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Grout

Maybe

Returns run at only 1.0% of orders. But demand is soft, at -23.5% this quarter, so Grout is a Maybe.

Flapen Score
52
52 / 100
Top 33% of 2,225 DIY & Tools niches · +3 vs the category median of 49
Market size
£238K/yr349K searches / yr
90-day growth
-23.5%search demand this quarter
Competition
53%top-5 click share · 15 brands · 111 sellers

Flapen Score

Grout against its category

The dotted line is the DIY & Tools average. Past it, Grout is stronger. Inside it, weaker.

52Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Grout market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Grout 349K times last year and spent an estimated £238K. The top 5 brands take 68% of clicks. Flapen scores it 52 out of 100, a Maybe.

01 · Demand

8.0% of searches ended in a purchase last week.

Shoppers searched for this 349K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 8.0% of those searches ended in a purchase. Searches in the last 90 days moved -23.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £238K a year.

Searches, last 12 months
349K
Growth, 90 days vs prior 90
-23.5%
Conversion, latest week
8.0%
Market size, estimated
£238Ka year
Peak month
March1.5× the quietest month
Top search term
grout105K searches a year

02 · Price

A sale here is worth £8.57.

Listings sell for £8.57 on average, from £3.68 to £22.38. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 750 to 1,000 of them. At £8.57 that is £6K to £9K a year per listing.

Average price
£8.57under the $15 to $100 sweet spot
Price range
£3.68–£22.38
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
25K–30K
Units per listing a year
750–1,000
Revenue per listing a year
£6K–£9K
Returns
1.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

79% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 0.7% of listings are out of stock. The average listing ranks #97 within Building Supplies. It carries 1,648 reviews at 4.38 stars, so a new listing needs social proof before a better product.

Sponsored listings
79%
Prime listings
96%
Out of stock, average day
0.7%
Average rank
#97in Building Supplies
Average rating
4.38 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,648per listing
Listings tracked
24

04 · Newcomers

Amazon counts 1 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
1Amazon's first-year sales bar
Average brand age
41 months

Products

Top Grout products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 53% of clicks. Leaders hold, but buyers still shop past them.

£0£12K£24K£36K£48K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

15 falling

Sellers

111

Top-5 brand share

68%

Top 20: 100%

Top-5 click share

53%

Top 20: 95%

Open market

27%

  • Bartoline22%
  • EVO-STIK15%
  • POLYCELL15%
  • PENTAUSA9%
  • Everbuild7%
  • Unibond5%

Demand

Grout search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KPrime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.5×

Search terms

Top Grout search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • grout105K/yr
  • tile grout64K/yr
  • white grout30K/yr
  • tile adhesive and grout23K/yr
  • grout repair15K/yr
  • floor tile grout12K/yr
  • bathroom grout12K/yr
  • white tile grout11K/yr
  • tile grout repair11K/yr
  • grout repair kit8K/yr

Reviews and returns

What reviews say buyers love and hate about Grout

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall9%+0.56

Clearly there are some issues with quality control

Not the best product

Poor product and a waste of money

Adhesion/Stickiness8%−0.05

Cant vouch for adhesion or durability yet

some did not adhere

not very sticky

Ease Of Use7%+2.97

It wa impossible to use

Not as easy to use as I thought

Not very good to use

Ease Of Cleaning7%−0.07

Not easy removing dirt by hand

grout can be very hard work to keep clean

Stick to powder based grout - it will save you hours in cleanup

Functionality-Overall7%−0.10

Did not work

Doesnt work very well

doesn,t work on high corners

Love

Ease Of Use32%+2.97

Easy to use

Easy to apply

Very handy

Quality-Overall16%+0.56

Excellent product

Excellent and reliable product

Excellent product, easy to use and very stable

Advertised Vs Actual Product14%+0.05

Exactly what we needed

It does what it is meant to do, and it works

was as described

Value For Money11%+0.47

Good value for money

Good value for money

Good value

Adhesion/Stickiness4%−0.05

Excellent tile adhesive

This adhesive is easy to use

Good adhesive

Return

1.0% Return rate 51% Fixable by listing

Color39%█▇▇▇▇█
Leak-Proof14%▅▅▇▇▃█

The Whole Thing Has Leaked

it had leaked

Leaked everywhere

Functionality-Overall8%▄▇▅▅█▃

Did not work

Doesnt work very well

doesn,t work on high corners

Defective Material/Parts7%▃▇▅▅█▅
Adhesion/Stickiness6%█▄▃▄▃▂

Cant vouch for adhesion or durability yet

some did not adhere

not very sticky

FAQ

Common Grout questions

Answered from the same tracked data.