Is grout profitable to sell on Amazon United Kingdom?

The niche generates £238K/yr across 24 tracked products. 1 of 3 products launched in the last 360 days are still selling. 90-day search growth is -23.5%. Flapen's verdict: Worth a look (52/100).

How competitive is the grout niche?

15 brands and 111 sellers compete. The top 5 products take 53% of clicks and top 5 brands hold 68% of demand.

What do buyers complain about in grout?

Top complaints mined from reviews: Quality-Overall, Adhesion/Stickiness, Ease Of Use. The return rate is 1.0%.

When does demand for grout peak?

Demand is steady year-round — the busiest month runs 1.5× the quietest.

What does it cost to enter the grout niche?

Listings span £3.68–£22.38; the average listing price is £8.57 (sweet spot $15–$100). The average incumbent carries 1,648 reviews — the moat a new listing must climb.

grout

Worth a look

Shows low returns (1.0%), but soft demand (-23.5% this quarter) keeps it on the watch list.

Returns

Incredible1.0%

return rate — above 5% kills the launch gate

Conversion

Great8.0%

search→purchase rate — share of searches ending in a sale

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Brand share

Good68%

top-5 brand share — brands hold most of the demand

Competition

Good53%

top-5 click share — leaders hold, buyers still browse

Review moat

Okay1,647.92

avg incumbent reviews — the moat a new listing must climb

Market size

Okay£238K

£238K/yr · 349K searches

Price range

Okay£3.68–£22.38

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Bad£8.57

avg listing price — sweet spot $15–$100

Growth

Bad-23.5%

90-day search growth — must beat 0% to launch

Signals Low Review Barrier

According to Flapen's Amazon United Kingdom niche tracking, grout is a £238K/yr Amazon United Kingdom market (349K searches/yr). The top 5 brands hold 68% of demand. Verdict: Worth a look — 52/100.

Data updated Jul 22, 2026 · scored weekly · How we score niches

grout market data

Units sold / yr: 25K–30K; avg 750–1,000/product
Revenue / yr: £214K–£257K; units × avg price
Conversion rate: 8.0%
Avg BSR: #97
Page quality: 0%
Prime: 96%
Sponsored: 79%
Out of stock: 0.7%
Avg brand age: 41 months
Avg seller age: 169 days

Competition & brand share

The top 5 products take 53% of clicks — established leaders, but buyers still shop beyond them.

Brands

15 falling

Sellers

111

Top-5 brand share

68%

Top 20: 100%

Top-5 click share

53%

Top 20: 95%

Open market

27%

Bartoline22%
EVO-STIK15%
POLYCELL15%
PENTAUSA9%
Everbuild7%
Unibond5%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -23.5% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.5×

Open Trend

Top grout search terms

grout105K/yr -21.4%6.1% conv.
tile grout64K/yr -26.2%6.4% conv.
white grout30K/yr -26.7%11.5% conv.
tile adhesive and grout23K/yr -23.0%9.2% conv.
grout repair15K/yr -23.2%6.8% conv.
floor tile grout12K/yr -15.4%1.4% conv.
bathroom grout12K/yr -24.7%6.0% conv.
white tile grout11K/yr -29.1%10.0% conv.
tile grout repair11K/yr -20.6%5.5% conv.
grout repair kit8K/yr -9.3%5.2% conv.

All search terms

Top grout products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Bartoline Fix and Grout Tile Adhesive 1kg Ready-Mixed

Bartoline£3.684.4★159 rev

Polycell Tile Fix & Grout Tube 330g White

POLYCELL£7.194.5★1,688 rev

EVO-STIK Wall Tile Adhesive and Grout White 1L - Mould Resistant - Waterproof - Ready to Use

EVO-STIK£5.134.2★1,795 rev

Grout - Ready Mixed Grout Reviver - Fast Drying No Sealer Required Perfect for Bathroom Shower and Kitchen + Mould Protection - 250gr (Grey)

PENTAUSA£14.494.2★7,469 rev

Everbuild 703 Fix And Grout Tile Adhesive Ready Mixed Anti-Mould Water Resistant High Strength Brilliant White 750g (package may vary)

Everbuild£5.514.4★5,295 rev

Newest

by launch date

Tile Grout Repair Kit White Grout 100g Fast Drying Waterproof Grout Filler Tube No Mix Tile Joint Repair Paste with Scraper White Grout Pen for Bathroom Kitchen Shower Floor and Wall Tiles

JOYAONE£6.6721 rev

1mo ago

Decex Tile Fix & Grout Repair Kit 330g Ready Mixed Waterproof Tile Adhesive & Grout with Grout Spreader Tool White Grout Repair Kit for Bathroom Kitchen Wall & Floor Tile Repairs

Decex£10.2710 rev

4mo ago

Grout Repair Kit Fast Drying Replace Grouts Pen Tiles Sealer Bathroom Shower Kitchen Floor Grout Filler Restore and Renew Joints Line Gaps (White)

Galitoon£8.322 rev

5mo ago

Tile Grout Repair Kit 2 Pack Tile Line Filler with Tool Fast Drying and WaterProof Grout for Bathroom and Kitchen Tile Joints Line Grout Reviver Kit Filler for Tiles (White 200g)

JOYAONE£9.5284 rev

1y ago

NX Dual Purpose Fix & Grout Ready mixed Brilliant white Wall tile Adhesive & grout 0.33kg

Lumbo£4.1855 rev

1y ago

What buyers say about grout

What buyers praise and complain about, mined from review topics.

What buyers love

Ease Of Use32%

“Easy to use”

Quality-Overall16%

“Excellent product”

Advertised Vs Actual Product14%

“Exactly what we needed”

Value For Money11%

“Good value for money”

Adhesion/Stickiness4%

“Excellent tile adhesive”

Color4%

“Colour and quality perfect”

Efficiency2%

“Works well”

Maintenance And Repair2%

“Brilliant quick fix”

Strength2%

“Strong, durable”

Ease Of Cleaning1%

“Relatively clean to use with some care”

What buyers complain about

Quality-Overall9%

“Clearly there are some issues with quality control”

Adhesion/Stickiness8%

“Cant vouch for adhesion or durability yet”

Ease Of Use7%

“It wa impossible to use”

Ease Of Cleaning7%

“Not easy removing dirt by hand”

Functionality-Overall7%

“Did not work”

Leak-Proof5%

“The Whole Thing Has Leaked”

Thickness5%

“Needs to be thicker”

Size-Overall5%

“Tube too large for my needs”

Durability5%

“It did not last much, very disappointing”

Value For Money5%

“It is expensive”

Top return reasons

Color39%

Leak-Proof14%

Functionality-Overall8%

Defective Material/Parts7%

Adhesion/Stickiness6%

Ease Of Use4%

Size-Overall3%

Advertised Vs Actual Product3%

Durability2%