Is green wallpaper profitable to sell on Amazon United Kingdom?

The niche generates £17K/yr across 144 tracked products. 0 of 33 products launched in the last 360 days are still selling. 90-day search growth is -31.3%. Flapen's verdict: Worth a look (50/100).

How competitive is the green wallpaper niche?

47 brands and 55 sellers compete. The top 5 products take 14% of clicks and top 5 brands hold 43% of demand.

What do buyers complain about in green wallpaper?

Top complaints mined from reviews: Color, Quality-Overall, Adhesion/Stickiness. The return rate is 1.5%.

When does demand for green wallpaper peak?

Demand peaks in Jan–Feb; the busiest month runs 2.4× the quietest.

What does it cost to enter the green wallpaper niche?

Listings span £2.32–£20.91; the average listing price is £9.95 (sweet spot $15–$100). The average incumbent carries 246 reviews — the moat a new listing must climb.

green wallpaper

Worth a look

Shows a fragmented shelf (top 5 take 14% of clicks), but a small market ($17K/yr) keeps it on the watch list.

Competition

Incredible14%

top-5 click share — an open shelf

Brand share

Great43%

top-5 brand share — no brand owns this niche

Review moat

Great245.97

avg incumbent reviews — the moat a new listing must climb

Returns

Great1.5%

return rate — above 5% kills the launch gate

Quality gap

Good4.3★

avg incumbent rating — lower means beatable quality

Avg price

Okay£9.95

avg listing price — sweet spot $15–$100

Price range

Okay£2.32–£20.91

cheapest to priciest tracked listing — scored on the share inside $15–$100

Growth

Bad-31.3%

90-day search growth — must beat 0% to launch

Conversion

Bad0.6%

search→purchase rate — share of searches ending in a sale

Market size

Bad£17K

£17K/yr · 307K searches

Signals No Dominant Brand Low Review Barrier

According to Flapen's Amazon United Kingdom niche tracking, green wallpaper is a £17K/yr Amazon United Kingdom market (307K searches/yr). The top 5 brands hold 43% of demand. Demand peaks in Jan–Feb. Verdict: Worth a look — 50/100.

Data updated Jul 22, 2026 · scored weekly · How we score niches

green wallpaper market data

Units sold / yr: 3K–4K; avg 0–100/product
Revenue / yr: £30K–£40K; units × avg price
Conversion rate: 0.6%
Avg BSR: #981
Page quality: 0%
Prime: 51%
Sponsored: 78%
Out of stock: 8.1%
Avg brand age: 40 months
Avg seller age: 194 days

Competition & brand share

Clicks spread well past the top 5 (14% combined) — an open shelf where new products get seen.

Brands

47 falling

Sellers

Top-5 brand share

43%

Top 20: 86%

Top-5 click share

14%

Top 20: 38%

Open market

52%

Fine Decor11%
World of Wallpaper10%
SOPHIE LAURENCE8%
YöL8%
Muriva6%
Timeet6%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -31.3% search growth over the last 90 days.

Peak months: Jan, Feb · busiest ÷ quietest = 2.4×

Open Trend

Top green wallpaper search terms

sage green wallpaper96K/yr -34.2%0.4% conv.
sage wallpaper30K/yr -33.0%0.4% conv.
dark green wallpaper28K/yr -37.9%0.1% conv.
leaf wallpaper23K/yr -21.5%0.3% conv.
peel and stick wallpaper green14K/yr -10.9%0.4% conv.
green floral wallpaper15K/yr -37.5%0.4% conv.
self adhesive wallpaper green13K/yr -15.8%0.3% conv.
olive green wallpaper13K/yr -29.6%0.2% conv.
green leaf wallpaper12K/yr -21.4%0.4% conv.
emerald green wallpaper17K/yr -43.6%0.3% conv.

