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Graphite Lock Lubricant

Fail

Demand is soft, at -33.0% this quarter, so Graphite Lock Lubricant is a Fail.

Flapen Score
38
38 / 100
Ranks 1,956 of 2,225 DIY & Tools niches · −11 vs the category median of 49
Market size
£127K/yr101K searches / yr
90-day growth
-33.0%search demand this quarter
Competition
83%top-5 click share · 11 brands · 32 sellers

Flapen Score

Graphite Lock Lubricant against its category

The dotted line is the DIY & Tools average. Past it, Graphite Lock Lubricant is stronger. Inside it, weaker.

38Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Graphite Lock Lubricant market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Graphite Lock Lubricant 101K times last year and spent an estimated £127K. The top 5 brands take 85% of clicks. Demand peaks in Jan–Feb. Flapen scores it 38 out of 100, a Fail.

01 · Demand

An estimated 18.2% of those searches ended in a purchase.

Shoppers searched for this 101K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 18.2% of those searches ended in a purchase. Searches in the last 90 days moved -33.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £127K a year.

Searches, last 12 months
101K
Growth, 90 days vs prior 90
-33.0%
Conversion, latest week
18.2%
Market size, estimated
£127Ka year
Peak month
January1.9× the quietest month
Top search term
graphite powder for locks33K searches a year

02 · Price

A sale here is worth £6.86.

Listings sell for £6.86 on average, from £3.52 to £16.81. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 1,250 to 1,500 of them. At £6.86 that is £9K to £10K a year per listing.

Average price
£6.86under the $15 to $100 sweet spot
Price range
£3.52–£16.81
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
15K–20K
Units per listing a year
1,250–1,500
Revenue per listing a year
£9K–£10K
Returns
0.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

75% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.6% of listings are out of stock. The average listing ranks #111 within Power Tool Accessories. It carries 962 reviews at 4.64 stars, so a new listing needs social proof before a better product.

Sponsored listings
75%
Prime listings
100%
Out of stock, average day
0.6%
Average rank
#111in Power Tool Accessories
Average rating
4.64 starsAmazon United Kingdom average 4.36 stars
Average reviews
962per listing
Listings tracked
12

04 · Newcomers

0 of last year's 5 launches cleared the first-year sales bar.

5 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months
5
Successful launches
0Amazon's first-year sales bar
Average brand age
37 months

Products

Top Graphite Lock Lubricant products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 22, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 83% of clicks. A locked shelf that new listings rarely crack.

£0£13K£25K£38K£51K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

11 rising

Sellers

32

Est. top-5 brand share

85%

Top 20: 100%

Est. top-5 click share

83%

Top 20: 100%

Open market

11%

  • HomeSecure31%
  • Kasp29%
  • Pressol11%
  • CRETACOLOR10%
  • DUSKLYT4%
  • MELOYOLO3%
  • Open — no brand owns it (5 brands, 11%)

Demand

Graphite Lock Lubricant search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '24Holiday '24Spike '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Jan, Feb · busiest ÷ quietest = 1.9×

Search terms

Top Graphite Lock Lubricant search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • graphite powder for locks33K/yr
  • graphite powder34K/yr
  • graphite lock lubricant17K/yr
  • lock lubricant graphite spray6K/yr
  • graphite lubricant6K/yr
  • graphite powder for artists4K/yr
  • graphite powder lubricant3K/yr

Reviews and returns

What reviews say buyers love and hate about Graphite Lock Lubricant

We read the reviews and the return reasons for every product selling here.

17%of positive reviews mention “Value For Money”
17%of negative reviews mention “Spray/Flow”
0.3%of orders come back
“Hard to control the flow”
A buyer, on “Spray/Flow”17% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Graphite Lock Lubricant questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data