Hand Towel Holder
FailPrices span $5.16–$16.57, mostly outside the sweet spot, so Hand Towel Holder is a Fail.
- Flapen Score
- 47 / 100Ranks 1,252 of 2,225 DIY & Tools niches · −2 vs the category median of 4947
- Market size
- £84K/yr161K searches / yr
- 90-day growth
- -20.7%search demand this quarter
- Competition
- 45%top-5 click share · 24 brands · 49 sellers
Flapen Score
Hand Towel Holder against its category
The dotted line is the DIY & Tools average. Past it, Hand Towel Holder is stronger. Inside it, weaker.
Market
The Hand Towel Holder market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Hand Towel Holder 161K times last year and spent an estimated £84K. The top 5 brands take 53% of clicks. Flapen scores it 47 out of 100, a Fail.
01 · Demand
5.8% of searches ended in a purchase last week.
Shoppers searched for this 161K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 5.8% of those searches ended in a purchase. Searches in the last 90 days moved -20.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £84K a year.
- Searches, last 12 months
- 161K
- Growth, 90 days vs prior 90
- -20.7%
- Conversion, latest week
- 5.8%
- Market size, estimated
- £84Ka year
- Peak month
- February2.0× the quietest month
- Top search term
- hand towel holder77K searches a year
02 · Price
A sale here is worth £9.07.
Listings sell for £9.07 on average, from £5.16 to £16.57. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 100 to 250 of them. At £9.07 that is £907 to £2K a year per listing.
- Average price
- £9.07under the $15 to $100 sweet spot
- Price range
- £5.16–£16.57
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 8K–10K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £907–£2K
- Returns
- 1.9%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
82% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.7% of listings are out of stock. The average listing ranks #23 within Bathroom Hardware. It carries 1,497 reviews at 4.46 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 82%
- Prime listings
- 100%
- Out of stock, average day
- 5.7%
- Average rank
- #23in Bathroom Hardware
- Average rating
- 4.46 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,497per listing
- Listings tracked
- 33
04 · Newcomers
Amazon counts 1 of last year's 6 launches as successful.
6 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 42 months on average, so the names here are settling in.
- Launched, last 12 months
- 6
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 42 months
Products
Top Hand Towel Holder products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Stainless Steel Towel Ring - Bath Towel Holder Hand Towel Ring 6.29 in/16 cm Hanging Towel Hanger Bathroom Accessories (Classic)
- Price
- £5.99
- Rating
- 4.6/5
- Reviews
- 33
- Age
- 7mo ago

BGL Towel Ring Contemporary Style Stainless Steel 304 Chrome Bathroom Accessories (Towel Ring)
- Price
- £12.01
- Rating
- 4.6/5
- Reviews
- 1,400
- Age
- 7y ago

SetSail Towel Holder for Bathroom Wall Matte Black Towel Ring Stainless Steel Hand Towel Holder Heavy Duty Towel Hanger for Bath Kitchen
- Price
- £6.75
- Rating
- 4.6/5
- Reviews
- 4,205
- Age
- 3y ago

ALOCEO Self Adhesive Towel Rail Hand Towel Holder 304 Stainless Steel Towel Holders for Bathrooms and Kitchen 28CM Brushed Silver
- Price
- £7.21
- Rating
- 4.6/5
- Reviews
- 635
- Age
- 2y ago

SAYAYO Black Hand Towel Holder 20CM Self Adhesive & Screw Small Towel Rail Wall Mounted Towel Ring SUS304 Stainless Steel No Drilling for Bathroom EGJF020-B-2023
- Price
- £7.57
- Rating
- 4.4/5
- Reviews
- 3,666
- Age
- 2y ago
Trending
90-day click momentum
Black Towel Ring STWWO 304 Stainless Steel 6.6 Self Adhesive Hand Towel Holder for Bathroom Kitchen No Drill Required Bathroom Accessories
- Price
- £10.05
- Rating
- 4.8/5
- Reviews
- 476
- Age
- 9mo ago

Brushed Nickel Towel Ring STWWO 304 Stainless Steel 6.6 Self Adhesive Hand Towel Holder for Bathroom Kitchen No Drill Required Bathroom Accessories
- Price
- £11.56
- Rating
- 4.8/5
- Reviews
- 476
- Age
- 7mo ago

