Is guard gloves profitable to sell on Amazon United Kingdom?

The niche generates £14K/yr across 31 tracked products. 0 of 5 products launched in the last 360 days are still selling. 90-day search growth is >1,000%. Flapen's verdict: Worth a look (61/100).

How competitive is the guard gloves niche?

20 brands and 25 sellers compete. The top 5 products take 54% of clicks and top 5 brands hold 61% of demand.

What do buyers complain about in guard gloves?

Top complaints mined from reviews: Size-Overall, Thickness, Durability. The return rate is 1.0%.

What does it cost to enter the guard gloves niche?

Listings span £4.30–£15.50; the average listing price is £7.51 (sweet spot $15–$100). The average incumbent carries 806 reviews — the moat a new listing must climb.

guard gloves

Worth a look

Shows demand growing >1,000% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Growth

Incredible>1,000%

90-day search growth — must beat 0% to launch

Quality gap

Incredible3.9★

avg incumbent rating — lower means beatable quality

Returns

Great1.0%

return rate — above 5% kills the launch gate

Brand share

Good61%

top-5 brand share — brands hold most of the demand

Conversion

Good6.0%

search→purchase rate — share of searches ending in a sale

Review moat

Good806.23

avg incumbent reviews — the moat a new listing must climb

Competition

Good54%

top-5 click share — leaders hold, buyers still browse

Avg price

Bad£7.51

avg listing price — sweet spot $15–$100

Price range

Bad£4.30–£15.50

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Bad£14K

£14K/yr · 30K searches

According to Flapen's Amazon United Kingdom niche tracking, guard gloves is a £14K/yr Amazon United Kingdom market (30K searches/yr). The top 5 brands hold 61% of demand. Verdict: Worth a look — 61/100.

Data updated Jul 22, 2026 · scored weekly · How we score niches

guard gloves market data

Units sold / yr: 1K–2K; avg 0–100/product
Revenue / yr: £9K–£11K; units × avg price
Conversion rate: 6.0%
Avg BSR: #457
Page quality: 0%
Prime: 100%
Sponsored: 90%
Out of stock: 18.9%
Avg brand age: 41 months
Avg seller age: 188 days

Competition & brand share

The top 5 products take 54% of clicks — established leaders, but buyers still shop beyond them.

Brands

20 falling

Sellers

Top-5 brand share

61%

Top 20: 100%

Top-5 click share

54%

Top 20: 89%

Open market

33%

LSYZHX17%
Ainiv14%
BFSYRR14%
GRSTREE9%
Priksia7%
LIUQOBN6%

Demand

Weekly Amazon search volume, last 51 weeks — >1,000% search growth over the last 90 days.

Open Trend

Top guard gloves search terms

guard gloves23K/yr >1,000%4.0% conv.
guard gloves gardening long sleeve7K/yr >1,000%3.6% conv.
guard gloves gardening636/yr +734.3%1.7% conv.
guard gloves gardening long11/yr +0.0%0.0% conv.

All search terms

Top guard gloves products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

LSYZHX Guard Gloves Gardening Level 5 Cut Resistant Gloves With Long Arm Sleeves Long Gardening Gloves for Work Kitchen Heavy Duty (50cm)

LSYZHX£5.843.2★110 rev

BFSYRR Guard Gloves Gardening Level 5 Cut Resistant Gloves Garden Glove Thorn Proof Long Gardening Glove for Men and Women for Kitchen Woodworking and Garden Use(45cm)

BFSYRR£7.402.1★47 rev

Ainiv Thorn Proof Gardening Gloves- Lightweight Womens Protective Gloves for Yard Gardening (Medium)

Ainiv£8.364.2★685 rev

GRSTREE Work Gloves Cut Resistant Gloves with Long Sleeves level 5 Anti Cut Glove Safe Food Grade Hand Wrist Forearm Protectors for Gardening/Kitchen/Heavy Duty Medium

