grey masonry paint
Skip itA small market ($30K/yr) — this niche doesn't clear our bar today.
Returns
Great1.3%return rate — above 5% kills the launch gate
Avg price
Great£16.30avg listing price — sweet spot $15–$100
Growth
Great+64.7%90-day search growth — must beat 0% to launch
Price range
Good£6.94–£24.07cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Conversion
Okay3.2%search→purchase rate — share of searches ending in a sale
Brand share
Okay82%top-5 brand share — brands hold most of the demand
Competition
Okay62%top-5 click share — leaders hold, buyers still browse
Review moat
Bad6,230.37avg incumbent reviews — the moat a new listing must climb
Market size
Bad£30K£30K/yr · 56K searches
According to Flapen's Amazon United Kingdom niche tracking, grey masonry paint is a £30K/yr Amazon United Kingdom market (56K searches/yr). The top 5 brands hold 82% of demand. Demand peaks in Mar–Apr–May–Jun–Jul. Verdict: Skip it — 48/100.
Data updated Jul 22, 2026 · scored weekly · How we score niches
grey masonry paint market data
- Units sold / yr
- 2K–3K
- avg 100–250/product
- Revenue / yr
- £33K–£41K
- units × avg price
- Conversion rate
- 3.2%
- Avg BSR
- #89
- Page quality
- 0%
- Prime
- 79%
- Sponsored
- 68%
- Out of stock
- 0.4%
- Avg brand age
- 52 months
- Avg seller age
- 179 days
Competition & brand share
The top 5 products take 62% of clicks — established leaders, but buyers still shop beyond them.Brands
9 falling
Sellers
65
Top-5 brand share
82%
Top 20: 100%
Top-5 click share
62%
Top 20: 100%
Open market
11%
- Johnstone's43%
- THE ONE12%
- Leyland11%
- Crown9%
- Polar Specialist Coatings8%
- Sandtex7%
- Open — no brand owns it (3 brands, 11%)
Demand & seasonality
Weekly Amazon search volume, last 103 weeks — +64.7% search growth over the last 90 days.Peak months: Mar, Apr, May, Jun, Jul · busiest ÷ quietest = 13.0×
Top grey masonry paint search terms
- grey masonry paint outdoor17K/yr
- grey masonry paint13K/yr
- masonry paint grey10K/yr
- dark grey masonry paint7K/yr
- grey outdoor paint6K/yr
- light grey masonry paint4K/yr
Top grey masonry paint products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 19 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Johnstones Exterior Smooth Masonry Paint Moher Slate Up to 15 Years Protection Weather & Dirt Resistant 60m Coverage Per Tin - Dry in 1-2 Hours 5 L
Johnstone's£17.634.7★411 rev
Johnstones Exterior Smooth Masonry Paint Subtle Stone Up to 15 Years Protection Weather & Dirt Resistant 60m Coverage Per Tin - Dry in 1-2 Hours 5 L
Johnstone's£19.214.5★172 rev
Leyland Granocryl Smooth Masonry Grey Skies 5L
Leyland£17.654.5★1,899 rev
Sandtex Smooth Masonry Paint 2.5l Slate Grey
Crown£16.614.6★129 rev
Johnstones Exterior Smooth Masonry Paint Moher Slate Up to 15 Years Protection Weather & Dirt Resistant 30m Coverage Per Tin Dry in 1-2 Hours 2.5L
Johnstone's£16.494.5★77 rev
Newest
by launch dateJohnstones Exterior Smooth Masonry Paint Moher Slate Up to 15 Years Protection Weather & Dirt Resistant 60m Coverage Per Tin - Dry in 1-2 Hours 5 L
Johnstone's£17.63411 rev
Johnstones Exterior Smooth Masonry Paint Subtle Stone Up to 15 Years Protection Weather & Dirt Resistant 60m Coverage Per Tin - Dry in 1-2 Hours 5 L
Johnstone's£19.21172 rev
Johnstones Exterior Smooth Masonry Paint Moher Slate Up to 15 Years Protection Weather & Dirt Resistant 30m Coverage Per Tin Dry in 1-2 Hours 2.5L
Johnstone's£16.4977 rev
Polar Wallguard Anthracite Masonry Paint Exterior - 1 Litre | Waterproof Coating for Brick Concrete Stone Pebbledash and Ironwork | High Durability and Superior Protection for Exterior Walls
Polar Specialist Coatings£19.38462 rev
Sandtex Smooth Masonry Paint 2.5l Slate Grey
Crown£16.61129 rev
Trending
90-day click momentumJohnstones Exterior Smooth Masonry Paint Subtle Stone Up to 15 Years Protection Weather & Dirt Resistant 60m Coverage Per Tin - Dry in 1-2 Hours 5 L
Johnstone's£19.214.5★
Landlords Weather Shield Equinox Smooth Masonry Paint | 1L in 30+ Colours | Storm Proof Scrub Resistance | Weatherproof Technology Designed with Acrylic Resin for Ultimate Protection
Landlords Paint£19.824.5★
THE ONE All-In-One Paint & Primer - Dark Grey Satin 250 ml | Multi-Surface 1 Coat Formula | Easy Indoor & Outdoor Decorating for Home & Garden Walls Floors & Furniture | Water-Based & Low VOC
THE ONE£11.374.4★
Sandtex 5L Slate Grey Masonry Paint
Sandtex£23.034.6★
THE ONE All-In-One Paint & Primer - Grey Matt 250 ml | Multi-Surface 1 Coat Formula | Easy Indoor & Outdoor Decorating for Home & Garden Walls Floors & Furniture | Durable Water-Based & Low VOC
THE ONE£11.384.4★
What buyers say about grey masonry paint
What buyers praise and complain about, mined from review topics.What buyers love
“Excellent paint excellent price”
“Great itemfor covering glass”
“Amazing colour”
“Brilliant coverage”
“Better than expected”
“Worth the money”
“Great paint, easy to apply”
“Easy to use”
“Does dry darker which I was pleased about”
“It has a creamy texture so doesnt drip”
What buyers complain about
“All in 1 paint”
“Colour not as expected”
“Far too expensive now”
“My fault for not checking the size”
“it lasted a week”
“A bit lighter than I expected”
“Says for outdoors it started to peel of a week later complained all I got was sorry”
“stupidly went by the picture in the ad”
“not exactly thick”
“Low odour dried very quickly”
Top return reasons
Common questions
- Is grey masonry paint profitable to sell on Amazon United Kingdom?
- The niche generates £30K/yr across 19 tracked products. 90-day search growth is +64.7%. Flapen's verdict: Skip it (48/100).
- How competitive is the grey masonry paint niche?
- 9 brands and 65 sellers compete. The top 5 products take 62% of clicks and top 5 brands hold 82% of demand.
- What do buyers complain about in grey masonry paint?
- Top complaints mined from reviews: Paint Quality, Color, Value For Money. The return rate is 1.3%.
- When does demand for grey masonry paint peak?
- Demand peaks in Mar–Apr–May–Jun–Jul; the busiest month runs 13.0× the quietest.
- What does it cost to enter the grey masonry paint niche?
- Listings span £6.94–£24.07; the average listing price is £16.30 (sweet spot $15–$100). The average incumbent carries 6,230 reviews — the moat a new listing must climb.