Gold Paint
MaybeReturns run at only 0.7% of orders. But demand is soft, at -7.3% this quarter, so Gold Paint is a Maybe.
- Flapen Score
- 53 / 100Top 29% of 2,225 DIY & Tools niches · +4 vs the category median of 4953
- Market size
- £134K/yr230K searches / yr
- 90-day growth
- -7.3%search demand this quarter
- Competition
- 47%top-5 click share · 26 brands · 104 sellers
Flapen Score
Gold Paint against its category
The dotted line is the DIY & Tools average. Past it, Gold Paint is stronger. Inside it, weaker.
Market
The Gold Paint market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Gold Paint 230K times last year and spent an estimated £134K. The top 5 brands take 50% of clicks. Demand peaks in Nov. Flapen scores it 53 out of 100, a Maybe.
01 · Demand
7.0% of searches ended in a purchase last week.
Shoppers searched for this 230K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 7.0% of those searches ended in a purchase. Searches in the last 90 days moved -7.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £134K a year.
- Searches, last 12 months
- 230K
- Growth, 90 days vs prior 90
- -7.3%
- Conversion, latest week
- 7.0%
- Market size, estimated
- £134Ka year
- Peak month
- November1.7× the quietest month
- Top search term
- gold paint101K searches a year
02 · Price
A sale here is worth £8.41.
Listings sell for £8.41 on average, from £1.97 to £21.66. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 250 to 500 of them. At £8.41 that is £2K to £4K a year per listing.
- Average price
- £8.41under the $15 to $100 sweet spot
- Price range
- £1.97–£21.66
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 15K–20K
- Units per listing a year
- 250–500
- Revenue per listing a year
- £2K–£4K
- Returns
- 0.7%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
59% of listings pay for placement with sponsored ads. 81% ship with Prime. On an average day, 5.1% of listings are out of stock. The average listing ranks #193 within Painting Supplies, Tools & Wall Treatments. It carries 3,344 reviews at 4.39 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 59%
- Prime listings
- 81%
- Out of stock, average day
- 5.1%
- Average rank
- #193in Painting Supplies, Tools & Wall Treatments
- Average rating
- 4.39 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 3,344per listing
- Listings tracked
- 32
04 · Newcomers
Amazon counts 1 of last year's 2 launches as successful.
2 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 62 months on average, so the names here are established.
- Launched, last 12 months
- 2
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 62 months
Products
Top Gold Paint products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
RUSTINS Quick Drying Gold Paint 100ml - Vibrant Color with Long-Lasting Protection The Perfect Gold Finish for Any Project
- Price
- £6.77
- Rating
- 4.5/5
- Reviews
- 884
- Age
- 6y ago
Metallic Gold Paint - 180ml
- Price
- £3.62
- Rating
- 4.2/5
- Reviews
- 1,742
- Age
- 16y ago
VGSEBA Acrylic Paint Metallic Gold Paint 125ml
- Price
- £7.84
- Rating
- 4.5/5
- Reviews
- 3,015
- Age
- 1y ago
LIQUITEX Basics Acrylic Paint Gold 118 ml Tube
- Price
- £3.46
- Rating
- 4.6/5
- Reviews
- 4,659
- Age
- 4y ago
Shabby Chic Chalk Based Furniture Paint Antique Gold - 250 ml | Distressed Matt Finish for Furniture Home Decor or DIY Projects | Interior & Exterior | Non-Sand Suitable for Wood Plastic & Metal
- Price
- £11.25
- Rating
- 4.4/5
- Reviews
- 7,746
- Age
- 10y ago
Trending
90-day click momentum
GSV Essentials 300 ML Shimmering Gold Metallic Paint Quick Drying Golden Paint Metal Wood & Plastic Interior & Exterior Use DIY Home Decor (1 Pcs)
- Price
- £9.51
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 1y ago
