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Grey Wood Paint

Fail

Prices span $4.64–$13.30, mostly outside the sweet spot, so Grey Wood Paint is a Fail.

Flapen Score
33
33 / 100
Ranks 2,147 of 2,225 DIY & Tools niches · −16 vs the category median of 49
Market size
£50K/yr163K searches / yr
90-day growth
-22.9%search demand this quarter
Competition
61%top-5 click share · 8 brands · 47 sellers

Flapen Score

Grey Wood Paint against its category

The dotted line is the DIY & Tools average. Past it, Grey Wood Paint is stronger. Inside it, weaker.

33Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Grey Wood Paint market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Grey Wood Paint 163K times last year and spent an estimated £50K. The top 5 brands take 93% of clicks. Demand peaks in May–Oct. Flapen scores it 33 out of 100, a Fail.

01 · Demand

An estimated 3.1% of those searches ended in a purchase.

Shoppers searched for this 163K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 3.1% of those searches ended in a purchase. Searches in the last 90 days moved -22.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £50K a year.

Searches, last 12 months
163K
Growth, 90 days vs prior 90
-22.9%
Conversion, latest week
3.1%
Market size, estimated
£50Ka year
Peak month
May3.9× the quietest month
Top search term
grey wood paint24K searches a year

02 · Price

A sale here is worth £9.84.

Listings sell for £9.84 on average, from £4.64 to £13.30. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At £9.84 that is £984 to £2K a year per listing.

Average price
£9.84under the $15 to $100 sweet spot
Price range
£4.64–£13.30
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
100–250
Revenue per listing a year
£984–£2K
Returns
1.5%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

68% of listings pay for placement with sponsored ads. 79% ship with Prime. On an average day, 5.1% of listings are out of stock. The average listing ranks #80 within Painting Supplies, Tools & Wall Treatments. It carries 8,160 reviews at 4.37 stars, so a new listing needs social proof before a better product.

Sponsored listings
68%
Prime listings
79%
Out of stock, average day
5.1%
Average rank
#80in Painting Supplies, Tools & Wall Treatments
Average rating
4.37 starsAmazon United Kingdom average 4.36 stars
Average reviews
8,160per listing
Listings tracked
19

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 58 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
58 months

Products

Top Grey Wood Paint products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 22, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 61% of clicks. Leaders hold, but buyers still shop past them.

£0£5K£10K£15K£20K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

8 falling

Sellers

47

Est. top-5 brand share

93%

Top 20: 100%

Est. top-5 click share

61%

Top 20: 100%

Open market

3%

  • Johnstone's62%
  • THE ONE14%
  • Rust-Oleum8%
  • PEBBLE HUG5%
  • Inspired Essentials4%
  • RUSTINS4%
  • Open — no brand owns it (2 brands, 3%)

Demand

Grey Wood Paint search demand

Weekly searches over the year, seasonality beneath. Pick a range.

8K6KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: May, Oct · busiest ÷ quietest = 3.9×

Search terms

Top Grey Wood Paint search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • grey wood paint24K/yr
  • grey gloss paint for wood23K/yr
  • grey gloss paint21K/yr
  • grey paint for wood12K/yr
  • grey radiator paint14K/yr
  • grey gloss11K/yr
  • grey furniture paint12K/yr
  • radiator paint grey9K/yr
  • grey satin wood paint6K/yr
  • grey cupboard paint7K/yr

Reviews and returns

What reviews say buyers love and hate about Grey Wood Paint

We read the reviews and the return reasons for every product selling here.

25%of positive reviews mention “Paint Quality”
24%of negative reviews mention “Paint Quality”
1.5%of orders come back
“Awful Paint”
A buyer, on “Paint Quality”24% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Grey Wood Paint questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data