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Gym Lock

Maybe

Products sell for $19.66 on average, inside the sweet spot. But the top 5 brands take 100% of clicks, so Gym Lock is a Maybe.

Flapen Score
52
52 / 100
Top 33% of 2,225 DIY & Tools niches · +3 vs the category median of 49
Market size
£85K/yr51K searches / yr
90-day growth
-0.6%search demand this quarter
Competition
46%top-5 click share · 5 brands · 68 sellers

Flapen Score

Gym Lock against its category

The dotted line is the DIY & Tools average. Past it, Gym Lock is stronger. Inside it, weaker.

52Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Gym Lock market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Gym Lock 51K times last year and spent an estimated £85K. All 5 brands take every click. Demand peaks in Aug–Sep. Flapen scores it 52 out of 100, a Maybe.

01 · Demand

8.4% of searches ended in a purchase last week.

Shoppers searched for this 51K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 8.4% of those searches ended in a purchase. Searches in the last 90 days moved -0.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £85K a year.

Searches, last 12 months
51K
Growth, 90 days vs prior 90
-0.6%
Conversion, latest week
8.4%
Market size, estimated
£85Ka year
Peak month
September2.9× the quietest month
Top search term
squire padlock17K searches a year

02 · Price

A sale here is worth £19.66.

Listings sell for £19.66 on average, from £8.09 to £48.88. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At £19.66 that is £2K to £5K a year per listing.

Average price
£19.66inside the $15 to $100 sweet spot
Price range
£8.09–£48.88
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
100–250
Revenue per listing a year
£2K–£5K
Returns
1.7%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

48% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #66 within Padlocks & Hasps. It carries 865 reviews at 4.24 stars, so a new listing needs social proof before a better product.

Sponsored listings
48%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#66in Padlocks & Hasps
Average rating
4.24 starsAmazon United Kingdom average 4.36 stars
Average reviews
865per listing
Listings tracked
33

04 · Newcomers

Amazon counts 2 of last year's 4 launches as successful.

4 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 53 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
2Amazon's first-year sales bar
Average brand age
53 months

Products

Top Gym Lock products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 46% of clicks. Leaders hold, but buyers still shop past them.

£0£3K£7K£10K£14K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

5 falling

Sellers

68

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

46%

Top 20: 86%

Open market

0%

  • Squire71%
  • Diyife14%
  • Master Lock9%
  • NovLock4%
  • Henry Squire1%
  • Open — no brand owns it (0%)

Demand

Gym Lock search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K4KSepDecMarJunAugNovMarMay

Peak months: Aug, Sep · busiest ÷ quietest = 2.9×

Search terms

Top Gym Lock search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • squire padlock17K/yr
  • heavy duty combination padlock12K/yr
  • squire combination padlock15K/yr
  • heavy duty padlock combination4K/yr
  • heavy duty combination padlock outdoor weatherproof3K/yr

Reviews and returns

What reviews say buyers love and hate about Gym Lock

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Durability21%−0.36

Broke after a few days

easy to break

Broke within a week

Locking Mechanism15%+1.25

not a good lock

Lock not easy to use

No longer locks

Quality-Overall14%−0.05

Poor quality manufacturer has cheapened the product

Awful quality

Poor quality, easy to break

Size-Overall6%−0.06

The small lock

Slightly larger than I thought

too small

Ease Of Use5%

Awful to use

it's very difficult to open

difficult to close

Love

Locking Mechanism29%+1.25

The combi lock works well

smooth locking mechanism

Great lock so simple to use

Quality-Overall16%−0.05

good quality item, arrived quickly, easy to use and looks substantial

Good product at reasonable price

Excellent product

Strength13%+1.41

Heavy duty, easy to set up

This is a sturdy padlock easy to use

Looks strong

Value For Money8%+0.61

Best deal

Good value for money

Value for money

Ease Of Use6%

Easy to use

easy to set

Easy to use well made

Return

1.7% Return rate 51% Fixable by listing

Size-Overall46%▇▇▇█▇▇

The small lock

Slightly larger than I thought

too small

Locking Mechanism19%██▇▇▇▇

not a good lock

Lock not easy to use

No longer locks

Functionality-Overall8%▆▇▆▇██
Defective Material/Parts3%█▇▆▃▃█
Mechanism Issues3%▄▄▅▃█▄

FAQ

Common Gym Lock questions

Answered from the same tracked data.