LIQUITEX Basics Acrylic Paint Gold 118 ml Tube
- Price
- £3.46
- Rating
- 4.6/5
- Reviews
- 4,659
- Age
- 4y ago
Inspired Essentials 300ml Non Drip Paint Tin Exterior Interior Hard Drying Performance Multi-Purpose Tin for Metal Wood Plastic Walls with Perfect Finish (1 151 - Metallic Gold Gloss)
- Price
- £5.92
- Rating
- 4.2/5
- Reviews
- 329
- Age
- 1y ago
PNJB Non-Drip Metallic Gold Gloss Paint Hard Drying High Build and Performance Durable & Long-Lasting Durable For Decorating Interior & Exterior 300ml (1PCS)
- Price
- £8.90
- Rating
- 5.0/5
- Reviews
- 3
- Age
- 1y ago
Metallic Gold Paint - 180ml
- Price
- £3.62
- Rating
- 4.2/5
- Reviews
- 1,742
- Age
- 16y ago
Newest
by launch date
ARTISTRO 5 Gold Acrylic Paint Pens for Rock Painting Stone Ceramic Glass Wood Tire Fabric Metal Canvas - Set of 5 Paint Markers Water-Based - Extra-Fine Tip
- Price
- £6.23
- Rating
- 4.4/5
- Reviews
- 19,407
- Age
- 11mo ago
VGSEBA Acrylic Paint Metallic Gold Paint 125ml
- Price
- £7.84
- Rating
- 4.5/5
- Reviews
- 3,015
- Age
- 1y ago
ARTFLY Acrylic Paint Metallic Gold 100ml Gold Leaf Paint for Art Painting Hand-crafts Non-Toxic Non-Fading Ideal for Canvas Wood Fabric Ceramic Stone Craft Supplies
- Price
- £7.92
- Rating
- 4.3/5
- Reviews
- 260
- Age
- 1y ago
Inspired Essentials 300ml Non Drip Paint Tin Exterior Interior Hard Drying Performance Multi-Purpose Tin for Metal Wood Plastic Walls with Perfect Finish (1 151 - Metallic Gold Gloss)
- Price
- £5.92
- Rating
- 4.2/5
- Reviews
- 329
- Age
- 1y ago
PNJB Non-Drip Metallic Gold Gloss Paint Hard Drying High Build and Performance Durable & Long-Lasting Durable For Decorating Interior & Exterior 300ml (1PCS)
- Price
- £8.90
- Rating
- 5.0/5
- Reviews
- 3
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 47% of clicks. Leaders hold, but buyers still shop past them.
Brands
26 falling
Sellers
104
Top-5 brand share
50%
Top 20: 95%
Top-5 click share
47%
Top 20: 88%
Open market
44%
- RUSTINS18%
- 15110%
- VGSEBA9%
- Liquitex7%
- Hammerite6%
- Shabby Chic Furniture Paint6%
Demand
Gold Paint search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov · busiest ÷ quietest = 1.7×
Search terms
Top Gold Paint search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- gold paint101K/yr
- gold metal paint22K/yr
- gold paint for metal21K/yr
- gold paint for wood26K/yr
- antique gold paint10K/yr
- gold wood paint7K/yr
- gold metallic paint7K/yr
- metallic gold paint7K/yr
- gold furniture paint7K/yr
- gold paint for walls8K/yr
Reviews and returns
What reviews say buyers love and hate about Gold Paint
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Colour issue
Too dark for what I wanted I assumed it would be a lighter colour
Quite yellow
A very odd behaving paint
It cant paint normal
not for painting
it could turn out pretty expensive
postage too expensive
Bit pricey
Much thinner line than I hoped and expected
ended up in thick patches
was a little worried that it would be thin
These pens are not good at all
Looks so cheap
Poor
Love
Lovely product and so easy to use
Excellent product
All good the product was perfect for my needs
Beautiful colour
The colour is gorgeous
Vibrant colours
Great finish paint
Good paint
Excellent quality paint
Easy to use
Easy to remove as well with a microfibre cloth
They were so easy to use on the gravestone
Paints on well with a fine brush
Excellent paint
Nice gold paint
Return
0.7% Return rate 46% Fixable by listing
Colour issue
Too dark for what I wanted I assumed it would be a lighter colour
Quite yellow
A very odd behaving paint
It cant paint normal
not for painting
Smaller than expected
It's a very small tube
Too small
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Gold Paint questions
Answered from the same tracked data.