grey grout
Worth a lookShows low returns (1.2%), but soft demand (-23.0% this quarter) keeps it on the watch list.
Returns
Great1.2%return rate — above 5% kills the launch gate
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Review moat
Good732.06avg incumbent reviews — the moat a new listing must climb
Competition
Good44%top-5 click share — leaders hold, buyers still browse
Conversion
Good5.9%search→purchase rate — share of searches ending in a sale
Brand share
Good72%top-5 brand share — brands hold most of the demand
Avg price
Okay£11.55avg listing price — sweet spot $15–$100
Price range
Okay£3.77–£22.38cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad£74K£74K/yr · 107K searches
Growth
Bad-23.0%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, grey grout is a £74K/yr Amazon United Kingdom market (107K searches/yr). The top 5 brands hold 72% of demand. Verdict: Worth a look — 52/100.
Data updated Jul 22, 2026 · scored weekly · How we score niches
grey grout market data
- Units sold / yr
- 6K–8K
- avg 250–500/product
- Revenue / yr
- £69K–£92K
- units × avg price
- Conversion rate
- 5.9%
- Avg BSR
- #75
- Page quality
- 0%
- Prime
- 97%
- Sponsored
- 66%
- Out of stock
- 3.9%
- Avg brand age
- 58 months
- Avg seller age
- 165 days
Competition & brand share
The top 5 products take 44% of clicks — established leaders, but buyers still shop beyond them.Brands
14 rising
Sellers
52
Top-5 brand share
72%
Top 20: 100%
Top-5 click share
44%
Top 20: 90%
Open market
19%
- NX20%
- BONDIFY16%
- Hemway14%
- Twist & Grout12%
- ANOMM10%
- Unibond9%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -23.0% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.4×
Top grey grout search terms
- grey grout34K/yr
- light grey grout10K/yr
- grey grout ready mixed14K/yr
- grey tile grout12K/yr
- grey tile grout ready mixed5K/yr
- dark grey grout7K/yr
- grey floor tile grout5K/yr
- grout grey4K/yr
- ready mixed grout grey3K/yr
- grey grout repair3K/yr
Top grey grout products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
NX Mould Resist Light Grey Wall & floor tile Grout 2.5kg
NX£6.694.1★30 rev

ANOMM Tile Grout Repair Kit 120ml Grey Grout Reviver for Tiles Fast Drying Filler for Restore & Renew Tile Joints Grout Sealer for Kitchen Bathroom Shower Floor Wall Lines
ANOMM£5.623.7★214 rev

Hemway Grey Ready Mixed Grout & Fix Wall & Tile Adhesive 4.5kg
Hemway£22.384.4★2,093 rev

Floor-Fix Pro Twist & Grout Repair Kit Premixed Waterproof Grout Repair & Grout Paint Pen Alternative Fast Tile Grout Reviver for Bathroom Shower & Kitchen Crack-Resistant (Light Grey)
Twist & Grout£14.344.2★687 rev

Grout - Ready Mixed Grout Reviver - Fast Drying No Sealer Required Perfect for Bathroom Shower and Kitchen + Mould Protection - 250gr (Grey)
PENTAUSA£14.494.2★7,469 rev
Newest
by launch date
Hemway Light Grey Grout Reviver Kit 400g with 4 Piece Profiling Tool Kit
Hemway£12.9381 rev

BONDIFY Waterproof Wall Tile Grout Grey Cartridge Ready Mixed 450g FAST DRYING Anti Mould Wall Grout Repair Kit Grey Grout Reviver for Shower Bathroom Kitchen Quick Drying Tile Gap Filler Ready Mixed
BONDIFY£12.1133 rev

Grout Repair Kit Fast Drying Tiles Sealer Bathroom Shower Kitchen Floor Grout Filler Restore and Renew Joints Line Gaps Replace Grouts Pen (Grey)
Galitoon£8.498 rev

BONDIFY Waterproof Dark Grey Grout Reviver Ready Mixed 380g FAST DRYING Anti Mould Waterproof Grout Repair Kit Dark Grey Tile Grout for Patio Shower Bathroom Window Quick Drying Gap Filler
BONDIFY£12.1528 rev

BONDIFY Waterproof Dark Grey Grout Ready Mixed Grout Repair Kit 380g x 2PCs FAST DRYING EXTRA VOLUME Anti Mould Dark Grey Tile Grout for Shower Bathroom Kitchen Quick Drying Tile Gap Filler
BONDIFY£15.2641 rev
Trending
90-day click momentum
Hemway Light Grey Grout Reviver Kit 400g with 4 Piece Profiling Tool Kit
Hemway£12.934.3★

Grout Repair Kit Fast Drying Tiles Sealer Bathroom Shower Kitchen Floor Grout Filler Restore and Renew Joints Line Gaps Replace Grouts Pen (Grey)
Galitoon£8.494.4★

BONDIFY Waterproof Wall Tile Grout Grey Cartridge Ready Mixed 450g FAST DRYING Anti Mould Wall Grout Repair Kit Grey Grout Reviver for Shower Bathroom Kitchen Quick Drying Tile Gap Filler Ready Mixed
BONDIFY£12.114.8★

Anti-Mould Tile Grout Grey 3KG - Water-Resistant Grout for Bathroom & Kitchen Wall and Floor Tiles
Palace£7.124.6★

NX Ready mixed Charcoal Wall tile Grout 1.38kg
NX£11.414.0★
What buyers say about grey grout
What buyers praise and complain about, mined from review topics.What buyers love
“Easy to Use”
“Excellent Product”
“Good basic colour”
“Does what you need”
“Excellent value”
“Excellent tile adhesive”
“cleans off the tile surface easily before it sets”
“Waterproof sealant”
“Handy product for quick fixes and small repairs”
“Strong”
What buyers complain about
“- Colour is quite dark”
“no adhesion”
“Difficult to use”
“leaked on arrival”
“pricey”
“Needs to be thicker”
“Buy sadly it has not stood the test of time or cleaning”
“this tub isnt fit for purpose”
“Absolute rubbish”
“Appsolutely rubbish, it says 15 squares metres, no way, if anybody reads my review, dont buy it, go to screwfix”
Top return reasons
Common questions
- Is grey grout profitable to sell on Amazon United Kingdom?
- The niche generates £74K/yr across 32 tracked products. 0 of 8 products launched in the last 360 days are still selling. 90-day search growth is -23.0%. Flapen's verdict: Worth a look (52/100).
- How competitive is the grey grout niche?
- 14 brands and 52 sellers compete. The top 5 products take 44% of clicks and top 5 brands hold 72% of demand.
- What do buyers complain about in grey grout?
- Top complaints mined from reviews: Color, Adhesion/Stickiness, Ease Of Use. The return rate is 1.2%.
- When does demand for grey grout peak?
- Demand is steady year-round — the busiest month runs 1.4× the quietest.
- What does it cost to enter the grey grout niche?
- Listings span £3.77–£22.38; the average listing price is £11.55 (sweet spot $15–$100). The average incumbent carries 732 reviews — the moat a new listing must climb.