Skip to content

Gravity Water Filter

brand-locked demand (top 5 brands take 98% of clicks) — Gravity Water Filter doesn't clear our bar today.

Flapen Score

32
Skip it
Market size 28Growth 12Conversion 31Competition 21Returns 51Price range 52Avg price 81Brand share 5Review moat 63Quality gap 45
This niche Category average

Is Gravity Water Filter profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Gravity Water Filter is a £123K/yr Amazon United Kingdom market (59K searches/yr). The top 5 brands hold 98% of demand. Verdict: Skip it — 32/100.

Gravity Water Filter: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -25.8% over the last 90 days and 2.5% of searches end in a purchase.

£123K

revenue / yr

Units sold / yr2K
Search volume / yr-25.8%59K
Conversion rate2.5%
Avg price£83.11

Who owns the niche?

The top 5 brands hold 98% of demand, so 2% of the market is open.

2%

open market share

Brands · sellers6 · 9
Top-5 product click share75%
Open market2%
Avg brand age53 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 14 products

Sponsored placement93%
New entrants (1y)2· 0 succeeded
Avg rating4.5★
Avg reviews966

Top Gravity Water Filter products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products capture 75% of clicks — a locked-up shelf that new listings rarely crack.

£0£12K£25K£37K£49K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

6 flat

Sellers

9

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

75%

Top 20: 100%

Open market

0%

  • DOULTON74%
  • Waterdrop8%
  • INVIGORATED WATER8%
  • ULTGRT6%
  • Purewell2%
  • CO-Z2%

Top Gravity Water Filter search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • british berkefeld water filter15K/yr
  • gravity water filter17K/yr
  • stainless steel water filter7K/yr
  • ceramic water filter8K/yr
  • berkefeld water filter5K/yr
  • gravity water filter system5K/yr
  • british berkefeld3K/yr

What reviews say buyers love and hate about Gravity Water Filter

What buyers mention most, as a share of all reviews.

What buyers love

78% of reviews
Filtration22%

The filter works well

Quality-Overall19%

Excellent Quality

Value For Money11%

Reasonably priced

Size-Overall9%

Great fit

Ease Of Use3%

Easy to use

What buyers complain about

71% of reviews
Leak-Proof22%

it started leaking

Filtration16%

Not as good as the Phox jug water filter

Size-Overall12%

the adapter doesn't fit

Quality-Overall5%

I was shocked that it was worse quality then my tap as I have a water meter its was green from the tap

Value For Money5%

The filters are also rather expensive

Gravity Water Filter return rate & reasons

Why buyers send it back, as a share of all return requests.

2.9%

Return rate

48%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
43%
2Compatibility-Overall
20%
3Leak-Proof
9%
4Filtration
9%
5Functionality-Overall
4%

Common Gravity Water Filter questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Gravity Water Filter 32/100 on Amazon United Kingdom — Skip it. The niche generates £123K/yr across 14 tracked products. 0 of 2 products launched in the last 360 days are still selling. Search demand moved -25.8% over the last 90 days.
Gravity Water Filter buyers on Amazon United Kingdom complain most about Leak-Proof, Filtration, Size-Overall, the themes mined from the niche's reviews. Its return rate is 2.9%.