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Hammer Drills

Fail

The top 5 brands take 100% of clicks, so Hammer Drills is a Fail.

Flapen Score
38
38 / 100
Ranks 1,956 of 2,225 DIY & Tools niches · −11 vs the category median of 49
Market size
£122K/yr101K searches / yr
90-day growth
-3.4%search demand this quarter
Competition
82%top-5 click share · 5 brands · 61 sellers

Flapen Score

Hammer Drills against its category

The dotted line is the DIY & Tools average. Past it, Hammer Drills is stronger. Inside it, weaker.

38Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Hammer Drills market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Hammer Drills 101K times last year and spent an estimated £122K. All 5 brands take every click. Flapen scores it 38 out of 100, a Fail.

01 · Demand

An estimated 3.3% of those searches ended in a purchase.

Shoppers searched for this 101K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 3.3% of those searches ended in a purchase. Searches in the last 90 days moved -3.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £122K a year.

Searches, last 12 months
101K
Growth, 90 days vs prior 90
-3.4%
Conversion, latest week
3.3%
Market size, estimated
£122Ka year
Top search term
black and decker drill39K searches a year

02 · Price

A sale here is worth £36.73.

Listings sell for £36.73 on average, from £20.94 to £67.85. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 100 to 250 of them. At £36.73 that is £4K to £9K a year per listing.

Average price
£36.73inside the $15 to $100 sweet spot
Price range
£20.94–£67.85
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–3K
Units per listing a year
100–250
Revenue per listing a year
£4K–£9K
Returns
2.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

73% of listings pay for placement with sponsored ads. 82% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #79 within Power Tools. It carries 1,314 reviews at 4.45 stars, so a new listing needs social proof before a better product.

Sponsored listings
73%
Prime listings
82%
Out of stock, average day
0.0%
Average rank
#79in Power Tools
Average rating
4.45 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,314per listing
Listings tracked
11

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 44 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
44 months

Products

Top Hammer Drills products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 22, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 82% of clicks. A locked shelf that new listings rarely crack.

£0£18K£36K£55K£73K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

5 flat

Sellers

61

Est. top-5 brand share

100%

Top 20: 100%

Est. top-5 click share

82%

Top 20: 100%

Open market

0%

  • BLACK+DECKER86%
  • Parkside4%
  • Enventor4%
  • CEEIGOO3%
  • Bosch3%

Demand

Hammer Drills search demand

Weekly searches over the year. Pick a range.

2K2KMar '26Mar '26Apr '26May '26May '26Jun '26Jul '26

Search terms

Top Hammer Drills search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • black and decker drill39K/yr
  • hammer drills21K/yr
  • parkside drill10K/yr
  • heavy duty drill8K/yr
  • black and decker cordless drill8K/yr
  • drill hammer5K/yr
  • black decker drill5K/yr
  • drill black and decker3K/yr
  • black and decker hammer drill3K/yr

Reviews and returns

What reviews say buyers love and hate about Hammer Drills

We read the reviews and the return reasons for every product selling here.

35%of positive reviews mention “Value For Money”
16%of negative reviews mention “Durability”
2.3%of orders come back
“Broke”
A buyer, on “Durability”16% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Hammer Drills questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data