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Guard Gloves

Maybe

Search demand grew >1,000% this quarter. But shoppers spend only $14K a year here, so Guard Gloves is a Maybe.

Flapen Score
61
61 / 100
Top 6% of 2,225 DIY & Tools niches · +12 vs the category median of 49
Market size
£14K/yr30K searches / yr
90-day growth
>1,000%search demand this quarter
Competition
54%top-5 click share · 20 brands · 25 sellers

Flapen Score

Guard Gloves against its category

The dotted line is the DIY & Tools average. Past it, Guard Gloves is stronger. Inside it, weaker.

61Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Guard Gloves market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Guard Gloves 30K times last year and spent an estimated £14K. The top 5 brands take 61% of clicks. Flapen scores it 61 out of 100, a Maybe.

01 · Demand

6.0% of searches ended in a purchase last week.

Shoppers searched for this 30K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 6.0% of those searches ended in a purchase. Searches in the last 90 days moved >1,000% against the 90 days before. Searches, conversion and average price together put the market at an estimated £14K a year.

Searches, last 12 months
30K
Growth, 90 days vs prior 90
>1,000%
Conversion, latest week
6.0%
Market size, estimated
£14Ka year
Top search term
guard gloves23K searches a year

02 · Price

A sale here is worth £7.51.

Listings sell for £7.51 on average, from £4.30 to £15.50. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 0 to 100 of them. At £7.51 that is £0 to £751 a year per listing.

Average price
£7.51under the $15 to $100 sweet spot
Price range
£4.30–£15.50
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
1K–2K
Units per listing a year
0–100
Revenue per listing a year
£0–£751
Returns
1.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

90% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 18.9% of listings are out of stock. The average listing ranks #457 within Safety & Security. It carries 806 reviews at 3.87 stars, so a new listing needs social proof before a better product.

Sponsored listings
90%
Prime listings
100%
Out of stock, average day
18.9%
Average rank
#457in Safety & Security
Average rating
3.87 starsAmazon United Kingdom average 4.36 stars
Average reviews
806per listing
Listings tracked
31

04 · Newcomers

Amazon counts 0 of last year's 5 launches as successful.

5 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months
5
Successful launches
0Amazon's first-year sales bar
Average brand age
41 months

Products

Top Guard Gloves products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 54% of clicks. Leaders hold, but buyers still shop past them.

£0£688£1K£2K£3K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

20 falling

Sellers

25

Top-5 brand share

61%

Top 20: 100%

Top-5 click share

54%

Top 20: 89%

Open market

33%

  • LSYZHX17%
  • Ainiv14%
  • BFSYRR14%
  • GRSTREE9%
  • Priksia7%
  • LIUQOBN6%

Demand

Guard Gloves search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '25Black Friday '25Spike '26JunJulAugSepOctNovDecJanFebAprMayJunJul

Peak months: May, Jun, Jul, Aug · busiest ÷ quietest = 148.6× · 11 of 12 months tracked

Search terms

Top Guard Gloves search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • guard gloves23K/yr
  • guard gloves gardening long sleeve7K/yr
  • guard gloves gardening636/yr
  • guard gloves gardening long11/yr

Reviews and returns

What reviews say buyers love and hate about Guard Gloves

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall25%−0.05

Not fit for purpose

order a size larger

Come up very small

Thickness9%−0.06

Unlike some heavy-duty gloves that feel bulky

prickles not thick enough

Very thin

Durability9%−0.09

not durable

and has been severely torn during first use

Split for

Advertised Vs Actual Product6%−0.04

should not be allowed to sell with the description given

not what they claim

It says is thorn proof but it wasn't

Water Resistance5%−0.02

don't shield your hands from water

Not water proof

NOT waterproof

Love

Quality-Overall23%+2.09

Good quality product delivered quickly

Good strong quality

Excellent product

Grip18%+0.97

Excellent gloves

Good gloves

They grip well

Size-Overall17%−0.05

Length is good

Fit well

The right length, the right fit and so comfortable

Comfort-Overall12%+0.67

so comfortable

Comfortable to wear

Very comfortable & easy to do the jobs

Value For Money6%+0.42

at a very reasonable price

Good value

Excellent value

Return

1.0% Return rate 85% Fixable by listing

Size-Overall75%█▆▇▆▆▆

Not fit for purpose

order a size larger

Come up very small

Advertised Vs Actual Product7%▁▁▁▅▇█

should not be allowed to sell with the description given

not what they claim

It says is thorn proof but it wasn't

Functionality-Overall3%▁█▁▆▄▃

These do not work

These don't work for dealing with brambles

they do not work at all

Quality-Overall3%▁▁█▁▂▅

not as good as made out

poor quality

Rubbish

Thin2%▁█▁▂▂▁

FAQ

Common Guard Gloves questions

Answered from the same tracked data.