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Gold Plug Sockets

Fail

The top 5 brands take 99% of clicks, so Gold Plug Sockets is a Fail.

Flapen Score
36
36 / 100
Ranks 2,049 of 2,225 DIY & Tools niches · −13 vs the category median of 49
Market size
£108K/yr273K searches / yr
90-day growth
-22.0%search demand this quarter
Competition
56%top-5 click share · 6 brands · 47 sellers

Flapen Score

Gold Plug Sockets against its category

The dotted line is the DIY & Tools average. Past it, Gold Plug Sockets is stronger. Inside it, weaker.

36Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Gold Plug Sockets market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Gold Plug Sockets 273K times last year and spent an estimated £108K. The top 5 brands take 99% of clicks. Demand peaks in Feb. Flapen scores it 36 out of 100, a Fail.

01 · Demand

4.4% of searches ended in a purchase last week.

Shoppers searched for this 273K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 4.4% of those searches ended in a purchase. Searches in the last 90 days moved -22.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £108K a year.

Searches, last 12 months
273K
Growth, 90 days vs prior 90
-22.0%
Conversion, latest week
4.4%
Market size, estimated
£108Ka year
Peak month
February2.2× the quietest month
Top search term
gold light switch54K searches a year

02 · Price

A sale here is worth £9.03.

Listings sell for £9.03 on average, from £4.58 to £18.94. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 750 to 1,000 of them. At £9.03 that is £7K to £9K a year per listing.

Average price
£9.03under the $15 to $100 sweet spot
Price range
£4.58–£18.94
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
20K–25K
Units per listing a year
750–1,000
Revenue per listing a year
£7K–£9K
Returns
2.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

65% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.6% of listings are out of stock. The average listing ranks #60 within Electrical. It carries 306 reviews at 4.51 stars, so a new listing needs social proof before a better product.

Sponsored listings
65%
Prime listings
100%
Out of stock, average day
0.6%
Average rank
#60in Electrical
Average rating
4.51 starsAmazon United Kingdom average 4.36 stars
Average reviews
306per listing
Listings tracked
23

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 48 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
48 months

Products

Top Gold Plug Sockets products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 56% of clicks. Leaders hold, but buyers still shop past them.

£0£11K£22K£32K£43K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

6 falling

Sellers

47

Top-5 brand share

99%

Top 20: 100%

Top-5 click share

56%

Top 20: 96%

Open market

0%

  • British General59%
  • Knightsbridge33%
  • LIDER4%
  • Varilight1%
  • Trendi Switch1%
  • BSEED1%
  • Open — no brand owns it (0%)

Demand

Gold Plug Sockets search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KSpike '25Prime Day '25Spike '26DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Feb · busiest ÷ quietest = 2.2×

Search terms

Top Gold Plug Sockets search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • gold light switch54K/yr
  • brass light switch47K/yr
  • gold plug sockets24K/yr
  • brushed brass light switch14K/yr
  • antique brass sockets14K/yr
  • brass sockets12K/yr
  • brushed gold sockets and switches5K/yr
  • gold sockets and switches11K/yr
  • gold sockets11K/yr
  • brushed gold light switch11K/yr

Reviews and returns

What reviews say buyers love and hate about Gold Plug Sockets

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Color38%−0.11

Darker then looks

Sent wrong colour

Very dark

Defective Material/Parts12%−0.05

May be my own fault

No screws

Quality-Overall10%+1.18

Absolute RUBBISH

Rubbish

Charging8%−0.03

doesn't explain that you can't use both usb chargers at the same time

Warning - only 1 item can charge at a time

Connectivity-Overall8%−0.03

I consider the connections to be too close to each other

Love

Quality-Overall30%+1.18

Excellent product

Great item looks great in my new kitchen really good quality

Quality and great value switch

Value For Money16%+1.23

Excellent value for money

Great value

Good value

Assembly/Installation13%+0.95

Easy to install

He said it was a simple installation

he said the wete so easy to install

Socket/Port/Plug10%+0.26

Excellent socket

Good fit nice socket

This was a great addition to our house since it matches the rest of our sockets

Color7%−0.11

Lovely colour

Lovely switch east to fit perfect colour

Equally nice on a white/pale grey wall

Return

2.4% Return rate 80% Fixable by listing

Color60%▇▇▆▇██

Darker then looks

Sent wrong colour

Very dark

Size-Overall12%▇▅▆██▆
Compatibility-Overall5%▅▄█▄▄▂
Quality-Overall4%▄▃▂█▆▅

Absolute RUBBISH

Rubbish

Defective Material/Parts3%██▆█▅▅

May be my own fault

No screws

FAQ

Common Gold Plug Sockets questions

Answered from the same tracked data.