Hammer

Shoppers searched for this 747K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 9.3% of those searches ended in a purchase. Searches in the last 90 days moved -12.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £908K a year.

Searches, last 12 months

747K

Growth, 90 days vs prior 90

-12.8%

Conversion, latest week

9.3%

Market size, estimated

£908Ka year

Peak month

March1.2× the quietest month

Top search term

hammer518K searches a year

Listings sell for £13.11 on average, from £4.21 to £63.95. Amazon reports units sold in ranges. This niche sold 50K to 60K a year. The average listing sells 1,500 to 2,000 of them. At £13.11 that is £20K to £26K a year per listing.

Average price

£13.11under the $15 to $100 sweet spot

Price range

£4.21–£63.95

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

50K–60K

Units per listing a year

1,500–2,000

Revenue per listing a year

£20K–£26K

Returns

0.5%of orders · Amazon United Kingdom median 0.6%

67% of listings pay for placement with sponsored ads. 86% ship with Prime. On an average day, 3.9% of listings are out of stock. The average listing ranks #42 within Hand Tools. It carries 1,258 reviews at 4.57 stars, so a new listing needs social proof before a better product.

Sponsored listings

67%

Prime listings

86%

Out of stock, average day

3.9%

Average rank

#42in Hand Tools

Average rating

4.57 starsAmazon United Kingdom average 4.36 stars

Average reviews

1,258per listing

Listings tracked

21

2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 54 months on average, so the names here are settling in.

Launched, last 12 months

2

Successful launches

1Amazon's first-year sales bar

Average brand age

54 months