Green Paint
FailDemand is soft, at -27.2% this quarter, so Green Paint is a Fail.
- Flapen Score
- 37 / 100Ranks 2,017 of 2,225 DIY & Tools niches · −12 vs the category median of 4937
- Market size
- £85K/yr319K searches / yr
- 90-day growth
- -27.2%search demand this quarter
- Competition
- 54%top-5 click share · 8 brands · 55 sellers
Flapen Score
Green Paint against its category
The dotted line is the DIY & Tools average. Past it, Green Paint is stronger. Inside it, weaker.
Market
The Green Paint market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Green Paint 319K times last year and spent an estimated £85K. The top 5 brands take 94% of clicks. Demand peaks in Feb. Flapen scores it 37 out of 100, a Fail.
01 · Demand
An estimated 1.6% of those searches ended in a purchase.
Shoppers searched for this 319K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 1.6% of those searches ended in a purchase. Searches in the last 90 days moved -27.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £85K a year.
- Searches, last 12 months
- 319K
- Growth, 90 days vs prior 90
- -27.2%
- Conversion, latest week
- 1.6%
- Market size, estimated
- £85Ka year
- Peak month
- February2.1× the quietest month
- Top search term
- green paint82K searches a year
02 · Price
A sale here is worth £16.15.
Listings sell for £16.15 on average, from £4.66 to £24.44. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At £16.15 that is £2K to £4K a year per listing.
- Average price
- £16.15inside the $15 to $100 sweet spot
- Price range
- £4.66–£24.44
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 6K–8K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £2K–£4K
- Returns
- 1.2%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
56% of listings pay for placement with sponsored ads. 68% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #104 within Painting Supplies, Tools & Wall Treatments. It carries 4,696 reviews at 4.49 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 56%
- Prime listings
- 68%
- Out of stock, average day
- 0.0%
- Average rank
- #104in Painting Supplies, Tools & Wall Treatments
- Average rating
- 4.49 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 4,696per listing
- Listings tracked
- 25
04 · Newcomers
1 of last year's 2 launches cleared the first-year sales bar.
2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 56 months on average, so the names here are settling in.
- Launched, last 12 months
- 2
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 56 months
Products
Top Green Paint products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 22, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Johnstones - Washable Paint - Forest Stroll - Matt Finish - Emulsion Paint - Highly Durable - Stain Resistant - Non Toxic & Low Odour - 12m2 Coverage per Litre - 2.5L(Packaging may vary)
- Price
- £15.62
- Rating
- 4.5/5
- Reviews
- 9,545
- Age
- 4y ago

Johnstones - Wall & Ceiling Paint - Natural Sage - Matt Finish - Emulsion Paint - Fantastic Coverage - Easy to Apply - Dry in 1-2 Hours - 12m2 Coverage per Litre - 2.5L
- Price
- £12.97
- Rating
- 4.5/5
- Reviews
- 1,943
- Age
- 8y ago

Johnstones - Bathroom Paint - Forest Stroll - Mid Sheen Finish - Stain Blocker Paint - Use in Moist & Damp Areas - Low Odour - Dry in 1-2 Hours - 12m2 Coverage per Litre - 2.5L
- Price
- £15.98
- Rating
- 4.6/5
- Reviews
- 8,161
- Age
- 4y ago

Ronseal One Coat Everywhere Paint Evergreen Matt 2.5L Durable Interior Paint for Walls & Ceilings Smooth Finish Quick Coverage Ideal for Easy Home Projects
- Price
- £18.79
- Rating
- 4.3/5
- Reviews
- 83
- Age
- 2y ago

Johnstones - Wall & Ceiling Paint - Natural Sage - Silk Finish- Emulsion Paint - Fantastic Coverage - Easy to Apply - Dry in 1-2 Hours - 12m2 Coverage per Litre - 2.5L
- Price
- £12.73
- Rating
- 4.6/5
- Reviews
- 782
- Age
- 7y ago
Trending
estimated 90-day click momentum
Crown Evergreen Echo 2.5L Walls & Ceilings Matt Emulsion
- Price
- £17.07
- Rating
- 4.7/5
- Reviews
- 926
- Age
- 4mo ago

