grey wood paint
Skip itPrices mostly outside the sweet spot ($4.64–$13.30) — this niche doesn't clear our bar today.
Returns
Great1.5%return rate — above 5% kills the launch gate
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Competition
Okay61%top-5 click share — leaders hold, buyers still browse
Conversion
Okay3.1%search→purchase rate — share of searches ending in a sale
Avg price
Okay£9.84avg listing price — sweet spot $15–$100
Review moat
Bad8,160avg incumbent reviews — the moat a new listing must climb
Brand share
Bad93%top-5 brand share — brand-locked demand
Growth
Bad-22.9%90-day search growth — must beat 0% to launch
Market size
Bad£50K£50K/yr · 163K searches
Price range
Bad£4.64–£13.30cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, grey wood paint is a £50K/yr Amazon United Kingdom market (163K searches/yr). The top 5 brands hold 93% of demand. Demand peaks in May–Oct. Verdict: Skip it — 33/100.
Data updated Jul 22, 2026 · scored weekly · How we score niches
grey wood paint market data
- Units sold / yr
- 6K–8K
- avg 100–250/product
- Revenue / yr
- £59K–£79K
- units × avg price
- Conversion rate
- 3.1%
- Avg BSR
- #80
- Page quality
- 0%
- Prime
- 79%
- Sponsored
- 68%
- Out of stock
- 5.1%
- Avg brand age
- 58 months
- Avg seller age
- 181 days
Competition & brand share
The top 5 products take 61% of clicks — established leaders, but buyers still shop beyond them.Brands
8 falling
Sellers
47
Top-5 brand share
93%
Top 20: 100%
Top-5 click share
61%
Top 20: 100%
Open market
3%
- Johnstone's62%
- THE ONE14%
- Rust-Oleum8%
- PEBBLE HUG5%
- Inspired Essentials4%
- RUSTINS4%
- Open — no brand owns it (2 brands, 3%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -22.9% search growth over the last 90 days.Peak months: May, Oct · busiest ÷ quietest = 3.9×
Top grey wood paint search terms
- grey wood paint24K/yr
- grey gloss paint for wood23K/yr
- grey gloss paint21K/yr
- grey paint for wood12K/yr
- grey radiator paint14K/yr
- grey gloss11K/yr
- grey furniture paint12K/yr
- radiator paint grey9K/yr
- grey satin wood paint6K/yr
- grey cupboard paint7K/yr
Top grey wood paint products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 19 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Johnstones - Quick Dry & Nondrip Satin Paint for Wood & Metal - Manhattan Grey | Interior & Exterior | Self-Undercoating Low Odour Water-Based Dry in 1-2 Hours | 12m2 Coverage per Litre | 750ml
Johnstone's£9.494.4★1,803 rev
Johnstones - Wood & Metal Paint - Gloss Finish - Steel Smoke - 750ml - Water Based - Non Drip & Quick Drying - Radiator Paint - Low Odour - Dry in 1-2 Hours - 8m2 Coverage per Litre
Johnstone's£9.114.2★947 rev
Johnstones - Wood & Metal Paint - Satin Finish - Urban Sky - 750ml - Water Based - Non Drip & Quick Drying - Radiator Paint - Low Odour - Dry in 1-2 Hours - 8m2 Coverage per Litre
Johnstone's£9.244.5★1,036 rev
THE ONE All-In-One Paint & Primer - Grey Matt 250 ml | Multi-Surface 1 Coat Formula | Easy Indoor & Outdoor Decorating for Home & Garden Walls Floors & Furniture | Durable Water-Based & Low VOC
THE ONE£11.384.4★26,529 rev
Johnstones - Quick Dry & Non Drip Gloss Paint for Wood & Metal - Manhattan Grey | Interior & Exterior | Low Odour Water-Based Formula Dry in 1-2 Hours | 10m2 Coverage per Litre | 750ml
Johnstone's£13.304.2★816 rev
Newest
by launch date
PEBBLE HUG Grey Gloss Non-Drip Paint 300ml
PEBBLE HUG£8.8729 rev
Inspired Essentials 300ml Non Drip Paint Tin Exterior Interior Hard Drying Performance Multi-Purpose Paint Tin for Metal Wood Plastic Walls with Perfect Finish (1 Grey Gloss)
Inspired Essentials£5.79329 rev
Crown WOOD & METAL Anthracite Grey Paint Gloss - Radiators & Railings 750ml
Crown£10.91157 rev
RUSTINS Quick Drying Radiator Enamel Satin - Grey 250ml Durable Long-Lasting Finish for Radiators That Stands the Test of Time
RUSTINS£7.398,837 rev
THE ONE All-In-One Paint & Primer - Dark Grey Satin 250 ml | Multi-Surface 1 Coat Formula | Easy Indoor & Outdoor Decorating for Home & Garden Walls Floors & Furniture | Water-Based & Low VOC
THE ONE£11.3726,529 rev
Trending
90-day click momentumInspired Essentials 300ml Non Drip Paint Tin Exterior Interior Hard Drying Performance Multi-Purpose Paint Tin for Metal Wood Plastic Walls with Perfect Finish (1 Grey Gloss)
Inspired Essentials£5.794.2★
Berger Non Drip Gloss 750ml Squirrel Grey (306030)
Berger£11.904.5★
Johnstones 423261 Chalky Furniture Paint Cloudy Grey 0.75 L
Johnstone's£9.004.6★
Johnstones - Quick Dry & Nondrip Satin Paint for Wood & Metal - Manhattan Grey | Interior & Exterior | Self-Undercoating Low Odour Water-Based Dry in 1-2 Hours | 12m2 Coverage per Litre | 750ml
Johnstone's£9.494.4★
THE ONE All-In-One Paint & Primer - Dark Grey Satin 250 ml | Multi-Surface 1 Coat Formula | Easy Indoor & Outdoor Decorating for Home & Garden Walls Floors & Furniture | Water-Based & Low VOC
THE ONE£11.374.4★
What buyers say about grey wood paint
What buyers praise and complain about, mined from review topics.What buyers love
“Very good paint easy to paint with very good colour”
“Beautiful colour”
“Great itemfor covering glass”
“Worth the money”
“Great paint, easy to apply”
“Brilliant coverage”
“ease of use”
“As described”
“Excellent coverage dry really quick”
“Good and thick”
What buyers complain about
“Awful Paint”
“My fault for not checking the size”
“Colour is a lot lighter”
“Not very good coverage”
“Absolute rubbish, take notice of the bad reviews”
“It;s also a pity that it is expensive compared to other brands”
“not exactly thick”
“Not good very watery waste of money brought 2 one still sealed in box”
“it lasted a week”
“Weak”
Top return reasons
Common questions
- Is grey wood paint profitable to sell on Amazon United Kingdom?
- The niche generates £50K/yr across 19 tracked products. 90-day search growth is -22.9%. Flapen's verdict: Skip it (33/100).
- How competitive is the grey wood paint niche?
- 8 brands and 47 sellers compete. The top 5 products take 61% of clicks and top 5 brands hold 93% of demand.
- What do buyers complain about in grey wood paint?
- Top complaints mined from reviews: Paint Quality, Size-Overall, Color. The return rate is 1.5%.
- When does demand for grey wood paint peak?
- Demand peaks in May–Oct; the busiest month runs 3.9× the quietest.
- What does it cost to enter the grey wood paint niche?
- Listings span £4.64–£13.30; the average listing price is £9.84 (sweet spot $15–$100). The average incumbent carries 8,160 reviews — the moat a new listing must climb.