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Hand Towel Holder

Fail

Prices span $5.16–$16.57, mostly outside the sweet spot, so Hand Towel Holder is a Fail.

Flapen Score
47
47 / 100
Ranks 1,252 of 2,225 DIY & Tools niches · −2 vs the category median of 49
Market size
£84K/yr161K searches / yr
90-day growth
-20.7%search demand this quarter
Competition
45%top-5 click share · 24 brands · 49 sellers

Flapen Score

Hand Towel Holder against its category

The dotted line is the DIY & Tools average. Past it, Hand Towel Holder is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Hand Towel Holder market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Hand Towel Holder 161K times last year and spent an estimated £84K. The top 5 brands take 53% of clicks. Flapen scores it 47 out of 100, a Fail.

01 · Demand

5.8% of searches ended in a purchase last week.

Shoppers searched for this 161K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 5.8% of those searches ended in a purchase. Searches in the last 90 days moved -20.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £84K a year.

Searches, last 12 months
161K
Growth, 90 days vs prior 90
-20.7%
Conversion, latest week
5.8%
Market size, estimated
£84Ka year
Peak month
February2.0× the quietest month
Top search term
hand towel holder77K searches a year

02 · Price

A sale here is worth £9.07.

Listings sell for £9.07 on average, from £5.16 to £16.57. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 100 to 250 of them. At £9.07 that is £907 to £2K a year per listing.

Average price
£9.07under the $15 to $100 sweet spot
Price range
£5.16–£16.57
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
8K–10K
Units per listing a year
100–250
Revenue per listing a year
£907–£2K
Returns
1.9%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

82% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.7% of listings are out of stock. The average listing ranks #23 within Bathroom Hardware. It carries 1,497 reviews at 4.46 stars, so a new listing needs social proof before a better product.

Sponsored listings
82%
Prime listings
100%
Out of stock, average day
5.7%
Average rank
#23in Bathroom Hardware
Average rating
4.46 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,497per listing
Listings tracked
33

04 · Newcomers

Amazon counts 1 of last year's 6 launches as successful.

6 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months
6
Successful launches
1Amazon's first-year sales bar
Average brand age
42 months

Products

Top Hand Towel Holder products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 45% of clicks. Leaders hold, but buyers still shop past them.

£0£3K£7K£10K£13K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

24 falling

Sellers

49

Top-5 brand share

53%

Top 20: 96%

Top-5 click share

45%

Top 20: 88%

Open market

40%

  • FUKTSYSM13%
  • SetSail12%
  • bgl10%
  • ALOCEO9%
  • SAYAYO8%
  • WZRUA6%

Demand

Hand Towel Holder search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KSpike '24Black Friday '24Spike '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 2.0×

Search terms

Top Hand Towel Holder search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • hand towel holder77K/yr
  • towel ring35K/yr
  • towel rings for bathrooms14K/yr
  • chrome towel holder10K/yr
  • toilet towel holder6K/yr
  • towle holders6K/yr
  • wall mount towel holder4K/yr
  • towel rings5K/yr
  • bathroom towel ring3K/yr

Reviews and returns

What reviews say buyers love and hate about Hand Towel Holder

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Adhesion/Stickiness26%−0.19

Adhesive not strong

adhesive not strong

Doesnt stick

Durability14%−0.14

came off in 2 days

It doesn't last 1 y

it just fell apart

Size-Overall8%+0.19

It is quite large

No fit for purpose

Much to small

Quality-Overall7%+1.24

I just don't think they were very well made

Not great quality

More money wasted on poor quality products on Amazon

Strength6%−0.02

These are very poor at holding things

fragile for intended use

a bit flimsy

Love

Quality-Overall23%+1.24

seem well made

being made of good quality robust

Excellent Product

Value For Money12%+1.07

Excellent value

Good buy

Great value

Size-Overall10%+0.19

and is simple to fit

Easy to fit

fit for what it is supposed to do

Adhesion/Stickiness10%−0.19

Great adhesion

Adhesive was good

Sticks well

Assembly/Installation9%+0.51

It's easy to assemble

Ease of installation

Great 👍 easy to put up & looks good

Return

1.9% Return rate 52% Fixable by listing

Size-Overall36%▇█▇█▇█

It is quite large

No fit for purpose

Much to small

Adhesion/Stickiness15%█▆▅█▆▆

Adhesive not strong

adhesive not strong

Doesnt stick

Quality-Overall8%▄▅▇▇█▅

I just don't think they were very well made

Not great quality

More money wasted on poor quality products on Amazon

Defective Material/Parts5%█▆▅█▅▇
Color4%▆█▃▂▂▂

Wrong colour came

FAQ

Common Hand Towel Holder questions

Answered from the same tracked data.