Grey Wood Paint
FailPrices span $4.64–$13.30, mostly outside the sweet spot, so Grey Wood Paint is a Fail.
- Flapen Score
- 33 / 100Ranks 2,147 of 2,225 DIY & Tools niches · −16 vs the category median of 4933
- Market size
- £50K/yr163K searches / yr
- 90-day growth
- -22.9%search demand this quarter
- Competition
- 61%top-5 click share · 8 brands · 47 sellers
Flapen Score
Grey Wood Paint against its category
The dotted line is the DIY & Tools average. Past it, Grey Wood Paint is stronger. Inside it, weaker.
Market
The Grey Wood Paint market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Grey Wood Paint 163K times last year and spent an estimated £50K. The top 5 brands take 93% of clicks. Demand peaks in May–Oct. Flapen scores it 33 out of 100, a Fail.
01 · Demand
3.1% of searches ended in a purchase last week.
Shoppers searched for this 163K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.1% of those searches ended in a purchase. Searches in the last 90 days moved -22.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £50K a year.
- Searches, last 12 months
- 163K
- Growth, 90 days vs prior 90
- -22.9%
- Conversion, latest week
- 3.1%
- Market size, estimated
- £50Ka year
- Peak month
- May3.9× the quietest month
- Top search term
- grey wood paint24K searches a year
02 · Price
A sale here is worth £9.84.
Listings sell for £9.84 on average, from £4.64 to £13.30. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At £9.84 that is £984 to £2K a year per listing.
- Average price
- £9.84under the $15 to $100 sweet spot
- Price range
- £4.64–£13.30
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 6K–8K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £984–£2K
- Returns
- 1.5%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
68% of listings pay for placement with sponsored ads. 79% ship with Prime. On an average day, 5.1% of listings are out of stock. The average listing ranks #80 within Painting Supplies, Tools & Wall Treatments. It carries 8,160 reviews at 4.37 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 68%
- Prime listings
- 79%
- Out of stock, average day
- 5.1%
- Average rank
- #80in Painting Supplies, Tools & Wall Treatments
- Average rating
- 4.37 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 8,160per listing
- Listings tracked
- 19
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 58 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 58 months
Products
Top Grey Wood Paint products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Johnstones - Quick Dry & Nondrip Satin Paint for Wood & Metal - Manhattan Grey | Interior & Exterior | Self-Undercoating Low Odour Water-Based Dry in 1-2 Hours | 12m2 Coverage per Litre | 750ml
- Price
- £9.49
- Rating
- 4.4/5
- Reviews
- 1,803
- Age
- 6y ago

Johnstones - Wood & Metal Paint - Gloss Finish - Steel Smoke - 750ml - Water Based - Non Drip & Quick Drying - Radiator Paint - Low Odour - Dry in 1-2 Hours - 8m2 Coverage per Litre
- Price
- £9.11
- Rating
- 4.2/5
- Reviews
- 947
- Age
- 6y ago

Johnstones - Wood & Metal Paint - Satin Finish - Urban Sky - 750ml - Water Based - Non Drip & Quick Drying - Radiator Paint - Low Odour - Dry in 1-2 Hours - 8m2 Coverage per Litre
- Price
- £9.24
- Rating
- 4.5/5
- Reviews
- 1,036
- Age
- 12y ago

THE ONE All-In-One Paint & Primer - Grey Matt 250 ml | Multi-Surface 1 Coat Formula | Easy Indoor & Outdoor Decorating for Home & Garden Walls Floors & Furniture | Durable Water-Based & Low VOC
- Price
- £11.38
- Rating
- 4.4/5
- Reviews
- 26,529
- Age
- 8y ago

Johnstones - Quick Dry & Non Drip Gloss Paint for Wood & Metal - Manhattan Grey | Interior & Exterior | Low Odour Water-Based Formula Dry in 1-2 Hours | 10m2 Coverage per Litre | 750ml
- Price
- £13.30
- Rating
- 4.2/5
- Reviews
- 816
- Age
- 6y ago
Trending
90-day click momentum
Inspired Essentials 300ml Non Drip Paint Tin Exterior Interior Hard Drying Performance Multi-Purpose Paint Tin for Metal Wood Plastic Walls with Perfect Finish (1 Grey Gloss)
- Price
- £5.79
- Rating
- 4.2/5
- Reviews
- 329
- Age
- 2y ago

Berger Non Drip Gloss 750ml Squirrel Grey (306030)
- Price
- £11.90
- Rating
- 4.5/5
- Reviews
- 166
- Age
- 11y ago

