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Grey Grout

Maybe

An estimated 1.2% of orders come back. But demand is soft, at -23.0% this quarter, so Grey Grout is a Maybe.

Flapen Score
52
52 / 100
Top 33% of 2,225 DIY & Tools niches · +3 vs the category median of 49
Market size
£74K/yr107K searches / yr
90-day growth
-23.0%search demand this quarter
Competition
44%top-5 click share · 14 brands · 52 sellers

Flapen Score

Grey Grout against its category

The dotted line is the DIY & Tools average. Past it, Grey Grout is stronger. Inside it, weaker.

52Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Grey Grout market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Grey Grout 107K times last year and spent an estimated £74K. The top 5 brands take 72% of clicks. Flapen scores it 52 out of 100, a Maybe.

01 · Demand

An estimated 5.9% of those searches ended in a purchase.

Shoppers searched for this 107K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 5.9% of those searches ended in a purchase. Searches in the last 90 days moved -23.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £74K a year.

Searches, last 12 months
107K
Growth, 90 days vs prior 90
-23.0%
Conversion, latest week
5.9%
Market size, estimated
£74Ka year
Peak month
October1.4× the quietest month
Top search term
grey grout34K searches a year

02 · Price

A sale here is worth £11.55.

Listings sell for £11.55 on average, from £3.77 to £22.38. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At £11.55 that is £3K to £6K a year per listing.

Average price
£11.55under the $15 to $100 sweet spot
Price range
£3.77–£22.38
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
250–500
Revenue per listing a year
£3K–£6K
Returns
1.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

66% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 3.9% of listings are out of stock. The average listing ranks #75 within Adhesives & Sealers. It carries 732 reviews at 4.25 stars, so a new listing needs social proof before a better product.

Sponsored listings
66%
Prime listings
97%
Out of stock, average day
3.9%
Average rank
#75in Adhesives & Sealers
Average rating
4.25 starsAmazon United Kingdom average 4.36 stars
Average reviews
732per listing
Listings tracked
32

04 · Newcomers

0 of last year's 8 launches cleared the first-year sales bar.

8 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 58 months on average, so the names here are settling in.

Launched, last 12 months
8
Successful launches
0Amazon's first-year sales bar
Average brand age
58 months

Products

Top Grey Grout products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 22, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 44% of clicks. Leaders hold, but buyers still shop past them.

£0£2K£4K£7K£9K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

14 rising

Sellers

52

Est. top-5 brand share

72%

Top 20: 100%

Est. top-5 click share

44%

Top 20: 90%

Open market

19%

  • NX20%
  • BONDIFY16%
  • Hemway14%
  • Twist & Grout12%
  • ANOMM10%
  • Unibond9%

Demand

Grey Grout search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '24Spike '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top Grey Grout search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • grey grout34K/yr
  • light grey grout10K/yr
  • grey grout ready mixed14K/yr
  • grey tile grout12K/yr
  • grey tile grout ready mixed5K/yr
  • dark grey grout7K/yr
  • grey floor tile grout5K/yr
  • grout grey4K/yr
  • ready mixed grout grey3K/yr
  • grey grout repair3K/yr

Reviews and returns

What reviews say buyers love and hate about Grey Grout

We read the reviews and the return reasons for every product selling here.

27%of positive reviews mention “Ease Of Use”
17%of negative reviews mention “Color”
1.2%of orders come back
“- Colour is quite dark”
A buyer, on “Color”17% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Grey Grout questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data