rating
- 4.1/5
- Reviews
- 81
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 40% of clicks. Leaders hold, but buyers still shop past them.
Brands
26 rising
Sellers
202
Top-5 brand share
67%
Top 20: 96%
Top-5 click share
40%
Top 20: 82%
Open market
28%
- Shark35%
- High Street TV9%
- BISSELL9%
- KÄRCHER8%
- Beldray6%
- Tineco5%
Demand
Hard Floor Cleaner search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Oct, Nov · busiest ÷ quietest = 1.9×
Search terms
Top Hard Floor Cleaner search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- hard floor cleaner67K/yr
- floor cleaner machine42K/yr
- hard floor cleaner machines36K/yr
- cordless floor cleaner10K/yr
- floor washer8K/yr
- floor cleaning machine5K/yr
- wet floor cleaner6K/yr
- cordless hard floor cleaner4K/yr
Reviews and returns
What reviews say buyers love and hate about Hard Floor Cleaner
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Breaks easily
Didnt last
Stopped working after a few uses
astonishingly difficult to clean
Not easy to clean
does not clean very well at all
It isnt cheap
Expensive not really worth the money
For the price I expected much better
Would not charge
it's stopped charging
Takes a while to charge up
Not best quality
cheap quality
the build quality is awful
Love
Cleans really well
Brilliant cleaning mop for floors
Cleans easily
Ease of use
Easy to operate
Easy to handle
the build quality is excellent
Excellent Quality
It seems to be of reasonable quality
Money well spent
less expensive
Good value for money
As described
Its exactly what I needed
Will it do the job
Return
2.3% Return rate 7% Fixable by listing
Will not turn on
Doesnt work
product doesnt work properly
Would not charge
it's stopped charging
Takes a while to charge up
astonishingly difficult to clean
Not easy to clean
does not clean very well at all
Not best quality
cheap quality
the build quality is awful
Small water tank
they didnt fit properly
Very small
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Hard Floor Cleaner questions
Answered from the same tracked data.








