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52

grey grout

Worth a look

Shows low returns (1.2%), but soft demand (-23.0% this quarter) keeps it on the watch list.

Market size 18Growth 14Conversion 66Competition 68Returns 91Price range 40Avg price 46Brand share 55Review moat 69Quality gap 78

Returns

Great1.2%

return rate — above 5% kills the launch gate

Quality gap

Great4.3★

avg incumbent rating — lower means beatable quality

Review moat

Good732.06

avg incumbent reviews — the moat a new listing must climb

Competition

Good44%

top-5 click share — leaders hold, buyers still browse

Conversion

Good5.9%

search→purchase rate — share of searches ending in a sale

Brand share

Good72%

top-5 brand share — brands hold most of the demand

Avg price

Okay£11.55

avg listing price — sweet spot $15–$100

Price range

Okay£3.77–£22.38

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Bad£74K

£74K/yr · 107K searches

Growth

Bad-23.0%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon United Kingdom niche tracking, grey grout is a £74K/yr Amazon United Kingdom market (107K searches/yr). The top 5 brands hold 72% of demand. Verdict: Worth a look — 52/100.

Data updated Jul 22, 2026 · scored weekly · How we score niches

grey grout market data

Units sold / yr
6K–8K
avg 250–500/product
Revenue / yr
£69K–£92K
units × avg price
Conversion rate
5.9%
Avg BSR
#75
Page quality
0%
Prime
97%
Sponsored
66%
Out of stock
3.9%
Avg brand age
58 months
Avg seller age
165 days

Competition & brand share

The top 5 products take 44% of clicks — established leaders, but buyers still shop beyond them.

Brands

14 rising

Sellers

52

Top-5 brand share

72%

Top 20: 100%

Top-5 click share

44%

Top 20: 90%

Open market

19%

  • NX20%
  • BONDIFY16%
  • Hemway14%
  • Twist & Grout12%
  • ANOMM10%
  • Unibond9%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -23.0% search growth over the last 90 days.
3K2KSpike '24Spike '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Top grey grout search terms

  • grey grout34K/yr
  • light grey grout10K/yr
  • grey grout ready mixed14K/yr
  • grey tile grout12K/yr
  • grey tile grout ready mixed5K/yr
  • dark grey grout7K/yr
  • grey floor tile grout5K/yr
  • grout grey4K/yr
  • ready mixed grout grey3K/yr
  • grey grout repair3K/yr
All search terms

Top grey grout products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%3%£2K6%£4K9%£7K12%£9K1101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

What buyers say about grey grout

What buyers praise and complain about, mined from review topics.

What buyers love

Ease Of Use27%

“Easy to Use”

Quality-Overall17%

“Excellent Product”

Color11%

“Good basic colour”

Advertised Vs Actual Product7%

“Does what you need”

Value For Money6%

“Excellent value”

Adhesion/Stickiness4%

“Excellent tile adhesive”

Ease Of Cleaning4%

“cleans off the tile surface easily before it sets”

Water Resistance3%

“Waterproof sealant”

Maintenance And Repair3%

“Handy product for quick fixes and small repairs”

Strength2%

“Strong”

What buyers complain about

Color17%

“- Colour is quite dark”

Adhesion/Stickiness9%

“no adhesion”

Ease Of Use9%

“Difficult to use”

Leak-Proof7%

“leaked on arrival”

Value For Money6%

“pricey”

Thickness4%

“Needs to be thicker”

Ease Of Cleaning3%

“Buy sadly it has not stood the test of time or cleaning”

Size-Overall3%

“this tub isnt fit for purpose”

Quality-Overall3%

“Absolute rubbish”

Advertised Vs Actual Product3%

“Appsolutely rubbish, it says 15 squares metres, no way, if anybody reads my review, dont buy it, go to screwfix”

Top return reasons

Color53%
Leak-Proof16%
Defective Material/Parts6%
Adhesion/Stickiness5%
Functionality-Overall4%
Size-Overall2%
Compatibility-Overall2%
Advertised Vs Actual Product2%
Ease Of Use2%
Quality-Overall1%

Common questions

Is grey grout profitable to sell on Amazon United Kingdom?
The niche generates £74K/yr across 32 tracked products. 0 of 8 products launched in the last 360 days are still selling. 90-day search growth is -23.0%. Flapen's verdict: Worth a look (52/100).
How competitive is the grey grout niche?
14 brands and 52 sellers compete. The top 5 products take 44% of clicks and top 5 brands hold 72% of demand.
What do buyers complain about in grey grout?
Top complaints mined from reviews: Color, Adhesion/Stickiness, Ease Of Use. The return rate is 1.2%.
When does demand for grey grout peak?
Demand is steady year-round — the busiest month runs 1.4× the quietest.
What does it cost to enter the grey grout niche?
Listings span £3.77–£22.38; the average listing price is £11.55 (sweet spot $15–$100). The average incumbent carries 732 reviews — the moat a new listing must climb.