Hammer Drill
MaybeProducts sell for $35.16 on average, inside the sweet spot. But shoppers spend only $132K a year here, so Hammer Drill is a Maybe.
- Flapen Score
- 50 / 100Top 43% of 2,225 DIY & Tools niches · +1 vs the category median of 4950
- Market size
- £132K/yr89K searches / yr
- 90-day growth
- +6.3%search demand this quarter
- Competition
- 57%top-5 click share · 16 brands · 72 sellers
Flapen Score
Hammer Drill against its category
The dotted line is the DIY & Tools average. Past it, Hammer Drill is stronger. Inside it, weaker.
Market
The Hammer Drill market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Hammer Drill 89K times last year and spent an estimated £132K. The top 5 brands take 74% of clicks. Demand peaks in Feb–Mar–Apr. Flapen scores it 50 out of 100, a Maybe.
01 · Demand
4.3% of searches ended in a purchase last week.
Shoppers searched for this 89K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 4.3% of those searches ended in a purchase. Searches in the last 90 days moved +6.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £132K a year.
- Searches, last 12 months
- 89K
- Growth, 90 days vs prior 90
- +6.3%
- Conversion, latest week
- 4.3%
- Market size, estimated
- £132Ka year
- Peak month
- April4.4× the quietest month
- Top search term
- corded drill32K searches a year
02 · Price
A sale here is worth £35.16.
Listings sell for £35.16 on average, from £15.26 to £77.74. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At £35.16 that is £4K to £9K a year per listing.
- Average price
- £35.16inside the $15 to $100 sweet spot
- Price range
- £15.26–£77.74
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 3K–4K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £4K–£9K
- Returns
- 3.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
87% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 7.1% of listings are out of stock. The average listing ranks #35 within Power Tools. It carries 749 reviews at 4.40 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 87%
- Prime listings
- 100%
- Out of stock, average day
- 7.1%
- Average rank
- #35in Power Tools
- Average rating
- 4.40 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 749per listing
- Listings tracked
- 23
04 · Newcomers
Amazon counts 0 of last year's 3 launches as successful.
3 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 51 months on average, so the names here are settling in.
- Launched, last 12 months
- 3
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 51 months
Products
Top Hammer Drill products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
BLACK+DECKER 500W Electric Hammer Drill Powerful 0-49 300 BPM for Masonry and Concrete Compact Design with Side Handle BEH200-GB
- Price
- £22.43
- Rating
- 4.3/5
- Reviews
- 1,320
- Age
- 7y ago

Enventor Hammer Drill 900W 0-3000RPM Electric Corded Hammer Drill Variable Speed 13mm Chuck 360 Auxiliary Handle with 36pcs Accessories for Concrete Iron Plate Masonry and Wood
- Price
- £34.15
- Rating
- 4.4/5
- Reviews
- 251
- Age
- 2y ago

Bosch Electric Combi Drill EasyImpact 600 (600 W in Carrying Case)
- Price
- £37.62
- Rating
- 4.6/5
- Reviews
- 4,646
- Age
- 5y ago

Bosch UniversalImpact 730 Electric Hammer Drill 730 W (Precision Drilling in Masonry Wood and Steel Carrying Case)
- Price
- £51.75
- Rating
- 4.6/5
- Reviews
- 297
- Age
- 2y ago

GALAX PRO Hammer Drill 600W Electic Corded Drill 13mm Metal Chuck 0-3000RPM Powerful Variable Speed for Drilling in Wood Soft Metals
- Price
- £21.11
- Rating
- 4.2/5
- Reviews
- 653
- Age
- 6y ago
Trending
90-day click momentum
CAT DX17 Impact Drill 750W 13mm | 3000 RPM | 48000 BPM | 3-in-1 Drill Hammer Screwdriver | 30mm Wood 16mm Masonry | Variable Speed | Lock-On | Depth Gauge Included
- Price
- £21.61
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 1y ago

950W Corded Hammer Drill: DEKOPRO 48 000BPM Rotary Hammer Drill with 13mm Keyed Metal Chuck 360Adjustable Handle 15pcs Accessories Variable Speed for Concrete Masonry Wood and Soft Metals
- Price
- £32.97
- Rating
- 4.6/5
- Reviews
- 3
- Age
- 8mo ago

500W Corded Hammer Drill: DEKOPRO 0-3000RPM Electric Hammer Drill with 13mm Chuck 360Adjustable Handle 11pcs Accessories Variable Speed for Drilling in Wood Soft Metals
- Price
- £21.06
- Rating
- 3.7/5
- Reviews
- 6
- Age
- 8mo ago

