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Grips

Maybe

Returns run at only 0.7% of orders. But demand is soft, at -16.2% this quarter, so Grips is a Maybe.

Flapen Score
56
56 / 100
Top 17% of 2,225 DIY & Tools niches · +7 vs the category median of 49
Market size
£288K/yr279K searches / yr
90-day growth
-16.2%search demand this quarter
Competition
52%top-5 click share · 25 brands · 103 sellers

Flapen Score

Grips against its category

The dotted line is the DIY & Tools average. Past it, Grips is stronger. Inside it, weaker.

56Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Grips market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Grips 279K times last year and spent an estimated £288K. The top 5 brands take 60% of clicks. Demand peaks in Aug–Sep. Flapen scores it 56 out of 100, a Maybe.

01 · Demand

7.2% of searches ended in a purchase last week.

Shoppers searched for this 279K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 7.2% of those searches ended in a purchase. Searches in the last 90 days moved -16.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £288K a year.

Searches, last 12 months
279K
Growth, 90 days vs prior 90
-16.2%
Conversion, latest week
7.2%
Market size, estimated
£288Ka year
Peak month
September2.9× the quietest month
Top search term
grips85K searches a year

02 · Price

A sale here is worth £14.41.

Listings sell for £14.41 on average, from £4.17 to £52.06. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 500 to 750 of them. At £14.41 that is £7K to £11K a year per listing.

Average price
£14.41under the $15 to $100 sweet spot
Price range
£4.17–£52.06
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
15K–20K
Units per listing a year
500–750
Revenue per listing a year
£7K–£11K
Returns
0.7%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

68% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.3% of listings are out of stock. The average listing ranks #21 within Hand Tools. It carries 1,729 reviews at 4.52 stars, so a new listing needs social proof before a better product.

Sponsored listings
68%
Prime listings
100%
Out of stock, average day
4.3%
Average rank
#21in Hand Tools
Average rating
4.52 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,729per listing
Listings tracked
34

04 · Newcomers

Amazon counts 0 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 56 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
56 months

Products

Top Grips products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 52% of clicks. Leaders hold, but buyers still shop past them.

£0£12K£23K£35K£46K1001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

25 rising

Sellers

103

Top-5 brand share

60%

Top 20: 95%

Top-5 click share

52%

Top 20: 87%

Open market

34%

  • Amazon Basics15%
  • Blue Spot Tools14%
  • HAUTMEC13%
  • WORKPRO11%
  • STANLEY7%
  • KRETLAW5%

Demand

Grips search demand

Weekly searches over the year, seasonality beneath. Pick a range.

18K13KHoliday '24Spike '25Prime Day '25SepDecMarJunAugNovMarMay

Peak months: Aug, Sep · busiest ÷ quietest = 2.9×

Search terms

Top Grips search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • grips85K/yr
  • water pump pliers68K/yr
  • pipe grips22K/yr
  • pump pliers15K/yr
  • adjustable pliers14K/yr
  • grips tools14K/yr
  • adjustable grips7K/yr
  • slip joint pliers9K/yr
  • plumbers grips7K/yr
  • pipe pliers6K/yr

Reviews and returns

What reviews say buyers love and hate about Grips

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall18%+0.06

Poor quality

Rubbish

Not Snap-On quality, sure

Grip18%−0.04

The grips have a loose wobble on the smallest setting

Rubbish grips

If you have used enough lubricant then the grip will slide all the way

Durability15%−0.11

Broke within 10

started to slip out

Stop working correctly after few uses

Size-Overall8%

Small size

I didn't realise how small these were when I ordered them

Not big enough

Mechanism Issues5%

Locking mechanism broke

despite having a strange release mechanism which makes them impossible to use one handed

Love

Quality-Overall29%+0.06

Good quality tool, well made and comfortable in hand

Good quality tool

Good quality

Value For Money17%+1.27

Good price

Good value for money

Great value

Grip11%−0.04

Good grip

provides fantastic grip to the cubs

Great for gripping things

Advertised Vs Actual Product9%+0.79

As advertised

As described

Just what I needed

Ease Of Use7%+0.61

Easy to use

Easy to use for DIY

Nice and handy to have

Return

0.7% Return rate 62% Fixable by listing

Size-Overall52%▆▇█▇▇▇

Small size

I didn't realise how small these were when I ordered them

Not big enough

Quality-Overall13%▅▇▇▇█▃

Poor quality

Rubbish

Not Snap-On quality, sure

Grip5%▆▃▄▃▅█

The grips have a loose wobble on the smallest setting

Rubbish grips

If you have used enough lubricant then the grip will slide all the way

Functionality-Overall5%█▅▂▄▃▄

This article doesn't work

Defective Material/Parts4%▆▅▃▂▂█

El producto no funciona,This article doesn't work, it won't open, it's defective

Not good the two pieces have too much lagging

FAQ

Common Grips questions

Answered from the same tracked data.