ground sheets for camping
Worth a lookShows demand growing +129.5% this quarter, but a small market ($45K/yr) keeps it on the watch list.
Growth
Incredible+129.5%90-day search growth — must beat 0% to launch
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Competition
Good51%top-5 click share — leaders hold, buyers still browse
Brand share
Good74%top-5 brand share — brands hold most of the demand
Conversion
Okay3.9%search→purchase rate — share of searches ending in a sale
Price range
Okay£3.59–£20.52cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay£8.98avg listing price — sweet spot $15–$100
Review moat
Bad6,269.82avg incumbent reviews — the moat a new listing must climb
Market size
Bad£45K£45K/yr · 127K searches
According to Flapen's Amazon United Kingdom niche tracking, ground sheets for camping is a £45K/yr Amazon United Kingdom market (127K searches/yr). The top 5 brands hold 74% of demand. Demand peaks in May–Jun–Jul–Aug. Verdict: Worth a look — 55/100.
Data updated Jul 22, 2026 · scored weekly · How we score niches
ground sheets for camping market data
- Units sold / yr
- 5K–6K
- avg 100–250/product
- Revenue / yr
- £45K–£54K
- units × avg price
- Conversion rate
- 3.9%
- Avg BSR
- #18
- Page quality
- 0%
- Prime
- 96%
- Sponsored
- 86%
- Out of stock
- 3.6%
- Avg brand age
- 46 months
- Avg seller age
- 186 days
Competition & brand share
The top 5 products take 51% of clicks — established leaders, but buyers still shop beyond them.Brands
16 falling
Sellers
22
Top-5 brand share
74%
Top 20: 100%
Top-5 click share
51%
Top 20: 92%
Open market
21%
- SolaDirect30%
- ANSIO16%
- REDCAMP11%
- Cost Wise10%
- KAV6%
- Clostnature5%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +129.5% search growth over the last 90 days.Peak months: May, Jun, Jul, Aug · busiest ÷ quietest = 6.9×
Top ground sheets for camping search terms
- ground sheets for camping41K/yr
- ground sheet31K/yr
- groundsheet14K/yr
- tent groundsheet9K/yr
- ground sheets8K/yr
- camping ground sheet7K/yr
- groundsheet for camping4K/yr
- waterproof groundsheet5K/yr
- ground sheet camping3K/yr
- tent ground sheets waterproof4K/yr
Top ground sheets for camping products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
ANSIO Tarpaulin 3m x 4m Water-resistant Tarp Large Camping Cover Sheet Multipurpose Groundsheet with UV Protection Weatherproof & Frost-Resistant Reinforced Eyelets - Blue
ANSIO£6.944.5★9,447 rev
2 x 3 m Green Tarpaulin Waterproof Heavy Duty Tarp Sheet Cover Groundsheet - Waterproof Weatherproof Frost-Resistant UV Protection Universal Multipurpose Reinforced Eyelets
SolaDirect£7.284.3★23,645 rev
REDCAMP 210x210cm Large Waterproof Ground Sheet Universal Heavy Duty Underlay Under Tent Tarp Breathable Lightweight Compact Tent Footprint for Camping Hiking Outdoor
REDCAMP£12.354.6★821 rev
waterproof/weatherproof tough premium 240gsm black/silver tarpaulins/builders tarps/camping garden cover ground sheet (1m x1m)
Cost Wise£4.614.6★274 rev
3 x 4 m Green Tarpaulin Waterproof Heavy Duty Tarp Sheet Cover Groundsheet - Waterproof Weatherproof Frost-Resistant UV Protection Universal Multipurpose Reinforced Eyelets
SolaDirect£9.944.3★23,645 rev
Newest
by launch date
Waterproof Multi-Purpose Ground Sheets for Camping 140x210cm Lightweight Tent Footprint Awning Groundsheet Tear-Proof & Corner Reinforced Outdoor Camping Tarp Mat for Beach Hiking Picnic (Grey)
Hahorpa£11.812 rev
