green paint
Skip itSoft demand (-27.2% this quarter) — this niche doesn't clear our bar today.
Returns
Great1.2%return rate — above 5% kills the launch gate
Avg price
Great£16.15avg listing price — sweet spot $15–$100
Competition
Good54%top-5 click share — leaders hold, buyers still browse
Price range
Okay£4.66–£24.44cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Bad4,696.12avg incumbent reviews — the moat a new listing must climb
Market size
Bad£85K£85K/yr · 319K searches
Conversion
Bad1.6%search→purchase rate — share of searches ending in a sale
Brand share
Bad94%top-5 brand share — brand-locked demand
Growth
Bad-27.2%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, green paint is a £85K/yr Amazon United Kingdom market (319K searches/yr). The top 5 brands hold 94% of demand. Demand peaks in Feb. Verdict: Skip it — 37/100.
Data updated Jul 22, 2026 · scored weekly · How we score niches
green paint market data
- Units sold / yr
- 6K–8K
- avg 100–250/product
- Revenue / yr
- £97K–£129K
- units × avg price
- Conversion rate
- 1.6%
- Avg BSR
- #104
- Page quality
- 0%
- Prime
- 68%
- Sponsored
- 56%
- Out of stock
- 0.0%
- Avg brand age
- 56 months
- Avg seller age
- 182 days
Competition & brand share
The top 5 products take 54% of clicks — established leaders, but buyers still shop beyond them.Brands
8 flat
Sellers
55
Top-5 brand share
94%
Top 20: 100%
Top-5 click share
54%
Top 20: 94%
Open market
3%
- Johnstone's60%
- Dulux12%
- Crown10%
- Ronseal7%
- Vintro Paint4%
- THE ONE4%
- Open — no brand owns it (2 brands, 3%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -27.2% search growth over the last 90 days.Peak months: Feb · busiest ÷ quietest = 2.1×
Top green paint search terms
- green paint82K/yr
- green paint for walls61K/yr
- dark green paint28K/yr
- green wall paint29K/yr
- green bathroom paint19K/yr
- green emulsion paint for walls16K/yr
- forest green paint11K/yr
- emerald green paint12K/yr
- green kitchen paint9K/yr
- bathroom paint green7K/yr
Top green paint products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Johnstones - Washable Paint - Forest Stroll - Matt Finish - Emulsion Paint - Highly Durable - Stain Resistant - Non Toxic & Low Odour - 12m2 Coverage per Litre - 2.5L(Packaging may vary)
Johnstone's£15.624.5★9,545 rev
Johnstones - Wall & Ceiling Paint - Natural Sage - Matt Finish - Emulsion Paint - Fantastic Coverage - Easy to Apply - Dry in 1-2 Hours - 12m2 Coverage per Litre - 2.5L
Johnstone's£12.974.5★1,943 rev
Johnstones - Bathroom Paint - Forest Stroll - Mid Sheen Finish - Stain Blocker Paint - Use in Moist & Damp Areas - Low Odour - Dry in 1-2 Hours - 12m2 Coverage per Litre - 2.5L
Johnstone's£15.984.6★8,161 rev
Ronseal One Coat Everywhere Paint Evergreen Matt 2.5L Durable Interior Paint for Walls & Ceilings Smooth Finish Quick Coverage Ideal for Easy Home Projects
Ronseal£18.794.3★83 rev
Johnstones - Wall & Ceiling Paint - Natural Sage - Silk Finish- Emulsion Paint - Fantastic Coverage - Easy to Apply - Dry in 1-2 Hours - 12m2 Coverage per Litre - 2.5L
Johnstone's£12.734.6★782 rev
Newest
by launch date
Crown Evergreen Echo 2.5L Walls & Ceilings Matt Emulsion
Crown£17.07926 rev
The ONE All-In-One Paint & Primer - Dark Green Matt 250 ml | Multi-Surface 1 Coat Formula | Easy Indoor & Outdoor Decorating for Home & Garden Walls Floors Furniture | Durable Water-Based Low VOC
THE ONE£11.7926,529 rev
Baker Ross FN509 Green Acrylic Paint - Pack of 1 500ml Gloss Finish Waterproof Wood Canvas Card Painting
Baker Ross£4.6614 rev
Dulux Silk Pine Needle 2.5L
Dulux£18.0340 rev
Vintro Paint - All Purpose Paint. Multi-Surface Matt Paint For Indoor/Outdoor Use. Wood Walls Doors Cabinets Metal Plastic Masonry Furniture Glass Tiles Radiators & Pipes. 250ml (Dark Green)
Vintro Paint£11.84354 rev
Trending
90-day click momentumCrown Evergreen Echo 2.5L Walls & Ceilings Matt Emulsion
Crown£17.074.7★
The ONE All-In-One Paint & Primer - Dark Green Matt 250 ml | Multi-Surface 1 Coat Formula | Easy Indoor & Outdoor Decorating for Home & Garden Walls Floors Furniture | Durable Water-Based Low VOC
THE ONE£11.794.4★
Johnstones - Wall & Ceiling Paint - Natural Sage - Silk Finish- Emulsion Paint - Fantastic Coverage - Easy to Apply - Dry in 1-2 Hours - 12m2 Coverage per Litre - 2.5L
Johnstone's£12.734.6★
Johnstones - Washable Paint - Natural Sage - Matt Finish - Emulsion Paint - Highly Durable - Stain Resistant - Non Toxic & Low Odour - 12m2 Coverage per Litre - 2.5L- Pack of 1
Johnstone's£14.784.5★
Baker Ross FN509 Green Acrylic Paint - Pack of 1 500ml Gloss Finish Waterproof Wood Canvas Card Painting
Baker Ross£4.664.6★
What buyers say about green paint
What buyers praise and complain about, mined from review topics.What buyers love
“The colour is pretty”
“Beautiful paint”
“Covers well”
“Lovely paint, gorgeous colour, really good coverage only did one coat, dried in the hour, crown paint has got to be the best i have used, no drips no mess goes on the wall beautifully”
“Money well spent”
“Came as advertised”
“it dries lovely”
“Brilliant quality”
“ready to use”
“smoothest most easy to use paint ever bought”
What buyers complain about
“Peeled off the wall after painting”
“Rubbish quality”
“Not the colour I thought I was getting”
“Poor Coverage”
“Not fit sell”
“Not worth a penny”
“This made it very hard to get the lid off”
“Doesn't do what it says on the tin”
“a lot lighter”
“This paint is not durable after a week of being up”
Top return reasons
Common questions
- Is green paint profitable to sell on Amazon United Kingdom?
- The niche generates £85K/yr across 25 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is -27.2%. Flapen's verdict: Skip it (37/100).
- How competitive is the green paint niche?
- 8 brands and 55 sellers compete. The top 5 products take 54% of clicks and top 5 brands hold 94% of demand.
- What do buyers complain about in green paint?
- Top complaints mined from reviews: Paint Quality, Quality-Overall, Color. The return rate is 1.2%.
- When does demand for green paint peak?
- Demand peaks in Feb; the busiest month runs 2.1× the quietest.
- What does it cost to enter the green paint niche?
- Listings span £4.66–£24.44; the average listing price is £16.15 (sweet spot $15–$100). The average incumbent carries 4,696 reviews — the moat a new listing must climb.