Croydex Stick n Lock Self Adhesive Bathroom Towel Rail - Hand Towel Holder for Bathroom or Kitchen Rust-Free Mild Steel Easy Adhesive Bathroom Accessories
- Price
- £11.61
- Rating
- 4.6/5
- Reviews
- 263
- Age
- 8y ago

Stainless Steel Towel Ring - Bath Towel Holder Hand Towel Ring 6.29 in/16 cm Hanging Towel Hanger Bathroom Accessories (Classic)
- Price
- £5.99
- Rating
- 4.6/5
- Reviews
- 33
- Age
- 7mo ago

ALOCEO Self Adhesive Towel Rail Hand Towel Holder 304 Stainless Steel Towel Holders for Bathrooms and Kitchen 28CM Matte Black
- Price
- £7.64
- Rating
- 4.6/5
- Reviews
- 635
- Age
- 1y ago
Newest
by launch date
Stainless Steel Towel Ring - Bath Towel Holder Hand Towel Ring 6.29 in/16 cm Hanging Towel Hanger Bathroom Accessories (Classic)
- Price
- £5.99
- Rating
- 4.6/5
- Reviews
- 33
- Age
- 7mo ago

Brushed Nickel Towel Ring STWWO 304 Stainless Steel 6.6 Self Adhesive Hand Towel Holder for Bathroom Kitchen No Drill Required Bathroom Accessories
- Price
- £11.56
- Rating
- 4.8/5
- Reviews
- 476
- Age
- 7mo ago

Black Towel Ring STWWO 304 Stainless Steel 6.6 Self Adhesive Hand Towel Holder for Bathroom Kitchen No Drill Required Bathroom Accessories
- Price
- £10.05
- Rating
- 4.8/5
- Reviews
- 476
- Age
- 9mo ago

DIYZON Towel Ring with Shelf Stainless Steel Bath Towel Rings Self Adhesive Hand Towel Ring for Bathroom Wall Mounted Towel Hanger for Bathroom Kitchen (Black)
- Price
- £10.84
- Rating
- 4.3/5
- Reviews
- 104
- Age
- 11mo ago

GlazieVault Fixed Wall Mounted Towel Ring Pack 2 SS304 Stainless Steel Bathroom Towel Holder Hanging rail for Bathroom Towels & Kitchen Towels (Silver)
- Price
- £9.16
- Rating
- 4.6/5
- Reviews
- 40
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 45% of clicks. Leaders hold, but buyers still shop past them.
Brands
24 falling
Sellers
49
Top-5 brand share
53%
Top 20: 96%
Top-5 click share
45%
Top 20: 88%
Open market
40%
- FUKTSYSM13%
- SetSail12%
- bgl10%
- ALOCEO9%
- SAYAYO8%
- WZRUA6%
Demand
Hand Towel Holder search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 2.0×
Search terms
Top Hand Towel Holder search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- hand towel holder77K/yr
- towel ring35K/yr
- towel rings for bathrooms14K/yr
- chrome towel holder10K/yr
- toilet towel holder6K/yr
- towle holders6K/yr
- wall mount towel holder4K/yr
- towel rings5K/yr
- bathroom towel ring3K/yr
Reviews and returns
What reviews say buyers love and hate about Hand Towel Holder
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Adhesive not strong
adhesive not strong
Doesnt stick
came off in 2 days
It doesn't last 1 y
it just fell apart
It is quite large
No fit for purpose
Much to small
I just don't think they were very well made
Not great quality
More money wasted on poor quality products on Amazon
These are very poor at holding things
fragile for intended use
a bit flimsy
Love
seem well made
being made of good quality robust
Excellent Product
Excellent value
Good buy
Great value
and is simple to fit
Easy to fit
fit for what it is supposed to do
Great adhesion
Adhesive was good
Sticks well
It's easy to assemble
Ease of installation
Great 👍 easy to put up & looks good
Return
1.9% Return rate 52% Fixable by listing
It is quite large
No fit for purpose
Much to small
Adhesive not strong
adhesive not strong
Doesnt stick
I just don't think they were very well made
Not great quality
More money wasted on poor quality products on Amazon
Wrong colour came
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Hand Towel Holder questions
Answered from the same tracked data.