Enventor Hammer Drill 900W 0-3000RPM Electric Corded Hammer Drill Variable Speed 13mm Chuck 360 Auxiliary Handle with 36pcs Accessories for Concrete Iron Plate Masonry and Wood Blue
- Price
- £33.96
- Rating
- 4.4/5
- Reviews
- 251
- Age
- 1y ago

Enventor Hammer Drill 750W 0-3100RPM Electric Corded Hammer Drill Variable Speed 13mm Chuck 360 Auxiliary Handle with 24pcs Accessories for Concrete Iron Plate Masonry and Wood
- Price
- £30.40
- Rating
- 4.0/5
- Reviews
- 31
- Age
- 11mo ago
Newest
by launch date
500W Corded Hammer Drill: DEKOPRO 0-3000RPM Electric Hammer Drill with 13mm Chuck 360Adjustable Handle 11pcs Accessories Variable Speed for Drilling in Wood Soft Metals
- Price
- £21.06
- Rating
- 3.7/5
- Reviews
- 6
- Age
- 8mo ago

950W Corded Hammer Drill: DEKOPRO 48 000BPM Rotary Hammer Drill with 13mm Keyed Metal Chuck 360Adjustable Handle 15pcs Accessories Variable Speed for Concrete Masonry Wood and Soft Metals
- Price
- £32.97
- Rating
- 4.6/5
- Reviews
- 3
- Age
- 8mo ago

Enventor Hammer Drill 750W 0-3100RPM Electric Corded Hammer Drill Variable Speed 13mm Chuck 360 Auxiliary Handle with 24pcs Accessories for Concrete Iron Plate Masonry and Wood
- Price
- £30.40
- Rating
- 4.0/5
- Reviews
- 31
- Age
- 11mo ago

Enventor Hammer Drill 900W 0-3000RPM Electric Corded Hammer Drill Variable Speed 13mm Chuck 360 Auxiliary Handle with 36pcs Accessories for Concrete Iron Plate Masonry and Wood Blue
- Price
- £33.96
- Rating
- 4.4/5
- Reviews
- 251
- Age
- 1y ago

CAT DX17 Impact Drill 750W 13mm | 3000 RPM | 48000 BPM | 3-in-1 Drill Hammer Screwdriver | 30mm Wood 16mm Masonry | Variable Speed | Lock-On | Depth Gauge Included
- Price
- £21.61
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 57% of clicks. Leaders hold, but buyers still shop past them.
Brands
16 falling
Sellers
72
Top-5 brand share
74%
Top 20: 100%
Top-5 click share
57%
Top 20: 97%
Open market
20%
- BLACK+DECKER20%
- Bosch20%
- Enventor19%
- GALAX PRO8%
- Einhell7%
- DayPlus6%
Demand
Hammer Drill search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Feb, Mar, Apr · busiest ÷ quietest = 4.4×
Search terms
Top Hammer Drill search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- corded drill32K/yr
- electric drill corded16K/yr
- hammer drill corded11K/yr
- corded hammer drill9K/yr
- drill corded6K/yr
- power drill corded6K/yr
- electric hammer drill6K/yr
- hammering drill4K/yr
Reviews and returns
What reviews say buyers love and hate about Hammer Drill
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
drill bits poor quality
Build quality is therefor questionable however it did do the intended job albeit not with the bits it came with — I bought a separate bit that worked much better
Poor quality
Broke within minutes
Broken after 1 touch
Broke after one use
it doesnt work
Not fit for purpose
then one of the 2 hammer functions failed
Also takes a bit of effort to undo
make it impossible to use
When the chuck did tighten correctly it was very difficult to loosen
the chuck does not grip as well as it should
BUT in hammer mode the grip on the bit was VERY poor
The hammer action loosened the grip so the drill bit kept sliding in if any pressure was applied
Love
Excellent value for money
Good price
Great Deal
Excellent product
Great quality Great price arrived on time
Overall though its very good given how much cheaper than the professional tools
seems sturdy
powerful for its size
Very powerful drill and versatile
Better than I expected
As described
Does the job
easy to use
together it made the work much easier
Good drill, easy to use
Return
3.1% Return rate 14% Fixable by listing
it doesnt work
Not fit for purpose
then one of the 2 hammer functions failed
the drill bit case is broken
Not too good the chuck locked
Some of the items did not fit properly into the box
I found this to be heavy around 2 - 4 kgs
But not heavy duty
although a little heavy
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Hammer Drill questions
Answered from the same tracked data.








