Hammerite Green Metal Paint
Hammerite Green Metal Paint shows low returns (0.7%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Flapen Score
Is Hammerite Green Metal Paint profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Hammerite Green Metal Paint is a £43K/yr Amazon United Kingdom market (35K searches/yr). The top 5 brands hold 88% of demand. Demand peaks in Apr–May. Verdict: Worth a look — 56/100.
Hammerite Green Metal Paint: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Worth a look. Search demand moved +65.9% over the last 90 days and 7.7% of searches end in a purchase.
£43K
revenue / yr
Who owns the niche?
The top 5 brands hold 88% of demand, so 12% of the market is open.
12%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.
0/100
page quality · 20 products
Top Hammerite Green Metal Paint products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
ICI Hammerite 5092825 Direct to Rust Metal Paint - Smooth Dark Green Finish 750ML
- Price
- £16.83
- Rating
- 4.6/5
- Reviews
- 21,642
- Age
- 15y ago

Hammerite 5084831 Direct to Rust Metal Paint - Hammered Dark Green Finish 250ML
- Price
- £7.97
- Rating
- 4.6/5
- Reviews
- 5,160
- Age
- 19y ago

RUSTINS Metal Paint Green 250ml
- Price
- £6.46
- Rating
- 4.4/5
- Reviews
- 3,189
- Age
- 8y ago

Hammerite Paint Direct to Rust Exterior Gloss Dark Green Metal Paint Smooth Finish and Corrosion Resistant. Paint and Rust Remover 8 Year Protection - 250ml Tin 1.25 SqM Coverage
- Price
- £8.30
- Rating
- 4.6/5
- Reviews
- 21,642
- Age
- 19y ago

Johnstones - Quick Dry Satin Natural Sage Finish Exterior Wood & Metal Resistant to cracking peeling 6 years of life 12m2 Coverage per Litre 750 ml (Pack 1)
- Price
- £12.96
- Rating
- 4.6/5
- Reviews
- 2,686
- Age
- 10y ago
Trending
90-day click momentum
SIRAMICO COATINGS - DIRECT TO RUST - SATIN (EMERALD GREEN (RAL 6001))
- Price
- £20.27
- Rating
- 4.2/5
- Reviews
- 72
- Age
- 2y ago

Inspired Essentials 300ml Non Drip Paint Tin Exterior Interior Hard Drying Performance Multi-Purpose Tin for Metal Wood Plastic Walls with Perfect Finish (1 Racing Green Gloss)
- Price
- £5.89
- Rating
- 4.2/5
- Reviews
- 329
- Age
- 2y ago

Rust-Oleum Metal Expert Paint Satin Chrome Green 750ml
- Price
- £17.13
- Rating
- 2.9/5
- Reviews
- 6
- Age
- 10mo ago

Hammerite Paint Direct to Rust Exterior Gloss Dark Green Metal Paint Smooth Finish and Corrosion Resistant. Paint and Rust Remover 8 Year Protection - 250ml Tin 1.25 SqM Coverage
- Price
- £8.30
- Rating
- 4.6/5
- Reviews
- 21,642
- Age
- 19y ago

RUSTINS Metal Paint Green 500 ml (Pack of 1)
- Price
- £9.36
- Rating
- 4.4/5
- Reviews
- 3,189
- Age
- 6y ago
Newest
by launch date
Rust-Oleum Metal Expert Paint Satin Chrome Green 750ml
- Price
- £17.13
- Rating
- 2.9/5
- Reviews
- 6
- Age
- 10mo ago

HOCHSTE Hammerite Metal Paint Hammered Dark Green Quick Drying Time Easy-to-Apply DIY Projects Garden Furniture Rust Protection Long-Lasting Interior and Exterior Use 250ml
- Price
- £15.62
- Rating
- 4.0/5
- Reviews
- 9
- Age
- 1y ago

HOCHSTE Hammerite Metal Paint Smooth Dark Green Easy-To-Apply Quick-Drying Formula Long-Lasting Protection DIY Enthusiasts Homeowners Interior And Exterior Use 250ml
- Price
- £15.37
- Rating
- 4.0/5
- Reviews
- 2
- Age
- 1y ago

SIRAMICO COATINGS - DIRECT TO RUST - SATIN (EMERALD GREEN (RAL 6001))
- Price
- £20.27
- Rating
- 4.2/5
- Reviews
- 72
- Age
- 2y ago

Inspired Essentials 300ml Non Drip Paint Tin Exterior Interior Hard Drying Performance Multi-Purpose Tin for Metal Wood Plastic Walls with Perfect Finish (1 Racing Green Gloss)
- Price
- £5.89
- Rating
- 4.2/5
- Reviews
- 329
- Age
- 2y ago
Competition: brands, sellers & click share
The top 5 products take 59% of clicks — established leaders, but buyers still shop beyond them.
Brands
9 rising
Sellers
66
Top-5 brand share
88%
Top 20: 100%
Top-5 click share
59%
Top 20: 100%
Open market
8%
- Hammerite53%
- RUSTINS18%
- HOCHSTE7%
- Johnstone's6%
- Ronseal4%
- Rust-Oleum4%
- Open — no brand owns it (3 brands, 8%)
Hammerite Green Metal Paint demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Apr, May · busiest ÷ quietest = 8.7×
Top Hammerite Green Metal Paint search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- hammerite green metal paint9K/yr
- green metal paint10K/yr
- green metal paint outdoor5K/yr
- green hammerite metal paint4K/yr
- metal paint green4K/yr
- hammerite green3K/yr
What reviews say buyers love and hate about Hammerite Green Metal Paint
What buyers mention most, as a share of all reviews.
What buyers love
83% of reviews“Great colour”
“This is a really easy way to paint”
“It looks good and is affordable”
“Does the job”
“Easy to use”
What buyers complain about
83% of reviews“Not green”
“waste of money”
“Looks like theres no substitute for brush-on paint when it comes to outdoor rusty metal”
“Awful paint”
“the product was so thin”
Hammerite Green Metal Paint return rate & reasons
Why buyers send it back, as a share of all return requests.
0.7%
Return rate
70%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Hammerite Green Metal Paint questions
The questions sellers ask about this niche, answered from the tracked metrics.
Best Flapen score
The highest-scoring niches we track right now, across every category.