Johnstones 423261 Chalky Furniture Paint Cloudy Grey 0.75 L
- Price
- £9.00
- Rating
- 4.6/5
- Reviews
- 2,569
- Age
- 6y ago

Johnstones - Quick Dry & Nondrip Satin Paint for Wood & Metal - Manhattan Grey | Interior & Exterior | Self-Undercoating Low Odour Water-Based Dry in 1-2 Hours | 12m2 Coverage per Litre | 750ml
- Price
- £9.49
- Rating
- 4.4/5
- Reviews
- 1,803
- Age
- 6y ago

THE ONE All-In-One Paint & Primer - Dark Grey Satin 250 ml | Multi-Surface 1 Coat Formula | Easy Indoor & Outdoor Decorating for Home & Garden Walls Floors & Furniture | Water-Based & Low VOC
- Price
- £11.37
- Rating
- 4.4/5
- Reviews
- 26,529
- Age
- 5y ago
Newest
by launch date
PEBBLE HUG Grey Gloss Non-Drip Paint 300ml
- Price
- £8.87
- Rating
- 3.9/5
- Reviews
- 29
- Age
- 1y ago

Inspired Essentials 300ml Non Drip Paint Tin Exterior Interior Hard Drying Performance Multi-Purpose Paint Tin for Metal Wood Plastic Walls with Perfect Finish (1 Grey Gloss)
- Price
- £5.79
- Rating
- 4.2/5
- Reviews
- 329
- Age
- 2y ago

Crown WOOD & METAL Anthracite Grey Paint Gloss - Radiators & Railings 750ml
- Price
- £10.91
- Rating
- 4.2/5
- Reviews
- 157
- Age
- 2y ago

RUSTINS Quick Drying Radiator Enamel Satin - Grey 250ml Durable Long-Lasting Finish for Radiators That Stands the Test of Time
- Price
- £7.39
- Rating
- 4.5/5
- Reviews
- 8,837
- Age
- 2y ago

THE ONE All-In-One Paint & Primer - Dark Grey Satin 250 ml | Multi-Surface 1 Coat Formula | Easy Indoor & Outdoor Decorating for Home & Garden Walls Floors & Furniture | Water-Based & Low VOC
- Price
- £11.37
- Rating
- 4.4/5
- Reviews
- 26,529
- Age
- 5y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 61% of clicks. Leaders hold, but buyers still shop past them.
Brands
8 falling
Sellers
47
Top-5 brand share
93%
Top 20: 100%
Top-5 click share
61%
Top 20: 100%
Open market
3%
- Johnstone's62%
- THE ONE14%
- Rust-Oleum8%
- PEBBLE HUG5%
- Inspired Essentials4%
- RUSTINS4%
- Open — no brand owns it (2 brands, 3%)
Demand
Grey Wood Paint search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: May, Oct · busiest ÷ quietest = 3.9×
Search terms
Top Grey Wood Paint search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- grey wood paint24K/yr
- grey gloss paint for wood23K/yr
- grey gloss paint21K/yr
- grey paint for wood12K/yr
- grey radiator paint14K/yr
- grey gloss11K/yr
- grey furniture paint12K/yr
- radiator paint grey9K/yr
- grey satin wood paint6K/yr
- grey cupboard paint7K/yr
Reviews and returns
What reviews say buyers love and hate about Grey Wood Paint
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Awful Paint
very runny paint
Its rubbish paint
My fault for not checking the size
Lot bigger
smaller tin than I thought
Colour is a lot lighter
Colour not as expected
Colour not correct
Not very good coverage
no cover whatsoever
Very poor coverage
Absolute rubbish, take notice of the bad reviews
Full poor quality
In summary, awful product and definitely never buy again
Love
Very good paint easy to paint with very good colour
Great paint
Excellent paint really nice finish
Beautiful colour
the colour was a perfect match
Easy to use,true colour
Great itemfor covering glass
Excellent product
Great quality
Worth the money
Excellent value for money
Good value
Great paint, easy to apply
Good paint
The paint covers brilliantly
Return
1.5% Return rate 73% Fixable by listing
Colour is a lot lighter
Colour not as expected
Colour not correct
My fault for not checking the size
Lot bigger
smaller tin than I thought
Awful Paint
very runny paint
Its rubbish paint
It;s also a pity that it is expensive compared to other brands
Firstly its expensive everything needed 3 coats
Barely OK for the money
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Grey Wood Paint questions
Answered from the same tracked data.








