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Hand Drill

Maybe

The top 5 brands take only 51% of clicks. But shoppers spend only $58K a year here, so Hand Drill is a Maybe.

Flapen Score
53
53 / 100
Top 29% of 2,225 DIY & Tools niches · +4 vs the category median of 49
Market size
£58K/yr85K searches / yr
90-day growth
-15.6%search demand this quarter
Competition
51%top-5 click share · 20 brands · 52 sellers

Flapen Score

Hand Drill against its category

The dotted line is the DIY & Tools average. Past it, Hand Drill is stronger. Inside it, weaker.

53Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Hand Drill market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Hand Drill 85K times last year and spent an estimated £58K. The top 5 brands take 51% of clicks. Flapen scores it 53 out of 100, a Maybe.

01 · Demand

5.2% of searches ended in a purchase last week.

Shoppers searched for this 85K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 5.2% of those searches ended in a purchase. Searches in the last 90 days moved -15.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £58K a year.

Searches, last 12 months
85K
Growth, 90 days vs prior 90
-15.6%
Conversion, latest week
5.2%
Market size, estimated
£58Ka year
Peak month
March1.3× the quietest month
Top search term
hand drill71K searches a year

02 · Price

A sale here is worth £13.19.

Listings sell for £13.19 on average, from £4.60 to £43.99. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At £13.19 that is £1K to £3K a year per listing.

Average price
£13.19under the $15 to $100 sweet spot
Price range
£4.60–£43.99
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–4K
Units per listing a year
100–250
Revenue per listing a year
£1K–£3K
Returns
2.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

92% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.3% of listings are out of stock. The average listing ranks #143 within Hand Tools. It carries 1,679 reviews at 4.17 stars, so a new listing needs social proof before a better product.

Sponsored listings
92%
Prime listings
100%
Out of stock, average day
1.3%
Average rank
#143in Hand Tools
Average rating
4.17 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,679per listing
Listings tracked
24

04 · Newcomers

Amazon counts 1 of last year's 6 launches as successful.

6 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 47 months on average, so the names here are settling in.

Launched, last 12 months
6
Successful launches
1Amazon's first-year sales bar
Average brand age
47 months

Products

Top Hand Drill products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 51% of clicks. Leaders hold, but buyers still shop past them.

£0£6K£12K£18K£23K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

20 falling

Sellers

52

Top-5 brand share

51%

Top 20: 100%

Top-5 click share

51%

Top 20: 95%

Open market

43%

  • Amtech22%
  • MULWARK9%
  • FADAKWALT8%
  • STANLEY6%
  • Draper6%
  • Housolution6%

Demand

Hand Drill search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KHoliday '24SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.3×

Search terms

Top Hand Drill search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • hand drill71K/yr
  • hand drills manual8K/yr
  • hand drills7K/yr

Reviews and returns

What reviews say buyers love and hate about Hand Drill

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Strength15%−0.06

not strong enough

Not that powerful

Flimsy

Quality-Overall14%+0.20

Poor quality control

Cheap not quality

Bad quality

Size-Overall11%−0.11

It barely fits the smallest bit that comes with it

These are not fit for purpose

Very small

Charging10%−0.09

Wont charge

Didn't charge

Doesn't work at all charged it and everything

Durability9%−0.08

Not working after 1st use

Breaks easily

not the most durable

Love

Quality-Overall19%+0.20

Decent tool

Good quality

Well crafted and an excellent tool

Value For Money18%+1.50

Good Value

Excellent value

Worth its money

Ease Of Use16%+1.25

easy to use

this was easy to manage

its very smooth operating

Advertised Vs Actual Product6%+0.34

it did the job

it does the job I wanted it for

As expected

Strength5%−0.06

A solid, strong handheld drill perfect for small jobs

It's powerful enough for jobs around the home

Robust and well made

Return

2.0% Return rate 12% Fixable by listing

Functionality-Overall22%█▇█▆██

Torque adjustment doesn't work

doesn't turn true

Doesn't work

Defective Material/Parts14%▇▇▆▇██
Strength13%▇█▇█▆▆

not strong enough

Not that powerful

Flimsy

Charging11%█▅▅▅▄▆

Wont charge

Didn't charge

Doesn't work at all charged it and everything

Size-Overall8%▆▃█▃▇▅

It barely fits the smallest bit that comes with it

These are not fit for purpose

Very small

FAQ

Common Hand Drill questions

Answered from the same tracked data.