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Gold Light Switch

Fail

The top 5 brands take 100% of clicks, so Gold Light Switch is a Fail.

Flapen Score
28
28 / 100
Ranks 2,203 of 2,225 DIY & Tools niches · −21 vs the category median of 49
Market size
£55K/yr158K searches / yr
90-day growth
-31.6%search demand this quarter
Competition
80%top-5 click share · 4 brands · 30 sellers

Flapen Score

Gold Light Switch against its category

The dotted line is the DIY & Tools average. Past it, Gold Light Switch is stronger. Inside it, weaker.

28Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Gold Light Switch market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Gold Light Switch 158K times last year and spent an estimated £55K. All 4 brands take every click. Demand peaks in Feb–Oct–Nov. Flapen scores it 28 out of 100, a Fail.

01 · Demand

5.3% of searches ended in a purchase last week.

Shoppers searched for this 158K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 5.3% of those searches ended in a purchase. Searches in the last 90 days moved -31.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £55K a year.

Searches, last 12 months
158K
Growth, 90 days vs prior 90
-31.6%
Conversion, latest week
5.3%
Market size, estimated
£55Ka year
Peak month
November1.9× the quietest month
Top search term
gold light switch54K searches a year

02 · Price

A sale here is worth £6.59.

Listings sell for £6.59 on average, from £4.58 to £10.67. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 750 to 1,000 of them. At £6.59 that is £5K to £7K a year per listing.

Average price
£6.59under the $15 to $100 sweet spot
Price range
£4.58–£10.67
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
10K–13K
Units per listing a year
750–1,000
Revenue per listing a year
£5K–£7K
Returns
2.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

55% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.3% of listings are out of stock. The average listing ranks #81 within Electrical. It carries 440 reviews at 4.47 stars, so a new listing needs social proof before a better product.

Sponsored listings
55%
Prime listings
100%
Out of stock, average day
1.3%
Average rank
#81in Electrical
Average rating
4.47 starsAmazon United Kingdom average 4.36 stars
Average reviews
440per listing
Listings tracked
11

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 47 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
47 months

Products

Top Gold Light Switch products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 80% of clicks. A locked shelf that new listings rarely crack.

£0£8K£17K£25K£33K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

4 falling

Sellers

30

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

80%

Top 20: 100%

Open market

0%

  • British General68%
  • Knightsbridge27%
  • BSEED3%
  • British General (BG)2%

Demand

Gold Light Switch search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '25Prime Day '25Spike '26DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Feb, Oct, Nov · busiest ÷ quietest = 1.9×

Search terms

Top Gold Light Switch search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • gold light switch54K/yr
  • brass light switch47K/yr
  • brushed brass light switch14K/yr
  • brushed gold light switch11K/yr
  • bronze light switch7K/yr
  • gold light switch cover8K/yr
  • light switch gold5K/yr
  • light switch brass4K/yr
  • brass light switches4K/yr
  • brass switch3K/yr

Reviews and returns

What reviews say buyers love and hate about Gold Light Switch

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Color56%−0.18

Sent wrong colour

Very dark

Darker then looks

Defective Material/Parts19%−0.07

May be my own fault

No screws

Quality-Overall13%+1.52

Rubbish

Assembly/Installation6%+1.08

Seems OK, not yet installed

Love

Quality-Overall34%+1.52

High Quality light switches with a nice feel to them

Excellent product

Quality and great value switch

Value For Money20%+1.21

half the price of what was available in shops

Great product good value

Excellent value for money

Assembly/Installation16%+1.08

Easy to install

He said it was a simple installation

he said the wete so easy to install

Shape/Style6%+0.31

Stylish

Vey nice and elegant

Socket/Port/Plug5%−0.01

sockets are well made work well at a good price this socket is no different

This was a great addition to our house since it matches the rest of our sockets

sockets which were all just as advertised

Return

2.2% Return rate 80% Fixable by listing

Color61%▆█▆▇▇█

Sent wrong colour

Very dark

Darker then looks

Size-Overall12%█▅▄▇█▅
Compatibility-Overall6%▆▄█▄▄▃
Functionality-Overall4%█▆▅▂▂▂
Defective Material/Parts4%█▃▆▅▇▃

May be my own fault

No screws

FAQ

Common Gold Light Switch questions

Answered from the same tracked data.