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Hammerite Green Metal Paint

Maybe

An estimated 0.7% of orders come back. But shoppers spend an estimated $43K a year here, so Hammerite Green Metal Paint is a Maybe.

Flapen Score
56
56 / 100
Top 17% of 2,225 DIY & Tools niches · +7 vs the category median of 49
Market size
£43K/yr35K searches / yr
90-day growth
+65.9%search demand this quarter
Competition
59%top-5 click share · 9 brands · 66 sellers

Flapen Score

Hammerite Green Metal Paint against its category

The dotted line is the DIY & Tools average. Past it, Hammerite Green Metal Paint is stronger. Inside it, weaker.

56Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Hammerite Green Metal Paint market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Hammerite Green Metal Paint 35K times last year and spent an estimated £43K. The top 5 brands take 88% of clicks. Demand peaks in Apr–May. Flapen scores it 56 out of 100, a Maybe.

01 · Demand

An estimated 7.7% of those searches ended in a purchase.

Shoppers searched for this 35K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 7.7% of those searches ended in a purchase. Searches in the last 90 days moved +65.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £43K a year.

Searches, last 12 months
35K
Growth, 90 days vs prior 90
+65.9%
Conversion, latest week
7.7%
Market size, estimated
£43Ka year
Peak month
May8.7× the quietest month
Top search term
hammerite green metal paint9K searches a year

02 · Price

A sale here is worth £16.19.

Listings sell for £16.19 on average, from £5.89 to £65.04. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 100 to 250 of them. At £16.19 that is £2K to £4K a year per listing.

Average price
£16.19inside the $15 to $100 sweet spot
Price range
£5.89–£65.04
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–3K
Units per listing a year
100–250
Revenue per listing a year
£2K–£4K
Returns
0.7%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

45% of listings pay for placement with sponsored ads. 75% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #60 within Painting Supplies, Tools & Wall Treatments. It carries 5,243 reviews at 4.37 stars, so a new listing needs social proof before a better product.

Sponsored listings
45%
Prime listings
75%
Out of stock, average day
0.0%
Average rank
#60in Painting Supplies, Tools & Wall Treatments
Average rating
4.37 starsAmazon United Kingdom average 4.36 stars
Average reviews
5,243per listing
Listings tracked
20

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 62 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
62 months

Products

Top Hammerite Green Metal Paint products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 22, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 59% of clicks. Leaders hold, but buyers still shop past them.

£0£4K£9K£13K£17K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

9 rising

Sellers

66

Est. top-5 brand share

88%

Top 20: 100%

Est. top-5 click share

59%

Top 20: 100%

Open market

8%

  • Hammerite53%
  • RUSTINS18%
  • HOCHSTE7%
  • Johnstone's6%
  • Ronseal4%
  • Rust-Oleum4%
  • Open — no brand owns it (3 brands, 8%)

Demand

Hammerite Green Metal Paint search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KSpike '25Spike '26MayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Apr, May · busiest ÷ quietest = 8.7×

Search terms

Top Hammerite Green Metal Paint search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • hammerite green metal paint9K/yr
  • green metal paint10K/yr
  • green metal paint outdoor5K/yr
  • green hammerite metal paint4K/yr
  • metal paint green4K/yr
  • hammerite green3K/yr

Reviews and returns

What reviews say buyers love and hate about Hammerite Green Metal Paint

We read the reviews and the return reasons for every product selling here.

21%of positive reviews mention “Color”
34%of negative reviews mention “Color”
0.7%of orders come back
“Not green”
A buyer, on “Color”34% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Hammerite Green Metal Paint questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data