Skip to content

Grey Masonry Paint

Fail

Shoppers spend only $30K a year here, so Grey Masonry Paint is a Fail.

Flapen Score
48
48 / 100
Ranks 1,131 of 2,225 DIY & Tools niches · −1 vs the category median of 49
Market size
£30K/yr56K searches / yr
90-day growth
+64.7%search demand this quarter
Competition
62%top-5 click share · 9 brands · 65 sellers

Flapen Score

Grey Masonry Paint against its category

The dotted line is the DIY & Tools average. Past it, Grey Masonry Paint is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Grey Masonry Paint market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Grey Masonry Paint 56K times last year and spent an estimated £30K. The top 5 brands take 82% of clicks. Demand peaks in Mar–Apr–May–Jun–Jul. Flapen scores it 48 out of 100, a Fail.

01 · Demand

3.2% of searches ended in a purchase last week.

Shoppers searched for this 56K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.2% of those searches ended in a purchase. Searches in the last 90 days moved +64.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £30K a year.

Searches, last 12 months
56K
Growth, 90 days vs prior 90
+64.7%
Conversion, latest week
3.2%
Market size, estimated
£30Ka year
Peak month
April13.0× the quietest month
Top search term
grey masonry paint outdoor17K searches a year

02 · Price

A sale here is worth £16.30.

Listings sell for £16.30 on average, from £6.94 to £24.07. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 100 to 250 of them. At £16.30 that is £2K to £4K a year per listing.

Average price
£16.30inside the $15 to $100 sweet spot
Price range
£6.94–£24.07
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–3K
Units per listing a year
100–250
Revenue per listing a year
£2K–£4K
Returns
1.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

68% of listings pay for placement with sponsored ads. 79% ship with Prime. On an average day, 0.4% of listings are out of stock. The average listing ranks #89 within Painting Supplies, Tools & Wall Treatments. It carries 6,230 reviews at 4.47 stars, so a new listing needs social proof before a better product.

Sponsored listings
68%
Prime listings
79%
Out of stock, average day
0.4%
Average rank
#89in Painting Supplies, Tools & Wall Treatments
Average rating
4.47 starsAmazon United Kingdom average 4.36 stars
Average reviews
6,230per listing
Listings tracked
19

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 52 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
52 months

Products

Top Grey Masonry Paint products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 62% of clicks. Leaders hold, but buyers still shop past them.

£0£3K£6K£9K£12K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

9 falling

Sellers

65

Top-5 brand share

82%

Top 20: 100%

Top-5 click share

62%

Top 20: 100%

Open market

11%

  • Johnstone's43%
  • THE ONE12%
  • Leyland11%
  • Crown9%
  • Polar Specialist Coatings8%
  • Sandtex7%
  • Open — no brand owns it (3 brands, 11%)

Demand

Grey Masonry Paint search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Mar, Apr, May, Jun, Jul · busiest ÷ quietest = 13.0×

Search terms

Top Grey Masonry Paint search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • grey masonry paint outdoor17K/yr
  • grey masonry paint13K/yr
  • masonry paint grey10K/yr
  • dark grey masonry paint7K/yr
  • grey outdoor paint6K/yr
  • light grey masonry paint4K/yr

Reviews and returns

What reviews say buyers love and hate about Grey Masonry Paint

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Paint Quality23%−0.09

All in 1 paint

Very Poor quality paint, two coats and paint flaking off, mottled, see pic

thin paint

Color14%−0.06

Colour not as expected

Colour not correct

Not true colour

Value For Money11%−0.02

Far too expensive now

Firstly its expensive everything needed 3 coats

Will not buy at inflated price

Size-Overall8%−0.08

My fault for not checking the size

Lot bigger

I was worried the tin was gonna be too small

Durability5%−0.09

it lasted a week

Started peeling after 2 weeks

Love

Paint Quality28%−0.09

Excellent paint excellent price

Beautiful paint

Good paint

Quality-Overall12%+1.49

Great itemfor covering glass

Produced great results with just one coat

Excellent product

Color11%−0.06

Amazing colour

Covers well good colour

Paint colour exactly as described

Coverage10%+0.14

Brilliant coverage

The ease of coverage

Easy to apply covers well

Advertised Vs Actual Product8%+0.80

Better than expected

As described

Does the job

Return

1.3% Return rate 76% Fixable by listing

Size-Overall37%▇▇█▇▅▅

My fault for not checking the size

Lot bigger

I was worried the tin was gonna be too small

Color36%▄▆▅▇█▇

Colour not as expected

Colour not correct

Not true colour

Paint Quality17%▆█▅▅▆█

All in 1 paint

Very Poor quality paint, two coats and paint flaking off, mottled, see pic

thin paint

Advertised Vs Actual Product2%█▁▃▁▅▁

stupidly went by the picture in the ad

found the ad misleading

Not the same as the previous tin purchased

Value For Money2%█▁▅▄▄▂

Far too expensive now

Firstly its expensive everything needed 3 coats

Will not buy at inflated price

FAQ

Common Grey Masonry Paint questions

Answered from the same tracked data.