Grey Furniture Paint
FailPrices span $4.58–$15.70, mostly outside the sweet spot, so Grey Furniture Paint is a Fail.
- Flapen Score
- 40 / 100Ranks 1,848 of 2,225 DIY & Tools niches · −9 vs the category median of 4940
- Market size
- £175K/yr530K searches / yr
- 90-day growth
- -16.4%search demand this quarter
- Competition
- 52%top-5 click share · 10 brands · 60 sellers
Flapen Score
Grey Furniture Paint against its category
The dotted line is the DIY & Tools average. Past it, Grey Furniture Paint is stronger. Inside it, weaker.
Market
The Grey Furniture Paint market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Grey Furniture Paint 530K times last year and spent an estimated £175K. The top 5 brands take 91% of clicks. Flapen scores it 40 out of 100, a Fail.
01 · Demand
An estimated 3.1% of those searches ended in a purchase.
Shoppers searched for this 530K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 3.1% of those searches ended in a purchase. Searches in the last 90 days moved -16.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £175K a year.
- Searches, last 12 months
- 530K
- Growth, 90 days vs prior 90
- -16.4%
- Conversion, latest week
- 3.1%
- Market size, estimated
- £175Ka year
- Peak month
- September1.8× the quietest month
- Top search term
- furniture paint207K searches a year
02 · Price
A sale here is worth £10.57.
Listings sell for £10.57 on average, from £4.58 to £15.70. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 250 to 500 of them. At £10.57 that is £3K to £5K a year per listing.
- Average price
- £10.57under the $15 to $100 sweet spot
- Price range
- £4.58–£15.70
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 10K–13K
- Units per listing a year
- 250–500
- Revenue per listing a year
- £3K–£5K
- Returns
- 1.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
70% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 1.7% of listings are out of stock. The average listing ranks #80 within Painting Supplies, Tools & Wall Treatments. It carries 5,873 reviews at 4.46 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 70%
- Prime listings
- 96%
- Out of stock, average day
- 1.7%
- Average rank
- #80in Painting Supplies, Tools & Wall Treatments
- Average rating
- 4.46 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 5,873per listing
- Listings tracked
- 27
04 · Newcomers
0 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 52 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 52 months
Products
Top Grey Furniture Paint products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 22, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Rust-Oleum Chalky Furniture Paint Chalk White 750ml
- Price
- £10.06
- Rating
- 4.4/5
- Reviews
- 2,124
- Age
- 12y ago
Rust-Oleum Off White Upcycled Furniture Paint in Chalky Finish - Antique White 750ml
- Price
- £10.79
- Rating
- 4.5/5
- Reviews
- 3,834
- Age
- 12y ago
Johnstones 386500 Revive Chalky Furniture Paint Cushion White 750 ml (Pack of 1)
- Price
- £8.32
- Rating
- 4.6/5
- Reviews
- 2,569
- Age
- 9y ago
Rust-Oleum Green Upcycled Furniture Paint in Chalky Finish - Bramwell 750ml
- Price
- £12.86
- Rating
- 4.6/5
- Reviews
- 916
- Age
- 12y ago
Johnstones 386497 Revive Chalky Furniture Paint Antique Sage
- Price
- £9.03
- Rating
- 4.6/5
- Reviews
- 2,569
- Age
- 9y ago
Trending
estimated 90-day click momentum
Bianco Forte - Sage Green - (250ml) All-in-One Chalk Paint & Sealer: Most Durable Furniture Cabinet Wall & Door Paint Fast Drying Interior/Exterior Matte Finish Easy Application
- Price
- £12.50
- Rating
- 4.4/5
- Reviews
- 439
- Age
- 1y ago
THE ONE All-In-One Paint & Primer - White Matt 250 ml | Multi-Surface 1 Coat Formula | Easy Indoor & Outdoor Decorating for Home & Garden Walls Floors & Furniture | Durable Water-Based & Low VOC
- Price
- £11.34
- Rating
- 4.4/5
- Reviews
- 26,529
- Age
- 8y ago
Johnstones 386497 Revive Chalky Furniture Paint Antique Sage
- Price
- £9.03
- Rating
- 4.6/5
- Reviews
- 2,569
- Age
- 9y ago
Chalk Paint Everything Beige Freddo (Cold Beige) 250 ml Water-Based Chalk Paint for Shabby Chic Furniture Décor and Upcycling Projects Non-Toxic Easy to Apply
- Price
- £11.40
- Rating
- 4.3/5
- Reviews
- 9,636
- Age
- 6y ago
RUSTINS Chalky Finish Furniture Paint Matte Vintage Chalk Paint for Wood & Cabinets Easy Apply Quick Dry High Coverage Ideal for Upcycling Furniture - Kenwood Cream 250ml
- Price
- £6.39
- Rating
- 4.2/5
- Reviews
- 227
- Age
- 11y ago
Newest
by launch date
Mollor Matte Finish Wood Paint for Furniture Durable Cabinet Countertop Paint Easy Application for DIY Projects Wood Metal Home Decor and More(500g/16OZ White with Tools)
- Price
- £13.16
- Rating
- 4.4/5
- Reviews
- 417
- Age
- 1y ago
Bianco Forte - Sage Green - (250ml) All-in-One Chalk Paint & Sealer: Most Durable Furniture Cabinet Wall & Door Paint Fast Drying Interior/Exterior Matte Finish Easy Application
- Price
- £12.50
- Rating
- 4.4/5
- Reviews
- 439
- Age
- 1y ago
Libéron Chalk Paint Powder White Matt 250ml
- Price
- £6.89
- Rating
- 4.3/5
- Reviews
- 22
- Age
- 1y ago
SIRAMICO COATINGS Chalkboard Paint | 500ml - Black | Water-based Non-toxic Low odour Indoor and Outdoor Paint
- Price
- £10.74
- Rating
- 4.5/5
- Reviews
- 67
- Age
- 1y ago
Annie Sloan Chalk Paint 500 ml (Old White)
- Price
- £15.70
- Rating
- 4.6/5
- Reviews
- 324
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 52% of clicks. Leaders hold, but buyers still shop past them.
Brands
10 falling
Sellers
60
Est. top-5 brand share
91%
Top 20: 100%
Est. top-5 click share
52%
Top 20: 92%
Open market
7%
- Rust-Oleum56%
- Johnstone's17%
- THE ONE9%
- RUSTINS6%
- SIRAMICO COATINGS2%
- Mollor2%
- Open — no brand owns it (4 brands, 7%)
Demand
Grey Furniture Paint search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.8×
Search terms
Top Grey Furniture Paint search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- furniture paint207K/yr
- chalk paint113K/yr
- rustoleum furniture paint47K/yr
- chalk paint for furniture42K/yr
- rust oleum furniture paint16K/yr
- white chalk paint17K/yr
- wood paint for furniture19K/yr
- wood furniture paint10K/yr
- rustoleum chalk paint10K/yr
- satin furniture paint6K/yr
Reviews and returns
What reviews say buyers love and hate about Grey Furniture Paint
We read the reviews and the return reasons for every product selling here.
“Poor quality paint, poor coverage”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
15 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Grey Furniture Paint questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data