Gold Handles
FailDemand is soft, at -29.4% this quarter, so Gold Handles is a Fail.
- Flapen Score
- 42 / 100Ranks 1,704 of 2,225 DIY & Tools niches · −7 vs the category median of 4942
- Market size
- £42K/yr247K searches / yr
- 90-day growth
- -29.4%search demand this quarter
- Competition
- 43%top-5 click share · 26 brands · 33 sellers
Flapen Score
Gold Handles against its category
The dotted line is the DIY & Tools average. Past it, Gold Handles is stronger. Inside it, weaker.
Market
The Gold Handles market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Gold Handles 247K times last year and spent an estimated £42K. The top 5 brands take 58% of clicks. Demand peaks in Jan–Feb–Nov. Flapen scores it 42 out of 100, a Fail.
01 · Demand
1.4% of searches ended in a purchase last week.
Shoppers searched for this 247K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.4% of those searches ended in a purchase. Searches in the last 90 days moved -29.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £42K a year.
- Searches, last 12 months
- 247K
- Growth, 90 days vs prior 90
- -29.4%
- Conversion, latest week
- 1.4%
- Market size, estimated
- £42Ka year
- Peak month
- February2.0× the quietest month
- Top search term
- gold handles74K searches a year
02 · Price
A sale here is worth £12.29.
Listings sell for £12.29 on average, from £4.82 to £28.76. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 0 to 100 of them. At £12.29 that is £0 to £1K a year per listing.
- Average price
- £12.29under the $15 to $100 sweet spot
- Price range
- £4.82–£28.76
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 4K–5K
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£1K
- Returns
- 5.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads.
97% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.5% of listings are out of stock. The average listing ranks #267 within Cabinet Hardware. It carries 376 reviews at 4.37 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 97%
- Prime listings
- 100%
- Out of stock, average day
- 3.5%
- Average rank
- #267in Cabinet Hardware
- Average rating
- 4.37 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 376per listing
- Listings tracked
- 36
04 · Newcomers
Amazon counts 0 of last year's 7 launches as successful.
7 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 25 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 7
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 25 months
Products
Top Gold Handles products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
LONTAN 12 Pack Gold Kitchen Cupboard Handles 160mm Gold Kitchen Handles Drawer Pulls Cupboard Door Pulls for Cabinet Wardrobe Bathroom Stainless Steel
- Price
- £11.98
- Rating
- 4.6/5
- Reviews
- 1,528
- Age
- 7y ago

RZDEAL 6pcs Solid Brass Cabinet Knobs Pulls Cabinet Drawer Dresser Gold Knobs Modern Handles (1x1/25mmx25mm) Brushed Brass Finish
- Price
- £13.48
- Rating
- 4.8/5
- Reviews
- 1,171
- Age
- 2y ago

Jyinelx 4Pcs 96mm Gold Kitchen Handles Stainless Steel Cabinet Handles Easy to Install Modern Style Stylish and Sophisticated Kitchen Cupboard Handle for Cabinets Cupboards and Drawers
- Price
- £5.10
- Rating
- 4.5/5
- Reviews
- 20
- Age
- 1y ago

AHAQU 20PCS Gold Cabinet Handles 200mm (128mm Hole Center) Stainless Steel Kitchen Cupboard Handles T Bar Wardrobe Handles Drawer Pulls for Furniture
- Price
- £15.27
- Rating
- 4.4/5
- Reviews
- 46
- Age
- 2y ago

Yibaijia 4 Pcs Round Cabinet Knobs Gold Brass Drawer Knobs Door Kitchen Hardware Cupboard Knob Stainless Steel Single Hole Handle with Screws for Home Decorating Cupboard Wardrobe (20mmx25mm)
- Price
- £4.86
- Rating
- 4.6/5
- Reviews
- 777
- Age
- 5y ago
Trending
90-day click momentum
Rergy 5 Pack Cabinet Pulls Gold 6-1/4 in Cabinet Handles LS9901GD160 Solid Modern Drawer Pulls Gold Cabinet Hardware Pulls for Kitchen
- Price
- £15.63
- Rating
- 4.6/5
- Reviews
- 93
- Age
- 4y ago

Talentedeco 10 Pack Brushed Gold Cabinet Pulls 5 Inch(128mm) Kitchen Cupboard Handles Cabinet Hardware for Drawer Pulls
- Price
- £20.23
- Rating
- 4.6/5
- Reviews
- 17
- Age
- 11mo ago

