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Grey Grout Pen

Fail

The top 5 brands take 100% of clicks, so Grey Grout Pen is a Fail.

Flapen Score
40
40 / 100
Ranks 1,848 of 2,225 DIY & Tools niches · −9 vs the category median of 49
Market size
£59K/yr58K searches / yr
90-day growth
-21.8%search demand this quarter
Competition
66%top-5 click share · 5 brands · 6 sellers

Flapen Score

Grey Grout Pen against its category

The dotted line is the DIY & Tools average. Past it, Grey Grout Pen is stronger. Inside it, weaker.

40Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Grey Grout Pen market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Grey Grout Pen 58K times last year and spent an estimated £59K. All 5 brands take every click. Flapen scores it 40 out of 100, a Fail.

01 · Demand

14.8% of searches ended in a purchase last week.

Shoppers searched for this 58K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 14.8% of those searches ended in a purchase. Searches in the last 90 days moved -21.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £59K a year.

Searches, last 12 months
58K
Growth, 90 days vs prior 90
-21.8%
Conversion, latest week
14.8%
Market size, estimated
£59Ka year
Peak month
February1.5× the quietest month
Top search term
grey grout pen23K searches a year

02 · Price

A sale here is worth £6.95.

Listings sell for £6.95 on average, from £3.81 to £14.34. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 500 to 750 of them. At £6.95 that is £3K to £5K a year per listing.

Average price
£6.95under the $15 to $100 sweet spot
Price range
£3.81–£14.34
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
8K–10K
Units per listing a year
500–750
Revenue per listing a year
£3K–£5K
Returns
1.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

94% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #82 within Adhesives & Sealers. It carries 1,759 reviews at 4.03 stars, so a new listing needs social proof before a better product.

Sponsored listings
94%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#82in Adhesives & Sealers
Average rating
4.03 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,759per listing
Listings tracked
16

04 · Newcomers

Amazon counts 0 of last year's 4 launches as successful.

4 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
4
Successful launches
0Amazon's first-year sales bar
Average brand age
31 months

Products

Top Grey Grout Pen products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 66% of clicks. Leaders hold, but buyers still shop past them.

£0£6K£12K£18K£24K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

5 falling

Sellers

6

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

66%

Top 20: 100%

Open market

0%

  • RAINBOW CHALK MARKERS LTD69%
  • Floor-Fix Pro12%
  • flintronic11%
  • AETPI4%
  • Twist & Grout3%

Demand

Grey Grout Pen search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.5×

Search terms

Top Grey Grout Pen search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • grey grout pen23K/yr
  • grout pen grey16K/yr
  • light grey grout pen7K/yr
  • dark grey grout pen6K/yr
  • grout pen light grey3K/yr
  • grout pen dark grey2K/yr

Reviews and returns

What reviews say buyers love and hate about Grey Grout Pen

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Color36%−0.32

not quite dark grey

Not grey

Not dark grey

Functionality-Overall13%−0.24

It didnt work for me

This didnt work for my specific item

They run out far too quickly

Value For Money7%−0.05

not the best value option available here on Amazon

Waste of money

Durability4%−0.04

Dont last long at all

still struggles with durability

Spray/Flow2%−0.01

the flow was still very poor

I found on a few occassions the flow would dry up

controlling the flow can be tricky

Love

Ease Of Use29%+2.16

Really easy to apply

Easy to use

Very handy

Quality-Overall15%+1.19

Excellent product, easy to use and very stable

The quality of the product is good and waterproof

Excellent product

Color10%−0.32

the colour was perfect

Match the colour

Nice colour grey

Value For Money10%−0.05

Good price

Reasonable price

Value for money

Advertised Vs Actual Product6%

Did the job

does exactly as expected

Does what it says it does

Return

1.3% Return rate 84% Fixable by listing

Color80%▇▇██▇█

not quite dark grey

Not grey

Not dark grey

Functionality-Overall7%▇▄▂▅█▆

It didnt work for me

This didnt work for my specific item

They run out far too quickly

Quality-Overall3%▂▅▁▁█▁

Rubbish

Compatibility-Overall2%▁▃█▁▃▁
Weight Light1%▁▆▁▃▁█

FAQ

Common Grey Grout Pen questions

Answered from the same tracked data.