gold paint
Worth a lookShows low returns (0.7%), but soft demand (-7.3% this quarter) keeps it on the watch list.
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Brand share
Great50%top-5 brand share — no brand owns this niche
Conversion
Good7.0%search→purchase rate — share of searches ending in a sale
Competition
Good47%top-5 click share — leaders hold, buyers still browse
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Price range
Okay£1.97–£21.66cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay3,343.91avg incumbent reviews — the moat a new listing must climb
Market size
Okay£134K£134K/yr · 230K searches
Avg price
Bad£8.41avg listing price — sweet spot $15–$100
Growth
Bad-7.3%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, gold paint is a £134K/yr Amazon United Kingdom market (230K searches/yr). The top 5 brands hold 50% of demand. Demand peaks in Nov. Verdict: Worth a look — 53/100.
Data updated Jul 22, 2026 · scored weekly · How we score niches
gold paint market data
- Units sold / yr
- 15K–20K
- avg 250–500/product
- Revenue / yr
- £126K–£168K
- units × avg price
- Conversion rate
- 7.0%
- Avg BSR
- #193
- Page quality
- 0%
- Prime
- 81%
- Sponsored
- 59%
- Out of stock
- 5.1%
- Avg brand age
- 62 months
- Avg seller age
- 180 days
Competition & brand share
The top 5 products take 47% of clicks — established leaders, but buyers still shop beyond them.Brands
26 falling
Sellers
104
Top-5 brand share
50%
Top 20: 95%
Top-5 click share
47%
Top 20: 88%
Open market
44%
- RUSTINS18%
- 15110%
- VGSEBA9%
- Liquitex7%
- Hammerite6%
- Shabby Chic Furniture Paint6%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -7.3% search growth over the last 90 days.Peak months: Nov · busiest ÷ quietest = 1.7×
Top gold paint search terms
- gold paint101K/yr
- gold metal paint22K/yr
- gold paint for metal21K/yr
- gold paint for wood26K/yr
- antique gold paint10K/yr
- gold wood paint7K/yr
- gold metallic paint7K/yr
- metallic gold paint7K/yr
- gold furniture paint7K/yr
- gold paint for walls8K/yr
Top gold paint products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
RUSTINS Quick Drying Gold Paint 100ml - Vibrant Color with Long-Lasting Protection The Perfect Gold Finish for Any Project
RUSTINS£6.774.5★884 rev
Metallic Gold Paint - 180ml
151£3.624.2★1,742 rev
VGSEBA Acrylic Paint Metallic Gold Paint 125ml
VGSEBA£7.844.5★3,015 rev
LIQUITEX Basics Acrylic Paint Gold 118 ml Tube
Liquitex£3.464.6★4,659 rev
Shabby Chic Chalk Based Furniture Paint Antique Gold - 250 ml | Distressed Matt Finish for Furniture Home Decor or DIY Projects | Interior & Exterior | Non-Sand Suitable for Wood Plastic & Metal
Shabby Chic Furniture Paint£11.254.4★7,746 rev
Newest
by launch date
ARTISTRO 5 Gold Acrylic Paint Pens for Rock Painting Stone Ceramic Glass Wood Tire Fabric Metal Canvas - Set of 5 Paint Markers Water-Based - Extra-Fine Tip
ARTISTRO£6.2319,407 rev
VGSEBA Acrylic Paint Metallic Gold Paint 125ml
VGSEBA£7.843,015 rev
ARTFLY Acrylic Paint Metallic Gold 100ml Gold Leaf Paint for Art Painting Hand-crafts Non-Toxic Non-Fading Ideal for Canvas Wood Fabric Ceramic Stone Craft Supplies
ARTFLY£7.92260 rev
Inspired Essentials 300ml Non Drip Paint Tin Exterior Interior Hard Drying Performance Multi-Purpose Tin for Metal Wood Plastic Walls with Perfect Finish (1 151 - Metallic Gold Gloss)
Inspired Essentials£5.92329 rev
PNJB Non-Drip Metallic Gold Gloss Paint Hard Drying High Build and Performance Durable & Long-Lasting Durable For Decorating Interior & Exterior 300ml (1PCS)
PNJB£8.903 rev
Trending
90-day click momentum
GSV Essentials 300 ML Shimmering Gold Metallic Paint Quick Drying Golden Paint Metal Wood & Plastic Interior & Exterior Use DIY Home Decor (1 Pcs)
GSV Essentials£9.510.0★
LIQUITEX Basics Acrylic Paint Gold 118 ml Tube
Liquitex£3.464.6★
Inspired Essentials 300ml Non Drip Paint Tin Exterior Interior Hard Drying Performance Multi-Purpose Tin for Metal Wood Plastic Walls with Perfect Finish (1 151 - Metallic Gold Gloss)
Inspired Essentials£5.924.2★
PNJB Non-Drip Metallic Gold Gloss Paint Hard Drying High Build and Performance Durable & Long-Lasting Durable For Decorating Interior & Exterior 300ml (1PCS)
PNJB£8.905.0★
Metallic Gold Paint - 180ml
151£3.624.2★
What buyers say about gold paint
What buyers praise and complain about, mined from review topics.What buyers love
“Lovely product and so easy to use”
“Beautiful colour”
“Great finish paint”
“Easy to use”
“Paints on well with a fine brush”
“Just what I needed”
“Good Value for money”
“Good coverage”
“Great shimmer yet transperant”
“Nice colour and durable”
What buyers complain about
“Colour issue”
“A very odd behaving paint”
“it could turn out pretty expensive”
“Much thinner line than I hoped and expected”
“These pens are not good at all”
“it behaves like pva glue when it starts to dry and dries sticky”
“Smaller than expected”
“can't get out much at all”
“doesn't look anywhere near what the image”
“The lighting in my pictures is a little off it doesn't quite show the copper tone as bright as it actually it”
Top return reasons
Common questions
- Is gold paint profitable to sell on Amazon United Kingdom?
- The niche generates £134K/yr across 32 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is -7.3%. Flapen's verdict: Worth a look (53/100).
- How competitive is the gold paint niche?
- 26 brands and 104 sellers compete. The top 5 products take 47% of clicks and top 5 brands hold 50% of demand.
- What do buyers complain about in gold paint?
- Top complaints mined from reviews: Color, Paint Quality, Value For Money. The return rate is 0.7%.
- When does demand for gold paint peak?
- Demand peaks in Nov; the busiest month runs 1.7× the quietest.
- What does it cost to enter the gold paint niche?
- Listings span £1.97–£21.66; the average listing price is £8.41 (sweet spot $15–$100). The average incumbent carries 3,344 reviews — the moat a new listing must climb.