Grab Bag
FailDemand is soft, at -30.3% this quarter, so Grab Bag is a Fail.
- Flapen Score
- 42 / 100Ranks 1,704 of 2,225 DIY & Tools niches · −7 vs the category median of 4942
- Market size
- £76K/yr53K searches / yr
- 90-day growth
- -30.3%search demand this quarter
- Competition
- 53%top-5 click share · 11 brands · 24 sellers
Flapen Score
Grab Bag against its category
The dotted line is the DIY & Tools average. Past it, Grab Bag is stronger. Inside it, weaker.
Market
The Grab Bag market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Grab Bag 53K times last year and spent an estimated £76K. The top 5 brands take 91% of clicks. Flapen scores it 42 out of 100, a Fail.
01 · Demand
An estimated 4.5% of those searches ended in a purchase.
Shoppers searched for this 53K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 4.5% of those searches ended in a purchase. Searches in the last 90 days moved -30.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £76K a year.
- Searches, last 12 months
- 53K
- Growth, 90 days vs prior 90
- -30.3%
- Conversion, latest week
- 4.5%
- Market size, estimated
- £76Ka year
- Peak month
- March1.4× the quietest month
- Top search term
- grab bag18K searches a year
02 · Price
A sale here is worth £31.42.
Listings sell for £31.42 on average, from £5.24 to £161.84. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At £31.42 that is £3K to £8K a year per listing.
- Average price
- £31.42inside the $15 to $100 sweet spot
- Price range
- £5.24–£161.84
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 3K–4K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £3K–£8K
- Returns
- 1.7%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads.
92% of listings pay for placement with sponsored ads. 46% ship with Prime. On an average day, 1.4% of listings are out of stock. The average listing ranks #278 within Safety & Security. It carries 1,188 reviews at 4.54 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 92%
- Prime listings
- 46%
- Out of stock, average day
- 1.4%
- Average rank
- #278in Safety & Security
- Average rating
- 4.54 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,188per listing
- Listings tracked
- 24
04 · Newcomers
1 of last year's 2 launches cleared the first-year sales bar.
2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 44 months on average, so the names here are settling in.
- Launched, last 12 months
- 2
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 44 months
Products
Top Grab Bag products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 22, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
FireShield Emergency Grab Bag - Home Evacuation & Car Safety Kit - Compact Holdall Bag
- Price
- £24.25
- Rating
- 4.6/5
- Reviews
- 24
- Age
- 1y ago

FireShield Emergency Grab Bag - Reflective Lettering Printed - Red Documents & Equipment Drawstring Bag
- Price
- £11.74
- Rating
- 4.9/5
- Reviews
- 11
- Age
- 1y ago

FireShield Emergency Grab Bag Backpack Rucksack For Home Work Office and School
- Price
- £24.41
- Rating
- 4.3/5
- Reviews
- 15
- Age
- 1y ago

Emergency Grab Bag - Reflective Printed Bold Text - Red Emergency Documents Shoulder Strap Bag
- Price
- £12.98
- Rating
- 3.8/5
- Reviews
- 7
- Age
- 1y ago

MediCounter Emergency Grab Bag Water-Resistant Drawstring Emergency Go Bag (42x49cm) with Zip Pocket & Info Tag - Red
- Price
- £12.07
- Rating
- 4.9/5
- Reviews
- 10
- Age
- 1y ago
Trending
estimated 90-day click momentum
Emergency Grab Bag Premium Durable Holdall with Multi Storage Sections Multiple Carry Options (Holdall Shoulder or Backpack) & Separate Wet/Dry Storage Compartment
- Price
- £26.64
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 4mo ago

Fire Grab Bag Premium Durable Holdall with Multi Storage Sections Multiple Carry Options (Holdall Shoulder or Backpack) & Separate Wet/Dry Storage Compartment
- Price
- £26.93
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 4mo ago

Printed Fire Safety Documents Emergency Grab Bag With Handle - For School Work & Office (Red/White Print)
- Price
- £9.32
- Rating
- 5.0/5
- Reviews
- 3
- Age
- 7y ago

Damero First Responder Bag Empty Medical Emergency Trauma Bag with Detachable Dividers for EMT Nurses Tactical Medics Home Care Red
- Price
- £34.53
- Rating
- 4.3/5
- Reviews
- 131
- Age
- 4y ago

YOREPEK Military Tactical Travel Backpack 45L Army Rucksack with Molle
- Price
- £21.19
- Rating
- 4.3/5
- Reviews
- 4,424
- Age
- 7y ago
Newest
by launch date
Fire Grab Bag Premium Durable Holdall with Multi Storage Sections Multiple Carry Options (Holdall Shoulder or Backpack) & Separate Wet/Dry Storage Compartment
- Price
- £26.93
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 4mo ago

Emergency Grab Bag Premium Durable Holdall with Multi Storage Sections Multiple Carry Options (Holdall Shoulder or Backpack) & Separate Wet/Dry Storage Compartment
- Price
- £26.64
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 4mo ago

MediCounter Emergency Grab Bag Water-Resistant Drawstring Emergency Go Bag (42x49cm) with Zip Pocket & Info Tag - Red
- Price
- £12.07
- Rating
- 4.9/5
- Reviews
- 10
- Age
- 1y ago

MediCounter Fire Grab Bag Emergency Fire Evacuation Drawstring Bag (42x49cm) with Outer and Inner Zip Pockets & Info Tag Water-Resistant -RED
- Price
- £12.73
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 1y ago

FireShield Emergency Grab Bag - Reflective Lettering Printed - Red Documents & Equipment Drawstring Bag
- Price
- £11.74
- Rating
- 4.9/5
- Reviews
- 11
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 53% of clicks. Leaders hold, but buyers still shop past them.
Brands
11 rising
Sellers
24
Est. top-5 brand share
91%
Top 20: 100%
Est. top-5 click share
53%
Top 20: 96%
Open market
7%
- FireShield54%
- MediCounter20%
- EVAQ89%
- Workwear World5%
- Damero2%
- Firechief2%
- Open — no brand owns it (5 brands, 7%)
Demand
Grab Bag search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.4×
Search terms
Top Grab Bag search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- grab bag18K/yr
- emergency grab bag15K/yr
- emergency bag12K/yr
- fire grab bag6K/yr
- grab bags2K/yr
Reviews and returns
What reviews say buyers love and hate about Grab Bag
We read the reviews and the return reasons for every product selling here.
“doesnt fit”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Grab Bag questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data








