Hammer Drills
FailThe top 5 brands take 100% of clicks, so Hammer Drills is a Fail.
- Flapen Score
- 38 / 100Ranks 1,956 of 2,225 DIY & Tools niches · −11 vs the category median of 4938
- Market size
- £122K/yr101K searches / yr
- 90-day growth
- -3.4%search demand this quarter
- Competition
- 82%top-5 click share · 5 brands · 61 sellers
Flapen Score
Hammer Drills against its category
The dotted line is the DIY & Tools average. Past it, Hammer Drills is stronger. Inside it, weaker.
Market
The Hammer Drills market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Hammer Drills 101K times last year and spent an estimated £122K. All 5 brands take every click. Flapen scores it 38 out of 100, a Fail.
01 · Demand
3.3% of searches ended in a purchase last week.
Shoppers searched for this 101K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.3% of those searches ended in a purchase. Searches in the last 90 days moved -3.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £122K a year.
- Searches, last 12 months
- 101K
- Growth, 90 days vs prior 90
- -3.4%
- Conversion, latest week
- 3.3%
- Market size, estimated
- £122Ka year
- Top search term
- black and decker drill39K searches a year
02 · Price
A sale here is worth £36.73.
Listings sell for £36.73 on average, from £20.94 to £67.85. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 100 to 250 of them. At £36.73 that is £4K to £9K a year per listing.
- Average price
- £36.73inside the $15 to $100 sweet spot
- Price range
- £20.94–£67.85
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 3K–3K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £4K–£9K
- Returns
- 2.3%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
73% of listings pay for placement with sponsored ads. 82% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #79 within Power Tools. It carries 1,314 reviews at 4.45 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 73%
- Prime listings
- 82%
- Out of stock, average day
- 0.0%
- Average rank
- #79in Power Tools
- Average rating
- 4.45 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,314per listing
- Listings tracked
- 11
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 44 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 44 months
Products
Top Hammer Drills products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
BLACK+DECKER 18V Hammer Drill with Battery Charger and Kitbox BCD700S1K-GB
- Price
- £37.34
- Rating
- 4.5/5
- Reviews
- 9,255
- Age
- 8y ago

BLACK+DECKER 18V Cordless 37Nm Torque Drill Driver with LED Worklight 1.5Ah Battery & Charger BCD001C1-GB
- Price
- £28.14
- Rating
- 4.6/5
- Reviews
- 1,933
- Age
- 7y ago

BLACK+DECKER 500W Electric Hammer Drill Powerful 0-49 300 BPM for Masonry and Concrete Compact Design with Side Handle BEH200-GB
- Price
- £22.43
- Rating
- 4.3/5
- Reviews
- 1,320
- Age
- 7y ago

Black and Decker BCD700S 18v Cordless Combi Drill No Batteries
- Price
- £20.94
- Rating
- 4.1/5
- Reviews
- 162
- Age
- 8y ago

Parkside Cordless Drill PABS 20-Li X20V in Transport Case (without Battery and Charger)
- Price
- £32.48
- Rating
- 4.5/5
- Reviews
- 21
- Age
- 5y ago
Trending
90-day click momentum
CEEIGOO Cordless Drill Brushless Electric Drill 21V with 2×2000mAh Batteries 42N.m Max Torque PowerDrill with 18+1 Position & 2 Speed LED Light 14PCS Accessories for Home and Garden DIY Project
- Price
- £39.07
- Rating
- 4.6/5
- Reviews
- 92
- Age
- 1y ago

BLACK+DECKER 710W High Performance 0-2800 RPM Corded Hammer Drill with 4 Drill Bits and Kitbox BEH710K-GB
- Price
- £39.94
- Rating
- 4.4/5
- Reviews
- 316
- Age
- 7y ago

Parkside Cordless Drill PABS 20-Li X20V in Transport Case (without Battery and Charger)
- Price
- £32.48
- Rating
- 4.5/5
- Reviews
- 21
- Age
- 5y ago

