Google Home Mini
FailBuyers convert on only 0.4% of searches, so Google Home Mini is a Fail.
- Flapen Score
- 38 / 100Ranks 1,956 of 2,225 DIY & Tools niches · −11 vs the category median of 4938
- Market size
- £146K/yr432K searches / yr
- 90-day growth
- -15.0%search demand this quarter
- Competition
- 61%top-5 click share · 10 brands · 123 sellers
Flapen Score
Google Home Mini against its category
The dotted line is the DIY & Tools average. Past it, Google Home Mini is stronger. Inside it, weaker.
Market
The Google Home Mini market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Google Home Mini 432K times last year and spent an estimated £146K. The top 5 brands take 93% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 38 out of 100, a Fail.
01 · Demand
0.4% of searches ended in a purchase last week.
Shoppers searched for this 432K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.4% of those searches ended in a purchase. Searches in the last 90 days moved -15.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £146K a year.
- Searches, last 12 months
- 432K
- Growth, 90 days vs prior 90
- -15.0%
- Conversion, latest week
- 0.4%
- Market size, estimated
- £146Ka year
- Peak month
- December3.4× the quietest month
- Top search term
- google nest194K searches a year
02 · Price
A sale here is worth £89.19.
Listings sell for £89.19 on average, from £6.92 to £299.33. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At £89.19 that is £0 to £9K a year per listing.
- Average price
- £89.19inside the $15 to $100 sweet spot
- Price range
- £6.92–£299.33
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 2K–2K
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£9K
- Returns
- 3.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
42% of listings pay for placement with sponsored ads. 75% ship with Prime. On an average day, 8.0% of listings are out of stock. The average listing ranks #172 within Building Supplies. It carries 1,262 reviews at 4.06 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 42%
- Prime listings
- 75%
- Out of stock, average day
- 8.0%
- Average rank
- #172in Building Supplies
- Average rating
- 4.06 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,262per listing
- Listings tracked
- 24
04 · Newcomers
Amazon counts 3 of last year's 3 launches as successful.
3 products launched here in the last 12 months. Amazon counts 3 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 3
- Successful launches
- 3Amazon's first-year sales bar
- Average brand age
- 35 months
Products
Top Google Home Mini products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Google Nest Mini 2nd Generation Wireless Bluetooth Speaker (Anthracite)
- Price
- £59.19
- Rating
- 4.1/5
- Reviews
- 1,586
- Age
- 1y ago

GOOGLE Home Nest Bluetooth Hub Light Grey
- Price
- £113.62
- Rating
- 4.1/5
- Reviews
- 434
- Age
- 7y ago

Google GWX3T Nest Doorbell (Battery) - Wireless 960p Video Doorbell - Smart WiFi Motion Only Doorbell Camera Snow 1 Count (Pack of 1)
- Price
- £107.65
- Rating
- 4.1/5
- Reviews
- 1,479
- Age
- 4y ago

Hifree Smart Table Lamp Dimmable Desk Lamp with App/Voice Control LED RGB Color Changing Touch Lamp Night Lamp for Bedroom Compatible with Alexa and Google Home No Battery Included
- Price
- £15.89
- Rating
- 4.3/5
- Reviews
- 957
- Age
- 3y ago

Mr.Go 6 LED Night Light Ball Lamp Colour Changing Mood Light Sphere Lamp 8 Dimmable Brightness 16 Adjustable Colors Remote Control Rechargeable Bedside Lamp for Kids Bedroom Home Decoration
- Price
- £20.68
- Rating
- 4.2/5
- Reviews
- 883
- Age
- 4y ago
Trending
90-day click momentum
Built-in Google TVSmart 4K Projector for Home Cinema Native 1080P Portable Short-Throw Projector with Apps Auto Focus & 6D Keystone WiFi 6 Bluetooth 5.3 Movies Projectors for Bedroom Outdoor
- Price
- £159.38
- Rating
- 4.4/5
- Reviews
- 1,726
- Age
- 6mo ago

