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Grey Silicone Sealant

Fail

Prices span $2.57–$11.06, mostly outside the sweet spot, so Grey Silicone Sealant is a Fail.

Flapen Score
44
44 / 100
Ranks 1,524 of 2,225 DIY & Tools niches · −5 vs the category median of 49
Market size
£101K/yr147K searches / yr
90-day growth
-18.6%search demand this quarter
Competition
63%top-5 click share · 10 brands · 81 sellers

Flapen Score

Grey Silicone Sealant against its category

The dotted line is the DIY & Tools average. Past it, Grey Silicone Sealant is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Grey Silicone Sealant market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Grey Silicone Sealant 147K times last year and spent an estimated £101K. The top 5 brands take 75% of clicks. Flapen scores it 44 out of 100, a Fail.

01 · Demand

12.0% of searches ended in a purchase last week.

Shoppers searched for this 147K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 12.0% of those searches ended in a purchase. Searches in the last 90 days moved -18.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £101K a year.

Searches, last 12 months
147K
Growth, 90 days vs prior 90
-18.6%
Conversion, latest week
12.0%
Market size, estimated
£101Ka year
Peak month
March1.3× the quietest month
Top search term
grey silicone sealant47K searches a year

02 · Price

A sale here is worth £5.75.

Listings sell for £5.75 on average, from £2.57 to £11.06. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 500 to 750 of them. At £5.75 that is £3K to £4K a year per listing.

Average price
£5.75under the $15 to $100 sweet spot
Price range
£2.57–£11.06
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
15K–20K
Units per listing a year
500–750
Revenue per listing a year
£3K–£4K
Returns
0.8%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

76% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #206 within Adhesives & Sealers. It carries 1,634 reviews at 4.45 stars, so a new listing needs social proof before a better product.

Sponsored listings
76%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#206in Adhesives & Sealers
Average rating
4.45 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,634per listing
Listings tracked
17

04 · Newcomers

Amazon counts 1 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 44 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
44 months

Products

Top Grey Silicone Sealant products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 63% of clicks. Leaders hold, but buyers still shop past them.

£0£10K£20K£30K£40K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

10 flat

Sellers

81

Top-5 brand share

75%

Top 20: 100%

Top-5 click share

63%

Top 20: 100%

Open market

17%

  • Hemway31%
  • Unibond14%
  • Bond It11%
  • FOME FLEX11%
  • Sika8%
  • DEKTON8%
  • Open — no brand owns it (4 brands, 17%)

Demand

Grey Silicone Sealant search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.3×

Search terms

Top Grey Silicone Sealant search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • grey silicone sealant47K/yr
  • light grey silicone sealant23K/yr
  • grey silicone14K/yr
  • grey sealant silicone11K/yr
  • grey sealant10K/yr
  • grey bathroom sealant7K/yr
  • grey decorators caulk6K/yr
  • grey caulk7K/yr
  • grey silicone sealant bathroom7K/yr
  • light grey silicone6K/yr

Reviews and returns

What reviews say buyers love and hate about Grey Silicone Sealant

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Color15%−0.18

more blue than grey - i wont be buying anything like it again

Its a lighter grey than the floor

This is NOT light grey-its mid/darkgrey

Adhesion/Stickiness9%−0.04

just not the best general purpose silicon adhesive/gap filler

Very sticky to apply

Very sticky

Smell6%+0.19

Smells a bit

It stinks the room

Strong odour

Dispensing Mechanism5%−0.05

A second gun would not even dispenser this

Sent without a dispensing nozzle

Ease Of Use5%+0.36

Very hard to get out of tube

Really basic, stays sticky for ages, not the best option

Love

Quality-Overall25%+2.16

Good product great result

Trusted brand, great product with impressive 15 year guarantee

Excellent product

Value For Money17%+0.92

this was cheaper

Good price

Good value for money

Advertised Vs Actual Product15%+0.17

Does as advertised

just what you need

As described

Ease Of Use8%+0.36

Easy to use

Easy to work with

it's easy to apply

Color7%−0.18

Right colour

Nice colour

perfect colour for me

Return

0.8% Return rate 87% Fixable by listing

Color75%█▇██▇▇

more blue than grey - i wont be buying anything like it again

Its a lighter grey than the floor

This is NOT light grey-its mid/darkgrey

Advertised Vs Actual Product4%▆▄▅▆█▅

Not as advertised

This is clear doesn't state that in description

Functionality-Overall3%▆▃▃▂█▂
Add-Ons/Attachments2%▃▄▁▃█▅
Spray/Flow2%▁▃▂▄▂█

FAQ

Common Grey Silicone Sealant questions

Answered from the same tracked data.