Green Paint
FailDemand is soft, at -27.2% this quarter, so Green Paint is a Fail.
- Flapen Score
- 37 / 100Ranks 2,017 of 2,225 DIY & Tools niches · −12 vs the category median of 4937
- Market size
- £85K/yr319K searches / yr
- 90-day growth
- -27.2%search demand this quarter
- Competition
- 54%top-5 click share · 8 brands · 55 sellers
Flapen Score
Green Paint against its category
The dotted line is the DIY & Tools average. Past it, Green Paint is stronger. Inside it, weaker.
Market
The Green Paint market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Green Paint 319K times last year and spent an estimated £85K. The top 5 brands take 94% of clicks. Demand peaks in Feb. Flapen scores it 37 out of 100, a Fail.
01 · Demand
1.6% of searches ended in a purchase last week.
Shoppers searched for this 319K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.6% of those searches ended in a purchase. Searches in the last 90 days moved -27.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £85K a year.
- Searches, last 12 months
- 319K
- Growth, 90 days vs prior 90
- -27.2%
- Conversion, latest week
- 1.6%
- Market size, estimated
- £85Ka year
- Peak month
- February2.1× the quietest month
- Top search term
- green paint82K searches a year
02 · Price
A sale here is worth £16.15.
Listings sell for £16.15 on average, from £4.66 to £24.44. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At £16.15 that is £2K to £4K a year per listing.
- Average price
- £16.15inside the $15 to $100 sweet spot
- Price range
- £4.66–£24.44
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 6K–8K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £2K–£4K
- Returns
- 1.2%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
56% of listings pay for placement with sponsored ads. 68% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #104 within Painting Supplies, Tools & Wall Treatments. It carries 4,696 reviews at 4.49 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 56%
- Prime listings
- 68%
- Out of stock, average day
- 0.0%
- Average rank
- #104in Painting Supplies, Tools & Wall Treatments
- Average rating
- 4.49 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 4,696per listing
- Listings tracked
- 25
04 · Newcomers
Amazon counts 1 of last year's 2 launches as successful.
2 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 56 months on average, so the names here are settling in.
- Launched, last 12 months
- 2
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 56 months
Products
Top Green Paint products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Johnstones - Washable Paint - Forest Stroll - Matt Finish - Emulsion Paint - Highly Durable - Stain Resistant - Non Toxic & Low Odour - 12m2 Coverage per Litre - 2.5L(Packaging may vary)
- Price
- £15.62
- Rating
- 4.5/5
- Reviews
- 9,545
- Age
- 4y ago
Johnstones - Wall & Ceiling Paint - Natural Sage - Matt Finish - Emulsion Paint - Fantastic Coverage - Easy to Apply - Dry in 1-2 Hours - 12m2 Coverage per Litre - 2.5L
- Price
- £12.97
- Rating
- 4.5/5
- Reviews
- 1,943
- Age
- 8y ago
Johnstones - Bathroom Paint - Forest Stroll - Mid Sheen Finish - Stain Blocker Paint - Use in Moist & Damp Areas - Low Odour - Dry in 1-2 Hours - 12m2 Coverage per Litre - 2.5L
- Price
- £15.98
- Rating
- 4.6/5
- Reviews
- 8,161
- Age
- 4y ago
Ronseal One Coat Everywhere Paint Evergreen Matt 2.5L Durable Interior Paint for Walls & Ceilings Smooth Finish Quick Coverage Ideal for Easy Home Projects
- Price
- £18.79
- Rating
- 4.3/5
- Reviews
- 83
- Age
- 2y ago
Johnstones - Wall & Ceiling Paint - Natural Sage - Silk Finish- Emulsion Paint - Fantastic Coverage - Easy to Apply - Dry in 1-2 Hours - 12m2 Coverage per Litre - 2.5L
- Price
- £12.73
- Rating
- 4.6/5
- Reviews
- 782
- Age
- 7y ago
Trending
90-day click momentum
Crown Evergreen Echo 2.5L Walls & Ceilings Matt Emulsion
- Price
- £17.07
- Rating
- 4.7/5
- Reviews
- 926
- Age
- 4mo ago
The ONE All-In-One Paint & Primer - Dark Green Matt 250 ml | Multi-Surface 1 Coat Formula | Easy Indoor & Outdoor Decorating for Home & Garden Walls Floors Furniture | Durable Water-Based Low VOC
