grips
Worth a lookShows low returns (0.7%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Price range
Great£4.17–£52.06cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Great7.2%search→purchase rate — share of searches ending in a sale
Brand share
Good60%top-5 brand share — brands hold most of the demand
Avg price
Good£14.41avg listing price — sweet spot $15–$100
Competition
Good52%top-5 click share — leaders hold, buyers still browse
Market size
Good£288K£288K/yr · 279K searches
Review moat
Okay1,728.85avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Bad-16.2%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, grips is a £288K/yr Amazon United Kingdom market (279K searches/yr). The top 5 brands hold 60% of demand. Demand peaks in Aug–Sep. Verdict: Worth a look — 56/100.
Data updated Jul 22, 2026 · scored weekly · How we score niches
grips market data
- Units sold / yr
- 15K–20K
- avg 500–750/product
- Revenue / yr
- £216K–£288K
- units × avg price
- Conversion rate
- 7.2%
- Avg BSR
- #21
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 68%
- Out of stock
- 4.3%
- Avg brand age
- 56 months
- Avg seller age
- 178 days
Competition & brand share
The top 5 products take 52% of clicks — established leaders, but buyers still shop beyond them.Brands
25 rising
Sellers
103
Top-5 brand share
60%
Top 20: 95%
Top-5 click share
52%
Top 20: 87%
Open market
34%
- Amazon Basics15%
- Blue Spot Tools14%
- HAUTMEC13%
- WORKPRO11%
- STANLEY7%
- KRETLAW5%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -16.2% search growth over the last 90 days.Peak months: Aug, Sep · busiest ÷ quietest = 2.9×
Top grips search terms
- grips85K/yr
- water pump pliers68K/yr
- pipe grips22K/yr
- pump pliers15K/yr
- adjustable pliers14K/yr
- grips tools14K/yr
- adjustable grips7K/yr
- slip joint pliers9K/yr
- plumbers grips7K/yr
- pipe pliers6K/yr
Top grips products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Amazon Basics Quick Release Water Pump Pliers 12 Grooved Slip Joint Black
Amazon Basics£6.064.7★2,375 rev
Bluespot 06436 250mm (10) Box Joint Water Pump Plier
Blue Spot Tools£5.074.6★617 rev
HAUTMEC 180mm(7) Water Pump Pliers Fast Adjustable Tongue and Groove Joint Pliers V-Jaw with Comfort Grips Rust-Proof CRV Steel Construction for Plumbing Home Repair and Pipe Fittings
HAUTMEC£10.684.6★136 rev
WORKPRO Water Pump Pliers 40/52mm Wide Jaw Capacity Quick Change Adjustable Plumbing Grips and Slip Joint Plier Set 200mm and 250mm 2-Piece
WORKPRO£13.684.3★6,039 rev
STANLEY 0-84-648 Multigrip Groove Joint Pliers 10
STANLEY£11.234.6★3,057 rev
Newest
by launch date
SueStar Workout Gloves for Men Women Weight Lifting With Full Palm Protection Excellent Grip Ultra Breathable for Weightlifting Fitness Training Hanging M
SueStar£20.06318 rev
WISEUP 3-Piece Groove Joint Pliers Set - Fast Adjustable 7 & 10 & 12 Inch Water Pumper with Smooth Jaw - Tongue and Groove Wrench for Channel Home Repair Gripping Nuts Bolts Pipe (7+10+12 inch)
WISEUP£20.02153 rev
WORKPRO 120 mm Mini Water Pump Pliers 25 mm Wide Jaw Capacity Quick Adjustable Cr-V Steel Tongue and Groove Plier for Home Repair Gripping Nuts Bolts Pipe & Fittings
WORKPRO£9.78493 rev
HAUTMEC 180mm(7) Water Pump Pliers Fast Adjustable Tongue and Groove Joint Pliers V-Jaw with Comfort Grips Rust-Proof CRV Steel Construction for Plumbing Home Repair and Pipe Fittings
HAUTMEC£10.68136 rev
HAUTMEC 250mm(10) Water Pump Pliers Fast Adjustable Tongue and Groove Joint Pliers V-Jaw with Comfort Grips Rust-Proof CRV Steel Construction for Plumbing Home Repair and Pipe Fittings
HAUTMEC£12.42136 rev
Trending
90-day click momentum
RDX Lifting Straps for Weightlifting 100% Cotton Heavy Duty Gym Wrist Strap with 5MM Neoprene Padding 60CM Anti-Slip Hand Grip Wraps for Deadlifts Powerlifting Workouts Strength Training Men Women
RDX£8.284.5★
SueStar Workout Gloves for Men Women Weight Lifting With Full Palm Protection Excellent Grip Ultra Breathable for Weightlifting Fitness Training Hanging M
SueStar£20.064.4★
Laicky Bobby Pins 200Count Brown Hair Pins Hair Grips with Box for Women Lady Girls Kids Kirby Grips Invisible Wave Hairgrip Barrette Hair Clips Bulk Hair Accessories (Brown 5.2CM)
Laicky£4.174.7★
WISEUP 3-Piece Groove Joint Pliers Set - Fast Adjustable 7 & 10 & 12 Inch Water Pumper with Smooth Jaw - Tongue and Groove Wrench for Channel Home Repair Gripping Nuts Bolts Pipe (7+10+12 inch)
WISEUP£20.024.4★
Bahco 2971G250 Slip Joint Plier 250mm
Bahco£11.664.7★
What buyers say about grips
What buyers praise and complain about, mined from review topics.What buyers love
“Good quality tool, well made and comfortable in hand”
“Good price”
“Good grip”
“As advertised”
“Easy to use”
“Work well and easy to fit”
“perfect that theyre adjustable”
“Does the job”
“Easy to use good and sturdy”
“quite durable”
What buyers complain about
“Poor quality”
“The grips have a loose wobble on the smallest setting”
“Broke within 10”
“Small size”
“Locking mechanism broke”
“El producto no funciona,This article doesn't work, it won't open, it's defective”
“Flimsy adjuster”
“don't effect the comfort in my hair”
“Budget priced”
“This article doesn't work”
Top return reasons
Common questions
- Is grips profitable to sell on Amazon United Kingdom?
- The niche generates £288K/yr across 34 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -16.2%. Flapen's verdict: Worth a look (56/100).
- How competitive is the grips niche?
- 25 brands and 103 sellers compete. The top 5 products take 52% of clicks and top 5 brands hold 60% of demand.
- What do buyers complain about in grips?
- Top complaints mined from reviews: Quality-Overall, Grip, Durability. The return rate is 0.7%.
- When does demand for grips peak?
- Demand peaks in Aug–Sep; the busiest month runs 2.9× the quietest.
- What does it cost to enter the grips niche?
- Listings span £4.17–£52.06; the average listing price is £14.41 (sweet spot $15–$100). The average incumbent carries 1,729 reviews — the moat a new listing must climb.