hammerite green metal paint
Worth a lookShows low returns (0.7%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Price range
Great£5.89–£65.04cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Great7.7%search→purchase rate — share of searches ending in a sale
Avg price
Great£16.19avg listing price — sweet spot $15–$100
Growth
Great+65.9%90-day search growth — must beat 0% to launch
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Competition
Okay59%top-5 click share — leaders hold, buyers still browse
Brand share
Okay88%top-5 brand share — brands hold most of the demand
Review moat
Bad5,242.5avg incumbent reviews — the moat a new listing must climb
Market size
Bad£43K£43K/yr · 35K searches
According to Flapen's Amazon United Kingdom niche tracking, hammerite green metal paint is a £43K/yr Amazon United Kingdom market (35K searches/yr). The top 5 brands hold 88% of demand. Demand peaks in Apr–May. Verdict: Worth a look — 56/100.
Data updated Jul 22, 2026 · scored weekly · How we score niches
hammerite green metal paint market data
- Units sold / yr
- 2K–3K
- avg 100–250/product
- Revenue / yr
- £32K–£40K
- units × avg price
- Conversion rate
- 7.7%
- Avg BSR
- #60
- Page quality
- 0%
- Prime
- 75%
- Sponsored
- 45%
- Out of stock
- 0.0%
- Avg brand age
- 62 months
- Avg seller age
- 189 days
Competition & brand share
The top 5 products take 59% of clicks — established leaders, but buyers still shop beyond them.Brands
9 rising
Sellers
66
Top-5 brand share
88%
Top 20: 100%
Top-5 click share
59%
Top 20: 100%
Open market
8%
- Hammerite53%
- RUSTINS18%
- HOCHSTE7%
- Johnstone's6%
- Ronseal4%
- Rust-Oleum4%
- Open — no brand owns it (3 brands, 8%)
Demand & seasonality
Weekly Amazon search volume, last 65 weeks — +65.9% search growth over the last 90 days.Peak months: Apr, May · busiest ÷ quietest = 8.7×
Top hammerite green metal paint search terms
- hammerite green metal paint9K/yr
- green metal paint10K/yr
- green metal paint outdoor5K/yr
- green hammerite metal paint4K/yr
- metal paint green4K/yr
- hammerite green3K/yr
Top hammerite green metal paint products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 20 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
ICI Hammerite 5092825 Direct to Rust Metal Paint - Smooth Dark Green Finish 750ML
Hammerite£16.834.6★21,642 rev
Hammerite 5084831 Direct to Rust Metal Paint - Hammered Dark Green Finish 250ML
Hammerite£7.974.6★5,160 rev
RUSTINS Metal Paint Green 250ml
RUSTINS£6.464.4★3,189 rev
Hammerite Paint Direct to Rust Exterior Gloss Dark Green Metal Paint Smooth Finish and Corrosion Resistant. Paint and Rust Remover 8 Year Protection - 250ml Tin 1.25 SqM Coverage
Hammerite£8.304.6★21,642 rev
Johnstones - Quick Dry Satin Natural Sage Finish Exterior Wood & Metal Resistant to cracking peeling 6 years of life 12m2 Coverage per Litre 750 ml (Pack 1)
Johnstone's£12.964.6★2,686 rev
Newest
by launch date
Rust-Oleum Metal Expert Paint Satin Chrome Green 750ml
Rust-Oleum£17.136 rev
HOCHSTE Hammerite Metal Paint Hammered Dark Green Quick Drying Time Easy-to-Apply DIY Projects Garden Furniture Rust Protection Long-Lasting Interior and Exterior Use 250ml
HOCHSTE£15.629 rev
HOCHSTE Hammerite Metal Paint Smooth Dark Green Easy-To-Apply Quick-Drying Formula Long-Lasting Protection DIY Enthusiasts Homeowners Interior And Exterior Use 250ml
HOCHSTE£15.372 rev
SIRAMICO COATINGS - DIRECT TO RUST - SATIN (EMERALD GREEN (RAL 6001))
SIRAMICO COATINGS£20.2772 rev
Inspired Essentials 300ml Non Drip Paint Tin Exterior Interior Hard Drying Performance Multi-Purpose Tin for Metal Wood Plastic Walls with Perfect Finish (1 Racing Green Gloss)
Inspired Essentials£5.89329 rev
Trending
90-day click momentumSIRAMICO COATINGS - DIRECT TO RUST - SATIN (EMERALD GREEN (RAL 6001))
SIRAMICO COATINGS£20.274.2★
Inspired Essentials 300ml Non Drip Paint Tin Exterior Interior Hard Drying Performance Multi-Purpose Tin for Metal Wood Plastic Walls with Perfect Finish (1 Racing Green Gloss)
Inspired Essentials£5.894.2★
Rust-Oleum Metal Expert Paint Satin Chrome Green 750ml
Rust-Oleum£17.132.9★
Hammerite Paint Direct to Rust Exterior Gloss Dark Green Metal Paint Smooth Finish and Corrosion Resistant. Paint and Rust Remover 8 Year Protection - 250ml Tin 1.25 SqM Coverage
Hammerite£8.304.6★
RUSTINS Metal Paint Green 500 ml (Pack of 1)
RUSTINS£9.364.4★
What buyers say about hammerite green metal paint
What buyers praise and complain about, mined from review topics.What buyers love
“Great colour”
“This is a really easy way to paint”
“It looks good and is affordable”
“Does the job”
“Easy to use”
“coverage was good”
“Covers well on rusty metal though I did sand it down”
“Perfect size”
“Was easy to paint”
“Paint is thick”
What buyers complain about
“Not green”
“waste of money”
“Looks like theres no substitute for brush-on paint when it comes to outdoor rusty metal”
“Awful paint”
“the product was so thin”
“And does drip like hell”
“An expensive option for poor area coverage”
“Absolutely useless and it will be going straight to the recycling centre on my next visit”
“Dodgy quality”
“The spray stopped working after 20 seconds”
Top return reasons
Common questions
- Is hammerite green metal paint profitable to sell on Amazon United Kingdom?
- The niche generates £43K/yr across 20 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is +65.9%. Flapen's verdict: Worth a look (56/100).
- How competitive is the hammerite green metal paint niche?
- 9 brands and 66 sellers compete. The top 5 products take 59% of clicks and top 5 brands hold 88% of demand.
- What do buyers complain about in hammerite green metal paint?
- Top complaints mined from reviews: Color, Value For Money, Rusts/Corrodes. The return rate is 0.7%.
- When does demand for hammerite green metal paint peak?
- Demand peaks in Apr–May; the busiest month runs 8.7× the quietest.
- What does it cost to enter the hammerite green metal paint niche?
- Listings span £5.89–£65.04; the average listing price is £16.19 (sweet spot $15–$100). The average incumbent carries 5,243 reviews — the moat a new listing must climb.