Hammerite Green Metal Paint
MaybeReturns run at only 0.7% of orders. But shoppers spend only $43K a year here, so Hammerite Green Metal Paint is a Maybe.
- Flapen Score
- 56 / 100Top 17% of 2,225 DIY & Tools niches · +7 vs the category median of 4956
- Market size
- £43K/yr35K searches / yr
- 90-day growth
- +65.9%search demand this quarter
- Competition
- 59%top-5 click share · 9 brands · 66 sellers
Flapen Score
Hammerite Green Metal Paint against its category
The dotted line is the DIY & Tools average. Past it, Hammerite Green Metal Paint is stronger. Inside it, weaker.
Market
The Hammerite Green Metal Paint market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Hammerite Green Metal Paint 35K times last year and spent an estimated £43K. The top 5 brands take 88% of clicks. Demand peaks in Apr–May. Flapen scores it 56 out of 100, a Maybe.
01 · Demand
7.7% of searches ended in a purchase last week.
Shoppers searched for this 35K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 7.7% of those searches ended in a purchase. Searches in the last 90 days moved +65.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £43K a year.
- Searches, last 12 months
- 35K
- Growth, 90 days vs prior 90
- +65.9%
- Conversion, latest week
- 7.7%
- Market size, estimated
- £43Ka year
- Peak month
- May8.7× the quietest month
- Top search term
- hammerite green metal paint9K searches a year
02 · Price
A sale here is worth £16.19.
Listings sell for £16.19 on average, from £5.89 to £65.04. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 100 to 250 of them. At £16.19 that is £2K to £4K a year per listing.
- Average price
- £16.19inside the $15 to $100 sweet spot
- Price range
- £5.89–£65.04
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 2K–3K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £2K–£4K
- Returns
- 0.7%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
45% of listings pay for placement with sponsored ads. 75% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #60 within Painting Supplies, Tools & Wall Treatments. It carries 5,243 reviews at 4.37 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 45%
- Prime listings
- 75%
- Out of stock, average day
- 0.0%
- Average rank
- #60in Painting Supplies, Tools & Wall Treatments
- Average rating
- 4.37 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 5,243per listing
- Listings tracked
- 20
04 · Newcomers
Amazon counts 0 of last year's 1 launches as successful.
1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 62 months on average, so the names here are established.
- Launched, last 12 months
- 1
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 62 months
Products
Top Hammerite Green Metal Paint products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
ICI Hammerite 5092825 Direct to Rust Metal Paint - Smooth Dark Green Finish 750ML
- Price
- £16.83
- Rating
- 4.6/5
- Reviews
- 21,642
- Age
- 15y ago
Hammerite 5084831 Direct to Rust Metal Paint - Hammered Dark Green Finish 250ML
- Price
- £7.97
- Rating
- 4.6/5
- Reviews
- 5,160
- Age
- 19y ago
RUSTINS Metal Paint Green 250ml
- Price
- £6.46
- Rating
- 4.4/5
- Reviews
- 3,189
- Age
- 8y ago
Hammerite Paint Direct to Rust Exterior Gloss Dark Green Metal Paint Smooth Finish and Corrosion Resistant. Paint and Rust Remover 8 Year Protection - 250ml Tin 1.25 SqM Coverage
- Price
- £8.30
- Rating
- 4.6/5
- Reviews
- 21,642
- Age
- 19y ago
Johnstones - Quick Dry Satin Natural Sage Finish Exterior Wood & Metal Resistant to cracking peeling 6 years of life 12m2 Coverage per Litre 750 ml (Pack 1)
- Price
- £12.96
- Rating
- 4.6/5
- Reviews
- 2,686
- Age
- 10y ago
Trending
90-day click momentum
SIRAMICO COATINGS - DIRECT TO RUST - SATIN (EMERALD GREEN (RAL 6001))