BLACK+DECKER 18V Hammer Drill with Battery Charger and Kitbox BCD700S1K-GB
- Price
- £37.34
- Rating
- 4.5/5
- Reviews
- 9,255
- Age
- 8y ago

BLACK+DECKER BDCDD12-GB 10.8 V Lithium-Ion Compact Cordless Drill
- Price
- £29.98
- Rating
- 4.5/5
- Reviews
- 798
- Age
- 10y ago
Newest
by launch date
CEEIGOO Cordless Drill Brushless Electric Drill 21V with 2×2000mAh Batteries 42N.m Max Torque PowerDrill with 18+1 Position & 2 Speed LED Light 14PCS Accessories for Home and Garden DIY Project
- Price
- £39.07
- Rating
- 4.6/5
- Reviews
- 92
- Age
- 1y ago

BLACK+DECKER 18V Cordless Drill Driver 2X 2.0Ah Batteries BCD382D2XK-GB
- Price
- £67.85
- Rating
- 4.4/5
- Reviews
- 9
- Age
- 1y ago

Enventor Hammer Drill 900W 0-3000RPM Electric Corded Hammer Drill Variable Speed 13mm Chuck 360 Auxiliary Handle with 36pcs Accessories for Concrete Iron Plate Masonry and Wood
- Price
- £34.15
- Rating
- 4.4/5
- Reviews
- 251
- Age
- 2y ago

Bosch UniversalImpact 730 Electric Hammer Drill 730 W (Precision Drilling in Masonry Wood and Steel Carrying Case)
- Price
- £51.75
- Rating
- 4.6/5
- Reviews
- 297
- Age
- 2y ago

Parkside Cordless Drill PABS 20-Li X20V in Transport Case (without Battery and Charger)
- Price
- £32.48
- Rating
- 4.5/5
- Reviews
- 21
- Age
- 5y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 82% of clicks. A locked shelf that new listings rarely crack.
Brands
5 flat
Sellers
61
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
82%
Top 20: 100%
Open market
0%
- BLACK+DECKER86%
- Parkside4%
- Enventor4%
- CEEIGOO3%
- Bosch3%
Demand
Hammer Drills search demand
Weekly searches over the year. Pick a range.
Search terms
Top Hammer Drills search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- black and decker drill39K/yr
- hammer drills21K/yr
- parkside drill10K/yr
- heavy duty drill8K/yr
- black and decker cordless drill8K/yr
- drill hammer5K/yr
- black decker drill5K/yr
- drill black and decker3K/yr
- black and decker hammer drill3K/yr
Reviews and returns
What reviews say buyers love and hate about Hammer Drills
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Broke
Broke after one use
Broke within minutes
Cheap Results
drill bits poor quality
Poor quality and already used
the chuck does not grip as well as it should
The hammer action loosened the grip so the drill bit kept sliding in if any pressure was applied
BUT in hammer mode the grip on the bit was VERY poor
I would say that the battery charger feels a little flimsy compared to the rest of it
Charger Failed after light domestic use
the battery wont charge
holding in a vice - nothing has worked jammed in solid
First one got a drill head stuck
Love
Excellent value
Good price
Worth the money
Overall though its very good given how much cheaper than the professional tools
Excellent product
Amazing price/quality ratio
seems sturdy
sturdy carry cas
Its surprisingly powerful for the price
does the job
does the job
Exactly as described
Battery life is good on these
having the extra battery is great
Battery lasts a decent amount of time
Return
2.3% Return rate 9% Fixable by listing
Didnt work
The machine while using smoke and stop working
somewhat slower, this is not needed for my purposes so had no bearing on my choice
I would say that the battery charger feels a little flimsy compared to the rest of it
Charger Failed after light domestic use
the battery wont charge
Cheap Results
drill bits poor quality
Poor quality and already used
Keep looking
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Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Hammer Drills questions
Answered from the same tracked data.








