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Grohe Toilet Roll Holder

Fail

The top 5 brands take 100% of clicks, so Grohe Toilet Roll Holder is a Fail.

Flapen Score
34
34 / 100
Ranks 2,121 of 2,225 DIY & Tools niches · −15 vs the category median of 49
Market size
£123K/yr72K searches / yr
90-day growth
-9.1%search demand this quarter
Competition
47%top-5 click share · 2 brands · 42 sellers

Flapen Score

Grohe Toilet Roll Holder against its category

The dotted line is the DIY & Tools average. Past it, Grohe Toilet Roll Holder is stronger. Inside it, weaker.

34Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Grohe Toilet Roll Holder market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Grohe Toilet Roll Holder 72K times last year and spent an estimated £123K. All 2 brands take every click. Flapen scores it 34 out of 100, a Fail.

01 · Demand

2.4% of searches ended in a purchase last week.

Shoppers searched for this 72K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.4% of those searches ended in a purchase. Searches in the last 90 days moved -9.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £123K a year.

Searches, last 12 months
72K
Growth, 90 days vs prior 90
-9.1%
Conversion, latest week
2.4%
Market size, estimated
£123Ka year
Top search term
grohe46K searches a year

02 · Price

A sale here is worth £71.22.

Listings sell for £71.22 on average, from £8.40 to £702.34. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At £71.22 that is £0 to £7K a year per listing.

Average price
£71.22inside the $15 to $100 sweet spot
Price range
£8.40–£702.34
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–3K
Units per listing a year
0–100
Revenue per listing a year
£0–£7K
Returns
5.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

83% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #243 within Bathroom Hardware. It carries 641 reviews at 4.53 stars, so a new listing needs social proof before a better product.

Sponsored listings
83%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#243in Bathroom Hardware
Average rating
4.53 starsAmazon United Kingdom average 4.36 stars
Average reviews
641per listing
Listings tracked
35

04 · Newcomers

Amazon counts 1 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 50 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
50 months

Products

Top Grohe Toilet Roll Holder products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 47% of clicks. Leaders hold, but buyers still shop past them.

£0£5K£10K£15K£20K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

2 falling

Sellers

42

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

47%

Top 20: 87%

Open market

0%

  • GROHE77%
  • Hansgrohe23%
  • Open — no brand owns it (0%)

Demand

Grohe Toilet Roll Holder search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KSpike '26DecJanFebMarAprMayJunJul

Peak months: Jun · busiest ÷ quietest = 1.7× · 8 of 12 months tracked

Search terms

Top Grohe Toilet Roll Holder search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • grohe46K/yr
  • grohe toilet roll holder15K/yr
  • hansgrohe toilet roll holder6K/yr
  • grohe bathroom accessories5K/yr

Reviews and returns

What reviews say buyers love and hate about Grohe Toilet Roll Holder

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Durability13%−0.06

Broken in 2 weeks and tried same second same and also broke

Not durable

they dont last

Advertised Vs Actual Product13%−0.17

What was sent is not the same

unfortunately I was misled by the description on the Grohe website

not same as advertised

Spray/Flow12%−0.03

only letdown is pressure of flow

bore of the spray holes can be uncomfortable in use

Limited spray delivery too

Quality-Overall6%+3.75

poor quality

quality has gone down

Size-Overall6%−0.01

Smaller than we assumed when we bought

Bit shorter than previously ordered

Love

Quality-Overall49%+3.75

Amazing quality

Good quality, easy to install

Great quality easy to put up

Assembly/Installation9%+0.28

Installation, quality

Easy to put up

Easy to install

Size-Overall7%−0.01

It fits

Perfectly fit my shower

Easy to fit

Design-Overall6%+0.11

Well designed

Really elegant looking - great quality

The look and feel is definitely premium and feels sturdy

Strength5%+0.16

Lovely & strong

Its just what I was looking for, sturdy and looks good too

they are very solid

Return

5.0% Return rate 47% Fixable by listing

Size-Overall37%▆▅▇███

Smaller than we assumed when we bought

Bit shorter than previously ordered

Leak-Proof11%▅▅▇▆▅█

Starts leaking after few months despite having a water softener so not even due to limescale or anything

We bought it to replace a Blanco product that started leaking after 2 years

Compatibility-Overall10%▇█▅▆█▆
Defective Material/Parts7%▅█▅▃▃▅
Quality-Overall5%█▆▄█▇▃

poor quality

quality has gone down

FAQ

Common Grohe Toilet Roll Holder questions

Answered from the same tracked data.