grey fence paint
Worth a lookShows low returns (0.6%), but brand-locked demand (top 5 brands take 95% of clicks) keeps it on the watch list.
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Avg price
Great£15.46avg listing price — sweet spot $15–$100
Price range
Good£6.24–£36.97cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Good+50.0%90-day search growth — must beat 0% to launch
Conversion
Good5.4%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Competition
Okay64%top-5 click share — leaders hold, buyers still browse
Market size
Okay£113K£113K/yr · 137K searches
Review moat
Bad4,535.75avg incumbent reviews — the moat a new listing must climb
Brand share
Bad95%top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, grey fence paint is a £113K/yr Amazon United Kingdom market (137K searches/yr). The top 5 brands hold 95% of demand. Demand peaks in Apr–May–Sep. Verdict: Worth a look — 51/100.
Data updated Jul 22, 2026 · scored weekly · How we score niches
grey fence paint market data
- Units sold / yr
- 8K–10K
- avg 250–500/product
- Revenue / yr
- £124K–£155K
- units × avg price
- Conversion rate
- 5.4%
- Avg BSR
- #134
- Page quality
- 0%
- Prime
- 35%
- Sponsored
- 55%
- Out of stock
- 0.3%
- Avg brand age
- 54 months
- Avg seller age
- 180 days
Competition & brand share
The top 5 products take 64% of clicks — established leaders, but buyers still shop beyond them.Brands
8 falling
Sellers
79
Top-5 brand share
95%
Top 20: 100%
Top-5 click share
64%
Top 20: 100%
Open market
3%
- Ronseal45%
- Cuprinol28%
- Johnstone's16%
- THE ONE3%
- SIRAMICO COATINGS3%
- Palace2%
- Open — no brand owns it (2 brands, 3%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +50.0% search growth over the last 90 days.Peak months: Apr, May, Sep · busiest ÷ quietest = 10.4×
Top grey fence paint search terms
- grey fence paint34K/yr
- fence paint grey19K/yr
- grey fence paint outdoor16K/yr
- dark grey fence paint outdoor6K/yr
- cuprinol silver copse 9l7K/yr
- slate grey fence paint6K/yr
- charcoal grey fence paint6K/yr
- cuprinol ducksback silver copse6K/yr
- light grey fence paint5K/yr
- silver copse cuprinol fence paint5K/yr
Top grey fence paint products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 20 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Ronseal One Coat Fence Life Charcoal Grey 5L
Ronseal£10.304.3★698 rev
Cuprinol Ducksback 5L Silver Copse (317502)
Cuprinol£16.414.6★2,014 rev
Ronseal Fence Life Plus+ Charcoal Grey 5L 5 Year Long Lasting Protecion All Weather Protection Sticks to Damp Wood Brush or Spray on For all Sheds and Fences also Showerproof in 1 Hour
Ronseal£11.854.3★12,245 rev
Johnstones Woodcare One Coat Shed and Fence - Shaded Grey - 5L
Johnstone's£6.244.0★417 rev
Ronseal RSLFLPPS5L 5 Litre Fence Life Plus Paint - Slate
Ronseal£11.564.3★12,245 rev
Newest
by launch date
One Coat Fence Life Paint 5L Charcoal Grey Durable Weatherproof Wood Paint for Fences & Sheds One Coat Coverage Fade-Resistant Quick-Drying Outdoor Protection
AXpower Inspirational Technology Empowering People£13.8299 rev
SIRAMICO COATINGS Fence Paint | 5 Litres | Waterbased ECO Resin Technology | 6 Luxury Colours | Smooth Matt Finish for outdoor wood protection | 10 Year Colour Guarantee (Anthracite Grey)
SIRAMICO COATINGS£36.96121 rev
SIRAMICO COATINGS Fence Paint | 5 Litres | Waterbased ECO Resin Technology | 6 Luxury Colours | Smooth Matt Finish for outdoor wood protection | 10 Year Colour Guarantee (Goose Grey)
SIRAMICO COATINGS£36.97121 rev
Ronseal One Coat Fencelife Charcoal Grey 5L - Durable and Weather-Resistant Fence Paint for Long-Lasting Colour and Protection
Ronseal£7.82984 rev
Landlords Fence and Garden Shed Paint | Furniture Barn Wood and Outdoor Paint | Quick-Drying Protection for Furniture | Classic Grey 1L
Landlords Paint£20.53486 rev
Trending
90-day click momentum
Johnstones - Garden Colours - Steel Smoke - Exterior Wood Paint - Fade Resistant - Suitable for Garden Furniture Outdoors - Fence Paint - Dry in 2 hours - 12m2 Coverage per Litre - 2.5L
Johnstone's£14.294.5★
Landlords Fence and Garden Shed Paint | Furniture Barn Wood and Outdoor Paint | Quick-Drying Protection for Furniture | Classic Grey 1L
Landlords Paint£20.534.6★
THE ONE All-In-One Paint & Primer - Grey Matt 250 ml | Multi-Surface 1 Coat Formula | Easy Indoor & Outdoor Decorating for Home & Garden Walls Floors & Furniture | Durable Water-Based & Low VOC
THE ONE£11.384.4★
New 2018 Cuprinol Ducksback Shed & Fence Paint 5 Litre Silver Copse. Non Drip Water Repellent and Frost Defence. Protection for 5 Years. Includes PSP Touch up Brush.
Cuprinol£17.004.5★
Ronseal RSLFLPPS5L 5 Litre Fence Life Plus Paint - Slate
Ronseal£11.564.3★
What buyers say about grey fence paint
What buyers praise and complain about, mined from review topics.What buyers love
“Good quality paint”
“Good quality easy to use product, covers well”
“Love the colour”
“Worth the money”
“Brilliant coverage”
“much better than expected”
“Great paint, easy to apply”
“ease of use”
“dries quickly”
“thick covers in 1 coat its waterproof Id recommend this its a great brand its been 2 years since I last painted my fence”
What buyers complain about
“Paint not good”
“leaking into the box”
“Not grey”
“Not good quality”
“not exactly thick”
“My fault for not checking the size”
“Poor coverage”
“stupidly went by the picture in the ad”
“cost of the job”
“Definitely wouldnt hold it again”
Top return reasons
Common questions
- Is grey fence paint profitable to sell on Amazon United Kingdom?
- The niche generates £113K/yr across 20 tracked products. 90-day search growth is +50.0%. Flapen's verdict: Worth a look (51/100).
- How competitive is the grey fence paint niche?
- 8 brands and 79 sellers compete. The top 5 products take 64% of clicks and top 5 brands hold 95% of demand.
- What do buyers complain about in grey fence paint?
- Top complaints mined from reviews: Paint Quality, Leak-Proof, Color. The return rate is 0.6%.
- When does demand for grey fence paint peak?
- Demand peaks in Apr–May–Sep; the busiest month runs 10.4× the quietest.
- What does it cost to enter the grey fence paint niche?
- Listings span £6.24–£36.97; the average listing price is £15.46 (sweet spot $15–$100). The average incumbent carries 4,536 reviews — the moat a new listing must climb.