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Grips

Maybe

An estimated 0.7% of orders come back. But demand is soft, at -16.2% this quarter, so Grips is a Maybe.

Flapen Score
56
56 / 100
Top 17% of 2,225 DIY & Tools niches · +7 vs the category median of 49
Market size
£288K/yr279K searches / yr
90-day growth
-16.2%search demand this quarter
Competition
52%top-5 click share · 25 brands · 103 sellers

Flapen Score

Grips against its category

The dotted line is the DIY & Tools average. Past it, Grips is stronger. Inside it, weaker.

56Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Grips market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Grips 279K times last year and spent an estimated £288K. The top 5 brands take 60% of clicks. Demand peaks in Aug–Sep. Flapen scores it 56 out of 100, a Maybe.

01 · Demand

An estimated 7.2% of those searches ended in a purchase.

Shoppers searched for this 279K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 7.2% of those searches ended in a purchase. Searches in the last 90 days moved -16.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £288K a year.

Searches, last 12 months
279K
Growth, 90 days vs prior 90
-16.2%
Conversion, latest week
7.2%
Market size, estimated
£288Ka year
Peak month
September2.9× the quietest month
Top search term
grips85K searches a year

02 · Price

A sale here is worth £14.41.

Listings sell for £14.41 on average, from £4.17 to £52.06. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 500 to 750 of them. At £14.41 that is £7K to £11K a year per listing.

Average price
£14.41under the $15 to $100 sweet spot
Price range
£4.17–£52.06
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
15K–20K
Units per listing a year
500–750
Revenue per listing a year
£7K–£11K
Returns
0.7%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

68% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.3% of listings are out of stock. The average listing ranks #21 within Hand Tools. It carries 1,729 reviews at 4.52 stars, so a new listing needs social proof before a better product.

Sponsored listings
68%
Prime listings
100%
Out of stock, average day
4.3%
Average rank
#21in Hand Tools
Average rating
4.52 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,729per listing
Listings tracked
34

04 · Newcomers

0 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 56 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
56 months

Products

Top Grips products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 22, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 52% of clicks. Leaders hold, but buyers still shop past them.

£0£12K£23K£35K£46K1001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

25 rising

Sellers

103

Est. top-5 brand share

60%

Top 20: 95%

Est. top-5 click share

52%

Top 20: 87%

Open market

34%

  • Amazon Basics15%
  • Blue Spot Tools14%
  • HAUTMEC13%
  • WORKPRO11%
  • STANLEY7%
  • KRETLAW5%

Demand

Grips search demand

Weekly searches over the year, seasonality beneath. Pick a range.

18K13KHoliday '24Spike '25Prime Day '25SepDecMarJunAugNovMarMay

Peak months: Aug, Sep · busiest ÷ quietest = 2.9×

Search terms

Top Grips search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • grips85K/yr
  • water pump pliers68K/yr
  • pipe grips22K/yr
  • pump pliers15K/yr
  • adjustable pliers14K/yr
  • grips tools14K/yr
  • adjustable grips7K/yr
  • slip joint pliers9K/yr
  • plumbers grips7K/yr
  • pipe pliers6K/yr

Reviews and returns

What reviews say buyers love and hate about Grips

We read the reviews and the return reasons for every product selling here.

29%of positive reviews mention “Quality-Overall”
18%of negative reviews mention “Quality-Overall”
0.7%of orders come back
“Poor quality”
A buyer, on “Quality-Overall”18% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Grips questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data