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Grips

Grips shows low returns (0.7%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Flapen Score

56
Worth a look
Market size 51Growth 17Conversion 76Competition 54Returns 96Price range 77Avg price 70Brand share 74Review moat 48Quality gap 38
This niche Category average

Is Grips profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Grips is a £288K/yr Amazon United Kingdom market (279K searches/yr). The top 5 brands hold 60% of demand. Demand peaks in Aug–Sep. Verdict: Worth a look — 56/100.

Grips: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved -16.2% over the last 90 days and 7.2% of searches end in a purchase.

£288K

revenue / yr

Units sold / yr20K
Search volume / yr-16.2%279K
Conversion rate7.2%
Avg price£14.41

Who owns the niche?

The top 5 brands hold 60% of demand, so 40% of the market is open.

40%

open market share

Brands · sellers25 · 103
Top-5 product click share52%
Open market40%
Avg brand age56 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 34 products

Sponsored placement68%
New entrants (1y)2· 0 succeeded
Avg rating4.5★
Avg reviews1,729

Top Grips products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 52% of clicks — established leaders, but buyers still shop beyond them.

£0£12K£23K£35K£46K1001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

25 rising

Sellers

103

Top-5 brand share

60%

Top 20: 95%

Top-5 click share

52%

Top 20: 87%

Open market

34%

  • Amazon Basics15%
  • Blue Spot Tools14%
  • HAUTMEC13%
  • WORKPRO11%
  • STANLEY7%
  • KRETLAW5%

Grips demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume279KCVR7.2%Products34Brands25Top 5 Brands60%OOS Rate4.3%Rating4.5★Reviews1,729Avg BSR#21
18K13KHoliday '24Spike '25Prime Day '25SepDecMarJunAugNovMarMay

Peak months: Aug, Sep · busiest ÷ quietest = 2.9×

Top Grips search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • grips85K/yr
  • water pump pliers68K/yr
  • pipe grips22K/yr
  • pump pliers15K/yr
  • adjustable pliers14K/yr
  • grips tools14K/yr
  • adjustable grips7K/yr
  • slip joint pliers9K/yr
  • plumbers grips7K/yr
  • pipe pliers6K/yr

What reviews say buyers love and hate about Grips

What buyers mention most, as a share of all reviews.

What buyers love

90% of reviews
Quality-Overall29%

Good quality tool, well made and comfortable in hand

Value For Money17%

Good price

Grip11%

Good grip

Advertised Vs Actual Product9%

As advertised

Ease Of Use7%

Easy to use

What buyers complain about

78% of reviews
Quality-Overall18%

Poor quality

Grip18%

The grips have a loose wobble on the smallest setting

Durability15%

Broke within 10

Size-Overall8%

Small size

Mechanism Issues5%

Locking mechanism broke

Grips return rate & reasons

Why buyers send it back, as a share of all return requests.

0.7%

Return rate

62%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
52%
2Quality-Overall
13%
3Grip
5%
4Functionality-Overall
5%
5Defective Material/Parts
4%

Common Grips questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Grips 56/100 on Amazon United Kingdom — Worth a look. The niche generates £288K/yr across 34 tracked products. 0 of 2 products launched in the last 360 days are still selling. Search demand moved -16.2% over the last 90 days.
Search demand for Grips on Amazon United Kingdom peaks in Aug–Sep, where the busiest month runs 2.9× the quietest.