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Graphite Lock Lubricant

Fail

Demand is soft, at -33.0% this quarter, so Graphite Lock Lubricant is a Fail.

Flapen Score
38
38 / 100
Ranks 1,956 of 2,225 DIY & Tools niches · −11 vs the category median of 49
Market size
£127K/yr101K searches / yr
90-day growth
-33.0%search demand this quarter
Competition
83%top-5 click share · 11 brands · 32 sellers

Flapen Score

Graphite Lock Lubricant against its category

The dotted line is the DIY & Tools average. Past it, Graphite Lock Lubricant is stronger. Inside it, weaker.

38Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Graphite Lock Lubricant market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Graphite Lock Lubricant 101K times last year and spent an estimated £127K. The top 5 brands take 85% of clicks. Demand peaks in Jan–Feb. Flapen scores it 38 out of 100, a Fail.

01 · Demand

18.2% of searches ended in a purchase last week.

Shoppers searched for this 101K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 18.2% of those searches ended in a purchase. Searches in the last 90 days moved -33.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £127K a year.

Searches, last 12 months
101K
Growth, 90 days vs prior 90
-33.0%
Conversion, latest week
18.2%
Market size, estimated
£127Ka year
Peak month
January1.9× the quietest month
Top search term
graphite powder for locks33K searches a year

02 · Price

A sale here is worth £6.86.

Listings sell for £6.86 on average, from £3.52 to £16.81. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 1,250 to 1,500 of them. At £6.86 that is £9K to £10K a year per listing.

Average price
£6.86under the $15 to $100 sweet spot
Price range
£3.52–£16.81
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
15K–20K
Units per listing a year
1,250–1,500
Revenue per listing a year
£9K–£10K
Returns
0.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

75% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.6% of listings are out of stock. The average listing ranks #111 within Power Tool Accessories. It carries 962 reviews at 4.64 stars, so a new listing needs social proof before a better product.

Sponsored listings
75%
Prime listings
100%
Out of stock, average day
0.6%
Average rank
#111in Power Tool Accessories
Average rating
4.64 starsAmazon United Kingdom average 4.36 stars
Average reviews
962per listing
Listings tracked
12

04 · Newcomers

Amazon counts 0 of last year's 5 launches as successful.

5 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months
5
Successful launches
0Amazon's first-year sales bar
Average brand age
37 months

Products

Top Graphite Lock Lubricant products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 83% of clicks. A locked shelf that new listings rarely crack.

£0£13K£25K£38K£51K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

11 rising

Sellers

32

Top-5 brand share

85%

Top 20: 100%

Top-5 click share

83%

Top 20: 100%

Open market

11%

  • HomeSecure31%
  • Kasp29%
  • Pressol11%
  • CRETACOLOR10%
  • DUSKLYT4%
  • MELOYOLO3%
  • Open — no brand owns it (5 brands, 11%)

Demand

Graphite Lock Lubricant search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '24Holiday '24Spike '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Jan, Feb · busiest ÷ quietest = 1.9×

Search terms

Top Graphite Lock Lubricant search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • graphite powder for locks33K/yr
  • graphite powder34K/yr
  • graphite lock lubricant17K/yr
  • lock lubricant graphite spray6K/yr
  • graphite lubricant6K/yr
  • graphite powder for artists4K/yr
  • graphite powder lubricant3K/yr

Reviews and returns

What reviews say buyers love and hate about Graphite Lock Lubricant

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Spray/Flow17%−0.10

Hard to control the flow

the spray pressure is a bit feeb6

Flimsy spray nozzle cap failed

Rusts/Corrodes11%+0.42

kpt in shed ws discovered really bad deep rust after picked up fm elec cord repair

Id had trouble with a rusted nut on car wiper arm no chance as I tried

keeps rust at bay

Ease Of Use7%+0.58

Unusable

was very hard to open a puff of this did the job

harder to turn the key

Noise Level5%

the noise of aluminium against aluminium is like finger nails on a blackboard. remember that

They certainly make the squeaky noise disappear

Had a squeaky door

Advertised Vs Actual Product5%−0.01

A little misleading

This is not graphite powder

Love

Value For Money17%+1.17

Good value for money

reasonably priced

GREAT VALUE

Quality-Overall16%+0.91

Excellent, far more effective than many other better known products

A very good and efficient product

Excellent product

Ease Of Use11%+0.58

handy

Ease of use

easy to follow

Lubrication9%+0.30

Good lubricant

Penetrative oil works well

Quality spray lubricant

Efficiency9%+0.17

Does the job

Works well for the purpose

Works well

Return

0.3% Return rate 6% Fixable by listing

Functionality-Overall19%▆▆▃▂▁█
Leak-Proof18%▅██▄▆▁
Defective Material/Parts13%█▂▁▅▁▂
Spray/Flow11%▁▅▃█▁▃

Hard to control the flow

the spray pressure is a bit feeb6

Flimsy spray nozzle cap failed

Product Condition8%▁▂▁▁█▁

FAQ

Common Graphite Lock Lubricant questions

Answered from the same tracked data.