Green Paint
soft demand (-27.2% this quarter) — Green Paint doesn't clear our bar today.
Flapen Score
Is Green Paint profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Green Paint is a £85K/yr Amazon United Kingdom market (319K searches/yr). The top 5 brands hold 94% of demand. Demand peaks in Feb. Verdict: Skip it — 37/100.
Green Paint: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -27.2% over the last 90 days and 1.6% of searches end in a purchase.
£85K
revenue / yr
Who owns the niche?
The top 5 brands hold 94% of demand, so 6% of the market is open.
6%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.
0/100
page quality · 25 products
Top Green Paint products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Johnstones - Washable Paint - Forest Stroll - Matt Finish - Emulsion Paint - Highly Durable - Stain Resistant - Non Toxic & Low Odour - 12m2 Coverage per Litre - 2.5L(Packaging may vary)
- Price
- £15.62
- Rating
- 4.5/5
- Reviews
- 9,545
- Age
- 4y ago
Johnstones - Wall & Ceiling Paint - Natural Sage - Matt Finish - Emulsion Paint - Fantastic Coverage - Easy to Apply - Dry in 1-2 Hours - 12m2 Coverage per Litre - 2.5L
- Price
- £12.97
- Rating
- 4.5/5
- Reviews
- 1,943
- Age
- 8y ago
Johnstones - Bathroom Paint - Forest Stroll - Mid Sheen Finish - Stain Blocker Paint - Use in Moist & Damp Areas - Low Odour - Dry in 1-2 Hours - 12m2 Coverage per Litre - 2.5L
- Price
- £15.98
- Rating
- 4.6/5
- Reviews
- 8,161
- Age
- 4y ago
Ronseal One Coat Everywhere Paint Evergreen Matt 2.5L Durable Interior Paint for Walls & Ceilings Smooth Finish Quick Coverage Ideal for Easy Home Projects
- Price
- £18.79
- Rating
- 4.3/5
- Reviews
- 83
- Age
- 2y ago
Johnstones - Wall & Ceiling Paint - Natural Sage - Silk Finish- Emulsion Paint - Fantastic Coverage - Easy to Apply - Dry in 1-2 Hours - 12m2 Coverage per Litre - 2.5L
- Price
- £12.73
- Rating
- 4.6/5
- Reviews
- 782
- Age
- 7y ago
Trending
90-day click momentum
Crown Evergreen Echo 2.5L Walls & Ceilings Matt Emulsion
- Price
- £17.07
- Rating
- 4.7/5
- Reviews
- 926
- Age
- 4mo ago
The ONE All-In-One Paint & Primer - Dark Green Matt 250 ml | Multi-Surface 1 Coat Formula | Easy Indoor & Outdoor Decorating for Home & Garden Walls Floors Furniture | Durable Water-Based Low VOC
- Price
- £11.79
- Rating
- 4.4/5
- Reviews
- 26,529
- Age
- 9mo ago
Johnstones - Wall & Ceiling Paint - Natural Sage - Silk Finish- Emulsion Paint - Fantastic Coverage - Easy to Apply - Dry in 1-2 Hours - 12m2 Coverage per Litre - 2.5L
- Price
- £12.73
- Rating
- 4.6/5
- Reviews
- 782
- Age
- 7y ago
Johnstones - Washable Paint - Natural Sage - Matt Finish - Emulsion Paint - Highly Durable - Stain Resistant - Non Toxic & Low Odour - 12m2 Coverage per Litre - 2.5L- Pack of 1
- Price
- £14.78
- Rating
- 4.5/5
- Reviews
- 9,545
- Age
- 7y ago
Baker Ross FN509 Green Acrylic Paint - Pack of 1 500ml Gloss Finish Waterproof Wood Canvas Card Painting
- Price
- £4.66
- Rating
- 4.6/5
- Reviews
- 14
- Age
- 1y ago
Newest
by launch dateCrown Evergreen Echo 2.5L Walls & Ceilings Matt Emulsion
- Price
- £17.07
- Rating
- 4.7/5
- Reviews
- 926
- Age
- 4mo ago
The ONE All-In-One Paint & Primer - Dark Green Matt 250 ml | Multi-Surface 1 Coat Formula | Easy Indoor & Outdoor Decorating for Home & Garden Walls Floors Furniture | Durable Water-Based Low VOC
- Price
- £11.79
- Rating
- 4.4/5
- Reviews
- 26,529
- Age
- 9mo ago
Baker Ross FN509 Green Acrylic Paint - Pack of 1 500ml Gloss Finish Waterproof Wood Canvas Card Painting
- Price
- £4.66
- Rating
- 4.6/5
- Reviews
- 14
- Age
- 1y ago
Dulux Silk Pine Needle 2.5L
- Price
- £18.03
- Rating
- 4.3/5
- Reviews
- 40
- Age
- 1y ago
Vintro Paint - All Purpose Paint. Multi-Surface Matt Paint For Indoor/Outdoor Use. Wood Walls Doors Cabinets Metal Plastic Masonry Furniture Glass Tiles Radiators & Pipes. 250ml (Dark Green)
- Price
- £11.84
- Rating
- 4.4/5
- Reviews
- 354
- Age
- 1y ago
Competition: brands, sellers & click share
The top 5 products take 54% of clicks — established leaders, but buyers still shop beyond them.
Brands
8 flat
Sellers
55
Top-5 brand share
94%
Top 20: 100%
Top-5 click share
54%
Top 20: 94%
Open market
3%
- Johnstone's60%
- Dulux12%
- Crown10%
- Ronseal7%
- Vintro Paint4%
- THE ONE4%
- Open — no brand owns it (2 brands, 3%)
Green Paint demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Feb · busiest ÷ quietest = 2.1×
Top Green Paint search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- green paint82K/yr
- green paint for walls61K/yr
- dark green paint28K/yr
- green wall paint29K/yr
- green bathroom paint19K/yr
- green emulsion paint for walls16K/yr
- forest green paint11K/yr
- emerald green paint12K/yr
- green kitchen paint9K/yr
- bathroom paint green7K/yr
What reviews say buyers love and hate about Green Paint
What buyers mention most, as a share of all reviews.
What buyers love
89% of reviews“The colour is pretty”
“Beautiful paint”
“Covers well”
“Lovely paint, gorgeous colour, really good coverage only did one coat, dried in the hour, crown paint has got to be the best i have used, no drips no mess goes on the wall beautifully”
“Money well spent”
What buyers complain about
80% of reviews“Peeled off the wall after painting”
“Rubbish quality”
“Not the colour I thought I was getting”
“Poor Coverage”
“Not fit sell”
Green Paint return rate & reasons
Why buyers send it back, as a share of all return requests.
1.2%
Return rate
65%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Green Paint questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