RKDTX LED Ball Light 6-Inch Cordless Orb Light with Remote 16 Color Changing Night Light for Kids Rechargeable Mood Lamp IP68 Waterproof for Home Party Pool Christmas Decor
- Price
- £16.68
- Rating
- 3.9/5
- Reviews
- 116
- Age
- 1y ago

Google Nest Thermostat E - Smart Thermostat - Its Easy To Save Energy (Renewed)
- Price
- £83.15
- Rating
- 2.0/5
- Reviews
- 2
- Age
- 1y ago

Google Nest Video Doorbell Battery Powered White
- Price
- £64.03
- Rating
- 2.6/5
- Reviews
- 8
- Age
- 2y ago

RKDTX LED Ball Light 5-Inch Cordless Orb Light with Remote 16 Color Changing Night Light for Kids Rechargeable Mood Lamp IP68 Waterproof for Home Party Pool Christmas Decor
- Price
- £15.98
- Rating
- 3.9/5
- Reviews
- 116
- Age
- 1y ago
Newest
by launch date
Built-in Google TVSmart 4K Projector for Home Cinema Native 1080P Portable Short-Throw Projector with Apps Auto Focus & 6D Keystone WiFi 6 Bluetooth 5.3 Movies Projectors for Bedroom Outdoor
- Price
- £159.38
- Rating
- 4.4/5
- Reviews
- 1,726
- Age
- 6mo ago

Google Nest Cam Indoor (Wired 3rd Gen) Indoor Security Camera with 2K Video Works with Google Home Built with Gemini Snow
- Price
- £64.33
- Rating
- 4.2/5
- Reviews
- 54
- Age
- 9mo ago

Google Nest Cam Outdoor (Wired 2nd Gen) - Outdoor Security Camera with 2K Video - Works with Google Home - Gemini - Snow
- Price
- £84.82
- Rating
- 4.2/5
- Reviews
- 57
- Age
- 9mo ago

Google Nest Thermostat E - Smart Thermostat - Its Easy To Save Energy (Renewed)
- Price
- £83.15
- Rating
- 2.0/5
- Reviews
- 2
- Age
- 1y ago

RKDTX LED Ball Light 5-Inch Cordless Orb Light with Remote 16 Color Changing Night Light for Kids Rechargeable Mood Lamp IP68 Waterproof for Home Party Pool Christmas Decor
- Price
- £15.98
- Rating
- 3.9/5
- Reviews
- 116
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 61% of clicks. Leaders hold, but buyers still shop past them.
Brands
10 rising
Sellers
123
Top-5 brand share
93%
Top 20: 100%
Top-5 click share
61%
Top 20: 95%
Open market
6%
- Google78%
- Hifree6%
- Mr.Go6%
- RKDTX3%
- P3D-Lab2%
- Aurviv2%
- Open — no brand owns it (4 brands, 6%)
Demand
Google Home Mini search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Oct, Nov, Dec · busiest ÷ quietest = 3.4×
Search terms
Top Google Home Mini search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- google nest194K/yr
- google home144K/yr
- ball lamp15K/yr
- google assistant12K/yr
- round lamp9K/yr
- sphere lamp11K/yr
- google home nest6K/yr
- google home devices8K/yr
- orb lamp6K/yr
- orb light5K/yr
Reviews and returns
What reviews say buyers love and hate about Google Home Mini
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
OVERPRICED
Subscription isn't cheap
Not the cheapest
Crap quality and cant operate on schedule, app is bugged,would not recommend
Total garbage
Very poor quality
the casting doesnt work well
it simply does not work properly
Did not work
Broke after 7 months
Does not last
Failed after 11 months
or disconnects randomly
No support wont connect
Connection issues
Love
So so bright
Great light
its certainly bright enough for the room
Excellent product
Great Build Quality
Overall very solid device for the price
Worth it
Good value for money
Good value
Colours are also quite pretty
And I like the colors
The colour choices are amazing
a good choice of available apps
Apps are great
great built in apps
Return
3.1% Return rate 12% Fixable by listing
the casting doesnt work well
it simply does not work properly
Did not work
or disconnects randomly
No support wont connect
Connection issues
Super low brightness
Not very bright
Brightness issue
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Google Home Mini questions
Answered from the same tracked data.








