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Gutter Guard

Maybe

Returns run at only 0.6% of orders. But shoppers spend only $87K a year here, so Gutter Guard is a Maybe.

Flapen Score
56
56 / 100
Top 17% of 2,225 DIY & Tools niches · +7 vs the category median of 49
Market size
£87K/yr162K searches / yr
90-day growth
+20.6%search demand this quarter
Competition
52%top-5 click share · 19 brands · 70 sellers

Flapen Score

Gutter Guard against its category

The dotted line is the DIY & Tools average. Past it, Gutter Guard is stronger. Inside it, weaker.

56Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Gutter Guard market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Gutter Guard 162K times last year and spent an estimated £87K. The top 5 brands take 64% of clicks. Demand peaks in Sep–Oct. Flapen scores it 56 out of 100, a Maybe.

01 · Demand

5.3% of searches ended in a purchase last week.

Shoppers searched for this 162K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 5.3% of those searches ended in a purchase. Searches in the last 90 days moved +20.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £87K a year.

Searches, last 12 months
162K
Growth, 90 days vs prior 90
+20.6%
Conversion, latest week
5.3%
Market size, estimated
£87Ka year
Peak month
September3.5× the quietest month
Top search term
gutter guard108K searches a year

02 · Price

A sale here is worth £10.14.

Listings sell for £10.14 on average, from £2.74 to £23.73. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 250 to 500 of them. At £10.14 that is £3K to £5K a year per listing.

Average price
£10.14under the $15 to $100 sweet spot
Price range
£2.74–£23.73
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
10K–13K
Units per listing a year
250–500
Revenue per listing a year
£3K–£5K
Returns
0.6%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

65% of listings pay for placement with sponsored ads. 65% ship with Prime. On an average day, 10.3% of listings are out of stock. The average listing ranks #134 within Building Supplies. It carries 478 reviews at 4.34 stars, so a new listing needs social proof before a better product.

Sponsored listings
65%
Prime listings
65%
Out of stock, average day
10.3%
Average rank
#134in Building Supplies
Average rating
4.34 starsAmazon United Kingdom average 4.36 stars
Average reviews
478per listing
Listings tracked
23

04 · Newcomers

Amazon counts 0 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 44 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
44 months

Products

Top Gutter Guard products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 52% of clicks. Leaders hold, but buyers still shop past them.

£0£4K£9K£13K£17K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

19 falling

Sellers

70

Top-5 brand share

64%

Top 20: 100%

Top-5 click share

52%

Top 20: 96%

Open market

31%

  • Parkland23%
  • merriway20%
  • ZYBUX10%
  • OrionMart6%
  • JTOOYS5%
  • Graplan5%

Demand

Gutter Guard search demand

Weekly searches over the year, seasonality beneath. Pick a range.

7K5KSpike '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Sep, Oct · busiest ÷ quietest = 3.5×

Search terms

Top Gutter Guard search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • gutter guard108K/yr
  • gutter mesh24K/yr
  • gutter guards10K/yr
  • gutter leaf guard8K/yr
  • gutter guard mesh5K/yr
  • guttering leaf guard4K/yr
  • gutter mesh guard4K/yr

Reviews and returns

What reviews say buyers love and hate about Gutter Guard

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Strength21%−0.34

Too flimsy

Far too flimsy

more flimsy than expected

Size-Overall20%−0.10

These are larger than I expected

Not fitted yet

the dome part just too big

Jamming/Clogging7%+0.27

Stops drainpipes becoming clogged with dead leaves and moss etc

Quality-Overall4%+1.31

Buying cheap junk

Ease Of Use4%−0.04

Tricky to use

Love

Size-Overall23%−0.10

Easy fit

Easy to fit

Fit easily

Quality-Overall18%+1.31

Good quality

Great product

it was better than others

Advertised Vs Actual Product13%−0.01

It does the job

Exactly what I needed

Product as described

Value For Money6%+0.88

Good value

Value for money

Worth considering

Assembly/Installation5%

Say to install and very effective

Easy to install

Had it installed in 10 mins

Return

0.6% Return rate 70% Fixable by listing

Size-Overall67%▆█▅▇▆█

These are larger than I expected

Not fitted yet

the dome part just too big

Strength10%▇▁█▁▄▃

Too flimsy

Far too flimsy

more flimsy than expected

Compatibility-Overall5%▁▁██▄█
Quality-Overall4%▁█▁▇▃▁

Buying cheap junk

Functionality-Overall4%▁▁▁▆█▁

FAQ

Common Gutter Guard questions

Answered from the same tracked data.