Gold Paint
Gold Paint shows low returns (0.7%), but soft demand (-7.3% this quarter) keeps it on the watch list.
Flapen Score
Is Gold Paint profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Gold Paint is a £134K/yr Amazon United Kingdom market (230K searches/yr). The top 5 brands hold 50% of demand. Demand peaks in Nov. Verdict: Worth a look — 53/100.
Gold Paint: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Worth a look. Search demand moved -7.3% over the last 90 days and 7.0% of searches end in a purchase.
£134K
revenue / yr
Who owns the niche?
The top 5 brands hold 50% of demand, so 50% of the market is open.
50%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.
0/100
page quality · 32 products
Top Gold Paint products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
RUSTINS Quick Drying Gold Paint 100ml - Vibrant Color with Long-Lasting Protection The Perfect Gold Finish for Any Project
- Price
- £6.77
- Rating
- 4.5/5
- Reviews
- 884
- Age
- 6y ago

Metallic Gold Paint - 180ml
- Price
- £3.62
- Rating
- 4.2/5
- Reviews
- 1,742
- Age
- 16y ago

VGSEBA Acrylic Paint Metallic Gold Paint 125ml
- Price
- £7.84
- Rating
- 4.5/5
- Reviews
- 3,015
- Age
- 1y ago

LIQUITEX Basics Acrylic Paint Gold 118 ml Tube
- Price
- £3.46
- Rating
- 4.6/5
- Reviews
- 4,659
- Age
- 4y ago

Shabby Chic Chalk Based Furniture Paint Antique Gold - 250 ml | Distressed Matt Finish for Furniture Home Decor or DIY Projects | Interior & Exterior | Non-Sand Suitable for Wood Plastic & Metal
- Price
- £11.25
- Rating
- 4.4/5
- Reviews
- 7,746
- Age
- 10y ago
Trending
90-day click momentum
GSV Essentials 300 ML Shimmering Gold Metallic Paint Quick Drying Golden Paint Metal Wood & Plastic Interior & Exterior Use DIY Home Decor (1 Pcs)
- Price
- £9.51
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 1y ago

LIQUITEX Basics Acrylic Paint Gold 118 ml Tube
- Price
- £3.46
- Rating
- 4.6/5
- Reviews
- 4,659
- Age
- 4y ago

Inspired Essentials 300ml Non Drip Paint Tin Exterior Interior Hard Drying Performance Multi-Purpose Tin for Metal Wood Plastic Walls with Perfect Finish (1 151 - Metallic Gold Gloss)
- Price
- £5.92
- Rating
- 4.2/5
- Reviews
- 329
- Age
- 1y ago

PNJB Non-Drip Metallic Gold Gloss Paint Hard Drying High Build and Performance Durable & Long-Lasting Durable For Decorating Interior & Exterior 300ml (1PCS)
- Price
- £8.90
- Rating
- 5.0/5
- Reviews
- 3
- Age
- 1y ago

Metallic Gold Paint - 180ml
- Price
- £3.62
- Rating
- 4.2/5
- Reviews
- 1,742
- Age
- 16y ago
Newest
by launch date
ARTISTRO 5 Gold Acrylic Paint Pens for Rock Painting Stone Ceramic Glass Wood Tire Fabric Metal Canvas - Set of 5 Paint Markers Water-Based - Extra-Fine Tip
- Price
- £6.23
- Rating
- 4.4/5
- Reviews
- 19,407
- Age
- 11mo ago

VGSEBA Acrylic Paint Metallic Gold Paint 125ml
- Price
- £7.84
- Rating
- 4.5/5
- Reviews
- 3,015
- Age
- 1y ago

ARTFLY Acrylic Paint Metallic Gold 100ml Gold Leaf Paint for Art Painting Hand-crafts Non-Toxic Non-Fading Ideal for Canvas Wood Fabric Ceramic Stone Craft Supplies
- Price
- £7.92
- Rating
- 4.3/5
- Reviews
- 260
- Age
- 1y ago

Inspired Essentials 300ml Non Drip Paint Tin Exterior Interior Hard Drying Performance Multi-Purpose Tin for Metal Wood Plastic Walls with Perfect Finish (1 151 - Metallic Gold Gloss)
- Price
- £5.92
- Rating
- 4.2/5
- Reviews
- 329
- Age
- 1y ago

PNJB Non-Drip Metallic Gold Gloss Paint Hard Drying High Build and Performance Durable & Long-Lasting Durable For Decorating Interior & Exterior 300ml (1PCS)
- Price
- £8.90
- Rating
- 5.0/5
- Reviews
- 3
- Age
- 1y ago
Competition: brands, sellers & click share
The top 5 products take 47% of clicks — established leaders, but buyers still shop beyond them.
Brands
26 falling
Sellers
104
Top-5 brand share
50%
Top 20: 95%
Top-5 click share
47%
Top 20: 88%
Open market
44%
- RUSTINS18%
- 15110%
- VGSEBA9%
- Liquitex7%
- Hammerite6%
- Shabby Chic Furniture Paint6%
Gold Paint demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Nov · busiest ÷ quietest = 1.7×
Top Gold Paint search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- gold paint101K/yr
- gold metal paint22K/yr
- gold paint for metal21K/yr
- gold paint for wood26K/yr
- antique gold paint10K/yr
- gold wood paint7K/yr
- gold metallic paint7K/yr
- metallic gold paint7K/yr
- gold furniture paint7K/yr
- gold paint for walls8K/yr
What reviews say buyers love and hate about Gold Paint
What buyers mention most, as a share of all reviews.
What buyers love
86% of reviews“Lovely product and so easy to use”
“Beautiful colour”
“Great finish paint”
“Easy to use”
“Paints on well with a fine brush”
What buyers complain about
69% of reviews“Colour issue”
“A very odd behaving paint”
“it could turn out pretty expensive”
“Much thinner line than I hoped and expected”
“These pens are not good at all”
Gold Paint return rate & reasons
Why buyers send it back, as a share of all return requests.
0.7%
Return rate
46%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Gold Paint questions
The questions sellers ask about this niche, answered from the tracked metrics.
Best Flapen score
The highest-scoring niches we track right now, across every category.