GRSTREE£5.683.9★659 rev

Priksia Guard Gloves Gardening Level 5 Cut Resistant Gloves Heavy Duty Protection With Long Arm Sleeves Long Work Gloves for Gardening Kitchen Carpentry Tasks Safety Sleeves for Yard Work

Priksia£5.853.2★27 rev

Newest

by launch date

BEAST RAGE Kids Bike Gloves Motocross & BMX Cycling Gloves for Boys &Girls Non-Slip Grip Breathable Lightweight Dirt bike kids motorbike Gloves (Pink Small [4-6 Yrs])

BEAST RAGE£9.2728 rev

3mo ago

BEAST RAGE Kids Goalkeeper GlovesPremium Anti-Slip Super Grip 3MM+4MM Laminated Palm Lightweight Backhand 3+4MM Adjustable Wrist Strap Soccer Goalie Gloves for Kids Youth and Adults (Golden 5)

BEAST RAGE£6.6015 rev

3mo ago

Priksia Guard Gloves Gardening Level 5 Cut Resistant Gloves Heavy Duty Protection With Long Arm Sleeves Long Work Gloves for Gardening Kitchen Carpentry Tasks Safety Sleeves for Yard Work

Priksia£5.8527 rev

6mo ago

WESTWOOD FOX Goalkeeper Gloves Finger Protection Soccer Goalie Gloves for Kids Youth Adults Heavy Grip Palm with Dumbo latex 4+3 mm Wrist Support (PINK-WHITE Size 5 suitable for 6 to 8 Years old)

WESTWOOD FOX£11.52481 rev

1y ago

BFSYRR Guard Gloves Gardening Level 5 Cut Resistant Gloves Garden Glove Thorn Proof Long Gardening Glove for Men and Women for Kitchen Woodworking and Garden Use(45cm)

BFSYRR£7.4047 rev

1y ago

What buyers say about guard gloves

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall23%

“Good quality product delivered quickly”

Grip18%

“Excellent gloves”

Size-Overall17%

“Length is good”

Comfort-Overall12%

“so comfortable”

Value For Money6%

“at a very reasonable price”

Scratch Resistance3%

“No more bramble scratches”

Advertised Vs Actual Product3%

“As advertised”

Thickness2%

“This item is thorn proof very thick”

Material Quality2%

“very good gloves thick material as stated”

Ease Of Use2%

“Useful”

What buyers complain about

Size-Overall25%

“Not fit for purpose”

Thickness9%

“Unlike some heavy-duty gloves that feel bulky”

Durability9%

“not durable”

Advertised Vs Actual Product6%

“should not be allowed to sell with the description given”

Water Resistance5%

“don't shield your hands from water”

Functionality-Overall5%

“These do not work”

Quality-Overall5%

“not as good as made out”

Tear Resistance2%

“Feel ripped off”

Stretchability/Expandability/Elasticity2%

“They are just made from stretchy, knitted fabric”

Weight Heavy2%

“feels too heavy for me when using it”

Top return reasons

Size-Overall75%

Advertised Vs Actual Product7%

Functionality-Overall3%

Quality-Overall3%

Thin2%

Material Quality2%

Stitch/Finish/Polish1%

Thickness1%

Stretchability/Expandability/Elasticity1%

Strength1%

Common questions

Is guard gloves profitable to sell on Amazon United Kingdom?: The niche generates £14K/yr across 31 tracked products. 0 of 5 products launched in the last 360 days are still selling. 90-day search growth is >1,000%. Flapen's verdict: Worth a look (61/100).
How competitive is the guard gloves niche?: 20 brands and 25 sellers compete. The top 5 products take 54% of clicks and top 5 brands hold 61% of demand.
What do buyers complain about in guard gloves?: Top complaints mined from reviews: Size-Overall, Thickness, Durability. The return rate is 1.0%.
What does it cost to enter the guard gloves niche?: Listings span £4.30–£15.50; the average listing price is £7.51 (sweet spot $15–$100). The average incumbent carries 806 reviews — the moat a new listing must climb.