- Price
- £11.79
- Rating
- 4.4/5
- Reviews
- 26,529
- Age
- 9mo ago
Johnstones - Wall & Ceiling Paint - Natural Sage - Silk Finish- Emulsion Paint - Fantastic Coverage - Easy to Apply - Dry in 1-2 Hours - 12m2 Coverage per Litre - 2.5L
- Price
- £12.73
- Rating
- 4.6/5
- Reviews
- 782
- Age
- 7y ago
Johnstones - Washable Paint - Natural Sage - Matt Finish - Emulsion Paint - Highly Durable - Stain Resistant - Non Toxic & Low Odour - 12m2 Coverage per Litre - 2.5L- Pack of 1
- Price
- £14.78
- Rating
- 4.5/5
- Reviews
- 9,545
- Age
- 7y ago
Baker Ross FN509 Green Acrylic Paint - Pack of 1 500ml Gloss Finish Waterproof Wood Canvas Card Painting
- Price
- £4.66
- Rating
- 4.6/5
- Reviews
- 14
- Age
- 1y ago
Newest
by launch dateCrown Evergreen Echo 2.5L Walls & Ceilings Matt Emulsion
- Price
- £17.07
- Rating
- 4.7/5
- Reviews
- 926
- Age
- 4mo ago
The ONE All-In-One Paint & Primer - Dark Green Matt 250 ml | Multi-Surface 1 Coat Formula | Easy Indoor & Outdoor Decorating for Home & Garden Walls Floors Furniture | Durable Water-Based Low VOC
- Price
- £11.79
- Rating
- 4.4/5
- Reviews
- 26,529
- Age
- 9mo ago
Baker Ross FN509 Green Acrylic Paint - Pack of 1 500ml Gloss Finish Waterproof Wood Canvas Card Painting
- Price
- £4.66
- Rating
- 4.6/5
- Reviews
- 14
- Age
- 1y ago
Dulux Silk Pine Needle 2.5L
- Price
- £18.03
- Rating
- 4.3/5
- Reviews
- 40
- Age
- 1y ago
Vintro Paint - All Purpose Paint. Multi-Surface Matt Paint For Indoor/Outdoor Use. Wood Walls Doors Cabinets Metal Plastic Masonry Furniture Glass Tiles Radiators & Pipes. 250ml (Dark Green)
- Price
- £11.84
- Rating
- 4.4/5
- Reviews
- 354
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 54% of clicks. Leaders hold, but buyers still shop past them.
Brands
8 flat
Sellers
55
Top-5 brand share
94%
Top 20: 100%
Top-5 click share
54%
Top 20: 94%
Open market
3%
- Johnstone's60%
- Dulux12%
- Crown10%
- Ronseal7%
- Vintro Paint4%
- THE ONE4%
- Open — no brand owns it (2 brands, 3%)
Demand
Green Paint search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Feb · busiest ÷ quietest = 2.1×
Search terms
Top Green Paint search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- green paint82K/yr
- green paint for walls61K/yr
- dark green paint28K/yr
- green wall paint29K/yr
- green bathroom paint19K/yr
- green emulsion paint for walls16K/yr
- forest green paint11K/yr
- emerald green paint12K/yr
- green kitchen paint9K/yr
- bathroom paint green7K/yr
Reviews and returns
What reviews say buyers love and hate about Green Paint
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Peeled off the wall after painting
really bad paint
not in this paint
Rubbish quality
But more importantly it is a very very cheap crap product
Bad quality
Not the colour I thought I was getting
way darker than it looks
the colour doesn't quite match
Poor Coverage
Shocking coverage & definitely not the colour thats shown its much lighter
Not fit sell
The tin is small
Love
The colour is pretty
Beautiful colour
Such a gorgeous green
Beautiful paint
Beautiful paint and nice colour
Good paint
Covers well
Great coverages on large plastic garden table
Good Covering Paint
Lovely paint, gorgeous colour, really good coverage only did one coat, dried in the hour, crown paint has got to be the best i have used, no drips no mess goes on the wall beautifully
Excellent paint
Love this paint, went on beautifully, only had to use one coat, and lovely coverage, dried quickly too, i've since ordered another colour for my living room
Money well spent
Good price
Great value for money
Return
1.2% Return rate 65% Fixable by listing
Not the colour I thought I was getting
way darker than it looks
the colour doesn't quite match
Peeled off the wall after painting
really bad paint
not in this paint
Not fit sell
The tin is small
Not worth a penny
Absoloute waste of money
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Green Paint questions
Answered from the same tracked data.