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Green Paint

Fail

Demand is soft, at -27.2% this quarter, so Green Paint is a Fail.

Flapen Score
37
37 / 100
Ranks 2,017 of 2,225 DIY & Tools niches · −12 vs the category median of 49
Market size
£85K/yr319K searches / yr
90-day growth
-27.2%search demand this quarter
Competition
54%top-5 click share · 8 brands · 55 sellers

Flapen Score

Green Paint against its category

The dotted line is the DIY & Tools average. Past it, Green Paint is stronger. Inside it, weaker.

37Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Green Paint market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Green Paint 319K times last year and spent an estimated £85K. The top 5 brands take 94% of clicks. Demand peaks in Feb. Flapen scores it 37 out of 100, a Fail.

01 · Demand

An estimated 1.6% of those searches ended in a purchase.

Shoppers searched for this 319K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 1.6% of those searches ended in a purchase. Searches in the last 90 days moved -27.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £85K a year.

Searches, last 12 months
319K
Growth, 90 days vs prior 90
-27.2%
Conversion, latest week
1.6%
Market size, estimated
£85Ka year
Peak month
February2.1× the quietest month
Top search term
green paint82K searches a year

02 · Price

A sale here is worth £16.15.

Listings sell for £16.15 on average, from £4.66 to £24.44. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At £16.15 that is £2K to £4K a year per listing.

Average price
£16.15inside the $15 to $100 sweet spot
Price range
£4.66–£24.44
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
100–250
Revenue per listing a year
£2K–£4K
Returns
1.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

56% of listings pay for placement with sponsored ads. 68% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #104 within Painting Supplies, Tools & Wall Treatments. It carries 4,696 reviews at 4.49 stars, so a new listing needs social proof before a better product.

Sponsored listings
56%
Prime listings
68%
Out of stock, average day
0.0%
Average rank
#104in Painting Supplies, Tools & Wall Treatments
Average rating
4.49 starsAmazon United Kingdom average 4.36 stars
Average reviews
4,696per listing
Listings tracked
25

04 · Newcomers

1 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 56 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
1Amazon's first-year sales bar
Average brand age
56 months

Products

Top Green Paint products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 22, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 54% of clicks. Leaders hold, but buyers still shop past them.

£0£4K£8K£13K£17K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

8 flat

Sellers

55

Est. top-5 brand share

94%

Top 20: 100%

Est. top-5 click share

54%

Top 20: 94%

Open market

3%

  • Johnstone's60%
  • Dulux12%
  • Crown10%
  • Ronseal7%
  • Vintro Paint4%
  • THE ONE4%
  • Open — no brand owns it (2 brands, 3%)

Demand

Green Paint search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Feb · busiest ÷ quietest = 2.1×

Search terms

Top Green Paint search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • green paint82K/yr
  • green paint for walls61K/yr
  • dark green paint28K/yr
  • green wall paint29K/yr
  • green bathroom paint19K/yr
  • green emulsion paint for walls16K/yr
  • forest green paint11K/yr
  • emerald green paint12K/yr
  • green kitchen paint9K/yr
  • bathroom paint green7K/yr

Reviews and returns

What reviews say buyers love and hate about Green Paint

We read the reviews and the return reasons for every product selling here.

37%of positive reviews mention “Color”
39%of negative reviews mention “Paint Quality”
1.2%of orders come back
“Peeled off the wall after painting”
A buyer, on “Paint Quality”39% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Green Paint questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data