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Grey Grout

Maybe

Returns run at only 1.2% of orders. But demand is soft, at -23.0% this quarter, so Grey Grout is a Maybe.

Flapen Score
52
52 / 100
Top 33% of 2,225 DIY & Tools niches · +3 vs the category median of 49
Market size
£74K/yr107K searches / yr
90-day growth
-23.0%search demand this quarter
Competition
44%top-5 click share · 14 brands · 52 sellers

Flapen Score

Grey Grout against its category

The dotted line is the DIY & Tools average. Past it, Grey Grout is stronger. Inside it, weaker.

52Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Grey Grout market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Grey Grout 107K times last year and spent an estimated £74K. The top 5 brands take 72% of clicks. Flapen scores it 52 out of 100, a Maybe.

01 · Demand

5.9% of searches ended in a purchase last week.

Shoppers searched for this 107K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 5.9% of those searches ended in a purchase. Searches in the last 90 days moved -23.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £74K a year.

Searches, last 12 months
107K
Growth, 90 days vs prior 90
-23.0%
Conversion, latest week
5.9%
Market size, estimated
£74Ka year
Peak month
October1.4× the quietest month
Top search term
grey grout34K searches a year

02 · Price

A sale here is worth £11.55.

Listings sell for £11.55 on average, from £3.77 to £22.38. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At £11.55 that is £3K to £6K a year per listing.

Average price
£11.55under the $15 to $100 sweet spot
Price range
£3.77–£22.38
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
250–500
Revenue per listing a year
£3K–£6K
Returns
1.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

66% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 3.9% of listings are out of stock. The average listing ranks #75 within Adhesives & Sealers. It carries 732 reviews at 4.25 stars, so a new listing needs social proof before a better product.

Sponsored listings
66%
Prime listings
97%
Out of stock, average day
3.9%
Average rank
#75in Adhesives & Sealers
Average rating
4.25 starsAmazon United Kingdom average 4.36 stars
Average reviews
732per listing
Listings tracked
32

04 · Newcomers

Amazon counts 0 of last year's 8 launches as successful.

8 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 58 months on average, so the names here are settling in.

Launched, last 12 months
8
Successful launches
0Amazon's first-year sales bar
Average brand age
58 months

Products

Top Grey Grout products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 44% of clicks. Leaders hold, but buyers still shop past them.

£0£2K£4K£7K£9K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

14 rising

Sellers

52

Top-5 brand share

72%

Top 20: 100%

Top-5 click share

44%

Top 20: 90%

Open market

19%

  • NX20%
  • BONDIFY16%
  • Hemway14%
  • Twist & Grout12%
  • ANOMM10%
  • Unibond9%

Demand

Grey Grout search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '24Spike '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top Grey Grout search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • grey grout34K/yr
  • light grey grout10K/yr
  • grey grout ready mixed14K/yr
  • grey tile grout12K/yr
  • grey tile grout ready mixed5K/yr
  • dark grey grout7K/yr
  • grey floor tile grout5K/yr
  • grout grey4K/yr
  • ready mixed grout grey3K/yr
  • grey grout repair3K/yr

Reviews and returns

What reviews say buyers love and hate about Grey Grout

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Color17%−0.08

- Colour is quite dark

Not light grey

Definitely NOT dark grey

Adhesion/Stickiness9%−0.13

no adhesion

Does not adhere to anything

Sticky

Ease Of Use9%+2.06

Difficult to use

Hard to squeeze out

Not very convenient to hard

Leak-Proof7%

leaked on arrival

it had leaked

Leaked everywhere

Value For Money6%+0.65

pricey

It is expensive

It is however a little on the expensive side at 3x the cost

Love

Ease Of Use27%+2.06

Easy to Use

Easy to work with

Very handy

Quality-Overall17%+1.14

Excellent Product

Overall, the quality of the product itself emphasizes reliability,

Excellent product, easy to use and very stable

Color11%−0.08

Good basic colour

Nice colour

Happy with colour

Advertised Vs Actual Product7%+0.22

Does what you need

Just exactly what I needed

does the job

Value For Money6%+0.65

Excellent value

Good price

good value for money

Return

1.2% Return rate 61% Fixable by listing

Color53%▆▄█▆▇█

- Colour is quite dark

Not light grey

Definitely NOT dark grey

Leak-Proof16%▇█▆▅▃▆

leaked on arrival

it had leaked

Leaked everywhere

Defective Material/Parts6%▇█▅▄▃▃
Adhesion/Stickiness5%█▄▂▂▅▄

no adhesion

Does not adhere to anything

Sticky

Functionality-Overall4%▅█▂▂▆▂

FAQ

Common Grey Grout questions

Answered from the same tracked data.