The ONE All-In-One Paint & Primer - Dark Green Matt 250 ml | Multi-Surface 1 Coat Formula | Easy Indoor & Outdoor Decorating for Home & Garden Walls Floors Furniture | Durable Water-Based Low VOC
- Price
- £11.79
- Rating
- 4.4/5
- Reviews
- 26,529
- Age
- 9mo ago

Johnstones - Wall & Ceiling Paint - Natural Sage - Silk Finish- Emulsion Paint - Fantastic Coverage - Easy to Apply - Dry in 1-2 Hours - 12m2 Coverage per Litre - 2.5L
- Price
- £12.73
- Rating
- 4.6/5
- Reviews
- 782
- Age
- 7y ago

Johnstones - Washable Paint - Natural Sage - Matt Finish - Emulsion Paint - Highly Durable - Stain Resistant - Non Toxic & Low Odour - 12m2 Coverage per Litre - 2.5L- Pack of 1
- Price
- £14.78
- Rating
- 4.5/5
- Reviews
- 9,545
- Age
- 7y ago

Baker Ross FN509 Green Acrylic Paint - Pack of 1 500ml Gloss Finish Waterproof Wood Canvas Card Painting
- Price
- £4.66
- Rating
- 4.6/5
- Reviews
- 14
- Age
- 1y ago
Newest
by launch date
Crown Evergreen Echo 2.5L Walls & Ceilings Matt Emulsion
- Price
- £17.07
- Rating
- 4.7/5
- Reviews
- 926
- Age
- 4mo ago

The ONE All-In-One Paint & Primer - Dark Green Matt 250 ml | Multi-Surface 1 Coat Formula | Easy Indoor & Outdoor Decorating for Home & Garden Walls Floors Furniture | Durable Water-Based Low VOC
- Price
- £11.79
- Rating
- 4.4/5
- Reviews
- 26,529
- Age
- 9mo ago

Baker Ross FN509 Green Acrylic Paint - Pack of 1 500ml Gloss Finish Waterproof Wood Canvas Card Painting
- Price
- £4.66
- Rating
- 4.6/5
- Reviews
- 14
- Age
- 1y ago

Dulux Silk Pine Needle 2.5L
- Price
- £18.03
- Rating
- 4.3/5
- Reviews
- 40
- Age
- 1y ago

Vintro Paint - All Purpose Paint. Multi-Surface Matt Paint For Indoor/Outdoor Use. Wood Walls Doors Cabinets Metal Plastic Masonry Furniture Glass Tiles Radiators & Pipes. 250ml (Dark Green)
- Price
- £11.84
- Rating
- 4.4/5
- Reviews
- 354
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 54% of clicks. Leaders hold, but buyers still shop past them.
Brands
8 flat
Sellers
55
Est. top-5 brand share
94%
Top 20: 100%
Est. top-5 click share
54%
Top 20: 94%
Open market
3%
- Johnstone's60%
- Dulux12%
- Crown10%
- Ronseal7%
- Vintro Paint4%
- THE ONE4%
- Open — no brand owns it (2 brands, 3%)
Demand
Green Paint search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Feb · busiest ÷ quietest = 2.1×
Search terms
Top Green Paint search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- green paint82K/yr
- green paint for walls61K/yr
- dark green paint28K/yr
- green wall paint29K/yr
- green bathroom paint19K/yr
- green emulsion paint for walls16K/yr
- forest green paint11K/yr
- emerald green paint12K/yr
- green kitchen paint9K/yr
- bathroom paint green7K/yr
Reviews and returns
What reviews say buyers love and hate about Green Paint
We read the reviews and the return reasons for every product selling here.
“Peeled off the wall after painting”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Green Paint questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data








