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Hand Saw

Fail

Demand is soft, at -7.3% this quarter, so Hand Saw is a Fail.

Flapen Score
44
44 / 100
Ranks 1,524 of 2,225 DIY & Tools niches · −5 vs the category median of 49
Market size
£254K/yr396K searches / yr
90-day growth
-7.3%search demand this quarter
Competition
73%top-5 click share · 10 brands · 52 sellers

Flapen Score

Hand Saw against its category

The dotted line is the DIY & Tools average. Past it, Hand Saw is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Hand Saw market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Hand Saw 396K times last year and spent an estimated £254K. The top 5 brands take 90% of clicks. Flapen scores it 44 out of 100, a Fail.

01 · Demand

7.5% of searches ended in a purchase last week.

Shoppers searched for this 396K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 7.5% of those searches ended in a purchase. Searches in the last 90 days moved -7.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £254K a year.

Searches, last 12 months
396K
Growth, 90 days vs prior 90
-7.3%
Conversion, latest week
7.5%
Market size, estimated
£254Ka year
Peak month
April1.5× the quietest month
Top search term
hand saw113K searches a year

02 · Price

A sale here is worth £8.50.

Listings sell for £8.50 on average, from £3.80 to £23.54. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 750 to 1,000 of them. At £8.50 that is £6K to £9K a year per listing.

Average price
£8.50under the $15 to $100 sweet spot
Price range
£3.80–£23.54
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
25K–30K
Units per listing a year
750–1,000
Revenue per listing a year
£6K–£9K
Returns
0.6%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

73% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.9% of listings are out of stock. The average listing ranks #8 within Hand Tools. It carries 937 reviews at 4.52 stars, so a new listing needs social proof before a better product.

Sponsored listings
73%
Prime listings
100%
Out of stock, average day
1.9%
Average rank
#8in Hand Tools
Average rating
4.52 starsAmazon United Kingdom average 4.36 stars
Average reviews
937per listing
Listings tracked
15

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 45 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
45 months

Products

Top Hand Saw products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 73% of clicks. A locked shelf that new listings rarely crack.

£0£25K£51K£76K£101K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

10 falling

Sellers

52

Top-5 brand share

90%

Top 20: 100%

Top-5 click share

73%

Top 20: 100%

Open market

7%

  • Draper40%
  • Spear & Jackson24%
  • OX Tools17%
  • SURFOU6%
  • Bahco3%
  • D.A.Y. Republic3%
  • Open — no brand owns it (4 brands, 7%)

Demand

Hand Saw search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KSpike '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.5×

Search terms

Top Hand Saw search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • hand saw113K/yr
  • wood saw77K/yr
  • hand saw for wood37K/yr
  • wood saws hand24K/yr
  • handsaw21K/yr
  • saws18K/yr
  • hand saws for cutting wood14K/yr
  • small saw13K/yr
  • handsaw wood9K/yr
  • hand saws9K/yr

Reviews and returns

What reviews say buyers love and hate about Hand Saw

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Durability18%−0.14

not especially durable

Broke immediately

Broke the first time it was used

Quality-Overall17%+0.70

Cheap and nasty

Awful quality

cheap rubbish

Strength15%−0.06

Cheap and flimsy

Not very sturdy when using

It's not the strongest

Size-Overall9%−0.02

blade is short

Quite big

Smaller than thought

Functionality-Overall7%−0.05

it just doesn't get the job done

Ineffective

Love

Value For Money26%+1.98

Excellent value for money

GOOD PRICE

Excellent value

Quality-Overall25%+0.70

Good quality saw

All blades are decent quality too

Good quality

Ease Of Use12%+0.78

Easy to use

Very handy

Very handy to use and store

Advertised Vs Actual Product11%+0.53

As described

As advertised

Better than expected

Strength5%−0.06

Very sturdy

a strong blade

Strong saw

Return

0.6% Return rate 43% Fixable by listing

Size-Overall32%▇▇▆▃▅█

blade is short

Quite big

Smaller than thought

Functionality-Overall17%▁▃█▅▄▂

it just doesn't get the job done

Ineffective

Quality-Overall9%█▁▃▆▃▃

Cheap and nasty

Awful quality

cheap rubbish

Strength6%██▁▇▅█

Cheap and flimsy

Not very sturdy when using

It's not the strongest

Durability5%▅█▁▁▁▃

not especially durable

Broke immediately

Broke the first time it was used

FAQ

Common Hand Saw questions

Answered from the same tracked data.