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52

gym lock

Worth a look

Shows a sweet-spot price point ($19.66 avg), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.

Market size 21Growth 25Conversion 81Competition 65Returns 81Price range 81Avg price 87Brand share 0Review moat 66Quality gap 79

Avg price

Great£19.66

avg listing price — sweet spot $15–$100

Conversion

Great8.4%

search→purchase rate — share of searches ending in a sale

Returns

Great1.7%

return rate — above 5% kills the launch gate

Price range

Great£8.09–£48.88

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Great4.2★

avg incumbent rating — lower means beatable quality

Review moat

Good864.64

avg incumbent reviews — the moat a new listing must climb

Competition

Good46%

top-5 click share — leaders hold, buyers still browse

Growth

Bad-0.6%

90-day search growth — must beat 0% to launch

Market size

Bad£85K

£85K/yr · 51K searches

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United Kingdom niche tracking, gym lock is a £85K/yr Amazon United Kingdom market (51K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Aug–Sep. Verdict: Worth a look — 52/100.

Data updated Jul 22, 2026 · scored weekly · How we score niches

gym lock market data

Units sold / yr
6K–8K
avg 100–250/product
Revenue / yr
£118K–£157K
units × avg price
Conversion rate
8.4%
Avg BSR
#66
Page quality
0%
Prime
100%
Sponsored
48%
Out of stock
0.0%
Avg brand age
53 months
Avg seller age
167 days

Competition & brand share

The top 5 products take 46% of clicks — established leaders, but buyers still shop beyond them.

Brands

5 falling

Sellers

68

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

46%

Top 20: 86%

Open market

0%

  • Squire71%
  • Diyife14%
  • Master Lock9%
  • NovLock4%
  • Henry Squire1%
  • Open — no brand owns it (0%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -0.6% search growth over the last 90 days.
5K4KSepDecMarJunAugNovMarMay

Peak months: Aug, Sep · busiest ÷ quietest = 2.9×

Top gym lock search terms

  • squire padlock17K/yr
  • heavy duty combination padlock12K/yr
  • squire combination padlock15K/yr
  • heavy duty padlock combination4K/yr
  • heavy duty combination padlock outdoor weatherproof3K/yr
All search terms

Top gym lock products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%4%£3K8%£7K12%£10K16%£14K1101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

What buyers say about gym lock

What buyers praise and complain about, mined from review topics.

What buyers love

Locking Mechanism29%

“The combi lock works well”

Quality-Overall16%

“good quality item, arrived quickly, easy to use and looks substantial”

Strength13%

“Heavy duty, easy to set up”

Value For Money8%

“Best deal”

Ease Of Use6%

“Easy to use”

Assembly/Installation5%

“easy to set code”

Security3%

“Secure”

Advertised Vs Actual Product3%

“Does the job”

Durability2%

“perfect and durable”

Size-Overall1%

“Fits well”

What buyers complain about

Durability21%

“Broke after a few days”

Locking Mechanism15%

“not a good lock”

Quality-Overall14%

“Poor quality manufacturer has cheapened the product”

Size-Overall6%

“The small lock”

Ease Of Use5%

“Awful to use”

Instructions/User Manual/Troubleshooting3%

“The instructions on the packaging are poor to say the least”

Rusts/Corrodes3%

“Haven't found much if any rusting on it”

Value For Money3%

“was a waste of money”

Jamming/Clogging2%

“The number dial jammed after just one use”

Touch/Button Controls2%

“The button on the bottom has cracked”

Top return reasons

Size-Overall46%
Locking Mechanism19%
Functionality-Overall8%
Defective Material/Parts3%
Mechanism Issues3%
Ease Of Use3%
Quality-Overall2%
Touch/Button Controls2%
Instructions/User Manual/Troubleshooting2%
Jamming/Clogging1%

Common questions

Is gym lock profitable to sell on Amazon United Kingdom?
The niche generates £85K/yr across 33 tracked products. 2 of 4 products launched in the last 360 days are still selling. 90-day search growth is -0.6%. Flapen's verdict: Worth a look (52/100).
How competitive is the gym lock niche?
5 brands and 68 sellers compete. The top 5 products take 46% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in gym lock?
Top complaints mined from reviews: Durability, Locking Mechanism, Quality-Overall. The return rate is 1.7%.
When does demand for gym lock peak?
Demand peaks in Aug–Sep; the busiest month runs 2.9× the quietest.
What does it cost to enter the gym lock niche?
Listings span £8.09–£48.88; the average listing price is £19.66 (sweet spot $15–$100). The average incumbent carries 865 reviews — the moat a new listing must climb.