All search terms

Top green wallpaper products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Beaded Wood Panel Sage Green Wallpaper - Modern Realistic Contemporary Trendy - Stylish Feature Wall

YöL£10.574.3★154 rev

Muriva Catherine Lansfield Meadowsweet Floral Themed Flower Siluette Romantic Wallpaper for Living Room Bedroom Hallway Feature Wall- Sage Green/White 165584

Muriva£10.884.7★89 rev

World of Wallpaper Harrow Weave Wood Panel Wallpaper - Modern Wallpaper for Living Room Bedroom Fireplace - Decorative Luxury Wall Paper with Woven Effect Pattern & 3D Effect (Sage Green) 3106

World of Wallpaper£11.564.2★25 rev

Cathpetic Sage Green Concrete Wallpaper for Living Room Bedroom Fireplace 950 * 50CM=5m Neutral Decorative Luxury Wall Paper with Distressed Pattern Textured Finish & Metallic Detailing

Cathpetic£4.964.5★8 rev

Fine Decor FD43769 Fern Luxury Textured Vinyl Wallpaper Green

Fine Decor£12.864.4★24 rev

Newest

by launch date

Superfresco Easy Herbarium Sage Wallpaper | Paste the Wall | Green Floral | Eco-Friendly

Superfresco Easy£5.367 rev

2mo ago

Cathpetic Sage Green Concrete Wallpaper for Living Room Bedroom Fireplace 950 * 50CM=5m Neutral Decorative Luxury Wall Paper with Distressed Pattern Textured Finish & Metallic Detailing

Cathpetic£4.968 rev

6mo ago

Fine Decor FD43390 Distinctive Square Panel Sage

Fine Decor£10.349 rev

10mo ago

World of Wallpaper Elsie Minimalistic Floral Watercolour Style Spring Flowers Wallpaper for Living Room Bedrooms Kitchens in Sage Green AF0044

World of Wallpaper£16.1067 rev

10mo ago

Fine Decor FD43769 Fern Luxury Textured Vinyl Wallpaper Green

Fine Decor£12.8624 rev

1y ago

What buyers say about green wallpaper

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall25%

“Decent quality”

Ease Of Use16%

“Easy to use”

Value For Money13%

“Cheap price”

Design-Overall7%

“Beautiful design”

Assembly/Installation6%

“Easy to put up”

Thickness6%

“its a decent thickness easy to apply”

Color5%

“Very nice colour”

Adhesion/Stickiness5%

“good adhesives”

Brightness/Shine/Glow3%

“it totally brightens”

Advertised Vs Actual Product3%

“Product as described”

What buyers complain about

Color19%

“its a completely different colour”

Quality-Overall14%

“Absolute rubbish”

Adhesion/Stickiness7%

“Adhesive isnt strong”

Thickness5%

“It certainly is not thick”

Size-Overall5%

“Not fit for purpose”

Assembly/Installation5%

“really struggled hanging it”

Defective Material/Parts4%

“Was a flaw at start of roll, within pattern”

Durability3%

“it was coming off the next day already”

Advertised Vs Actual Product3%

“much darker than advertised”

Natural Resource Wastage3%

“Total waste if time and money”

Top return reasons

Color40%

Size-Overall13%

Advertised Vs Actual Product12%

Adhesion/Stickiness8%

Quality-Overall6%

Functionality-Overall4%

Thin3%

Compatibility-Overall2%

Design-Overall2%

Thickness2%

Common questions

Is green wallpaper profitable to sell on Amazon United Kingdom?: The niche generates £17K/yr across 144 tracked products. 0 of 33 products launched in the last 360 days are still selling. 90-day search growth is -31.3%. Flapen's verdict: Worth a look (50/100).
How competitive is the green wallpaper niche?: 47 brands and 55 sellers compete. The top 5 products take 14% of clicks and top 5 brands hold 43% of demand.
What do buyers complain about in green wallpaper?: Top complaints mined from reviews: Color, Quality-Overall, Adhesion/Stickiness. The return rate is 1.5%.
When does demand for green wallpaper peak?: Demand peaks in Jan–Feb; the busiest month runs 2.4× the quietest.
What does it cost to enter the green wallpaper niche?: Listings span £2.32–£20.91; the average listing price is £9.95 (sweet spot $15–$100). The average incumbent carries 246 reviews — the moat a new listing must climb.