Gold Paint
MaybeAn estimated 0.7% of orders come back. But demand is soft, at -7.3% this quarter, so Gold Paint is a Maybe.
- Flapen Score
- 53 / 100Top 29% of 2,225 DIY & Tools niches · +4 vs the category median of 4953
- Market size
- £134K/yr230K searches / yr
- 90-day growth
- -7.3%search demand this quarter
- Competition
- 47%top-5 click share · 26 brands · 104 sellers
Flapen Score
Gold Paint against its category
The dotted line is the DIY & Tools average. Past it, Gold Paint is stronger. Inside it, weaker.
Market
The Gold Paint market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Gold Paint 230K times last year and spent an estimated £134K. The top 5 brands take 50% of clicks. Demand peaks in Nov. Flapen scores it 53 out of 100, a Maybe.
01 · Demand
An estimated 7.0% of those searches ended in a purchase.
Shoppers searched for this 230K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 7.0% of those searches ended in a purchase. Searches in the last 90 days moved -7.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £134K a year.
- Searches, last 12 months
- 230K
- Growth, 90 days vs prior 90
- -7.3%
- Conversion, latest week
- 7.0%
- Market size, estimated
- £134Ka year
- Peak month
- November1.7× the quietest month
- Top search term
- gold paint101K searches a year
02 · Price
A sale here is worth £8.41.
Listings sell for £8.41 on average, from £1.97 to £21.66. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 250 to 500 of them. At £8.41 that is £2K to £4K a year per listing.
- Average price
- £8.41under the $15 to $100 sweet spot
- Price range
- £1.97–£21.66
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 15K–20K
- Units per listing a year
- 250–500
- Revenue per listing a year
- £2K–£4K
- Returns
- 0.7%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
59% of listings pay for placement with sponsored ads. 81% ship with Prime. On an average day, 5.1% of listings are out of stock. The average listing ranks #193 within Painting Supplies, Tools & Wall Treatments. It carries 3,344 reviews at 4.39 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 59%
- Prime listings
- 81%
- Out of stock, average day
- 5.1%
- Average rank
- #193in Painting Supplies, Tools & Wall Treatments
- Average rating
- 4.39 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 3,344per listing
- Listings tracked
- 32
04 · Newcomers
1 of last year's 2 launches cleared the first-year sales bar.
2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 62 months on average, so the names here are established.
- Launched, last 12 months
- 2
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 62 months
Products
Top Gold Paint products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 22, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
RUSTINS Quick Drying Gold Paint 100ml - Vibrant Color with Long-Lasting Protection The Perfect Gold Finish for Any Project
- Price
- £6.77
- Rating
- 4.5/5
- Reviews
- 884
- Age
- 6y ago

Metallic Gold Paint - 180ml
- Price
- £3.62
- Rating
- 4.2/5
- Reviews
- 1,742
- Age
- 16y ago

VGSEBA Acrylic Paint Metallic Gold Paint 125ml
- Price
- £7.84
- Rating
- 4.5/5
- Reviews
- 3,015
- Age
- 1y ago

LIQUITEX Basics Acrylic Paint Gold 118 ml Tube
- Price
- £3.46
- Rating
- 4.6/5
- Reviews
- 4,659
- Age
- 4y ago

Shabby Chic Chalk Based Furniture Paint Antique Gold - 250 ml | Distressed Matt Finish for Furniture Home Decor or DIY Projects | Interior & Exterior | Non-Sand Suitable for Wood Plastic & Metal
- Price
- £11.25
- Rating
- 4.4/5
- Reviews
- 7,746
- Age
- 10y ago
Trending
estimated 90-day click momentum
GSV Essentials 300 ML Shimmering Gold Metallic Paint Quick Drying Golden Paint Metal Wood & Plastic Interior & Exterior Use DIY Home Decor (1 Pcs)
- Price
- £9.51
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 1y ago

LIQUITEX Basics Acrylic Paint Gold 118 ml Tube
- Price
- £3.46
- Rating
- 4.6/5
- Reviews
- 4,659
- Age
- 4y ago

Inspired Essentials 300ml Non Drip Paint Tin Exterior Interior Hard Drying Performance Multi-Purpose Tin for Metal Wood Plastic Walls with Perfect Finish (1 151 - Metallic Gold Gloss)
- Price
- £5.92
- Rating
- 4.2/5
- Reviews
- 329
- Age
- 1y ago

PNJB Non-Drip Metallic Gold Gloss Paint Hard Drying High Build and Performance Durable & Long-Lasting Durable For Decorating Interior & Exterior 300ml (1PCS)
- Price
- £8.90
- Rating
- 5.0/5
- Reviews
- 3
- Age
- 1y ago

Metallic Gold Paint - 180ml
- Price
- £3.62
- Rating
- 4.2/5
- Reviews
- 1,742
- Age
- 16y ago
Newest
by launch date
ARTISTRO 5 Gold Acrylic Paint Pens for Rock Painting Stone Ceramic Glass Wood Tire Fabric Metal Canvas - Set of 5 Paint Markers Water-Based - Extra-Fine Tip
- Price
- £6.23
- Rating
- 4.4/5
- Reviews
- 19,407
- Age
- 11mo ago

VGSEBA Acrylic Paint Metallic Gold Paint 125ml
- Price
- £7.84
- Rating
- 4.5/5
- Reviews
- 3,015
- Age
- 1y ago

ARTFLY Acrylic Paint Metallic Gold 100ml Gold Leaf Paint for Art Painting Hand-crafts Non-Toxic Non-Fading Ideal for Canvas Wood Fabric Ceramic Stone Craft Supplies
- Price
- £7.92
- Rating
- 4.3/5
- Reviews
- 260
- Age
- 1y ago

Inspired Essentials 300ml Non Drip Paint Tin Exterior Interior Hard Drying Performance Multi-Purpose Tin for Metal Wood Plastic Walls with Perfect Finish (1 151 - Metallic Gold Gloss)
- Price
- £5.92
- Rating
- 4.2/5
- Reviews
- 329
- Age
- 1y ago

PNJB Non-Drip Metallic Gold Gloss Paint Hard Drying High Build and Performance Durable & Long-Lasting Durable For Decorating Interior & Exterior 300ml (1PCS)
- Price
- £8.90
- Rating
- 5.0/5
- Reviews
- 3
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 47% of clicks. Leaders hold, but buyers still shop past them.
Brands
26 falling
Sellers
104
Est. top-5 brand share
50%
Top 20: 95%
Est. top-5 click share
47%
Top 20: 88%
Open market
44%
- RUSTINS18%
- 15110%
- VGSEBA9%
- Liquitex7%
- Hammerite6%
- Shabby Chic Furniture Paint6%
Demand
Gold Paint search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov · busiest ÷ quietest = 1.7×
Search terms
Top Gold Paint search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- gold paint101K/yr
- gold metal paint22K/yr
- gold paint for metal21K/yr
- gold paint for wood26K/yr
- antique gold paint10K/yr
- gold wood paint7K/yr
- gold metallic paint7K/yr
- metallic gold paint7K/yr
- gold furniture paint7K/yr
- gold paint for walls8K/yr
Reviews and returns
What reviews say buyers love and hate about Gold Paint
We read the reviews and the return reasons for every product selling here.
“Colour issue”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Gold Paint questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data








