Is hammer drills profitable to sell on Amazon United Kingdom?

The niche generates £122K/yr across 11 tracked products. 90-day search growth is -3.4%. Flapen's verdict: Skip it (38/100).

How competitive is the hammer drills niche?

5 brands and 61 sellers compete. The top 5 products take 82% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in hammer drills?

Top complaints mined from reviews: Durability, Quality-Overall, Grip. The return rate is 2.3%.

What does it cost to enter the hammer drills niche?

Listings span £20.94–£67.85; the average listing price is £36.73 (sweet spot $15–$100). The average incumbent carries 1,314 reviews — the moat a new listing must climb.

hammer drills

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Avg price

Incredible£36.73

avg listing price — sweet spot $15–$100

Price range

Incredible£20.94–£67.85

cheapest to priciest tracked listing — scored on the share inside $15–$100

Returns

Good2.3%

return rate — above 5% kills the launch gate

Review moat

Good1,314

avg incumbent reviews — the moat a new listing must climb

Quality gap

Good4.5★

avg incumbent rating — lower means beatable quality

Conversion

Okay3.3%

search→purchase rate — share of searches ending in a sale

Market size

Okay£122K

£122K/yr · 101K searches

Growth

Bad-3.4%

90-day search growth — must beat 0% to launch

Competition

Bad82%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United Kingdom niche tracking, hammer drills is a £122K/yr Amazon United Kingdom market (101K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 38/100.

Data updated Jul 22, 2026 · scored weekly · How we score niches

hammer drills market data

Units sold / yr: 3K–3K; avg 100–250/product
Revenue / yr: £92K–£110K; units × avg price
Conversion rate: 3.3%
Avg BSR: #79
Page quality: 0%
Prime: 82%
Sponsored: 73%
Out of stock: 0.0%
Avg brand age: 44 months
Avg seller age: 169 days

Competition & brand share

The top 5 products capture 82% of clicks — a locked-up shelf that new listings rarely crack.

Brands

5 flat

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

82%

Top 20: 100%

Open market

BLACK+DECKER86%
Parkside4%
Enventor4%
CEEIGOO3%
Bosch3%

Demand

Weekly Amazon search volume, last 21 weeks — -3.4% search growth over the last 90 days.

Open Trend

Top hammer drills search terms

black and decker drill39K/yr -9.3%3.6% conv.
hammer drills21K/yr +8.6%0.5% conv.
parkside drill10K/yr -5.0%0.8% conv.
heavy duty drill8K/yr +11.1%1.0% conv.
black and decker cordless drill8K/yr -4.2%5.0% conv.
drill hammer5K/yr +0.7%1.1% conv.
black decker drill5K/yr -22.4%2.5% conv.
drill black and decker3K/yr -9.8%4.1% conv.
black and decker hammer drill3K/yr -10.8%9.3% conv.

All search terms

Top hammer drills products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 11 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

BLACK+DECKER 18V Hammer Drill with Battery Charger and Kitbox BCD700S1K-GB

BLACK+DECKER£37.344.5★9,255 rev

BLACK+DECKER 18V Cordless 37Nm Torque Drill Driver with LED Worklight 1.5Ah Battery & Charger BCD001C1-GB

BLACK+DECKER£28.144.6★1,933 rev

BLACK+DECKER 500W Electric Hammer Drill Powerful 0-49 300 BPM for Masonry and Concrete Compact Design with Side Handle BEH200-GB

BLACK+DECKER£22.434.3★1,320 rev

Black and Decker BCD700S 18v Cordless Combi Drill No Batteries

BLACK+DECKER£20.944.1★162 rev

Parkside Cordless Drill PABS 20-Li X20V in Transport Case (without Battery and Charger)

Parkside£32.484.5★21 rev

Newest

by launch date

CEEIGOO Cordless Drill Brushless Electric Drill 21V with 2×2000mAh Batteries 42N.m Max Torque PowerDrill with 18+1 Position & 2 Speed LED Light 14PCS Accessories for Home and Garden DIY Project

CEEIGOO£39.0792 rev

1y ago

BLACK+DECKER 18V Cordless Drill Driver 2X 2.0Ah Batteries BCD382D2XK-GB

BLACK+DECKER£67.859 rev

1y ago

Enventor Hammer Drill 900W 0-3000RPM Electric Corded Hammer Drill Variable Speed 13mm Chuck 360 Auxiliary Handle with 36pcs Accessories for Concrete Iron Plate Masonry and Wood

Enventor£34.15251 rev

2y ago

Bosch UniversalImpact 730 Electric Hammer Drill 730 W (Precision Drilling in Masonry Wood and Steel Carrying Case)

Bosch£51.75297 rev

2y ago

Parkside Cordless Drill PABS 20-Li X20V in Transport Case (without Battery and Charger)

Parkside£32.4821 rev

5y ago

What buyers say about hammer drills

What buyers praise and complain about, mined from review topics.

What buyers love

Value For Money35%

“Excellent value”

Quality-Overall19%

“Overall though its very good given how much cheaper than the professional tools”

Strength7%

“seems sturdy”

Advertised Vs Actual Product6%

“does the job”

Battery Life5%

“Battery life is good on these”

Ease Of Use4%

“easy to use”

Material Quality2%

“people saying its really good for masonry”

Weight Light2%

“perfect for light duties”

Charging2%

“charged up quickly”

Compactness2%

“Really impressed with compactness of the drill”

What buyers complain about

Durability16%

“Broke”

Quality-Overall14%

“Cheap Results”

Grip8%

“the chuck does not grip as well as it should”

Charging6%

“I would say that the battery charger feels a little flimsy compared to the rest of it”

Jamming/Clogging5%

“holding in a vice - nothing has worked jammed in solid”

Functionality-Overall5%

“Didnt work”

Size-Overall4%

“small”

Value For Money3%

“a replacement costs £16”

Battery Life3%

“When I put the battery in the drill it doesnt work at all”

Smell3%

“Smelled like burnt electrics”

Top return reasons

Functionality-Overall21%

Defective Material/Parts14%

Strength11%

Charging7%

Quality-Overall6%

Mechanism Issues5%