Black Heavy Duty Polythene Sheeting Extra Thick Waterproof Plastic Cover Garden Grow Horticultural Membrane for Gardening Building Insulation & Rubble Protection Dustproof Ground Sheet (2m x 3m)
Duzlee£8.44135 rev
Velway Tarpaulin Waterproof Heavy Duty - 2m x 3m 100gsm Tarp Cover With Reinforced Eyelets UV Protection Plastic Sheeting Ideal for Multipurpose Indoor Outdoor Protection Green
Velway£6.30370 rev
Tough heavy 220 gsm duty waterproof green with brown reverse tarpaulin/tarp cover sheet/extra eyelets at 50cm with reinforced corners ideal as a camping ground sheet. (1m x 1m)
Cost Wise£4.1942 rev
Keplin Waterproof Tarpaulin Cover Sheet Heavy Duty Mould-Resistant Easy to Wash - PE Material Reinforced Edges with Metal Eyelets Green 90GSM Ideal for Indoor and Outdoor Protection (3 x 4 Metre)
KEPLIN£8.431,062 rev
Trending
90-day click momentumWaterproof Multi-Purpose Ground Sheets for Camping 140x210cm Lightweight Tent Footprint Awning Groundsheet Tear-Proof & Corner Reinforced Outdoor Camping Tarp Mat for Beach Hiking Picnic (Grey)
Hahorpa£11.812.9★
Keplin Waterproof Tarpaulin Cover Sheet Heavy Duty Mould-Resistant Easy to Wash - PE Material Reinforced Edges with Metal Eyelets Green 90GSM Ideal for Indoor and Outdoor Protection (3 x 4 Metre)
KEPLIN£8.434.4★
Velway Tarpaulin Waterproof Heavy Duty - 2m x 3m 100gsm Tarp Cover With Reinforced Eyelets UV Protection Plastic Sheeting Ideal for Multipurpose Indoor Outdoor Protection Green
Velway£6.304.6★
GardenGloss Awning Carpet 250x300 Outdoor Camping Rug Weatherproof Camping Tent Carpet incl. 12 Pegs and Carry Bag
GardenGloss£20.524.4★
2 x 3 m Green Tarpaulin Waterproof Heavy Duty Tarp Sheet Cover Groundsheet - Waterproof Weatherproof Frost-Resistant UV Protection Universal Multipurpose Reinforced Eyelets
SolaDirect£7.284.3★
What buyers say about ground sheets for camping
What buyers praise and complain about, mined from review topics.What buyers love
“Excellent Product”
“Accurate description”
“Value for the money”
“waterproof lightweight”
“Sturdy tarpaulin”
“Great size”
“in fact it's the lightest tarpaulin I've ever used”
“just what we need for our dogs so they have some cover in this lovely weather”
“easy to clean”
“durable”
What buyers complain about
“Pathetically thin material”
“Poor quality”
“Not Waterproof”
“definitely not to my thinking heavy duty”
“Not size”
“Broke on first use”
“Very flimsy”
“does not match the description I would like to return it please”
“just thought it was a little expensive”
“the material feels much thinner than expected”
Top return reasons
Common questions
- Is ground sheets for camping profitable to sell on Amazon United Kingdom?
- The niche generates £45K/yr across 28 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is +129.5%. Flapen's verdict: Worth a look (55/100).
- How competitive is the ground sheets for camping niche?
- 16 brands and 22 sellers compete. The top 5 products take 51% of clicks and top 5 brands hold 74% of demand.
- What do buyers complain about in ground sheets for camping?
- Top complaints mined from reviews: Thickness, Quality-Overall, Water Resistance. The return rate is 0.8%.
- When does demand for ground sheets for camping peak?
- Demand peaks in May–Jun–Jul–Aug; the busiest month runs 6.9× the quietest.
- What does it cost to enter the ground sheets for camping niche?
- Listings span £3.59–£20.52; the average listing price is £8.98 (sweet spot $15–$100). The average incumbent carries 6,270 reviews — the moat a new listing must climb.