Grey Furniture Paint
FailPrices span $4.58–$15.70, mostly outside the sweet spot, so Grey Furniture Paint is a Fail.
- Flapen Score
- 40 / 100Ranks 1,848 of 2,225 DIY & Tools niches · −9 vs the category median of 4940
- Market size
- £175K/yr530K searches / yr
- 90-day growth
- -16.4%search demand this quarter
- Competition
- 52%top-5 click share · 10 brands · 60 sellers
Flapen Score
Grey Furniture Paint against its category
The dotted line is the DIY & Tools average. Past it, Grey Furniture Paint is stronger. Inside it, weaker.
Market
The Grey Furniture Paint market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Grey Furniture Paint 530K times last year and spent an estimated £175K. The top 5 brands take 91% of clicks. Flapen scores it 40 out of 100, a Fail.
01 · Demand
3.1% of searches ended in a purchase last week.
Shoppers searched for this 530K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.1% of those searches ended in a purchase. Searches in the last 90 days moved -16.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £175K a year.
- Searches, last 12 months
- 530K
- Growth, 90 days vs prior 90
- -16.4%
- Conversion, latest week
- 3.1%
- Market size, estimated
- £175Ka year
- Peak month
- September1.8× the quietest month
- Top search term
- furniture paint207K searches a year
02 · Price
A sale here is worth £10.57.
Listings sell for £10.57 on average, from £4.58 to £15.70. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 250 to 500 of them. At £10.57 that is £3K to £5K a year per listing.
- Average price
- £10.57under the $15 to $100 sweet spot
- Price range
- £4.58–£15.70
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 10K–13K
- Units per listing a year
- 250–500
- Revenue per listing a year
- £3K–£5K
- Returns
- 1.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
70% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 1.7% of listings are out of stock. The average listing ranks #80 within Painting Supplies, Tools & Wall Treatments. It carries 5,873 reviews at 4.46 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 70%
- Prime listings
- 96%
- Out of stock, average day
- 1.7%
- Average rank
- #80in Painting Supplies, Tools & Wall Treatments
- Average rating
- 4.46 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 5,873per listing
- Listings tracked
- 27
04 · Newcomers
Amazon counts 0 of last year's 1 launches as successful.
1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 52 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 52 months
Products
Top Grey Furniture Paint products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Rust-Oleum Chalky Furniture Paint Chalk White 750ml
- Price
- £10.06
- Rating
- 4.4/5
- Reviews
- 2,124
- Age
- 12y ago
Rust-Oleum Off White Upcycled Furniture Paint in Chalky Finish - Antique White 750ml
- Price
- £10.79
- Rating
- 4.5/5
- Reviews
- 3,834
- Age
- 12y ago
Johnstones 386500 Revive Chalky Furniture Paint Cushion White 750 ml (Pack of 1)
- Price
- £8.32
- Rating
- 4.6/5
- Reviews
- 2,569
- Age
- 9y ago
Rust-Oleum Green Upcycled Furniture Paint in Chalky Finish - Bramwell 750ml
- Price
- £12.86
- Rating
- 4.6/5
- Reviews
- 916
- Age
- 12y ago
Johnstones 386497 Revive Chalky Furniture Paint Antique Sage
- Price
- £9.03
- Rating
- 4.6/5
- Reviews
- 2,569
- Age
- 9y ago
Trending
90-day click momentum
Bianco Forte - Sage Green - (250ml) All-in-One Chalk Paint & Sealer: Most Durable Furniture Cabinet Wall & Door Paint Fast Drying Interior/Exterior Matte Finish Easy Application
- Price
- £12.50
- Rating
- 4.4/5
- Reviews
- 439
- Age
- 1y ago
THE ONE All-In-One Paint & Primer - White Matt 250 ml | Multi-Surface 1 Coat Formula | Easy Indoor & Outdoor Decorating for Home & Garden Walls Floors & Furniture | Durable Water-Based & Low VOC
