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Grab Bag

Fail

Demand is soft, at -30.3% this quarter, so Grab Bag is a Fail.

Flapen Score
42
42 / 100
Ranks 1,704 of 2,225 DIY & Tools niches · −7 vs the category median of 49
Market size
£76K/yr53K searches / yr
90-day growth
-30.3%search demand this quarter
Competition
53%top-5 click share · 11 brands · 24 sellers

Flapen Score

Grab Bag against its category

The dotted line is the DIY & Tools average. Past it, Grab Bag is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Grab Bag market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Grab Bag 53K times last year and spent an estimated £76K. The top 5 brands take 91% of clicks. Flapen scores it 42 out of 100, a Fail.

01 · Demand

4.5% of searches ended in a purchase last week.

Shoppers searched for this 53K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 4.5% of those searches ended in a purchase. Searches in the last 90 days moved -30.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £76K a year.

Searches, last 12 months
53K
Growth, 90 days vs prior 90
-30.3%
Conversion, latest week
4.5%
Market size, estimated
£76Ka year
Peak month
March1.4× the quietest month
Top search term
grab bag18K searches a year

02 · Price

A sale here is worth £31.42.

Listings sell for £31.42 on average, from £5.24 to £161.84. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At £31.42 that is £3K to £8K a year per listing.

Average price
£31.42inside the $15 to $100 sweet spot
Price range
£5.24–£161.84
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–4K
Units per listing a year
100–250
Revenue per listing a year
£3K–£8K
Returns
1.7%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

92% of listings pay for placement with sponsored ads. 46% ship with Prime. On an average day, 1.4% of listings are out of stock. The average listing ranks #278 within Safety & Security. It carries 1,188 reviews at 4.54 stars, so a new listing needs social proof before a better product.

Sponsored listings
92%
Prime listings
46%
Out of stock, average day
1.4%
Average rank
#278in Safety & Security
Average rating
4.54 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,188per listing
Listings tracked
24

04 · Newcomers

Amazon counts 1 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 44 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
1Amazon's first-year sales bar
Average brand age
44 months

Products

Top Grab Bag products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 53% of clicks. Leaders hold, but buyers still shop past them.

£0£4K£8K£11K£15K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted

Brands

11 rising

Sellers

24

Top-5 brand share

91%

Top 20: 100%

Top-5 click share

53%

Top 20: 96%

Open market

7%

  • FireShield54%
  • MediCounter20%
  • EVAQ89%
  • Workwear World5%
  • Damero2%
  • Firechief2%
  • Open — no brand owns it (5 brands, 7%)

Demand

Grab Bag search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '24Holiday '24Spike '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top Grab Bag search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • grab bag18K/yr
  • emergency grab bag15K/yr
  • emergency bag12K/yr
  • fire grab bag6K/yr
  • grab bags2K/yr

Reviews and returns

What reviews say buyers love and hate about Grab Bag

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall26%−0.07

doesnt fit

is still really small

Not happy with the bag it's really small

Durability15%−0.11

disappointing that it has a fault after so little use

Poorly made and fell apart after second use

2 trips and it has already split

Zipper Quality13%−0.08

Broken zip

But zip broke after 3 months

Poor quality zippers

Strap/String Quality7%−0.03

They have strings on them and after some time all the strings eventually come loose and come off, you will need to replace them, or find them and tie them back on

Great bag, terrible zip strings

Chest and waist straps suck

Value For Money4%+0.81

I dont know if theres a better way to spend £20

Love

Quality-Overall21%+1.39

To be honest this bag has really good quality and it's comfortable

Excellent quality bag

Excellent quality

Size-Overall14%−0.07

Fits nice

it fits as it says on the description

what a great bag size was just right

Pockets/Compartments12%+0.79

Lots of pockets

with many compartments

Pockets very good lots of space

Value For Money11%+0.81

Good value

Excellent value

Value for money

Storage Capacity7%+0.21

Plenty of storage

A lot of space

Lots of room in it

Return

1.7% Return rate 79% Fixable by listing

Size-Overall72%▇█▇▇▆▇

doesnt fit

is still really small

Not happy with the bag it's really small

Quality-Overall8%▃▂▃▁█▃

thought maybe it was me or was just a bad batch or something

Wrong Dimensions4%█▂▃▅▅▁
Zipper Quality2%█▄▁▆▅▆

Broken zip

But zip broke after 3 months

Poor quality zippers

Advertised Vs Actual Product2%▁▅▅▆▁█

FAQ

Common Grab Bag questions

Answered from the same tracked data.