Amerdeco 10 Pack Gold knurled Cabinet Pulls 5 Inch(128mm) Hole Center Drawer Pulls Cabinet Hardware Kitchen Cabinet Handles for Bathroom AM032
- Price
- £18.61
- Rating
- 4.6/5
- Reviews
- 82
- Age
- 1y ago

AHAQU 20PCS Gold Cabinet Handles 200mm (128mm Hole Center) Stainless Steel Kitchen Cupboard Handles T Bar Wardrobe Handles Drawer Pulls for Furniture
- Price
- £15.27
- Rating
- 4.4/5
- Reviews
- 46
- Age
- 2y ago

Jyinelx 4Pcs 96mm Gold Kitchen Handles Stainless Steel Cabinet Handles Easy to Install Modern Style Stylish and Sophisticated Kitchen Cupboard Handle for Cabinets Cupboards and Drawers
- Price
- £5.10
- Rating
- 4.5/5
- Reviews
- 20
- Age
- 1y ago
Newest
by launch date
Hiuyavy Gold Handles 4 Pcs Cabinet Handles 214 mm Cupboard for Kitchen Chest of Drawers for Drawer Dresser Cupboard and Wardrobe
- Price
- £9.09
- Rating
- 4.5/5
- Reviews
- 5
- Age
- 8mo ago

4 Pcs Gold Kitchen Cupboard Handles 80mm Brushed Gold Handles Aluminium Alloy Concealed Handle Finger Edge Pulls Modern Drawer Handle with Screws for Kitchen Cabinet Drawer Closet Door
- Price
- £4.82
- Rating
- 4.4/5
- Reviews
- 6
- Age
- 8mo ago

Talentedeco 10 Pack Brushed Gold Cabinet Pulls 5 Inch(128mm) Kitchen Cupboard Handles Cabinet Hardware for Drawer Pulls
- Price
- £20.23
- Rating
- 4.6/5
- Reviews
- 17
- Age
- 11mo ago

Girihe 10 PCS Gold Knobs Gold Door Knobs Aluminum Alloy Goldd Door Knob Golld Knob Pack of 10 Goldd Knobb for Drawers Drawer Wardrobe Cupboard Decoration(20 * 25mm)
- Price
- £6.65
- Rating
- 4.4/5
- Reviews
- 12
- Age
- 1y ago

Jyinelx 4Pcs 96mm Gold Kitchen Handles Stainless Steel Cabinet Handles Easy to Install Modern Style Stylish and Sophisticated Kitchen Cupboard Handle for Cabinets Cupboards and Drawers
- Price
- £5.10
- Rating
- 4.5/5
- Reviews
- 20
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 43% of clicks. Leaders hold, but buyers still shop past them.
Brands
26 falling
Sellers
33
Top-5 brand share
58%
Top 20: 94%
Top-5 click share
43%
Top 20: 82%
Open market
36%
- LONTAN26%
- Goldenwarm12%
- RZDEAL8%
- Jyinelx6%
- AHAQU6%
- Yibaijia6%
Demand
Gold Handles search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Feb, Nov · busiest ÷ quietest = 2.0×
Search terms
Top Gold Handles search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- gold handles74K/yr
- gold cupboard handles54K/yr
- gold wardrobe handles31K/yr
- gold drawer handles30K/yr
- gold cabinet handles20K/yr
- gold handles for cupboards14K/yr
- wardrobe handles gold11K/yr
- brushed gold handles7K/yr
- gold handles for wardrobes6K/yr
Reviews and returns
What reviews say buyers love and hate about Gold Handles
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
cheap
I didn't like these they felt cheap, looked cheap and weren't particularly good quality
Absolute rubbish
the champagne colour is a lot darker than in the photos
Poor color match
Diff colour to knobsc
Expensive looking
looks far more expensive than it cost
Ordered wrong size nice gold coloured handles but had to return for smaller size
Love
Excellent quality, easy to fit, come with 2 sizes of screws depending on depth of what your adding these handles to
Excellent quality solid brass knobs
Great quality
Great value
Good price
Excellent value for money
Fit perfectly, looks great
They were easy to fit
Standard size fits perfectly; all screws included and match exactly
These handles are solid
feel sturdy
it now is as solid as the rest of them
Does the job
Does the job as it was intended
Exactly what is described
Return
5.0% Return rate 88% Fixable by listing
Ordered wrong size nice gold coloured handles but had to return for smaller size
the champagne colour is a lot darker than in the photos
Poor color match
Diff colour to knobsc
cheap
I didn't like these they felt cheap, looked cheap and weren't particularly good quality
Absolute rubbish
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Gold Handles questions
Answered from the same tracked data.