- Price
- £11.34
- Rating
- 4.4/5
- Reviews
- 26,529
- Age
- 8y ago
Johnstones 386497 Revive Chalky Furniture Paint Antique Sage
- Price
- £9.03
- Rating
- 4.6/5
- Reviews
- 2,569
- Age
- 9y ago
Chalk Paint Everything Beige Freddo (Cold Beige) 250 ml Water-Based Chalk Paint for Shabby Chic Furniture Décor and Upcycling Projects Non-Toxic Easy to Apply
- Price
- £11.40
- Rating
- 4.3/5
- Reviews
- 9,636
- Age
- 6y ago
RUSTINS Chalky Finish Furniture Paint Matte Vintage Chalk Paint for Wood & Cabinets Easy Apply Quick Dry High Coverage Ideal for Upcycling Furniture - Kenwood Cream 250ml
- Price
- £6.39
- Rating
- 4.2/5
- Reviews
- 227
- Age
- 11y ago
Newest
by launch date
Mollor Matte Finish Wood Paint for Furniture Durable Cabinet Countertop Paint Easy Application for DIY Projects Wood Metal Home Decor and More(500g/16OZ White with Tools)
- Price
- £13.16
- Rating
- 4.4/5
- Reviews
- 417
- Age
- 1y ago
Bianco Forte - Sage Green - (250ml) All-in-One Chalk Paint & Sealer: Most Durable Furniture Cabinet Wall & Door Paint Fast Drying Interior/Exterior Matte Finish Easy Application
- Price
- £12.50
- Rating
- 4.4/5
- Reviews
- 439
- Age
- 1y ago
Libéron Chalk Paint Powder White Matt 250ml
- Price
- £6.89
- Rating
- 4.3/5
- Reviews
- 22
- Age
- 1y ago
SIRAMICO COATINGS Chalkboard Paint | 500ml - Black | Water-based Non-toxic Low odour Indoor and Outdoor Paint
- Price
- £10.74
- Rating
- 4.5/5
- Reviews
- 67
- Age
- 1y ago
Annie Sloan Chalk Paint 500 ml (Old White)
- Price
- £15.70
- Rating
- 4.6/5
- Reviews
- 324
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 52% of clicks. Leaders hold, but buyers still shop past them.
Brands
10 falling
Sellers
60
Top-5 brand share
91%
Top 20: 100%
Top-5 click share
52%
Top 20: 92%
Open market
7%
- Rust-Oleum56%
- Johnstone's17%
- THE ONE9%
- RUSTINS6%
- SIRAMICO COATINGS2%
- Mollor2%
- Open — no brand owns it (4 brands, 7%)
Demand
Grey Furniture Paint search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.8×
Search terms
Top Grey Furniture Paint search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- furniture paint207K/yr
- chalk paint113K/yr
- rustoleum furniture paint47K/yr
- chalk paint for furniture42K/yr
- rust oleum furniture paint16K/yr
- white chalk paint17K/yr
- wood paint for furniture19K/yr
- wood furniture paint10K/yr
- rustoleum chalk paint10K/yr
- satin furniture paint6K/yr
Reviews and returns
What reviews say buyers love and hate about Grey Furniture Paint
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Poor quality paint, poor coverage
Poor quality paint
Absolutely rubbish paint
Much larger
Ridiculous small size
It is only a small tin
absolutely the wrong colour
Not the colour as stated
Much more pale than expected
you get better coverage with Dulux
Coverage poor
After 3 coats still not covered
it a fraction of the price
Absolute rubbish at a high price
Overpriced for such a tiny amount
Love
Lovely paint to work with fantastic results
Great floor paint
Excellent paint
Great alternative to gloss
Excellent coverage
Excellent Product
Really nice paint for up cycling furniture
Brilliant Matt Paint
Excellent paint
Value for money
cheaper in price
Good for the price
Covers well
Great coverage and easy application
Good Coverage
Return
1.0% Return rate 68% Fixable by listing
Much larger
Ridiculous small size
It is only a small tin
Poor quality paint, poor coverage
Poor quality paint
Absolutely rubbish paint
absolutely the wrong colour
Not the colour as stated
Much more pale than expected
it a fraction of the price
Absolute rubbish at a high price
Overpriced for such a tiny amount
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Grey Furniture Paint questions
Answered from the same tracked data.