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Grey Toilet Seat

Maybe

An estimated 0.6% of orders come back. But demand is soft, at -23.2% this quarter, so Grey Toilet Seat is a Maybe.

Flapen Score
51
51 / 100
Top 38% of 2,225 DIY & Tools niches · +2 vs the category median of 49
Market size
£103K/yr105K searches / yr
90-day growth
-23.2%search demand this quarter
Competition
60%top-5 click share · 15 brands · 25 sellers

Flapen Score

Grey Toilet Seat against its category

The dotted line is the DIY & Tools average. Past it, Grey Toilet Seat is stronger. Inside it, weaker.

51Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Grey Toilet Seat market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Grey Toilet Seat 105K times last year and spent an estimated £103K. The top 5 brands take 75% of clicks. Flapen scores it 51 out of 100, a Maybe.

01 · Demand

An estimated 5.2% of those searches ended in a purchase.

Shoppers searched for this 105K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 5.2% of those searches ended in a purchase. Searches in the last 90 days moved -23.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £103K a year.

Searches, last 12 months
105K
Growth, 90 days vs prior 90
-23.2%
Conversion, latest week
5.2%
Market size, estimated
£103Ka year
Peak month
October1.5× the quietest month
Top search term
grey toilet seat56K searches a year

02 · Price

A sale here is worth £19.17.

Listings sell for £19.17 on average, from £8.05 to £39.20. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At £19.17 that is £2K to £5K a year per listing.

Average price
£19.17inside the $15 to $100 sweet spot
Price range
£8.05–£39.20
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
4K–5K
Units per listing a year
100–250
Revenue per listing a year
£2K–£5K
Returns
0.6%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

80% of listings pay for placement with sponsored ads. 55% ship with Prime. On an average day, 3.7% of listings are out of stock. The average listing ranks #94 within Kitchen & Bath Fixtures. It carries 3,155 reviews at 4.08 stars, so a new listing needs social proof before a better product.

Sponsored listings
80%
Prime listings
55%
Out of stock, average day
3.7%
Average rank
#94in Kitchen & Bath Fixtures
Average rating
4.08 starsAmazon United Kingdom average 4.36 stars
Average reviews
3,155per listing
Listings tracked
20

04 · Newcomers

2 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 47 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
2Amazon's first-year sales bar
Average brand age
47 months

Products

Top Grey Toilet Seat products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 22, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 60% of clicks. Leaders hold, but buyers still shop past them.

£0£4K£8K£12K£17K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

15 falling

Sellers

25

Est. top-5 brand share

75%

Top 20: 100%

Est. top-5 click share

60%

Top 20: 100%

Open market

19%

  • AQUALONA20%
  • RAM ONLINE16%
  • Vivo Technologies16%
  • Harbour Housewares15%
  • Beldray9%
  • Anika6%

Demand

Grey Toilet Seat search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '25Prime Day '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.5×

Search terms

Top Grey Toilet Seat search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • grey toilet seat56K/yr
  • toilet seat grey21K/yr
  • grey soft close toilet seat6K/yr
  • grey toilet seat soft close7K/yr
  • grey wooden toilet seat6K/yr
  • soft close toilet seat grey4K/yr
  • dark grey toilet seat4K/yr

Reviews and returns

What reviews say buyers love and hate about Grey Toilet Seat

We read the reviews and the return reasons for every product selling here.

24%of positive reviews mention “Quality-Overall”
18%of negative reviews mention “Size-Overall”
0.6%of orders come back
“is really loose”
A buyer, on “Size-Overall”18% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Grey Toilet Seat questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data