- Price
- £20.27
- Rating
- 4.2/5
- Reviews
- 72
- Age
- 2y ago
Inspired Essentials 300ml Non Drip Paint Tin Exterior Interior Hard Drying Performance Multi-Purpose Tin for Metal Wood Plastic Walls with Perfect Finish (1 Racing Green Gloss)
- Price
- £5.89
- Rating
- 4.2/5
- Reviews
- 329
- Age
- 2y ago
Rust-Oleum Metal Expert Paint Satin Chrome Green 750ml
- Price
- £17.13
- Rating
- 2.9/5
- Reviews
- 6
- Age
- 10mo ago
Hammerite Paint Direct to Rust Exterior Gloss Dark Green Metal Paint Smooth Finish and Corrosion Resistant. Paint and Rust Remover 8 Year Protection - 250ml Tin 1.25 SqM Coverage
- Price
- £8.30
- Rating
- 4.6/5
- Reviews
- 21,642
- Age
- 19y ago
RUSTINS Metal Paint Green 500 ml (Pack of 1)
- Price
- £9.36
- Rating
- 4.4/5
- Reviews
- 3,189
- Age
- 6y ago
Newest
by launch dateRust-Oleum Metal Expert Paint Satin Chrome Green 750ml
- Price
- £17.13
- Rating
- 2.9/5
- Reviews
- 6
- Age
- 10mo ago
HOCHSTE Hammerite Metal Paint Hammered Dark Green Quick Drying Time Easy-to-Apply DIY Projects Garden Furniture Rust Protection Long-Lasting Interior and Exterior Use 250ml
- Price
- £15.62
- Rating
- 4.0/5
- Reviews
- 9
- Age
- 1y ago
HOCHSTE Hammerite Metal Paint Smooth Dark Green Easy-To-Apply Quick-Drying Formula Long-Lasting Protection DIY Enthusiasts Homeowners Interior And Exterior Use 250ml
- Price
- £15.37
- Rating
- 4.0/5
- Reviews
- 2
- Age
- 1y ago
SIRAMICO COATINGS - DIRECT TO RUST - SATIN (EMERALD GREEN (RAL 6001))
- Price
- £20.27
- Rating
- 4.2/5
- Reviews
- 72
- Age
- 2y ago
Inspired Essentials 300ml Non Drip Paint Tin Exterior Interior Hard Drying Performance Multi-Purpose Tin for Metal Wood Plastic Walls with Perfect Finish (1 Racing Green Gloss)
- Price
- £5.89
- Rating
- 4.2/5
- Reviews
- 329
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 59% of clicks. Leaders hold, but buyers still shop past them.
Brands
9 rising
Sellers
66
Top-5 brand share
88%
Top 20: 100%
Top-5 click share
59%
Top 20: 100%
Open market
8%
- Hammerite53%
- RUSTINS18%
- HOCHSTE7%
- Johnstone's6%
- Ronseal4%
- Rust-Oleum4%
- Open — no brand owns it (3 brands, 8%)
Demand
Hammerite Green Metal Paint search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Apr, May · busiest ÷ quietest = 8.7×
Search terms
Top Hammerite Green Metal Paint search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- hammerite green metal paint9K/yr
- green metal paint10K/yr
- green metal paint outdoor5K/yr
- green hammerite metal paint4K/yr
- metal paint green4K/yr
- hammerite green3K/yr
Reviews and returns
What reviews say buyers love and hate about Hammerite Green Metal Paint
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Not green
Very pale
Much more blue than green
waste of money
Expensive
a rip-off price from this seller
Looks like theres no substitute for brush-on paint when it comes to outdoor rusty metal
Rust metal paint
Used this product to paint an old metal shed that was very rusty
Awful paint
This paint is very pale
very strong paint smell lasting for days
the product was so thin
Thin, will see how it lasts
Love
Great colour
its a nice garden colour
Lovely green
This is a really easy way to paint
Great paint
The paint covered well
It looks good and is affordable
Excellent product
Good quality as always
Does the job
Exactly as ordered
Just what I wanted
Easy to use
Easy to apply
was easy to apply and
Return
0.7% Return rate 70% Fixable by listing
Not green
Very pale
Much more blue than green
Awful paint
This paint is very pale
very strong paint smell lasting for days
waste of money
Expensive
a rip-off price from this seller
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Hammerite Green Metal Paint questions
Answered from the same tracked data.