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Hand Brush

Fail

Prices span $3.36–$10.08, mostly outside the sweet spot, so Hand Brush is a Fail.

Flapen Score
48
48 / 100
Ranks 1,131 of 2,225 DIY & Tools niches · −1 vs the category median of 49
Market size
£34K/yr56K searches / yr
90-day growth
+3.8%search demand this quarter
Competition
49%top-5 click share · 18 brands · 105 sellers

Flapen Score

Hand Brush against its category

The dotted line is the DIY & Tools average. Past it, Hand Brush is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Hand Brush market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Hand Brush 56K times last year and spent an estimated £34K. The top 5 brands take 71% of clicks. Demand peaks in Mar. Flapen scores it 48 out of 100, a Fail.

01 · Demand

11.0% of searches ended in a purchase last week.

Shoppers searched for this 56K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 11.0% of those searches ended in a purchase. Searches in the last 90 days moved +3.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £34K a year.

Searches, last 12 months
56K
Growth, 90 days vs prior 90
+3.8%
Conversion, latest week
11.0%
Market size, estimated
£34Ka year
Peak month
March1.8× the quietest month
Top search term
hand brush35K searches a year

02 · Price

A sale here is worth £5.50.

Listings sell for £5.50 on average, from £3.36 to £10.08. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At £5.50 that is £550 to £1K a year per listing.

Average price
£5.50under the $15 to $100 sweet spot
Price range
£3.36–£10.08
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
100–250
Revenue per listing a year
£550–£1K
Returns
0.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

46% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 2.6% of listings are out of stock. The average listing ranks #153 within Painting Supplies, Tools & Wall Treatments. It carries 1,416 reviews at 4.43 stars, so a new listing needs social proof before a better product.

Sponsored listings
46%
Prime listings
93%
Out of stock, average day
2.6%
Average rank
#153in Painting Supplies, Tools & Wall Treatments
Average rating
4.43 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,416per listing
Listings tracked
28

04 · Newcomers

Amazon counts 1 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
1Amazon's first-year sales bar
Average brand age
42 months

Products

Top Hand Brush products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 49% of clicks. Leaders hold, but buyers still shop past them.

£0£1K£3K£4K£5K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

18 falling

Sellers

105

Top-5 brand share

71%

Top 20: 100%

Top-5 click share

49%

Top 20: 91%

Open market

25%

  • Elliott21%
  • TDBS The Dustpan and Brush Store15%
  • Newman and Cole15%
  • Vikan14%
  • Addis5%
  • ZYQUES5%

Demand

Hand Brush search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KSpike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Mar · busiest ÷ quietest = 1.8×

Search terms

Top Hand Brush search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • hand brush35K/yr
  • soft hand brush10K/yr
  • dustpan brush only4K/yr
  • hand brushes3K/yr
  • hand brush soft bristles3K/yr

Reviews and returns

What reviews say buyers love and hate about Hand Brush

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall21%−0.13

too big

Won't fit together

Quite small

Quality-Overall15%+1.18

Cheap and nasty rubbish

Poor quality

Rubbish quality

Ease Of Cleaning9%−0.10

not the best dustpan

then the dust goes everywhere

not good at all for cleaning child's nails

Stiffness4%−0.03

Is ok not as stiff as i thought

the brush is quite stiff

Not stiff enough

Durability4%+0.12

as I broke my last one

Broke in a minute

Snapped in the middle after a few uses

Love

Quality-Overall22%+1.18

Its well-made

Excellent quality

Great build quality:

Value For Money12%+1.18

Good value for money

not expensive

Good price

Ease Of Cleaning11%−0.10

excellent cleaning product

Good for cleaning tiles

Effective cleaning

Advertised Vs Actual Product8%+0.49

Just like photo

As described

it works perfectly as intended

Strength7%+0.41

Very sturdy

The bristles are strong enough for the job

Sturdy pan and brush

Return

0.2% Return rate 40% Fixable by listing

Size-Overall26%▁█▇▇▃▂

too big

Won't fit together

Quite small

Quality-Overall12%▆▅▁▅▆█

Cheap and nasty rubbish

Poor quality

Rubbish quality

Advertised Vs Actual Product7%▅▇█▂▄▁
Strength7%█▄▁▃▄▁

other brands are usually quite flimsy

I need something stronger than that

Flimsy

Durability6%▁█▁▆▆▇

as I broke my last one

Broke in a minute

Snapped in the middle after a few uses

FAQ

Common Hand Brush questions

Answered from the same tracked data.