Google Home Mini
FailBuyers convert on only 0.4% of searches, so Google Home Mini is a Fail.
- Flapen Score
- 38 / 100Ranks 1,956 of 2,225 DIY & Tools niches · −11 vs the category median of 4938
- Market size
- £146K/yr432K searches / yr
- 90-day growth
- -15.0%search demand this quarter
- Competition
- 61%top-5 click share · 10 brands · 123 sellers
Flapen Score
Google Home Mini against its category
The dotted line is the DIY & Tools average. Past it, Google Home Mini is stronger. Inside it, weaker.
Market
The Google Home Mini market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Google Home Mini 432K times last year and spent an estimated £146K. The top 5 brands take 93% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 38 out of 100, a Fail.
01 · Demand
An estimated 0.4% of those searches ended in a purchase.
Shoppers searched for this 432K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 0.4% of those searches ended in a purchase. Searches in the last 90 days moved -15.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £146K a year.
- Searches, last 12 months
- 432K
- Growth, 90 days vs prior 90
- -15.0%
- Conversion, latest week
- 0.4%
- Market size, estimated
- £146Ka year
- Peak month
- December3.4× the quietest month
- Top search term
- google nest194K searches a year
02 · Price
A sale here is worth £89.19.
Listings sell for £89.19 on average, from £6.92 to £299.33. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At £89.19 that is £0 to £9K a year per listing.
- Average price
- £89.19inside the $15 to $100 sweet spot
- Price range
- £6.92–£299.33
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 2K–2K
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£9K
- Returns
- 3.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
42% of listings pay for placement with sponsored ads. 75% ship with Prime. On an average day, 8.0% of listings are out of stock. The average listing ranks #172 within Building Supplies. It carries 1,262 reviews at 4.06 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 42%
- Prime listings
- 75%
- Out of stock, average day
- 8.0%
- Average rank
- #172in Building Supplies
- Average rating
- 4.06 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,262per listing
- Listings tracked
- 24
04 · Newcomers
3 of last year's 3 launches cleared the first-year sales bar.
3 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 3
- Successful launches
- 3Amazon's first-year sales bar
- Average brand age
- 35 months
Products
Top Google Home Mini products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 22, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Google Nest Mini 2nd Generation Wireless Bluetooth Speaker (Anthracite)
- Price
- £59.19
- Rating
- 4.1/5
- Reviews
- 1,586
- Age
- 1y ago

GOOGLE Home Nest Bluetooth Hub Light Grey
- Price
- £113.62
- Rating
- 4.1/5
- Reviews
- 434
- Age
- 7y ago

Google GWX3T Nest Doorbell (Battery) - Wireless 960p Video Doorbell - Smart WiFi Motion Only Doorbell Camera Snow 1 Count (Pack of 1)
- Price
- £107.65
- Rating
- 4.1/5
- Reviews
- 1,479
- Age
- 4y ago

Hifree Smart Table Lamp Dimmable Desk Lamp with App/Voice Control LED RGB Color Changing Touch Lamp Night Lamp for Bedroom Compatible with Alexa and Google Home No Battery Included
- Price
- £15.89
- Rating
- 4.3/5
- Reviews
- 957
- Age
- 3y ago

Mr.Go 6 LED Night Light Ball Lamp Colour Changing Mood Light Sphere Lamp 8 Dimmable Brightness 16 Adjustable Colors Remote Control Rechargeable Bedside Lamp for Kids Bedroom Home Decoration
- Price
- £20.68
- Rating
- 4.2/5
- Reviews
- 883
- Age
- 4y ago
Trending
estimated 90-day click momentum
Built-in Google TVSmart 4K Projector for Home Cinema Native 1080P Portable Short-Throw Projector with Apps Auto Focus & 6D Keystone WiFi 6 Bluetooth 5.3 Movies Projectors for Bedroom Outdoor
- Price
- £159.38
- Rating
- 4.4/5
- Reviews
- 1,726
- Age
- 6mo ago

RKDTX LED Ball Light 6-Inch Cordless Orb Light with Remote 16 Color Changing Night Light for Kids Rechargeable Mood Lamp IP68 Waterproof for Home Party Pool Christmas Decor
- Price
- £16.68
- Rating
- 3.9/5
- Reviews
- 116
- Age
- 1y ago

Google Nest Thermostat E - Smart Thermostat - Its Easy To Save Energy (Renewed)
- Price
- £83.15
- Rating
- 2.0/5
- Reviews
- 2
- Age
- 1y ago

Google Nest Video Doorbell Battery Powered White
- Price
- £64.03
- Rating
- 2.6/5
- Reviews
- 8
- Age
- 2y ago

RKDTX LED Ball Light 5-Inch Cordless Orb Light with Remote 16 Color Changing Night Light for Kids Rechargeable Mood Lamp IP68 Waterproof for Home Party Pool Christmas Decor
- Price
- £15.98
- Rating
- 3.9/5
- Reviews
- 116
- Age
- 1y ago
Newest
by launch date
Built-in Google TVSmart 4K Projector for Home Cinema Native 1080P Portable Short-Throw Projector with Apps Auto Focus & 6D Keystone WiFi 6 Bluetooth 5.3 Movies Projectors for Bedroom Outdoor
- Price
- £159.38
- Rating
- 4.4/5
- Reviews
- 1,726
- Age
- 6mo ago

Google Nest Cam Indoor (Wired 3rd Gen) Indoor Security Camera with 2K Video Works with Google Home Built with Gemini Snow
- Price
- £64.33
- Rating
- 4.2/5
- Reviews
- 54
- Age
- 9mo ago

Google Nest Cam Outdoor (Wired 2nd Gen) - Outdoor Security Camera with 2K Video - Works with Google Home - Gemini - Snow
- Price
- £84.82
- Rating
- 4.2/5
- Reviews
- 57
- Age
- 9mo ago

Google Nest Thermostat E - Smart Thermostat - Its Easy To Save Energy (Renewed)
- Price
- £83.15
- Rating
- 2.0/5
- Reviews
- 2
- Age
- 1y ago

RKDTX LED Ball Light 5-Inch Cordless Orb Light with Remote 16 Color Changing Night Light for Kids Rechargeable Mood Lamp IP68 Waterproof for Home Party Pool Christmas Decor
- Price
- £15.98
- Rating
- 3.9/5
- Reviews
- 116
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 61% of clicks. Leaders hold, but buyers still shop past them.
Brands
10 rising
Sellers
123
Est. top-5 brand share
93%
Top 20: 100%
Est. top-5 click share
61%
Top 20: 95%
Open market
6%
- Google78%
- Hifree6%
- Mr.Go6%
- RKDTX3%
- P3D-Lab2%
- Aurviv2%
- Open — no brand owns it (4 brands, 6%)
Demand
Google Home Mini search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Oct, Nov, Dec · busiest ÷ quietest = 3.4×
Search terms
Top Google Home Mini search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- google nest194K/yr
- google home144K/yr
- ball lamp15K/yr
- google assistant12K/yr
- round lamp9K/yr
- sphere lamp11K/yr
- google home nest6K/yr
- google home devices8K/yr
- orb lamp6K/yr
- orb light5K/yr
Reviews and returns
What reviews say buyers love and hate about Google Home Mini
We read the reviews and the return reasons for every product selling here.
“OVERPRICED”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
19 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Google Home Mini questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data








