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Gravity Water Filter

Fail

The top 5 brands take 98% of clicks, so Gravity Water Filter is a Fail.

Flapen Score
32
32 / 100
Ranks 2,167 of 2,225 DIY & Tools niches · −17 vs the category median of 49
Market size
£123K/yr59K searches / yr
90-day growth
-25.8%search demand this quarter
Competition
75%top-5 click share · 6 brands · 9 sellers

Flapen Score

Gravity Water Filter against its category

The dotted line is the DIY & Tools average. Past it, Gravity Water Filter is stronger. Inside it, weaker.

32Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Gravity Water Filter market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Gravity Water Filter 59K times last year and spent an estimated £123K. The top 5 brands take 98% of clicks. Flapen scores it 32 out of 100, a Fail.

01 · Demand

2.5% of searches ended in a purchase last week.

Shoppers searched for this 59K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.5% of those searches ended in a purchase. Searches in the last 90 days moved -25.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £123K a year.

Searches, last 12 months
59K
Growth, 90 days vs prior 90
-25.8%
Conversion, latest week
2.5%
Market size, estimated
£123Ka year
Top search term
british berkefeld water filter15K searches a year

02 · Price

A sale here is worth £83.11.

Listings sell for £83.11 on average, from £20.95 to £172.26. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 0 to 100 of them. At £83.11 that is £0 to £8K a year per listing.

Average price
£83.11inside the $15 to $100 sweet spot
Price range
£20.95–£172.26
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
1K–2K
Units per listing a year
0–100
Revenue per listing a year
£0–£8K
Returns
2.9%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

93% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 7.1% of listings are out of stock. The average listing ranks #92 within Kitchen & Bath Fixtures. It carries 966 reviews at 4.48 stars, so a new listing needs social proof before a better product.

Sponsored listings
93%
Prime listings
100%
Out of stock, average day
7.1%
Average rank
#92in Kitchen & Bath Fixtures
Average rating
4.48 starsAmazon United Kingdom average 4.36 stars
Average reviews
966per listing
Listings tracked
14

04 · Newcomers

Amazon counts 0 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 53 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
53 months

Products

Top Gravity Water Filter products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 75% of clicks. A locked shelf that new listings rarely crack.

£0£12K£25K£37K£49K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

6 flat

Sellers

9

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

75%

Top 20: 100%

Open market

0%

  • DOULTON74%
  • Waterdrop8%
  • INVIGORATED WATER8%
  • ULTGRT6%
  • Purewell2%
  • CO-Z2%

Search terms

Top Gravity Water Filter search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • british berkefeld water filter15K/yr
  • gravity water filter17K/yr
  • stainless steel water filter7K/yr
  • ceramic water filter8K/yr
  • berkefeld water filter5K/yr
  • gravity water filter system5K/yr
  • british berkefeld3K/yr

Reviews and returns

What reviews say buyers love and hate about Gravity Water Filter

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Leak-Proof22%

it started leaking

Constantly leaking

It leaks

Filtration16%+0.70

Not as good as the Phox jug water filter

The filter itself does not connect to bags

The filter could be better

Size-Overall12%−0.08

the adapter doesn't fit

Not easy to fit

did not fit the tap

Quality-Overall5%+0.67

I was shocked that it was worse quality then my tap as I have a water meter its was green from the tap

Poorly made and doesn't make any difference to water quality

Complete rubbish

Value For Money5%+1.06

The filters are also rather expensive

The set up is rather expensive

So sadly ended up wasting my money for nothing

Love

Filtration22%+0.70

The filter works well

Great filtration

The filtration on it is amazing

Quality-Overall19%+0.67

Excellent Quality

A very well made product

as build quality of jug seems great

Value For Money11%+1.06

Reasonably priced

Excellent value

Well worth the money

Size-Overall9%−0.08

Great fit

fits my tap perfectly

Easy to fit

Ease Of Use3%+0.41

Easy to use

Easy to fit

Very useful

Return

2.9% Return rate 48% Fixable by listing

Size-Overall43%▆▇█▆▆█

the adapter doesn't fit

Not easy to fit

did not fit the tap

Compatibility-Overall20%▇▇█▆▆█

Doesn't fit all taps

Couldnt fit it on my tap unfortunately

Leak-Proof9%▆▄▅▆█▃

it started leaking

Constantly leaking

It leaks

Filtration9%█▆▅██▄

Not as good as the Phox jug water filter

The filter itself does not connect to bags

The filter could be better

Functionality-Overall4%▄▃▄▆█▃

then it stopped working so Im trying to send this back

FAQ

Common Gravity Water Filter questions

Answered from the same tracked data.